Vitamin D Market by Analog, Application, EndUser & by Region - Global Trends & Forecast to 2020 - Aarkstore

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Vitamin D Market by Analog (Vitamin D2 & Vitamin D3), Application
(Functional Food & Beverage, Pharmaceuticals, Feed & Pet Food,
and Personal Care), EndUser (Children, Adult, and Pregnant Women)
& by Region - Global Trends & Forecast to 2020
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Published: June 2015| No. Of Pages: 179
Summary
Vitamins, essential micronutrients, also known as vital amines, are essential in micro quantities to ensure normal
metabolism and growth of the body. Vitamin D is a fat-soluble vitamin, which is essential for proper absorption of
calcium and phosphorus in the intestinal tract of a body. It also helps in normal growth and development of bone and
teeth, prevents muscle weakness, and regulates blood circulation.
The vitamin D market is segmented on the basis of application into functional food & beverages, pharmaceuticals, feed
& pet food, and personal care. The market is segmented on the basis of analogs such as vitamin D2 and vitamin D3. On
the basis of end user, the market is segmented into children, adults, and pregnant women. The market has also been
segmented on the basis of region into North America, Europe, Asia-Pacific, Latin America, and Rest of the World (RoW).
Key countries of these regions are also studied.
The vitamin D market is projected to reach about $2.5 billion by 2020. In 2014, the market was dominated by North
America, followed by Europe. The Asia-Pacific market is projected to grow at the highest CAGR with rapid growth in the
functional food, pharmaceutical, and feed industries in developing countries such as India and China. The growing
awareness of vitamin D deficiency, rising cases of osteoporosis, osteomalacia, and rickets in this region is also driving the
market.
This report includes market sizes in terms of value ($million) and volume (KT). Both “bottom-up” and “top-down”
approaches were used to arrive at the market sizes and obtain the market forecast. Extensive secondary research was
conducted to understand the market insights and trends, which was further validated through primary interviews. The
report provides both, qualitative and quantitative analyses of the vitamin D market, the competitive landscape, and the
preferred development strategies of key players.

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The key players were observed to prefer new product launches & development, joint ventures, agreements, and
expansions as strategies to garner a larger share in the market. The report also analyzes the market dynamics, winning
imperatives, and issues faced by leading players.
SCOPE OF THE REPORT
This report focuses on the Vitamin D market. The research study categorizes the market on the basis of analog,
application, end user, and region.
Vitamin D market
On the basis of analog, the market was sub-segmented as follows:
Vitamin D2
