RES 351 Final Exam Guide 30 Questions / Answers
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<strong>RES</strong> <strong>351</strong> <strong>Final</strong> <strong>Exam</strong> <strong>Guide</strong> <strong>30</strong> <strong>Questions</strong> / <strong>Answers</strong><br />
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1) Northwest Airlines applied mathematical models to determine which customers in its database<br />
were currently responsible for most of its profitability and which customers were not currently<br />
profitable but had similar characteristics to the most profitable customers. Northwest Airlines<br />
utilized _____ to identify these customers.<br />
2) Minute Maid sees research as the fundamental first step in any business decision, and it<br />
created proprietary methods for conducting research. At what level of the hierarchy of business<br />
decision makers does Minute Maid operate?<br />
3) Which of the following questions is considered first when discussing a management dilemma?<br />
5) _____ occurs when the participants are told only part of the truth or when the truth is fully<br />
compromised.<br />
6) The process of stating the basic dilemma and then developing other questions by progressively<br />
breaking down the original question into more specific ones is called the _____.<br />
7) The fundamental weakness in the research process is _____.<br />
8) Which type of management question asks what do we want to achieve?<br />
9) In the Southeast, the potato chip market share held by the Lays brand is 46%.
10) An increase in hours of television viewing leads to increases in the sales of snack foods. This<br />
is an example of a _____.<br />
11) To be categorized as a customer, an individual must have a history of shopping at the<br />
establishment at least twice before the start of the study with expenditures of more than $10. This<br />
is an example of _____.<br />
12) James is entering data on client gender. Because the values entered reflect male or female,<br />
this variable is _____.<br />
13) Which variable in an experiment is the variable expected to be affected by the manipulation?<br />
14) Qualitative research seeks to _____ theory while quantitative research _____ it.<br />
15) Which of the following is true of quantitative research?<br />
16) The use of a control group in experimentation _____.<br />
17) What is the first step in conducting an experiment?<br />
18) Data originating from studies that are conducted by others and created for a purpose different<br />
from the purpose of the study for which the data are being reviewed are called _____ data<br />
19) The goal of a formal study is to _____.<br />
20) A _____ scale is a scale that scores an object or property without making a direct comparison<br />
to another object or property.
21) What type of data is produced by simple category scales?<br />
22) _____ is the extent to which a measurement tool actually measures what we wish to measure.<br />
23) The list of elements in a population from which the sample is drawn is known as the _____.<br />
24) The process of ensuring the accuracy of data and their conversion from raw form into<br />
classified forms appropriate for analysis is called _____.<br />
25) _____ involves assigning numbers or other symbols to answers so that the responses can be<br />
grouped into a limited number of categories<br />
26) The standard error of the estimate is a type of measure of _____.<br />
27) _____ are summary descriptors of variables of interest in the population<br />
28) The measure of deviation from the mean such that cases stretch toward one tail or the other is<br />
called _____.<br />
29) Which of the research questions/hypotheses below is best answered using cross-tabulations?<br />
<strong>30</strong>) If a difference is not caused only by random sampling fluctuations, it is said to have _____.