AFFILIATE MARKETING
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CHAPTER 9<br />
EMAIL <strong>MARKETING</strong><br />
Email Marketing is a tried and true method of continuously selling to a target market.<br />
If you want to make the most out of your site visitors, the following information is very<br />
important:<br />
What is Email Marketing?<br />
If you send an email with a commercial message that has the intention of generating<br />
sales, you are engaging in email marketing. The ultimate goal is to build a targeted<br />
mailing list, and produce for them a series of well-written newsletters that lead to sales.<br />
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY<br />
1 2<br />
3 4 5<br />
6 7 8 9 10 11 12<br />
NEWSLETTER<br />
NEWSLETTER<br />
13 14 15 16<br />
NEWSLETTER<br />
NEWSLETTER<br />
17 18 19<br />
20 21 22 23 24 25 26<br />
27 28 29 30 31<br />
Why Should You Do It?<br />
To give you a taste of email marketing done right, one email newsletter that Mark Ling<br />
sent out made him a quarter of a million dollars (that’s $250,000) in four days flat. It<br />
doesn’t happen that way straight off the bat of course, but obviously there is very strong<br />
potential in this method of marketing.<br />
Basically, here are the benefits:<br />
• You can make multiple sales from a prospect.<br />
• You can keep people coming back to your website.<br />
• You can continue talking to people even if they never come back to your website.<br />
• If your traffic sources dry up (e.g., if your search engine rankings drop), you still<br />
have your list, so you still have a business.<br />
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