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the WorlD’S BeSt
ish 2013
fiVe DAYS iN frANkfurt With
the World’s Best: ish 2013
it is the industry’s largest exhibition
of its kind. For five days, in a space
covering Frankfurt messe’s quartermillion
square-metre expanse, more
than 2,300 exhibitors prepare to greet
100,000 visitors. this year purmo radson
brings its biggest and most impressive
stand yet. and this new 700m 2 creation
is something special: it’s not all about
the products, as stefan ramos, Brand
marketing director, explains.
“this time we decided to create a special
stand design; not to be bigger or better,
or to show as many products as possible
in the space available. purmo radson
has been exhibiting here for as long as i
can remember. We don’t have anything
to prove, so we have created a space
designed to be an oasis of calm in the
constant crowds of ish. rather than the
typical stand you usually see, we created
a stand that is about the people. We
wanted a place where we could receive
visitors in comfort and style, that was
impressive, and that expressed the visual
strengths of the purmo radson brands.
and our stand designer i.xpo has done
us proud.”
the stand was developed by a six-strong team
from the German firm i.xpo; Stefan ramos
and Martin hennemuth from Purmo radson;
and designers from Dutch agency Skillz. “from
concept through design to development and
realisation has been a long and rewarding
process,” says Stefan. “We started nearly a
year ago, and seeing it in place at last, it’s a
wonderful sight.”
the result is Purmo radson’s largest
investment to date in an exhibition stand.
“i believe it has taken our brand to a higher
level, in terms of stand design,” says Stefan,
“it is genuinely impressive. We have recreated
a comfortable indoor space, a real place, with
parquet floors, concrete walls, carpeting,
comfortable furniture, separate ViP area;
everything you could need. it’s a place where
we can meet our customers in a more relaxed
setting and, of course, where we will officially
launch our underfloor pipe innovation
PexPenta.
the sound oF a successFul
launch
Attention grabbers. every exhibitor wants
them: ways to steer the exhibition foot traffic
towards your stand. And what better way to
launch a new underfloor heating pipe than…
percussionists? “of course percussionists,”
smiles Stefan. “We’re using samples of
PexPenta pipe as the centerpiece for some
rhythm sessions, as well as throughout the
stand as decorative pieces. Visitors can test the
strength of the pipe, in a fun and memorable
way, and find out more about PexPenta in the
separate ufh area. “We are also launching
our new app for installers, which visitors can
check out and download via i-pads and see
on the big screen on the stand. the app gives
them all the info they need on Purmo radson
radiators, from sizes and colours to installation
guides and so on. there is a lot going on at this
iSh, and we’re all incredibly excited about the
event,” says Stefan.
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