event brochure - Infocomm Resource Marketplace

RECORD ATTENDANCE OF 265 Participants from 115 Organizations from 21 Countries
Special Rates for
SMEs, Corporate Enterprises
End-Users & Government
Bodies/Agencies
Business Transformation with Cloud
for Enterprise Users & Telecom Operators
14 -17 May 2012 • GranD hyatt hotel, singapore
www.cloudasia.asia
Pre-conference Master-Class Workshops
14 May 2012
Main Congress
15-16 May 2012
Post-conference Master-Class Workshops
17 May 2012
40+ Distinguished Speaker Panel across Cloud Computing Ecosystem
Enterprise End-Users I Telecom Regulators I Telecom Operators I Cloud Service Providers I Cloud Application Providers I Cloud
Computing Vendors I Cloud Computing System Integrators I Device Manufacturers I Analysts I Consultants I Telecom Associations
Steve Lee
CIO
Changi Airport Group
(CAG)
Robert Pataki
Chief Strategy and
Corporate Development
Officer
Magyar Telekom
Enterprise End Users from Different Vertical Markets
Mrs Rosina Howe
Chief Innovation Officer &
Group Director, Innovation
& InfoComm Technology
Land Transport Authority
Taufik Kurniawan
Head of IT Infrastructure
Information System
Directorate
Royal Court of Bahrain
International & Regional Telecom Operators & OTT Players
Muhammad Firdaus
Abdul Monir
AGM, Network
Architecture & Technology
Planning
Telekom Malaysia
Kevin Lim
Head of Enterprise
Business Group
StarHub
Alan Dawson
Director, Infrastructure and
Service Operations
MOHHoldings Pte Ltd
Doug Farber
Enterprise Director
(Asia Pacific)
Google
1
2
8 REASONS WHY YOU SHOULD BE
INVOLVED AT CLOUDASIA 2012
Enterprise & Telecom Cloud Thought
Leadership Sharing & Learning from
Corporate Enterprise End-Users across
Different Vertical Markets & Leading Telecom
Operators as Case Studies
Daily Cloud Insights by Eminent CXOs sharing
latest cloud computing market strategies,
technology developments and vision.
Regional Telecom Regulators, International Government Bodies & Academia
Tim Grance
Senior Computer Scientist
National Institute
of Standards and
Technology (NIST)
Jim Reavis
Co-founder &
Executive Director
Cloud Security
Alliance (CSA)
Michael Ong
General Manager,
SoftLayer
Technologies APAC
Bernard Golden
CEO, HyperStratus &
Author, “Virtualization
for Dummies,”
Dummies Press, 2008
Thanachart
Numnonda
Director
Software Park
Thailand
International & Regional Trade Associations & Alliances
Mark Thiele
Founder & President
Data Center Pulse
(DCP)
Wong Onn Chee
Director
Infotect Security Pte
Ltd
Dr Karim Taga
Managing Director
Arthur D Little Austria
Tao Yao Sing
Assistant Director,
Infocomm Development
Authority of Singapore
(IDA)
Teguh Prasetya
Founder, Indonesian
Cloud Computing
Forum
Key Industry Cloud Computing Service Providers & Vendors
Peter Hendry
CTO
Webvisions Group
Alan Quayle
CEO
Alan Quayle
Business & Service
Development
Chris Boesch
Associate Prof, Information
Systems (Practice)
SMU
Robert Chew
Member, IT Standards
Committee (ITSC) Council
& Chairman, ITSC Cloud
Computing Standards
Coordinating Task Force
Simon Choy
Chief Strategist and
Executive Sponsor -
Cloud, IBM ASEAN
David Abecassis
Senior Manager
Analysys Mason
3
4
5
6
7
8
Over 40 Speakers, Market-Focus, Industry-
Led Agenda addressing Practical Cloud
Market Strategies, Implementation & Solutions
Unique Event Experience with Innovative
Formats - Fireside Chats, Thought Leadership
Panels, Dialogues, Roundtable Cafes, etc
Know & Network with Key Decision Makers
& Industry Players across Cloud Computing
Ecosystem
Exceptional Networking Opportunities –
Online Networking. On-Site & Post-Event
6 Topical Cloud Computing Master class
Workshops providing in-depth knowledge
and highly interactive discussions with peers
on Cloud Security, Market Strategies for SMBs
Successful SLA Negotiation, Data Storage
Best Practices, Business Continuity & Disaster
Recovery.
Comprehensive Exhibition Showcase
featuring the latest Cloud Computing
Products, Services & Applications across ecosystem.
KEY TOPICS TO BE ADDRESSED
• Government Cloud Computing Roadmaps, Policy Regulations & Initiatives In Asia
• Building the Next Generation Data Center: Evolving Technologies & Best Practices
• Strategies on Monetizing Enterprise Cloud Services & Applications
• Evaluating Private, Public & Hybrid Cloud: Which One Is Right?
