Mobile Value Added Services (MVAS) Market: Global Industry Analysis and Forecast 2015 - 2021
A mobile value-added service (MVAS) is a famous term in telecommunication industry used to describe non-core services, broadly all services which are beyond standard voice, data calls, SMS, MMS and fax transmissions. Such value added services in mobile industry add value to the standard offerings and services offered by the service providers. Traditional services such as SMS and MMS offered by service providers are over shadowed by the new internet based applications and value added services.
A mobile value-added service (MVAS) is a famous term in telecommunication industry used to describe non-core services, broadly all services which are beyond standard voice, data calls, SMS, MMS and fax transmissions. Such value added services in mobile industry add value to the standard offerings and services offered by the service providers. Traditional services such as SMS and MMS offered by service providers are over shadowed by the new internet based applications and value added services.
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<strong>Mobile</strong> <strong>Value</strong> <strong>Added</strong> <strong>Services</strong> (<strong>MVAS</strong>) <strong>Market</strong>: <strong>Global</strong> <strong>Industry</strong> <strong>Analysis</strong> <strong>and</strong><br />
<strong>Forecast</strong> <strong>2015</strong> - <strong>2021</strong><br />
Persistence <strong>Market</strong> Research<br />
<strong>Mobile</strong> <strong>Value</strong> <strong>Added</strong> <strong>Services</strong> (<strong>MVAS</strong>) <strong>Market</strong>:<br />
<strong>Global</strong> <strong>Industry</strong> <strong>Analysis</strong> <strong>and</strong> <strong>Forecast</strong> <strong>2015</strong> -<br />
<strong>2021</strong><br />
Persistence <strong>Market</strong> Research 1
<strong>Mobile</strong> <strong>Value</strong> <strong>Added</strong> <strong>Services</strong> (<strong>MVAS</strong>) <strong>Market</strong>: <strong>Global</strong> <strong>Industry</strong> <strong>Analysis</strong> <strong>and</strong><br />
<strong>Forecast</strong> <strong>2015</strong> - <strong>2021</strong><br />
Persistence <strong>Market</strong> Research Released New <strong>Market</strong> Report on “<strong>Mobile</strong> <strong>Value</strong> <strong>Added</strong> <strong>Services</strong><br />
(<strong>MVAS</strong>) <strong>Market</strong>: <strong>Global</strong> <strong>Industry</strong> <strong>Analysis</strong> <strong>and</strong> <strong>Forecast</strong> <strong>2015</strong> - <strong>2021</strong>”.<br />
A mobile value-added service (<strong>MVAS</strong>) is a famous term in telecommunication industry used to describe<br />
non-core services, broadly all services which are beyond st<strong>and</strong>ard voice, data calls, SMS, MMS <strong>and</strong> fax<br />
transmissions. Such value added services in mobile industry add value to the st<strong>and</strong>ard offerings <strong>and</strong><br />
services offered by the service providers. Traditional services such as SMS <strong>and</strong> MMS offered by service<br />
providers are over shadowed by the new internet based applications <strong>and</strong> value added services.<br />
Buy Full Report: http://www.persistencemarketresearch.com/market-research/mobile-value-addedservices-market.asp<br />
<strong>Mobile</strong> value added services include services such as ring back tone (RBT), music tracks play, download<br />
<strong>and</strong> ring tones, sports <strong>and</strong> infotainment services, location based services, missed call alerts <strong>and</strong> voice<br />
mail box, online gaming, devotional applications, mobile advertisements, mobile money & m-commerce<br />
based services, contests & voting, out bond dialer services, WAP content downloads <strong>and</strong> utility services<br />
among others.<br />
High penetration rate of mobile devices, fixed broadb<strong>and</strong> subscriptions <strong>and</strong> number of active mobile<br />
broadb<strong>and</strong> are some of the driving factors for the mobile value added services market. The reach <strong>and</strong><br />
penetration of the internet enabled mobile h<strong>and</strong>sets is very high across the globe <strong>and</strong> the tendency to use<br />