Vitamin D3
On the basis of application, the market was sub-segmented as follows:
Functional food & beverages
Pharmaceutical
Animal feed & pet food
Personal care
On the basis of end user, the market was sub-segmented as follows:
Children
Adults
Pregnant Women
On the basis of region, the market was sub-segmented as follows:
North America
Europe
Asia-Pacific
Latin America
RoW
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Table Of Content
1 INTRODUCTION 15
1.1 OBJECTIVES OF THE STUDY 15
1.2 MARKET DEFINITION 16
1.3 STUDY SCOPE 16
1.3.1 MARKETS COVERED 16
1.3.1.1 Vitamin D Market, By Analog 17
1.3.1.2 Vitamin D Market, By Application 17
1.3.1.3 Vitamin D Market, By End-User 17
1.3.1.4 Vitamin D Market, By Region 17
1.3.2 PERIODIZATION CONSIDERED FOR THE VITAMIN D MARKET 17
1.4 CURRENCY 18
1.5 LIMITATIONS 18
1.6 STAKEHOLDERS 18
2 RESEARCH METHODOLOGY 19
2.1 RESEARCH DATA 19
2.1.1 SECONDARY DATA 20
2.1.1.1 Key data from secondary sources 20
2.1.2 PRIMARY DATA 21
2.1.2.1 Key data from primary sources 21
2.2 MARKET SIZE ESTIMATION 22
2.3 MARKET BREAKDOWN & DATA TRIANGULATION 25
2.4 MARKET SHARE ESTIMATION 26
2.5 RESEARCH ASSUMPTIONS & LIMITATIONS 26
2.5.1 ASSUMPTIONS OF THE RESEARCH STUDY 26
2.5.2 LIMITATIONS OF THE RESEARCH STUDY 27
3 EXECUTIVE SUMMARY 28
3.1 OVERVIEW 28
3.1.1 EVOLUTION 28
3.2 VITAMIN D MARKET 29
3.2.1 KEY PLAYERS IN THE MARKET 29
3.2.2 FUNCTIONAL FOOD & BEVERAGE MARKET IS PROJECTED TO DOMINATE THE VITAMIN D MARKET 30
4 PREMIUM INSIGHTS 31
4.1 OPPORTUNITIES IN VITAMIN D MARKET 31
4.2 U.S. TO BE THE LARGEST VITAMIN D MARKET IN 2015 32
4.3 LIFE CYCLE ANALYSIS: VITAMIN D MARKET, BY REGION 33
4.4 ASIA-PACIFIC VITAMIN D MARKET, 2014 34
4.5 FUNCTIONAL FOOD & BEVERAGES: THE LARGEST APPLICATION SEGMENT, 2015–2020 35
4.6 DEVELOPED VS. EMERGING VITAMIN D MARKETS, 2015 VS. 2020 36
4.7 VITAMIN D MARKET, BY ANALOG, 2014 37
4.8 NORTH AMERICA WAS THE LARGEST MARKET, 2014 38

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4.9 VITAMIN D MARKET, BY ANALOG & APPLICATION, 2015 39
5 MARKET OVERVIEW 40
5.1 INTRODUCTION 41
5.1.1 EVOLUTION OF VITAMIN D 41
5.1.2 VITAMIN D MARKET INSIGHTS 41
5.2 MARKET SEGMENTATION 42
5.2.1 BY ANALOG 42
5.2.2 BY APPLICATION 42
5.2.3 BY END-USER 42
5.3 MARKET DYNAMICS 43
5.3.1 DRIVERS 44
5.3.1.1 Growing Awareness about Vitamin D Deficiency among Consumers 45
5.3.1.2 Increasing Demand for Balanced Diet 45
5.3.1.3 Increasing Recommendation by Doctors & Associations 45
5.3.1.4 Increasing Cases of Malnutrition among Children 46
5.3.1.5 Growing bone & joint health cases 47
5.3.1.5.1 Osteoporosis 47
5.3.1.5.2 Osteomalacia 48
5.3.2 RESTRAINT 48
5.3.2.1 Regulatory Standards to Prevent Vitamin D Toxicity 49
5.3.3 OPPORTUNITY 49
5.3.3.1 Awareness Campaigns by Government Bodies & NGOs to Increase the Intake of Vitamin D 49
5.3.4 CHALLENGE 50
5.3.4.1 Absence of standardized vitamin D assays 50
6 INDUSTRY TRENDS 51
6.1 INTRODUCTION 51
6.2 VALUE CHAIN ANALYSIS 52
6.3 SUPPLY CHAIN ANALYSIS 53
6.4 INDUSTRY TRENDS 54
6.5 PORTER’S FIVE FORCES ANALYSIS 55