• Taking SMEs to the Cloud: Business Opportunities, Migration, Implementation & Solutions
• Keys To Successful Cloud Migration Building New Platforms using Cloud Capabilities, Applications &
Mobile Devices
• Migrating to the Embedded Cloud Ecosystem: Deployment, Management Requirements & Applications
• Understanding of Cloud Security Standards & reinventing Information Security with the Cloud
• Addressing Data Privacy & Compliance In The Cloud
• Analyzing Big Data in the Cloud
LIMITED SPACES AVAILABLE! REGISTER EARLY TO SAVE & AVOID DISAPPOINTMENT
Pre-Conference • 14 May 2012
Cloud Master Class Workshops
• M1 - Advanced Cloud Computing
Led by Alan Quayle, CEO, Alan Quayle Business
& Service Development
• M2 - Cloud Computing Security & Control
Issues
• M3 - Best Practices for Business Data Storage
& Backups
Post-Conference • 17 May 2012
Cloud Master Class Workshops
• M4 - Go-to-Market Cloud Strategies for SMBs
Led by Karim Taga, MD, ADL Austria
• M5 - Structuring & Negotiating Cloud Service
Level Agreements (SLA)
• M6 - Cloud Computing Disaster Recovery &
Business Continuity
Led by Bernard Golden, CEO, HyperStratus & Author,
“Virtualization for Dummies” 2008
Co-organized by
Diamond Sponsor Platinum Sponsor Gold Sponsor Silver Sponsor H20 Sponsor
Supporting Associations
International Marketing Partner
Research Partner
Media Partners
an informa business
Registration Hotline: +65 6508 2401
www.informatmasia.com

14 -17 May 2012
GranD hyatt hotel, singapore
www.cloudasia.asia
Are you fully updated and well-positioned to take advantage of the opportunities available in Asia for
Enterprise & Telecom Cloud Services to Generate New Business & Creating Value Innovation?
CloudAsia 2012 Executive Summary
Floor Plan
CloudAsia 2011, as a jointly organized event for the first time by IDA and ITM Asia, was a success attracting
265 participants from 115 organizations from 21 countries across the entire Cloud Computing eco-system.
Building on the success of the first event, CloudAsia 2012 will continue to be an excellent platform for the regional and
international cloud computing community to address Enterprise Cloud Applications & Telecom Cloud Services including a
focused showcase of cloud computing products and services. There will also be 6 master-class workshops on topical subject
areas providing in-depth information and interaction with the industry experts.
1
2
3
4
RESERVED
5
6
This established international cloud computing event will provide excellent networking opportunities with industry
leaders, presenting you with the opportunity to meet and do business with like-minded individuals.
As Asia’s definitive cloud computing event, CloudAsia 2012 is THE place to meet all the key decision
makers across the entire cloud computing eco-system this year in Singapore from 14-17 May 2012.
REGISTER NOW & Be Part of the Movers & Shakers of CLOUD!
Visit www.cloudasia.asia or call our Customer Service Hotline: (65) 6508-2401
14
18sqm raw space
reserved for
Titanium Sponsor
12
COFFEE STATION
11
10
9
COFFEE STATION
8
RESERVED
7
13
“Cloud investment to skyrocket
in 2012, says global KPMG report
Asia-Pacific will increase its share from 16 per cent in
2011, to 18.8 per cent in 2016 with compound annual
growth rate (CAGR) of 34 per cent from the US$2.89
billion it will reach at the end of 2011.”
Agenda At A Glance
14 May 2012 15 May 2012 16 May 2012 17 May 2012
LIMITED SPACES AVAILABLE for
Cloud Master Class Workshops!
REGISTER EARLY TO SAVE & AVOID DISAPPOINTMENT
Master-Class 1
Advanced Cloud Computing 101
Led by: Alan Quayle, CEO,
Alan Quayle Business & Service Development
Master-Class 2
Cloud Computing : Security & Control Issues
Workshop Sponsors are welcome!
Master-Class 3
Best Practices for Business Data
Storage & Backups
Workshop Sponsors are welcome!
“Asia Pacific Public
Cloud Services market will grow
at the fastest rate amongst all the regions,
Growth will be driven by the rapid
uptake in SME segment
as these enterprises continue to realize the strategic gains
associated with the shift to cloud.”
~ Saurabh Sharma, Senior Analyst, Market Intelligence
Day 1
Morning Plenary Keynotes
• IDA Welcome Address
• Cloud Business Transformation & Innovation Fireside Chat
It’s not about the Cloud Technology, it’s about the Business Results
Stream A
Enterprise Cloud Services &
Applications
• Enterprise Sharing
• Cloud Migration
• SMEs Think Tank
• Cloud Security
Stream B
Telecom Cloud Services
• M2M Cloud
• Cloud Billing
• New Business Strategies for
Enterprises
• Mobile Cloud Computing
Value Chain
Main Congress
Day 2
Morning Plenary Keynotes
• Regulators’ Dialogue – Cloud Computing Initiatives & Policy
Directions in Asia
• CIO-CTO Cloud Thought Leadership Roundtable – Strategizing
Asia’s Walk into the Cloud
Stream C
• Big Data in the Cloud
• Cloud Management
• Data Privacy & Compliance
Cloud Computing Exhibition Showcase
Limited Sponsorship & Exhibition Options Available
CloudAsia 2012 provides your
company with excellent platform to foster brand
awareness and build customer relationships. Stamp your leadership
branding to the cloud communities through unique event experience, innovative formats and
in-booth demos. For customized sponsorship branding and exhibition, call Anna Lee, Business
Development Manager, email AnnNa.Lee@informa.com or call +65 6508 2470
Stream D
• Business Analytics
• Cloud TV
• Cloud Applications
Closing Keynote Plenary
Cloud Visionary Forum:
Charting towards Success Today & Beyond
LIMITED SPACES AVAILABLE for
Cloud Master Class Workshops!
