Company Presentation
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Several demographic and product data points were<br />
used to identify preferences of customer segments<br />
User Profile<br />
Demographic data<br />
Last car bought 2<br />
Catalogue of all<br />
available car types 2<br />
Attitude towards cars<br />
Newly purchased car 2<br />
Requirements / Usage<br />
of car<br />
Scoring function<br />
f(car type, customer)<br />
Hard constraints 1<br />
Relationship<br />
User Profile Car type with<br />
technical features<br />
1<br />
budget, type of drive,body type, brand, …<br />
2<br />
with technical features<br />
34<br />
05.06.2015 KIANA Systems – <strong>Company</strong> <strong>Presentation</strong> 34
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