6.5.1 INTENSITY OF COMPETITIVE RIVALRY 56
6.5.2 BARGAINING POWER OF SUPPLIERS 56
6.5.3 BARGAINING POWER OF BUYERS 56
6.5.4 THREAT FROM NEW ENTRANTS 57
6.5.5 THREAT FROM SUBSTITUTES 57
6.6 STRATEGIC BENCHMARKING 58
6.6.1 NEW TECHNOLOGY LAUNCHES 58
7 VITAMIN D MARKET, BY ANALOG 59
7.1 INTRODUCTION 60
7.1.1 VITAMIN D2 61
7.1.2 VITAMIN D3 64
7.1.3 RECOMMENDATIONS FOR VITAMIN D2 MARKET GROWTH 68

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8 VITAMIN D MARKET, BY APPLICATION 69
8.1 INTRODUCTION 70
8.2 FUNCTIONAL FOOD & BEVERAGES 71
8.3 PHARMACEUTICALS 73
8.1 FEED & PET FOOD 76
8.1.1 ANIMAL FEED 77
8.1.2 PET FOOD 78
8.2 PERSONAL CARE 79
9 VITAMIN D MARKET, BY REGION 81
9.1 INTRODUCTION 82
9.1.1 OSTEOPOROSIS: A GLOBAL HEALTH ISSUE 82
9.1.2 DEVELOPMENT OF VITAMIN D MARKET 83
9.1.3 MARKET GROWTH IN EMERGING COUNTRIES 83
9.2 NORTH AMERICA 85
9.2.1 U.S. 88
9.2.2 CANADA 89
9.2.3 MEXICO 91
9.3 EUROPE 92
9.3.1 U.K. 94
9.3.2 GERMANY 96
9.3.3 FRANCE 97
9.3.4 ITALY 98
9.3.5 SPAIN 99
9.3.6 THE NETHERLANDS 100
9.3.7 REST OF EUROPE 101
9.4 ASIA-PACIFIC 102
9.4.1 JAPAN 105
9.4.2 CHINA 106
9.4.3 INDIA 107
9.4.4 REST OF ASIA-PACIFIC 109
9.5 LATIN AMERICA 110
9.5.1 BRAZIL 111
9.5.2 ARGENTINA 112
9.5.3 REST OF LATIN AMERICA 114
9.6 ROW 115
9.6.1 SOUTH AFRICA 116
9.6.2 MIDDLE EAST 117
9.6.3 REST OF AFRICA 118
10 VITAMIN D MARKET, BY END USER 120
10.1 INTRODUCTION 121
10.2 CHILDREN 122
10.3 ADULTS 124

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10.4 PREGNANT WOMEN 125
11 CLINICAL REVIEW OF VITAMIN D MARKET 127
11.1 INTRODUCTION 127
11.1.1 BONE HEALTH 128
11.1.1.1 Rickets 128
11.1.1.2 Osteoporosis 129
11.1.2 SKIN HEALTH 131
11.1.2.1 Psoriasis 131
11.1.3 DEFICIENCY TREATMENT 131
11.1.4 IMMUNE DEVELOPMENT 131
11.1.4.1 Influenza 131
11.1.5 FEDERAL REGULATIONS (U.S.) 132
11.1.5.1 CFR 101.72 Health Claims: Calcium and Osteoporosis 132
11.1.5.1.1 Need for This Regulation 132
11.1.5.1.2 Changes in Market Behavior in Response to the regulation 132
11.1.5.1.3 Modifications to Sec. 101.72 of CFR by FDA 132
11.1.5.2 CFR 172 Food Additives Permitted for Direct Addition to Food
for Human Consumption 133
11.1.5.2.1 Vitamin D2 133
11.1.5.2.2 Vitamin D3 133
12 COMPETITIVE LANDSCAPE 135
12.1 OVERVIEW 135
12.2 COMPETITIVE SITUATION & TRENDS 136
12.2.1 NEW PRODUCT LAUNCHES WAS THE MOST PREFERRED DEVELOPMENT STRATEGY DURING -2011 TO 2015 137
12.3 VITAMIN D MARKET DEVELOPMENTS (2011–2015*) 139
13 COMPANY PROFILES 140
(Company at a Glance, Recent Financials, Products & Services, Strategies & Insights, & Recent Developments)*
13.1 INTRODUCTION 140
13.2 ARCHER DANIELS MIDLAND COMPANY 141
13.3 NESTLÉ S.A. 145
13.4 KRAFT FOODS GROUP, INC. 150
13.5 PFIZER, INC. 154
13.6 GROUPE DANONE S.A. 158
13.7 ABBOTT LABORATORIES 161
13.8 BASF SE 165
13.9 KONINKLIJKE DSM N.V. 167
13.10 SYNTHESIA, A.S. 169
13.11 FERMENTA BIOTECH LTD. 170
*Details on company at a glance, recent financials, products & services, strategies & insights, & recent developments
might not be captured in case of unlisted companies.