REGISTER EARLY TO SAVE & AVOID DISAPPOINTMENT
Master-Class 4
Go-to-Market Cloud Strategies for SMBs
Led by: Karim Taga
Managing Director, ADL Austria
Master-Class 5
Structuring & Negotiating Cloud Service Level
Agreements (SLA)
Master-Class 6
Cloud Computing Disaster Recovery
& Business Continuity
Led by: Bernard Golden, CEO, HyperStratus & Author,
“Virtualization for Dummies,” Dummies Press, 2008
Who Will Be There?
CloudAsia 2012 is the place to meet all the key decision makers across the entire cloud computing eco-system from enterprises,
telecom operators, regulators, government agencies, service providers, system integrators and vendors presenting you with the
opportunity to meet and do business with like-minded individuals.
Industry Representation
Hear what
delegates have
to say...
Govt Bodies & Research
Institutes 20%
Enterprise End Users
20%
Vendors 25%
Analysts/Press/
Consultants 5%
Telecom Operators
30%
Seniority of Participants
Senior Manager/
Manage 10%
Engineer 8%
EVP/SVP/VP/MD 16%
GM/Diretor/Dept. Head
46%
Presiden/CXO 20%
Together with an impressive list of renowned global speakers, CloudAsia 2011 was a premier
event that was instrumental in delivering informative ‘cloud’ insights to the IT and business
community in Singapore. The event was professionally conducted with much effort gone into the
content and details, architecting it into an outstanding event. IASA Asia Pacific is honored to have
been given the opportunity to be part of this endeavor.
~ Aaron Tan Dani, Chairman and Founder, IASA Asia Pacific
Informa and IDA have done a great job at organizing a world class event and topped my
expectations by the quality of the speakers and the level of attendance.
~ Actel Consulting
It was an awesome event! Not only we able to meet with fellow delegates, we also have an opportunity to talk with the “big boys” which has
been in the industry.
~ E-Government National Centre, Prime Minister’s Office
CloudAsia 2011 is the most comprehensive and the best suitable gathering in the industry across all market segments (SP, Cable, Enterprise,
SME’s, etc.) who are interested in going to CLOUD and VIRTUALIZATION. The sharing of insights and outlooks from the leading Service Providers
and Vendors across Asia-Pacific, as well as INDUSTRY CONSULTANT that do not have bias and inclination. I have captured a lot of insights and
info on this great industry event and I’m looking forward for CLOUD ASIA 2012.
~ Comclark
CloudAsia 2011 provided an excellent venue to meet enterprises, technology and service providers throughout the APAC region to discuss the
practical implementation issues of Cloud services and technologies.
~ Alan Quayle Business & Service Development
CloudAsia is just one of those things that you need to put on your yearly calendar.
~ E-Government National Center
About the Sponsors & Exhibitors
Diamond Sponsor:
iNFOTECT is a pioneer in providing outbound protection solutions for
cloud and Internet-facing e-services. Our patented solutions effectively
protect against leakages of personal, medical and financial records,
sensitive configuration information and source code, while ensuring
performance of your cloud and enterprise e-services. Our solutions
also prevent malicious or defaced content in your cloud e-services from
being shown to your customers.
Platinum Sponsor:
IBM’s 100-year history has been characterised by innovation and
resetting the status quo for technology adoption. With our investments
in innovation within the cloud solution space and comprehensive
capabilities, IBM is unique in bringing together key cloud technologies,
deep process knowledge, a broad portfolio of cloud solutions. Through
our global network of local delivery centers, we have helped thousands
of clients - in areas as diverse as banking, communications, healthcare
and government –build their own clouds, securely tap into IBM cloudbased
business and infrastructure services, and manage millions of
cloud-based transactions every day. For more information about IBM
cloud solutions, visit www.ibm.com/cloud
Gold Sponsor:
SoftLayer® Technologies Headquartered in Dallas, SoftLayer is the
innovation leader in Cloud, Dedicated, and Managed hosting, and
the largest private hosting company in the world. SoftLayer provides
cloud, dedicated, and seamlessly integrated computing environments,
leveraging worldclass data centers in Dallas, Houston, San Jose, Seattle,
and Washington D.C., Singapore, Amsterdam, and network Points of
Presence around the globe. The company automates all elements of
its platform, empowering customers with complete control, security,
scalability, and ease- of- management via a leading Customer Portal and
Open API. The company's proprietary offerings include the industry's
first Network- Within- a- Network topology for true out- of- band access,
providing remote access to all management options.
Silver Sponsor:
Webvisions is Asia Pacific’s premier Cloud and managed services
provider. We help businesses take advantage of the power of the
Internet - seamlessly and effortlessly using cloud technologies. As a
service provider in the business for over 20 years, we are committed
to delivering flexible solutions and a superior customer experience,
locally and regionally, thus making us the preferred, trusted business
partner. Since 1992, Webvisions has enabled over 100,000 customers
in 40 countries with more than 70% originating from Asia. We operate
seamlessly across 7 key markets and have the largest pan-Asian footprint
of cloud hosting facilities in Asia Pacific covering Singapore, Malaysia,
China, Hong Kong, India, New Zealand and Australia. We take pride in
our strong track record, cloud expertise and our ability to understand
our customer needs to provide the right solutions.
