The Global Garden Report 2011 - Husqvarna Group
The Global Garden Report 2011 - Husqvarna Group
The Global Garden Report 2011 - Husqvarna Group
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7%18%<br />
THE GARDEN EFFECT:<br />
29%<br />
($66,000/€49,000)<br />
<strong>The</strong> effect of a well-maintained garden on property<br />
prices was 18% in Germany, which translated to an<br />
average of EUR 49,000. <strong>The</strong> conservative estimate is<br />
7%, the optimistic 29%. See appendix for details.<br />
Return on the love invested<br />
All over the world, Germans are renowned<br />
for their environmental awareness and love of<br />
nature. In this year’s <strong>Global</strong> <strong>Garden</strong> <strong>Report</strong>,<br />
nothing points to the contrary. Closeness<br />
to nature, along with relaxation and social<br />
purposes, are the most popular ways of using<br />
the garden. Germans love their gardens and<br />
are apparently very proud of them: almost<br />
three out of ten consider their own garden to<br />
be the pride of the neighborhood (compared<br />
with only two out of ten globally). And with<br />
a <strong>Garden</strong> Effect of 18% and an estimated<br />
Payback-If-Sold of 2.6 times the investment*,<br />
perhaps this is a case where pride does not<br />
come before the fall, after all.<br />
TOP 5: MOST POPULAR WAYS<br />
TO USE THE GARDEN<br />
1. Relaxation (1)<br />
2. For social purposes (4)<br />
3. To be close to nature (3)<br />
4. Playground for children (6)<br />
5. Privacy from neighbours (5)<br />
We presented 630 German homeowners with a<br />
list of 10 ways to use the garden and asked them<br />
to pick the ones that best described their own<br />
use. <strong>The</strong>se are the five alternatives that were most<br />
frequently picked.<br />
Top 5: most wanted <strong>Garden</strong> tools<br />
1. Automatic watering system<br />
2. Robotic mower<br />
3. <strong>Garden</strong> tractor<br />
4. <strong>Garden</strong> sprinkler<br />
5. Chainsaw<br />
TOP 5 PROPERTY VALUE ENHANCERS<br />
1. Inviting social area (2)<br />
2. Designed stone paths (3)<br />
3. Well-maintained lawn (1)<br />
4. Well-kept hedges (6)<br />
5. Decorative trees(4)<br />
ESTIMATED payback-IF-SOLD<br />
2.6<br />
In Germany, every euro required to design and maintain<br />
a well-kept garden raised the perceived property<br />
value by EUR 2.6.<br />
Did you know?<br />
630 German homeowners<br />
were shown a list of 13 garden<br />
elements and asked to<br />
pick out the ones they believed<br />
contributed most to the<br />
market value of a property.<br />
<strong>The</strong>se are the five choices<br />
that received the most votes.<br />
(X) = global rank.<br />
39%<br />
of German men under 40 consider time<br />
and money spent on their gardens as an<br />
investment in their property compared with<br />
56%<br />
of German men over 40.<br />
*For more information about the method used, see appendix.<br />
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