14 APPENDIX 172
14.1 INSIGHTS OF INDUSTRY EXPERTS 172

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14.2 DISCUSSION GUIDE 172
14.3 AVAILABLE CUSTOMIZATIONS 176
14.4 RELATED REPORTS 176
14.5 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 177
14.6 AVAILABLE CUSTOMIZATIONS 177
List Of Tables
TABLE 1 IMPACT OF KEY DRIVERS ON THE VITAMIN D MARKET 44
TABLE 2 TOTAL NUMBER OF MALNUTRITIONED CHILDREN IN 2000 & 2050 (MILLION CHILDREN UNDER 5 YEARS OF AGE)
46
TABLE 3 SYMPTOMS OF VITAMIN D DEFICIENCY IN CHILDREN 47
TABLE 4 SYMPTOMS OF OSTEOMALACIA 48
TABLE 5 AMOUNT OF VITAMIN D THE BODY NEEDS TO PREVENT OSTEOMALACIA 48
TABLE 6 IMPACT OF RESTRAINT ON THE VITAMIN D MARKET 48
TABLE 7 IMPACT OF OPPORTUNITIES IN THE VITAMIN D MARKET 49
TABLE 8 IMPACT OF CHALLENGE IN THE VITAMIN D MARKET 50
TABLE 9 INCREASING INCIDENCES OF VITAMIN D DEFICIENCY & INCREASING DEMAND FOR BALANCED DIET ARE
LEADING TRENDS IN THE INDUSTRY 54
TABLE 10 VITAMIN D MARKET SIZE, BY ANALOG, 2013-2020 ($MILLION) 60
TABLE 11 VITAMIN D MARKET SIZE, BY ANALOG, 2013-2020 (KT) 60
TABLE 12 VITAMIN D2 & VITAMIN D3 61
TABLE 13 VITAMIN D2 MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 62
TABLE 14 VITAMIN D2 MARKET SIZE, BY REGION, 2013-2020 (KT) 62
TABLE 15 VITAMIN D2 MARKET SIZE, BY APPLICATION, 2015–2020 ($MILLION) 63
TABLE 16 VITAMIN D2 MARKET SIZE, BY APPLICATION, 2015–2020 (KT) 64
TABLE 17 SOURCES OF VITAMIN D3 64
TABLE 18 FORTIFIED FOOD SOURCES OF VITAMIN D3 65
TABLE 19 VITAMIN D3 MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 66
TABLE 20 VITAMIN D3 MARKET SIZE, BY REGION, 2013-2020 (KT) 66
TABLE 21 VITAMIN D3 MARKET SIZE, BY APPLICATION, 2015–2020 ($MILLION) 67
TABLE 22 PHARMACEUTICAL SUPPLEMENTAL SOURCES OF VITAMIN D 67
TABLE 23 VITAMIN D3 MARKET SIZE, BY APPLICATION, 2015–2020 (KT) 68
TABLE 24 VITAMIN D MARKET SIZE, BY APPLICATION, 2015–2020 ($MILLION) 70
TABLE 25 VITAMIN D MARKET SIZE, BY APPLICATION, 2015–2020 (KT) 71
TABLE 26 COMMON DIETARY SOURCES OF VITAMIN D 71
TABLE 27 VITAMIN D MARKET SIZE IN FUNCTIONAL FOOD & BEVERAGES, BY REGION,
2015–2020 ($MILLION) 72
TABLE 28 VITAMIN D MARKET SIZE IN FUNCTIONAL FOOD & BEVERAGES, BY REGION,
2015–2020 (KT) 72
TABLE 29 RECOMMENDED SUPPLEMENTATION FOR ADULTS WITH RISK FACTORS FOR MODERATE TO SEVERE VITAMIN
D DEFICIENCY 73
TABLE 30 RECOMMENDED SUPPLEMENTATION FOR PREGNANT WOMEN WITH RISK FACTORS FOR MODERATE-SEVERE

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DEFICIENCY 73
TABLE 31 RECOMMENDED SUPPLEMENTATION FOR INFANTS, CHILDREN, AND ADOLESCENTS 74
TABLE 32 VITAMIN D MARKET SIZE IN PHARMACEUTICALS, BY REGION,