H2O Sponsor:
NTT Communications provides consultancy, architecture, security
and cloud services to optimize the information and communications
technology (ICT) environments of enterprises. These offerings are
backed by the company’s worldwide infrastructure, including IPv4/
IPv6 Global Tier-1 IP Network, Arcstar Universal One VPN network
reaching over 150 countries, and over 120 secure data centers. NTT
Communications’ solutions leverage the global resources of NTT Group
companies including Dimension Data, NTT DOCOMO and NTT DATA.
Exhibitor:
ASG Software Solutions is a global software solutions provider that helps
more than 85% of the world’s largest companies drive business success
by managing complex IT operations across distributed, mainframe, and
cloud environments. ASG’s Cloud Orchestration Suite offers companies
an easy on-ramp to the cloud by integrating cloud-based applications
with existing applications and databases.
Exhibitor:
eG Innovations is a global provider of performance monitoring and triage
solutions for IT infrastructures. eG supports a 100% web architecture
and multi-tenancy which are key requirements for the cloud. MSPs and
private cloud customers use eG for proactive performance monitoring
and real time diagnosis of mission critical systems.
Exhibitor:
Digistore Solutions is a leading developer and provider of data storage
and data management. Our solutions portfolio includes deployment
of Private and Hybrid Clouds, cloud-computing based solutions and
services. Digistore Solutions delivers simple, affordable and secure
storage solutions where organizations are taking advantage of cloud
technologies for efficient, dynamic and scalable IT resources.
Register Today! +65 6508 2401 +65 6508 2407 register@ibcasia.com.sg www.cloudasia.asia

Conference Day 1 • Tuesday, 15 May 2012 Conference Day 2 • WEDNEsday, 16 May 2012
8.00 Registration
8.45 Speed Networking
A chance to get to know your peers before the start of the conference in a relaxed and informal atmosphere.
Vincent Nunez, Conference Research Director, Informa Telecoms & Media (ITM) Asia
9.00 Chairman’s Opening Remarks
Opening Ceremony & Plenary Keynotes
9.15 Opening Welcome Address by IDA
Ronnie Tay, Chief Executive Officer, Infocomm Development Authority of Singapore (IDA)
9.35 Moving with the Cloud towards Business Transformation in the New Digital Age
• Why Cloud - Now & Beyond?
• How to address and address the challenges faced?
Tony Kerrison, CTO, ING Bank & , Head of Infrastructure Services & Chairman of ECLC*
9.55 Managing Global High Performance Cloud Computing Infrastructure
• Social : Innovation through collaboration
• Cloud : reducing IT expenditure, moving resources towards focused business solutions
10.15 Building the Next Generation Data Center : Evolving Technologies & Best Practices
• What are the strategies to optimize data centers through the cloud?
• How to manage infrastructure, network and storage challenges?
10.35 Networking Morning Refreshments for Speakers & Delegates - Sponsors are welcome!
11.15 Reinventing Information Security with the Cloud
• Discover how the growth of cloud and mobile is necessitating a shift to cloud-delivered Security as a Service
• Learn how the Telecom industry will become a key broker of cloud security and management solutions
Jim Reavis, Co-founder & Executive Director, Cloud Security Alliance (CSA)
11.35 Outbound Security of Cloud e-services
Wong Onn Chee, Managing Director, Infotect Security
11.55 The Transformed Enterprise: How Visionary CIOs are Leading Changes for Lines of Business Faced with the harsh realities of
aging datacenters, swelling demand for more efficient services, declining budgets and increased threats, cloud has emerged as
a strategic option for organisation transformation.
This presentation looks at how the cloud can be monetised for fueling infrastructure modernisation and improving operational
dexterity.
Simon Choy, Chief Strategist and Executive Sponsor - Cloud, IBM ASEAN
12.15 Cloud Business Transformation & Innovation Fireside Chat – It’s not about the Cloud Technology, it’s about the Business Results
• How has cloud computing change the requirements for business transformation
• What are the considerations when looking for new partnership models & revenue share options?
• Telecom Operator
• Enterprise Cloud User
• Cloud Provider
12.30 Thematic Customized Luncheon Roundtable Cafes for Speakers & Delegates - Sponsors are welcome!
Interested to target a focus group to showcase your thought leadership on specific topic, please contact
Vincent Nunez, Conference Research Director on email : Vincent.nunez@ibcasia.com.sg or call him at (65) 6508 2462
8.0 Registration
9.00 Chairman’s Remarks
9.15 Regulators’ Dialogue : Cloud Computing Initiatives & Policy Directions in Asia
Each country representative will give a 5 min updates of their respective government initiatives for cloud computing before the panel
discussion takes place.
Panelists:
Khoong Hock Yun, ACE , Infrastructure & Services Devt Gp, IDA*
Dr Thanachart Numnonda, Director General, Software Park Thailand
Senior Representative, BRTI
Senior Representative, MCMC
10.00 Observations and Recommendations on Cloud Computing and Security
• NIST definition of cloud computing. It will then use that definition
• Security advantages & challenges of cloud computing
• Need for interoperability and portability
• Current NIST publications on cloud computing security
• Current recommendations on the use of cloud computing
Tim Grance, Senior Computer Scientist, National Institute of Standards and Technology (NIST)
10.20 Optimising Networks for the Cloud
10.40 Migrating to the Embedded Cloud Ecosystem : Deployment, Management Requirements & Applications
11.00 Networking Morning Refreshments for Speakers & Delegates - Sponsors are welcome!
Chairman’s Remarks
Dr Karim Taga, Managing Director, Arthur D Little Austria
11.30 Deploying Cloud Computing in the Public Sector : Central G-Cloud
• What is the rationale for government ICT to deploy cloud?
