A List of Independent Services Marketing Cases - Gremler.net
A List of Independent Services Marketing Cases - Gremler.net
A List of Independent Services Marketing Cases - Gremler.net
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Case Title<br />
Author(s)<br />
<strong>Independent</strong> <strong>Cases</strong><br />
Publisher/<br />
Reference # Submitted by: Relevant Content Area<br />
The Aravind Eye Hospital,<br />
Madurai, India: In Service for Sight<br />
V. Kasturi Rangan Harvard Case<br />
#9-593-098<br />
Mike Brady<br />
bradymp@bc.edu<br />
Nonpr<strong>of</strong>it services marketing,<br />
Service process management<br />
Xerox Corporation: The Customer<br />
Satisfaction Program<br />
Melvyn Menezes<br />
& Jon Serbin<br />
Harvard Case<br />
#9-594-109<br />
Mike Brady<br />
bradymp@bc.edu<br />
Customer Satisfaction<br />
Management, Loyalty<br />
Management<br />
Virgin Atlantic Airways:<br />
Ten Years After<br />
Pantea Denoyelle<br />
& Jean-Claude<br />
Larreche<br />
INSEAD Case<br />
#595-023-1<br />
Mike Brady<br />
bradymp@bc.edu<br />
Delivering service value,<br />
New service development<br />
Airmiles John Quelch Harvard Case<br />
9-593-102<br />
Bronner Slosberg Humphrey David E. Bell Harvard Case<br />
9-598-136<br />
Bay Funds Al Silk Harvard Case<br />
9-595-031<br />
Calyx and Corolla<br />
Walter J. Salmon<br />
and David Wylie<br />
Harvard Case<br />
9-592-035<br />
Kay Lemon<br />
lemonka@bc.edu<br />
Kay Lemon<br />
lemonka@bc.edu<br />
Kay Lemon<br />
lemonka@bc.edu<br />
Kay Lemon<br />
lemonka@bc.edu<br />
Launching a new service;<br />
customer economics<br />
<strong>Marketing</strong> Strategy<br />
(Consulting firm, now Digitas)<br />
<strong>Marketing</strong> Communication<br />
Strategy<br />
(Financial <strong>Services</strong>)<br />
Channel Management; New<br />
Business Models; Customer<br />
Valuation<br />
(Floral Delivery Service)<br />
2
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