2015–2020 ($MILLION) 75
TABLE 33 VITAMIN D MARKET SIZE IN PHARMACEUTICALS, BY REGION, 2015–2020 (KT) 75
TABLE 34 MAXIMUM LIMIT OF VITAMIN D3 TO BE USED IN FEED AS RECOMMENDED BY EFSA 76
TABLE 35 VITAMIN D MARKET SIZE IN FEED, BY REGION, 2015–2020 ($MILLION) 77
TABLE 36 VITAMIN D MARKET SIZE IN FEED, BY REGION, 2015–2020 (KT) 77
TABLE 37 VITAMIN D MARKET SIZE IN PET FOOD, BY REGION, 2015–2020 ($MILLION) 78
TABLE 38 VITAMIN D MARKET SIZE IN PET FOOD, BY REGION, 2015–2020 (KT) 78
TABLE 39 VITAMIN D MARKET SIZE IN PERSONAL CARE, BY REGION, 2015–2020 ($MILLION) 79
TABLE 40 VITAMIN D MARKET SIZE IN PERSONAL CARE, BY REGION, 2015–2020 (KT) 80
TABLE 41 VITAMIN D MARKET SIZE, BY REGION, 2013–2020 ($MILLION) 84
TABLE 42 VITAMIN D MARKET SIZE, BY REGION, 2015–2020 (KT) 84
TABLE 43 NORTH AMERICA: VITAMIN D MARKET SIZE, BY COUNTRY, 2013–2020 ($MILLION) 87
TABLE 44 NORTH AMERICA: VITAMIN D MARKET SIZE, BY COUNTRY, 2015–2020 (KT) 87
TABLE 45 U.S.: VITAMIN D MARKET SIZE, BY APPLICATION, 2013–2020 ($MILLION) 88
TABLE 46 U.S.: VITAMIN D MARKET SIZE, BY APPLICATION, 2015–2020 (KT) 88
TABLE 47 CANADA: VITAMIN D MARKET SIZE, BY APPLICATION, 2013–2020 ($MILLION) 89
TABLE 48 CANADA: VITAMIN D MARKET SIZE, BY APPLICATION, 2015–2020 (KT) 90
TABLE 49 MEXICO: VITAMIN D MARKET SIZE, BY APPLICATION, 2013–2020 ($MILLION) 91
TABLE 50 MEXICO: VITAMIN D MARKET SIZE, BY APPLICATION, 2015–2020 (KT) 91
TABLE 51 EUROPE: NUMBER OF WOMEN WITH OSTEOPOROSIS, BY AGE & COUNTRY 93
TABLE 52 EUROPE: VITAMIN D MARKET SIZE, BY COUNTRY, 2013–2020 ($MILLION) 93
TABLE 53 EUROPE: VITAMIN D MARKET SIZE, BY COUNTRY, 2015–2020 (KT) 94
TABLE 54 U.K.: VITAMIN D MARKET SIZE, BY APPLICATION, 2013–2020 ($MILLION) 94
TABLE 55 U.K.: VITAMIN D MARKET SIZE, BY APPLICATION, 2013–2020 (KT) 95
TABLE 56 GERMANY: VITAMIN D MARKET SIZE, BY APPLICATION, 2013–2020 ($MILLION) 96
TABLE 57 GERMANY: VITAMIN D MARKET SIZE, BY APPLICATION, 2015–2020 (KT) 97
TABLE 58 FRANCE: VITAMIN D MARKET SIZE, BY APPLICATION, 2013–2020 ($MILLION) 97
TABLE 59 FRANCE VITAMIN D MARKET SIZE, BY APPLICATION, 2015–2020 (KT) 98
TABLE 60 ITALY: VITAMIN D MARKET SIZE, BY APPLICATION, 2013–2020 ($MILLION) 98
TABLE 61 ITALY: VITAMIN D MARKET SIZE, BY APPLICATION, 2015–2020 (KT) 99
TABLE 62 SPAIN: VITAMIN D MARKET SIZE, BY APPLICATION, 2013–2020 ($MILLION) 99
TABLE 63 SPAIN: VITAMIN D MARKET SIZE, BY APPLICATION, 2015–2020 (KT) 100
TABLE 64 THE NETHERLANDS: VITAMIN D MARKET SIZE, BY APPLICATION,
2013–2020 ($MILLION) 100
TABLE 65 THE NETHERLANDS: VITAMIN D MARKET SIZE, BY APPLICATION, 2015–2020 (KT) 101
TABLE 66 REST OF EUROPE: VITAMIN D MARKET SIZE, BY APPLICATION,