• What is the impact of cloud on cost reduction, capability & security?
11.50 Cloud 2012 : Transforming Strategy into Action
Many IT organizations used 2011 to define their cloud computing strategy. This year is a year of action. But how can IT organizations
successfully implement their cloud objectives? This presentation will identify concrete action steps organizations should take to improve
their odds of success as they pursue their cloud strategy
Bernard Golden , CEO, HyperStratus & Author, “Virtualization for Dummies,” Dummies Press, 2008
12.05 CEO & CIO/CTO Cloud Thought Leadership Roundtable – Strategizing Asia’s Walk into the Cloud
• How do you integrate cloud value stream with business architecture?
Moderator: Dr Karim Taga, Managing Director, Arthur D Little Austria
Panelists:
Enterprise End User
Telecom Operator
12.30 Networking Luncheon for Speakers & Delegates
Luncheon Sponsor Option AVAILABLE to lead a 30 min interactive workshop for VIPs by invitation only -content to be approved by
Conference Director. Interested, please contact Vincent Nunez, Conference Research Director on email : Vincent.nunez@ibcasia.com.sg
or call him at (65) 6508 2462
1.00 Luncheon Executive Briefing - An Overview Understanding of Cloud Security Standards
Robert Chew, Member, IT Standards Committee (ITSC) Council & Chairman, ITSC Cloud Computing Standards Coordinating Task Force
Registered delegates interested to attend this briefing, kindly email Vincent.nunez@ibcasia.com.sg to register.
2.00 Chairman’s Remarks
Bernard Golden, CEO, HyperStratus & Author, “Virtualization
for Dummies,” Dummies Press, 2008
2.05 Work in the Future – Today
• Mobile: the ability to work from wherever on whatever
device
• Social: Innovation through collaboration
• Cloud: reducing IT expenditure, moving resources towards
focused business solutions
Doug Farber, Enterprise Director (Asia Pacific), Google
2.25 Capitalizing on Cloud-based Medical Service Business
Opportunities & Applications
2.45 Enterprise Presentation : Changi Airport takes off into the
cloud
• Changi Airport’s business and key considerations
• Benefits of cloud computing to airport operators
Steve Lee, CIO, Changi Airport Group (CAG)
Enterprise
3.05 Moving to the Cloud : Keys To Successful Cloud Migration
• What exactly should a company expect to achieve when
embarking on the cloud journey?
• How should the wish and expectations for cost reductions
be weighed against the need for innovation?
Moderator:
Bernard Golden, CEO, HyperStratus & Author, “Virtualization
for Dummies,” Dummies Press, 2008
Panelists:
Lim Boon Teck, Section Head/Infrastructure Systems &
Technology, Temasek Polytechnic
Peter Hendry, Chief Technology Officer, Webvisions Group
3.30 Networking Afternoon Refreshments for Speakers & Delegates
4.00 SMEs Think Tank Strategies – Taking SMEs to the Cloud:
Business Opportunities, Migration, Implementation &
Solutions
The session will start with 5 min presentation by selected
panelists before the panel session takes place.
Panelists:
Kevin Lim, Head of Enterprise Business Group, StarHub
Michael Ong, General Manager, Softlayer Technologies APAC
Wimonkan Kosumas, Deputy DG, Office of Small & Medium
Enterprise Promotion*
Ms. Dato’ Hafsah Hashim, CEO, SME Corporation Malaysia*
Ming-Cheng Sheng, DG, IT, Institute for Information Industry*
4.40 MyTransport.SG: Co-Creating with the Community
• How can sharing of transport-related data with the Apps
developers through the cloud facilitate development of
innovative land transport applications?
• How does Land Transport Authority of Singapore (LTA)
deliver “Big Data” Analytics to commuters, enabling smarter
travel decisions
Mrs Rosina Howe, Chief Innovation Officer & Group Director,
Innovation & InfoComm Technology, Land Transport Authority
Govt Body
Stream A: Enterprise Cloud Services & Applications
5.00 Securing the Cloud Fire-Side Chat – Identifying And
Managing The Key Security Risks Inherent In Using
Cloud-Based Applications
• What are the legal aspects of storage data & operational
risk factors to overcome for the adoption of cloud services?
• Many people identify compliance issues like privacy as the
primary security risk. Are there operational security risks as
well?
Moderator:
Bernard Golden, CEO, HyperStratus & Author, “Virtualization
for Dummies,” Dummies Press, 2008
Panelists:
Alan Dawson, Director, Infrastructure & Service Operations,
MOHHoldings Pte Ltd
Gabriel Sallah, Senior IT Technologist, Standard Chartered Bank
Tao Yao Sing, Assistant Director, Infocomm Development
Authority of Singapore (IDA)
Wally Lee, Vice President, Association of IT Security
Professionals (AISP)
5.45 Chairman’s Remarks & Closing of Day 1
2.00 Chairman’s Remarks
Alan Quayle, CEO, Alan Quayle Business & Service,
Development
2.05 Deploying Telco Mobile Cloud Services : Challenges &
Opportunities
• Drivers for mobile cloud computing
• Market outlook & landscape for mobile cloud
David Abecassis, Senior Manager, Analysys Mason
Analyst
2.25 Setting a Strategy for Your Cloud: Private, Public & Hybrid
Simon West, Chief Marketing Officer, SoftLayer Technologies
2.45 When Mobile Meet Cloud : Mobile VAS & Cloud Computing
• Mobile VAS Trends
• Complexity of Mobile Devices
• What can Cloud Computing do?
