AME DESIGN - sneakerness Sneakerness

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THE IDEA Every human being needs and wears shoes and there are already various forms and styles. The character of a person can also be guessed from the type of shoe s/he is wearing – shoes make the man/woman. Especially in the Hip Hop scene the designer is living in shoes are shoes the dancers’ virtual tool. So why shouldn’t there be created a new status symbol in the form of individual shoes? Graffiti as an art form is a constant element in hip-hop culture; unfortunately, nowadays it is often qualified as “willful damage to property”. Originally, Graffiti was used as a form of communication between several crews in various citys. The Crews were sending messages to each other by coloring trains; these trains went from city to city, taking the message to the crews. There have never been any violent “gang wars” as it is often stated. The crews competed by creating pieces of art and the best crew received the most respect and recognition. If you combine graffiti and the fashion world of today in form of shoes, a never seen trend is created. Modern meets History.
THE ARTIST AND <strong>AME</strong> “Ame” comes from the French language andmeans “soul”. To the designeri, respect and culture is of very important significance. She not only regards herself as an artist, but also as a storyteller. She puts all her emotions and soul in every single picture or design, and is Graffiti the form of art, where these skills can be realized the best. “Ame” comes from the French language andmeans “soul”. To the designeri, respect and culture is of very important significance. She not only regards herself as an artist, but also as a storyteller. She puts all her emotions and soul in every single picture or design, and is Graffiti the form of art, where these skills can be realized the best.
Page 1: AME DESIGN in cooperation with Puma
Page 6: CONTACT The Artist: Franziska Reite

AME DESIGN - sneakerness Sneakerness

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