2013–2020 ($MILLION) 101
TABLE 67 REST OF EUROPE: VITAMIN D MARKET SIZE, BY APPLICATION, 2015–2020 (KT) 102
TABLE 68 ASIA-PACIFIC: VITAMIN D MARKET SIZE, BY COUNTRY, 2013–2020 ($MILLION) 104

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TABLE 69 ASIA-PACIFIC VITAMIN D MARKET SIZE, BY COUNTRY, 2015–2020 (KT) 104
TABLE 70 JAPAN: VITAMIN D MARKET SIZE, BY APPLICATION, 2013–2020 ($MILLION) 105
TABLE 71 JAPAN: VITAMIN D MARKET SIZE, BY APPLICATION, 2015–2020 (KT) 105
TABLE 72 CHINA: VITAMIN D MARKET SIZE, BY APPLICATION, 2013–2020 ($MILLION) 106
TABLE 73 CHINA: VITAMIN D MARKET SIZE, BY APPLICATION, 2015–2020 (KT) 106
TABLE 74 INDIA: VITAMIN D MARKET SIZE, BY APPLICATION, 2013–2020 ($MILLION) 107
TABLE 75 INDIA: VITAMIN D MARKET SIZE, BY APPLICATION, 2015–2020 (KT) 108
TABLE 76 REST OF ASIA-PACIFIC: VITAMIN D MARKET SIZE, BY APPLICATION,
2013–2020 ($MILLION) 109
TABLE 77 REST OF ASIA-PACIFIC: VITAMIN D MARKET SIZE, BY APPLICATION, 2015–2020 (KT) 109
TABLE 78 LATIN AMERICA: VITAMIN D MARKET SIZE, BY COUNTRY, 2013–2020 ($MILLION) 110
TABLE 79 LATIN AMERICA: VITAMIN D MARKET SIZE, BY COUNTRY, 2015–2020 (KT) 111
TABLE 80 BRAZIL: VITAMIN D MARKET SIZE, BY APPLICATION, 2013–2020 ($MILLION) 111
TABLE 81 BRAZIL: VITAMIN D MARKET SIZE, BY APPLICATION, 2015–2020 (KT) 112
TABLE 82 ARGENTINA: VITAMIN D MARKET SIZE, BY APPLICATION, 2013–2020 ($MILLION) 112
TABLE 83 ARGENTINA: VITAMIN D MARKET SIZE, BY APPLICATION, 2015–2020 (KT) 113
TABLE 84 REST OF LATIN AMERICA: VITAMIN D MARKET SIZE, BY APPLICATION,
2013–2020 ($MILLION) 114
TABLE 85 REST OF LATIN AMERICA: VITAMIN D MARKET SIZE, BY APPLICATION,
2015–2020 (KT) 114
TABLE 86 ROW: VITAMIN D MARKET SIZE, BY REGION/COUNTRY, 2013–2020 ($MILLION) 115
TABLE 87 ROW: VITAMIN D MARKET SIZE, BY REGION/COUNTRY, 2015–2020 (KT) 116
TABLE 88 SOUTH AFRICA: VITAMIN D MARKET SIZE, BY APPLICATION, 2013–2020 ($MILLION) 116
TABLE 89 SOUTH AFRICA: VITAMIN D MARKET SIZE, BY APPLICATION, 2015–2020 (KT) 117
TABLE 90 MIDDLE EAST: VITAMIN D MARKET SIZE, BY APPLICATION, 2013–2020 ($MILLION) 117
TABLE 91 MIDDLE EAST: VITAMIN D MARKET SIZE, BY APPLICATION, 2015–2020 (KT) 118
TABLE 92 REST OF AFRICA: VITAMIN D MARKET SIZE, BY APPLICATION,
2013–2020 ($MILLION) 118
TABLE 93 REST OF AFRICA: VITAMIN D MARKET SIZE, BY APPLICATION, 2015–2020 (KT) 119
TABLE 94 VITAMIN D MARKET SIZE, BY END USER, 2013–2020 ($MILLION) 121
TABLE 95 VITAMIN D MARKET SIZE, BY END USER, 2015–2020 (KT) 122
TABLE 96 VITAMIN D MARKET SIZE FOR CHILDREN, BY APPLICATION, 2015–2020 ($MILLION) 123
TABLE 97 VITAMIN D MARKET SIZE FOR CHILDREN, BY APPLICATION, 2015–2020 (KT) 123