Teguh Prasetya, Founder, Indonesian Cloud Computing Forum
3.05 New Business Strategies Fire-Side Chat - Developing
Winning Cloud Business Models & Services for Enterprises
& SMEs
• How can operators compete with ITV vendors and cloud
service providers?
• What can the telecom operator offer that others cannot to
avoid losing market share?
Moderator: Alan Quayle, CEO, Alan Quayle Business &
Service Development
association
3.30 Networking Afternoon Refreshments for Speakers &
Delegates
4.00 M2M and Cloud Converge to Create the Internet of Things
• How can cloud computing promote the development and
support of M2M platforms and solutions?
• How should M2M players leverage device connectivity and
the cloud to provide cost-effective, fast M2M deployments
with easy data access and re-use for the enterprise markets.
Moderator: Alan Quayle, CEO, Alan Quayle Business &
Service Development
4.20 Cloud Billing for the Telecom Sector : Billing-as-a-Service
(BaaS)
Billing-as-a-service providers to take 11% of USD1.4bn
cloud-based telecom billing market by 2015, according to
Innovation Observatory.
Moderator: Alan Quayle, CEO, Alan Quayle Business &
Service Development
4.40 Cloud Services in the Southern European Telco Space
Perspective on cloud services in Southern European
• How telcos prepare for cloud services
Telecom
Operator
Stream B: Telecom Cloud Services
• Requirements of cloud services from telcos
Robert Pataki, Chief Strategy & Corporate Development Officer,
Magyar Telekom
5.00 Developing Competitive Advantage for Cloud Services
with New Value Chain & Ecosystem Of Mobile Cloud
Computing
• What are the requirements for enabling cloud business
models to develop competitive advantage for cloud
services?
• With which companies do you partner to differentiate from
your competitors and OTT players?
Moderator: David Abecassis, Senior Manager, Analysys
Mason
5.45 Chairman’s Remarks & Closing of Day 1
Stream C: Big Data in Cloud • Cloud Management
• Data Privacy & Compliance
Chairman’s Remarks
Alan Quayle, CEO, Alan Quayle Business & Service Development
2.00 Your Biggest Cloud Management Headaches
• Cloud is driving significant changes in the architecture of
infrastructure
• CPU improvements combined with virtualization benefits
mean the focus will be on server density & storage growth
• What can you do to protect your cloud investments against
rapid technology & application change
Mark Thiele, Founder President, Data Center Pulse
2.20 Addressing Data Privacy & Compliance In The Cloud
• Who is the user and what can a user do in a cloud
environment must be monitored?
• How to manage security risk between user and cloud
provider?
Panelists:
Dr. Chen Yuanyuan, Asst Prof, Dept of Information Systems,
National University of Singapore (NUS)
K K Lim, President, Singapore Cloud Forum (SCF)
Wong Onn Chee, Managing Director, Infotect Security
2.50 Strategy & Approach to Private Cloud Infrastructure to
Private Cloud Infrastructure Implementation
Background decisions whether to cloud or not to cloud?
Public, private, hybrid cloud, which one fits for your
organization?
Taufik Kurniawan, Head of IT Infrastructure, Information
System Directorate, Royal Court of Bahrain
Enterprise
3.10 Analyzing Big Data in the Cloud : The Next Frontier for
Innovation, Competition & Productivity
• What is Big Data and why its rise could affect your
business?
• How Big Data Creates Value, Grow & Compete
• What is Cloud computing’s role in providing cost-effective
data analysis tools
3.40 Networking Afternoon Refreshments for Speakers &
Delegates
association
Stream D: Cloud Business Analytics
• Cloud TV
Chairman’s Remarks
Dr Karim Taga, Managing Director, Arthur D Little Austria
2.00 Cloud Business Analytics
• How can business analytics determine the impact of
migrating applications from dedicated in-house resources
to virtual clusters, private or public clouds?
• How can business analytics be used to determine ways of
delivering more services within the same power and space
footprint, by virtue of virtualization and cloud integration.
2.20 Cloud TV & New Media Forum – Tapping & Addressing
Strategic Cloud Opportunities for Growth & Profitability
in the Entertainment Industry
The emergence of digital entertainment, growth of ubiquitous
Internet and the decline of the physical medium have resulted
in the realignment of business functions within studios
and necessitated a transformational role for Information
Technology as its focus shifts from technology to business.
2.50 Carrier Ethernet for Delivery of Private Cloud Services
The Wide Area Network (WAN) plays a critical role in the
quality of experience for cloud applications but there has been
little focus on the WAN by the cloud community. Enterprises
have been reticent to embrace mission-critical Private Cloud
applications delivered over the Internet because if its security
vulnerabilities, unpredictable performance, and compliance
challenges regarding data governance. This session introduces
new work from the MEF (the industry’s defining body for
Carrier Ethernet) that is expected to bring a profound change
to the acceptance of cloud applications by the Enterprise and
new opportunities for cloud providers by overcoming these
complex issues. Carrier Ethernet has become the wide area
networking technology of choice for delivery of business-class
services to the Enterprise with deployment in more than 100
countries.
