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KIANA operates a retail panel for organic and health<br />

food stores and offers BI solutions for this segment<br />

• Background: KIANA operates the entire IT for bioVista GmbH,<br />

a market research firm, specialised on the organic and health food stores<br />

segment<br />

Case 5<br />

• Task: Sales data (at the granularity level of single items) are collected in<br />

several hundred organic and health food stores, and then analysed and sold<br />

to customers. Approximately 1.1bn transaction records are processed.<br />

• Solution design: KIANA developed a custom data warehouse and BI solution.<br />

The dataware house solution is based on an Oracle data base combined with<br />

PostgreSQL; the analysis components are implemented in Microsoft SSRS<br />

and a custom Access-Excel-combination. The results of the analyses (market<br />

share data, store comparisons, price-sale correlations and suchlike) are<br />

presented appropriately to the recipient's data analysis capabilities – ranging<br />

from simple diagrams and Excel tables to preconfigured multidimensional<br />

OLAP cubes.<br />

• Result: bioVista was able to gain market leadership with the help of KIANA‘s<br />

BI solutions. bioVista is currently expanding to the French market.<br />

05.06.2015 KIANA Systems – <strong>Company</strong> <strong>Presentation</strong> 28

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