TABLE 98 VITAMIN D MARKET SIZE FOR ADULTS, BY APPLICATION, 2015–2020 ($MILLION) 124
TABLE 99 VITAMIN D MARKET SIZE FOR ADULTS, BY APPLICATION, 2015–2020 (KT) 124
TABLE 100 VITAMIN D MARKET SIZE FOR PREGNANT WOMEN, BY APPLICATION,
2015–2020 ($MILLION) 125
TABLE 101 VITAMIN D MARKET SIZE FOR PREGNANT WOMEN, BY APPLICATION,
2015–2020 (KT) 126
TABLE 102 RECOMMENDED DIETARY ALLOWANCE OF VITAMIN D, BY LIFE STAGE & GENDER 127
TABLE 103 CONCENTRATION OF VITAMIN D IN BLOOD SAMPLE 127
TABLE 104 VITAMIN D CONSUMPTION LEVEL FOR CHILDREN BY AMERICAN ACADEMY OF PEDIATRICS, 2008 128

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TABLE 105 MAJORITY FEMALE PATIENTS WITHIN THE AGE GROUP OF 65 TO 85 SUFFERED FROM OSTEOPOROSIS, 2011
129
TABLE 106 VITAMIN D CONSUMPTION LEVEL FOR PREGNANT WOMEN BY AMERICAN ACADEMY OF PEDIATRICS, 2008
130
TABLE 107 VITAMIN D CONSUMPTION LEVEL FOR ADULTS BY AMERICAN ACADEMY OF PEDIATRICS, 2008 130
TABLE 108 VITAMIN D2 CONCENTRATION IN DIFFERENT SOY BASED PRODUCTS 133
TABLE 109 VITAMIN D CONCENTRATION IN DIFFERENT FOOD & BEVERAGE PRODUCTS 134
List Of Figures
FIGURE 1 VITAMIN D MARKET SEGMENTATION 16
FIGURE 2 VITAMIN D MARKET: RESEARCH DESIGN 19
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 23
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 24
FIGURE 5 DATA TRIANGULATION METHODOLOGY 25
FIGURE 6 ASSUMPTIONS 26
FIGURE 7 LIMITATIONS 27
FIGURE 8 EVOLUTION OF VITAMIN D 28
FIGURE 9 VITAMIN D MARKET SHARE (VALUE), BY REGION, 2014 29
FIGURE 10 FUNCTIONAL FOOD & BEVERAGE MARKET IS PROJECTED TO DOMINATE THE VITAMIN D MARKET 30
FIGURE 11 INCREASING INCIDENCES OF BONE & JOINT RELATED PROBLEMS DRIVE THE VITAMIN D MARKET 31
FIGURE 12 U.S. ESTIMATED TO BE THE LARGEST MARKET, 2015 32
FIGURE 13 VITAMIN D MARKET IS IN THE GROWTH PHASE, 2015 33
FIGURE 14 FUNCTIONAL FOOD & BEVERAGES: THE LARGEST APPLICATION SEGMENT OF IN ASIA-PACIFIC REGION, 2014
34
FIGURE 15 FUNCTIONAL FOOD & BEVERAGES TO BE THE LARGEST APPLICATION SEGMENT, 2015–2020 35
FIGURE 16 THE MARKET IN ASIA-PACIFIC COUNTRIES IS PROJECTED TO GROW AT A HIGH CAGR 36
FIGURE 17 NORTH AMERICA WAS THE LARGEST VITAMIN D3 MARKET, 2014 37
FIGURE 18 NORTH AMERICA ACCOUNTED FOR MAXIMUM SHARE IN VITAMIN D MARKET, 2014 38
FIGURE 19 VITAMIN D3 APPLICATION IN FUNCTIONAL FOOD & BEVERAGES IS ESTIMATED TO HAVE THE LARGESTSHARE
IN 2015 39
FIGURE 20 EVOLUTION OF VITAMIN D 41
FIGURE 21 VITAMIN D MARKET, BY ANALOG 42
FIGURE 22 VITAMIN D MARKET, BY APPLICATION 42
FIGURE 23 VITAMIN D MARKET, BY END-USER 42
FIGURE 24 GROWING AWARENESS OF VITAMIN D DEFICIENCY & ITS HEALTH BENEFITS DRIVES THE MARKET GROWTH
