Vitamin D Market by Analog, Application, EndUser & by Region - Global Trends & Forecast to 2020 - Aarkstore

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4.9 VITAMIN D MARKET, BY ANALOG & APPLICATION, 2015 39
5 MARKET OVERVIEW 40
5.1 INTRODUCTION 41
5.1.1 EVOLUTION OF VITAMIN D 41
5.1.2 VITAMIN D MARKET INSIGHTS 41
5.2 MARKET SEGMENTATION 42
5.2.1 BY ANALOG 42
5.2.2 BY APPLICATION 42
5.2.3 BY END-USER 42
5.3 MARKET DYNAMICS 43
5.3.1 DRIVERS 44
5.3.1.1 Growing Awareness about Vitamin D Deficiency among Consumers 45
5.3.1.2 Increasing Demand for Balanced Diet 45
5.3.1.3 Increasing Recommendation by Doctors & Associations 45
5.3.1.4 Increasing Cases of Malnutrition among Children 46
5.3.1.5 Growing bone & joint health cases 47
5.3.1.5.1 Osteoporosis 47
5.3.1.5.2 Osteomalacia 48
5.3.2 RESTRAINT 48
5.3.2.1 Regulatory Standards to Prevent Vitamin D Toxicity 49
5.3.3 OPPORTUNITY 49
5.3.3.1 Awareness Campaigns by Government Bodies & NGOs to Increase the Intake of Vitamin D 49
5.3.4 CHALLENGE 50
5.3.4.1 Absence of standardized vitamin D assays 50
6 INDUSTRY TRENDS 51
6.1 INTRODUCTION 51
6.2 VALUE CHAIN ANALYSIS 52
6.3 SUPPLY CHAIN ANALYSIS 53
6.4 INDUSTRY TRENDS 54
6.5 PORTER’S FIVE FORCES ANALYSIS 55
6.5.1 INTENSITY OF COMPETITIVE RIVALRY 56
6.5.2 BARGAINING POWER OF SUPPLIERS 56
6.5.3 BARGAINING POWER OF BUYERS 56
6.5.4 THREAT FROM NEW ENTRANTS 57
6.5.5 THREAT FROM SUBSTITUTES 57
6.6 STRATEGIC BENCHMARKING 58
6.6.1 NEW TECHNOLOGY LAUNCHES 58
7 VITAMIN D MARKET, BY ANALOG 59
7.1 INTRODUCTION 60
7.1.1 VITAMIN D2 61
7.1.2 VITAMIN D3 64
7.1.3 RECOMMENDATIONS FOR VITAMIN D2 MARKET GROWTH 68