Infor Epiphany CRM - Info-Tech Research
Infor Epiphany CRM - Info-Tech Research
Infor Epiphany CRM - Info-Tech Research
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Executive SummaryThe <strong>Info</strong>-<strong>Tech</strong> <strong>Research</strong> Group recently completed a comparison of six market-leading CustomerRelationship Management (<strong>CRM</strong>) solutions. One of the evaluated products was <strong><strong>Info</strong>r</strong> <strong>Epiphany</strong> <strong>CRM</strong>.The evaluation examines specific strengths and weaknesses to determine to what degree the productwould make a good choice for an organization implementing <strong>CRM</strong>.This research note outlines several key points, including:» <strong>Epiphany</strong>’s position in the spectrum of <strong>CRM</strong> offerings.» A description of <strong>Epiphany</strong>’s <strong>CRM</strong> solution.» <strong>Epiphany</strong>’s product strengths and challenges.<strong>Epiphany</strong> <strong>CRM</strong> is a viable option for mid-market enterprises but is especially attractive to thosecompanies needing strong marketing and customer analytics functionality. However, be aware that<strong><strong>Info</strong>r</strong>’s <strong>CRM</strong> strategy and its positioning of <strong>Epiphany</strong> in its larger application portfolio are weak.Product Evaluation 2Customer Relationship Management: <strong><strong>Info</strong>r</strong> <strong>Epiphany</strong> <strong>CRM</strong>www.infotech.com
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