Muhammad Firdaus Abdul Monir, Asst GM, Network
Architecture & Technology Planning, Telekom Malaysia Bhd
3.10 Cloud Applications Innovations : Monetizing & Strategies
to integrate Best-of-Breed Cloud Applications with
existing on-premise applications
• What are the different categories of mobile consumer
applications?
Games; Lifestyle & Healthcare; Education; Multimedia &
Entertainment; Finance; Social Networking
Moderator: Dr Karim Taga, Managing Director, Arthur D
Little Austria
3.40 Networking Afternoon Refreshments for Speakers &
Delegates
Closing Plenary Keynote
4.00 Creating Trust in Cloud : Carrier Grade Cloud Framework and the Cloud Readiness Index
Cloud computing is fostering a new conversation around the issue of trust and reliability – trust in my service provider, trust in
government, trust in the network, trust in the security of my data, trust in my service level agreement. We are at a pivotal stage of
building that trust, this is one of the main objectives of the Asia Cloud Computing Association – the index and the framework are tools in
this process.
Per Dahlberg, CEO, Asia Cloud Computing Association
4.20 Cloud Visionary Forum : Architecting & Strategizing Asia’s
Walk into the Cloud for Success Today & Beyond
Moderator: Dr Karim Taga, Managing Director, Arthur D Little
Austria
Panelists:
Dr Lee Hing Yan, Program Director, National Grid Office, IDA
Muhammad Firdaus Abdul Monir, Asst GM, Network
Architecture & Technology Planning, Telekom Malaysia Bhd
Cloud Computing Vendor
Enterprise End-User
Analyst/Consultant
5.00 Chairman’s Remarks & Closing of
“CloudAsia is just one of those things that
you need to put on your yearly calendar. “
~ E-Government National Center
Register Today! +65 6508 2401 +65 6508 2407 register@ibcasia.com.sg www.cloudasia.asia

If undelivered, please return to:
1 Grange Road,
#08-02, Orchard Building, Singapore 239693
Tel: +65 6508 2400 Fax: +65 6508 2408
SME & Corporate Enterprise End-Users
& Government Bodies enjoy Special
Discounted Rates. REGISTER NOW!
Email register@ibcasia.com.sg for more details.
Cloudasia 2012
ENJOY SUBSTANTIAL SAVINGS WITH
OUR MULTIPLE BOOKING DISCOUNT!
Register 3 delegates from the same company and the
4th delegate attends FREE!
5 easy ways to register
Mail the attached registration form with your cheque to
IBC Asia (S) Pte Ltd
c/o Informa Regional Business Services
1 Grange Road, #08-02, Orchard Building, Singapore 239693
This label contains your priority booking code. To expedite registration, please do not remove label. If you have already received a copy of
this brochure, we apologise. For reasons of confidentiality, your full particulars were not available to IBC Asia (S) Pte Ltd for dedupulication
prior to mail drop.
Customer Service Hotline
+65 6508 2401
Email
register@ibcasia.com.sg
Fax
+65 6508 2407
Web
www.cloudasia.asia
Reserve your place today!
q Yes! I/We will attend CloudAsia 2012, 14-17 May 2012, Grand Hyatt Hotel, Singapore
q I would like to purchase the conference presentations at S$1,000 + GST (S$1,070) per log in.
Corporate Enterprise End-Users & Government Bodies Agencies
fees per delegate
Special Rate
Register and pay before 23 Apr 2012
Normal Rate
Register and pay after 23 Apr 2012
• A 7% Goods & Services Tax (GST) is applicable to all Singapore based companies for Singapore venue.
• All fees stated include luncheons, refreshments and complete set of documentation. It does not include the cost of accommodation and travel.
Group Rate
Group Rate (3 or more)
q 4-day pass (2-day conference + 2 workshops) SGD 1,499 SGD 1,699 SGD 1,299
q 3-day pass (2 day conference + 1 workshop) SGD 1,299 SGD 1,499 SGD 1,099
q 2-day pass (Conference only or 2 workshops) SGD 1,099 SGD 1,299 SGD 899
Telecom Operators
q 4-day pass (2-day conference + 2 workshops) SGD 2,799 SGD 2,999 SGD 2,399
q 3-day pass (2 day conference + 1 workshop) SGD 2,499 SGD 2,699 SGD 2,099
q 2-day pass (Conference only or 2 workshops) SGD 2,099 SGD 2,299 SGD 1,699
others
q 4-day pass (2-day conference + 2 workshops) SGD 4,999 SGD 5,199 SGD 4,599
q 3-day pass (2 day conference + 1 workshop) SGD 4,199 SGD 4,399 SGD 3,799
q 2-day pass (Conference only or 2 workshops) SGD 3,399 SGD 3,599 SGD 2,999
Delegate 1 Details
Name: Dr/Mr/Ms
Delegate 2 Details
Name: Dr/Mr/Ms
Job Title:
Job Title:
Department
Department
Tel:
Mobile No.:
Tel:
Mobile No.:
Email:
Email:
Delegate 3 Details
Name: Dr/Mr/Ms
Delegate 4 Details
Name: Dr/Mr/Ms
Job Title:
Job Title:
Department
Department
Tel:
Mobile No.:
Tel:
Mobile No.:
Email:
Email:
Who is Head of your Department?
