Cultivation theory Meaning Theories Cultivation theory Cultural ...
Cultivation theory Meaning Theories Cultivation theory Cultural ...
Cultivation theory Meaning Theories Cultivation theory Cultural ...
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<strong>Cultivation</strong> <strong>theory</strong><br />
Mary Pitts<br />
<strong>Meaning</strong> <strong>Theories</strong><br />
<strong>Cultivation</strong> <strong>theory</strong><br />
<br />
<br />
<br />
<br />
How it started?<br />
Violence in the media<br />
George Gerbner<br />
Surgeon General’s Reports<br />
<strong>Cultural</strong> Indicators Project<br />
TV was turning into a mechanism to<br />
connect many people.<br />
<br />
<br />
TV can explain a world to us.<br />
News
Drama<br />
Sitcoms<br />
General assumptions<br />
TV<br />
<br />
<br />
Uses common symbols<br />
Common Messages<br />
<strong>Cultivation</strong> <strong>theory</strong><br />
<br />
Believe TV is a common story teller<br />
The more people watch the less selective<br />
they can be.<br />
<strong>Cultural</strong> Indicators Project
Institutional Process Analysis.<br />
<strong>Cultural</strong> Indicators Project<br />
<br />
Message System Analysis<br />
<strong>Cultural</strong> Indicators Project<br />
<br />
<strong>Cultivation</strong> analysis<br />
<strong>Cultivation</strong> <strong>theory</strong><br />
Heavy viewing is a key component of<br />
the <strong>theory</strong><br />
How much do the images of television<br />
dominate<br />
<br />
<strong>Cultivation</strong> <strong>theory</strong><br />
<br />
Heavy Viewing
<strong>Cultivation</strong> Theory<br />
<br />
Criticisms<br />
<strong>Cultivation</strong> <strong>theory</strong><br />
<br />
<br />
Mainstreaming<br />
Resonance<br />
<strong>Cultivation</strong> <strong>theory</strong><br />
<br />
Mainstreaming<br />
<strong>Cultivation</strong> <strong>theory</strong><br />
<br />
Resonance<br />
Goal of <strong>Cultivation</strong><br />
<br />
<br />
Attitudes<br />
Amount of viewing
Social<br />
<strong>Cultural</strong><br />
Individual<br />
Procedures to test<br />
<br />
<br />
Content analysis<br />
Surveys<br />
Criticisms of cultivation<br />
What's next?
Change language