43
FIGURE 25 VALUE CHAIN OF VITAMIN D MARKET 52
FIGURE 26 SUPPLY CHAIN OF VITAMIN D MARKET 53
FIGURE 27 PORTER’S FIVE FORCES ANALYSIS 55
FIGURE 28 STRATEGIC BENCHMARKING: MAJOR MARKET PLAYERS ADOPTED NEW PRODUCT LAUNCHES AS KEY
STRATEGY 58
FIGURE 29 COMMERCIAL SYNTHESIS & SUPPLY OF VITAMIN D2 61

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FIGURE 30 COMMERCIAL SYNTHESIS & SUPPLY OF VITAMIN D3 65
FIGURE 31 PROJECTED NUMBER OF OSTEOPOROTIC FRACTURES BY IOF 82
FIGURE 32 NORTH AMERICA AS AN IMPORTANT VITAMIN D MARKET 86
FIGURE 33 KEY VITAMIN D MARKETS IN EUROPEAN REGION, 2014 92
FIGURE 34 EMERGING OPPORTUNITIES IN DEVELOPING ASIA-PACIFIC COUNTRIES 103
FIGURE 35 BRAZIL AS THE KEY VITAMIN D MARKET IN LATIN AMERICA, 2014 110
FIGURE 36 VITAMIN D-FORTIFIED PRODUCTS ARE CREATING GROWTH OPPORTUNITIES IN
THE MARKET 115
FIGURE 37 COMPANIES ADOPTED MERGERS & ACQUISITIONS AS THE KEY GROWTH STRATEGY OVER THE LAST THREE
YEARS (2013-15) 135
FIGURE 38 MAJOR STRATEGIC DEVELOPMENTS WERE RECORDED IN 2012 136
FIGURE 39 KEY COMPANIES PREFERRED NEW PRODUCT LAUNCHES TO STRENGTHEN THEIR MARKET POSITION 137
FIGURE 40 MAXIMUM NEW PRODUCT LAUNCHES WERE RECORDED IN 2013 138
FIGURE 41 DANONE WAS THE MOST ACTIVE COMPANY IN THE VITAMIN D MARKET BETWEEN JANUARY 2011 & APRIL
2015 139
FIGURE 42 GEOGRAPHIC REVENUE MIX OF FIVE KEY COMPANIES 140
FIGURE 43 ARCHER DANIELS MIDLAND COMPANY: COMPANY SNAPSHOT 141
FIGURE 44 ARCHER DANIELS MIDLAND COMPANY: SWOT ANALYSIS 143
FIGURE 45 NESTLÉ S.A.: COMPANY SNAPSHOT 145
FIGURE 46 NESTLÉ S.A.: SWOT ANALYSIS 148
FIGURE 47 KRAFT FOODS GROUP, INC.: COMPANY SNAPSHOT 150
FIGURE 48 PFIZER, INC.: COMPANY SNAPSHOT 154
FIGURE 49 PFIZER, INC.: SWOT ANALYSIS 157
FIGURE 50 GROUPE DANONE S.A.: BUSINESS OVERVIEW 158
FIGURE 51 ABBOTT LABORATORIES: COMPANY SNAPSHOT 161
FIGURE 52 BASF SE: COMPANY SNAPSHOT 165
FIGURE 53 KONINKLIJKE DSM N.V.: COMPANY SNAPSHOT 167
FIGURE 54 FERMENTA BIOTECH LTD.: COMPANY SNAPSHOT 170

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About Aarkstore Enterprise
Aarkstore Enterprise is a leading provider of business and financial information and solutions worldwide. We
specialize in providing online market business information on market research reports, books, magazines,
conference at competitive prices, and strive to provide excellent and innovative service to our customers.
Contact Details:
Aarkstore Enterprise
Phone: +91 998 729 5242 / +91 - 22 2756 4953
Email: enquiry@aarkstore.com
Our Website: http://www.aarkstore.com
Our Blog : http://www.aarkstore.com/blog/
Our News Section : http://www.aarkstore.com/news