Who is Head of Training?
Please photocopy for additional delegates
Company Information
Company Name:
Address:
Main Business/Activity:
Postal Code:
Payment Method (please tick):
I enclose my bankers draft / cheque payable to IBC Asia (S) Pte Ltd
I am paying by bank transfer (copy attached)
Payment by credit card. (AMEX, VISA or MasterCard accepted)
Credit Card Payments
The best way to pay by credit card is through our secure on-line registration process, simply log on to the website at www.cloudasia.asia and click “Register On-line”. If you would
prefer to pay over the phone please complete the contact name and details and our Customer Services Team will call within 24 hours to take payment. As we treat your credit
card information in the strictest confidence, please do not send payment details by email.
Credit card contact:
Direct phone number:
P21322
Department:
Email:
REG NO. 200108203N
REGISTER NOW! FAX BACK TO +65 6508 2407

RECORD ATTENDANCE OF 265 Participants from 115 Organizations from 21 Countries
Business Transformation with Cloud for
Enterprise Users & Telecom Operators
14 -17 May 2012 • GranD hyatt hotel, singapore
www.cloudasia.asia
Pre-conference
Master-Class Workshops
14 May 2012
Main
Congress
15-16 May 2012
Post-conference
Master-Class Workshops
17 May 2012
40+ Distinguished Speaker Panel across Cloud Computing Ecosystem
Enterprise End-Users I Telecom Regulators I Telecom Operators I Cloud Service Providers I Cloud Application Providers I Cloud
Computing Vendors I Cloud Computing System Integrators I Device Manufacturers I Analysts I Consultants I Telecom Associations
Steve Lee
CIO
Changi Airport
Group (CAG)
Robert Pataki
Chief Strategy
and Corporate
Development Officer
Magyar Telekom
Enterprise End Users from Different Vertical Markets
Mrs Rosina Howe
Chief Innovation Officer
& Group Director,
Innovation & InfoComm
Technology
Land Transport
Authority
Gabriel Sallah
Senior IT
Technologist
Standard Chartered
Bank
International & Regional Telecom Operators & OTT Players
Muhammad Firdaus
Abdul Monir
AGM, Network
Architecture &
Technology Planning
Telekom Malaysia
Kevin Lim
Head of Enterprise
Business Group
StarHub
Taufik Kurniawan
Head of IT
Infrastructure
Information System
Directorate
Royal Court of
Bahrain
Doug Farber
Enterprise Director
(Asia Pacific)
Google
Master Class Workshops
14 May 2012
Master-Class 1
Advanced Cloud Computing 101
Led by: Alan Quayle, CEO,
Alan Quayle Business & Service
Development
Master-Class 2
Cloud Computing : Security &
Control Issues
Workshop Sponsors are welcome!
Regional Telecom Regulators, International Government Bodies & Academia
Tim Grance
Senior Computer
Scientist
National Institute
of Standards and
Technology (NIST)
Jim Reavis
Co-founder &
Executive Director
Cloud Security
Alliance (CSA)
Simon West
Chief Marketing Officer
SoftLayer
Technologies
Bernard Golden
CEO, HyperStratus &
Author, “Virtualization
for Dummies,”
Dummies Press, 2008
Thanachart
Numnonda
Director
Software Park
Thailand
Mark Thiele
Founder & President
Data Center Pulse
(DCP)
Dr Karim Taga
Managing Director
Arthur D Little
Austria
Tao Yao Sing
Assistant Director,
Infocomm Development
Authority of Singapore
(IDA)
International & Regional Trade Associations & Alliances
Wong Onn Chee
Director
Infotect Security
Pte Ltd
Robert Chew
Member, IT Standards
Committee (ITSC)
Council & Chairman,
ITSC Cloud Computing
Standards Coordinating
Task Force
Key Industry Cloud Computing Service Providers & Vendors
Peter Hendry
CTO
Webvisions Group
Alan Quayle
CEO
Alan Quayle
Business & Service
Development
Chris Boesch
Associate Prof,
Information Systems
(Practice)
SMU
Wally Lee
Vice President
Association
of IT Security
Professionals
(AISP)
Simon Choy
Chief Strategist and
Executive Sponsor -
Cloud, IBM ASEAN
David Abecassis
Senior Manager
Analysys Mason
Master-Class 3
Best Practices for Business Data
Storage & Backups
Workshop Sponsors are welcome!
Master Class Workshops
16 May 2012
Master-Class 4
Go-to-Market Cloud Strategies
for SMBs
Led by: Karim Taga
Managing Director, ADL Austria
Master-Class 5
Structuring & Negotiating Cloud
Service Level Agreements (SLA)
Master-Class 6
Cloud Computing Disaster
Recovery & Business Continuity
Led by: Bernard Golden, CEO,
HyperStratus & Author, “Virtualization
for Dummies,” Dummies Press, 2008
Co-organized by
Diamond Sponsor Platinum Sponsor Gold Sponsor Silver Sponsor
H20 Sponsor
Supporting Associations
an informa business
Registration Hotline: +65 6508 2401
www.informatmasia.com