A List of Independent Services Marketing Cases - Gremler.net
A List of Independent Services Marketing Cases - Gremler.net
A List of Independent Services Marketing Cases - Gremler.net
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Case Title<br />
Singapore Airlines<br />
SkyDome<br />
Author(s)<br />
Sandra<br />
Vandermerwe and<br />
Christopher<br />
Lovelock<br />
Leonard<br />
Schlesinger, Roger<br />
Hallowell<br />
<strong>Independent</strong> <strong>Cases</strong><br />
Publisher/<br />
Reference # Submitted by: Relevant Content Area<br />
International<br />
Institute for<br />
Management Kay Lemon<br />
Service Blueprinting<br />
development lemonka@bc.edu<br />
(Airline)<br />
(IMD),<br />
Lausanne,<br />
Switzerland<br />
Harvard Case<br />
9-692-081<br />
TV Guide Jeffrey Rayport Harvard Case<br />
9-395-031; 9-<br />
395-032<br />
USA Today Online John Deighton Harvard Case<br />
9-598-133<br />
WebVan Andrew McAfee Harvard Case<br />
9-602-037<br />
Tweeter, Etc.<br />
John Gourville and<br />
George Wu<br />
Harvard Case<br />
9-597-028<br />
Bizrate.com Youngme Moon Harvard Case<br />
9-501-024<br />
Kay Lemon<br />
lemonka@bc.edu<br />
Kay Lemon<br />
lemonka@bc.edu<br />
Kay Lemon<br />
lemonka@bc.edu<br />
Kay Lemon<br />
lemonka@bc.edu<br />
Kay Lemon<br />
lemonka@bc.edu<br />
Kay Lemon<br />
lemonka@bc.edu<br />
Managing service quality<br />
(Entertainment)<br />
Advertiser and Reader<br />
Relationships; Marketspace<br />
Matrix<br />
(Magazine)<br />
Multi-channel content;<br />
promotion strategy<br />
(Newspaper)<br />
E-commerce, Logistics, Business<br />
Models<br />
(Grocery Delivery)<br />
Behavioral Pricing, Competition,<br />
<strong>Marketing</strong> Strategy<br />
(Retailing)<br />
Direct <strong>Marketing</strong>, <strong>Marketing</strong><br />
Research, E-commerce, Business<br />
Strategy<br />
(market research firm)<br />
4
Change language