internet <strong>and</strong> internet based devices is growing rapidly, thus ultimately driving the <strong>MVAS</strong> market. Growing<br />
dem<strong>and</strong> for entertainment content on mobile is a key trend in this market, thus resulting into the growth of<br />
mobile music <strong>and</strong> videos market.<br />
<strong>Mobile</strong> value added services can be broadly categorized into three segments such as Consumer VAS,<br />
Network VAS <strong>and</strong> Enterprise VAS. <strong>Mobile</strong> value added services (<strong>MVAS</strong>) market is segmented on the<br />
basis of type, category <strong>and</strong> region. On the basis of type the value added services are segmented into<br />
st<strong>and</strong>alone services <strong>and</strong> non-st<strong>and</strong>alone services. Further on the basis of category of services the market<br />
is segmented into Entertainment VAS, Info VAS, <strong>Mobile</strong> <strong>Value</strong>-added <strong>Services</strong>, M-Commerce VAS, Call<br />
Management <strong>Services</strong>, Location Sensitive Billing, <strong>Mobile</strong> Data <strong>Services</strong>, Push-to-Talk, <strong>and</strong> VAS<br />
Persistence <strong>Market</strong> Research 2
<strong>Mobile</strong> <strong>Value</strong> <strong>Added</strong> <strong>Services</strong> (<strong>MVAS</strong>) <strong>Market</strong>: <strong>Global</strong> <strong>Industry</strong> <strong>Analysis</strong> <strong>and</strong><br />
<strong>Forecast</strong> <strong>2015</strong> - <strong>2021</strong><br />
applications among others. <strong>MVAS</strong> market can be segmented based on geographical markets into North<br />
America, Europe, Asia Pacific <strong>and</strong> rest of the world (RoW)<br />
The players in mobile value added services market can have great opportunity in cloud based music<br />
storage services, mobile TV, location based advertising, location based services <strong>and</strong> digital gaming<br />
services market. M-commerce, mobile payments <strong>and</strong> mobile banking market are the fastest growing<br />
segments in mobile value added services market. High speed networks <strong>and</strong> tariff charges are the factors<br />
responsible for the success of mobile VAS market.<br />
The key vendors dominating mobile value added services (<strong>MVAS</strong>) market are ZTE Corp., Vodafone<br />
Group Plc, CanvasM Technologies Limited, Sprint Corporation, Samsung Electronics Co. Ltd., Tech<br />
Mahindra Limited, Samsung Apps, On<strong>Mobile</strong> <strong>Global</strong> Ltd., Opencode Systems Ltd., Mahindra Comviva,<br />
Intersec SA, Nokia Corporation, KongZhong Corp., NTT DoCoMo Inc., Huawei Technologies Co. Ltd.,<br />
eServ<strong>Global</strong> Limited, Gemalto NV, Etihad Etisalat Co., Google, Inc., Apple, Inc., AT&T, Inc., Blackberry<br />
Limited, Acision, Amazon.com, Inc., <strong>and</strong> CanvasM Technology Ltd. among others.<br />
Request Full TOC: http://www.persistencemarketresearch.com/toc/5060<br />
Key points covered in the report:-<br />
1. Report segments the market on the basis of types, application, products, technology, etc<br />
(as applicable)<br />
2. The report covers geographic segmentation<br />
North America<br />
Europe<br />
Asia<br />
RoW<br />
3. The report provides the market size <strong>and</strong> forecast for the different segments <strong>and</strong><br />
geographies for the period of 2010 to 2020<br />
4. The report provides company profiles of some of the leading companies operating in the<br />
market<br />
5. The report also provides porters five forces analysis of the market.<br />
Browse the full “All Upcoming Persistence <strong>Market</strong>'s ” report at<br />
http://www.persistencemarketresearch.com/forthcoming-reports.asp<br />
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Persistence <strong>Market</strong> Research 3
<strong>Mobile</strong> <strong>Value</strong> <strong>Added</strong> <strong>Services</strong> (<strong>MVAS</strong>) <strong>Market</strong>: <strong>Global</strong> <strong>Industry</strong> <strong>Analysis</strong> <strong>and</strong><br />
<strong>Forecast</strong> <strong>2015</strong> - <strong>2021</strong><br />
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