Where to go Berlin in - IFA International

LG, Blaupunkt Car, aqipa
accessories for electronic
equipment, ApolloBell and
mobile sat nav devices.
Contact: Marco Verderio,
managing director and coowner,
marco.verderio@in3net.net
Portugal
Concentra is one of six major
distributors in Portugal,
with a focus on sports and
games, and has a market
share of around 24 per cent.
The first Nintendo branch
was opened by Concentra.
With approximately 80 %
of the market, the leading
retailers in Portugal are
MediaMarkt (35%), Worten
(25%), Fnac (5%), Carrefour
(8%), Auchan (5%), staples
ADVERTORIAL
(5%) and Radio Popular
(12%).
Portugal has a population of
over 11 million, 70 per cent
of whom live in the north
and around 10 per cent of
whom live in Lisbon and
Porto. Trading is divided up
among 16 distributors, seven
major retail branches, more
than 2,500 retail stores and
4,000 operator stores.
Contact: Miguel and Ricardo
Feist, managing directors
and co-owners,
Miguel.feist@concentra.pt
Spain
Esprinet is the largest
distributor with an annual
turnover of EUR 600
million, and has more than
12,000 online customers.
Esprinet sells more than
80 international brands
and products from HP,
IBM, Acer, Asus, Toshiba,
Samsung, JVC, Philips,
Navigon, ApolloBell and
Aqipa. Depending on the
distributor Esprinet takes
care of major retailers such
as MediaMarkt, Saturn, El
Corte Ingles, PC City, Fnac,
Carrefour, Auchan, Urende,
MDH, Miro and Master.
Spain has a population of
around 47 million, some 20
per cent of whom live in the
four largest cities, in Madrid,
Barcelona, Valencia and
Sevilla. Trading is divided up
among 10 distributors, some
eleven major retail branches,
4,500 retail stores and more
than 16,000 operator stores.
Turkey
Nortec Eurasia is one of
seven major distributors of
electronics products. With
its numerous products
Nortec Eurasia has a market
share of around 22 per
cent. With a market share
of 80 per cent in Turkey,
the leading Nortec Eurasia
retailers are TeknoSA
(24%), MediaMarkt (20%),
Electroworld (10%), Bimeks
(10%), Darty (5%), Vatan
(6%), Gold (5%), D&R,
Vestel, BestBuy and Fnac.
Nortec Eurasia cooperates
with affiliated distributors
in seven major countries,
among them Kazakhstan,
Uzbekistan and Israel.
Turkey has a population of
approximately 80 million.
60 per cent live in the
seven largest cities such as
Istanbul, Izmir and Ankara.
Trading is divided up among
60 distributors, 16 major
retail branches, around
4,500 retail stores and
more than 40,000 operator
stores. Trading companies in
Turkey generate an annual
turnover of more than EUR
14 billion. Products and
brands marketed include
Nintendo, Nintendo Games,
Madcatz accessories,
Navigon mobile navigation,
and aqipa accessories for
electronic equipment.
The leading retailers’
cooperatives will be
continuing their traditional
partnerships at IFA 2009.
They have achieved their
aim of ensuring that the
world’s leading trade show
for consumer electronics
and home appliances now
reflects the interests of
cooperating retailers to an
even greater extent. The
entire range from both
sectors is now available
to specialist retailers at a
single location. The retailers’
cooperatives are also closely
involved in the planning
of the International Trade
Visitors’ Centre and the
various discussion forums at
IFA. The services provided
by the cooperatives and
IFA for visiting retailers are
rounded off by a number of
special packages for trade
visitors from Germany and
from around the world.
This will help to ensure that
IFA provides a common,
professional platform for
the worldwide consumer
electronics and home
appliance sectors, as well as
serving as an exhibition and
convention venue where the
trade can meet and place
orders. This combination
of the two sectors gives
retailers and trade visitors
access to an unprecedented
diversity of products and
services. IFA has entered into
a strategic partnership with
EURONICS International.
EURONICS International
EURONICS International,
under the leadership of
EURONICS Deutschland
eG, will have its own
display area at IFA 2009,
presenting the goods,
services and shop concepts
that are available from the
international EURONICS
sales organisations.
trade news
Ifa 2009 contInUes
tradItIonal
partnershIps wIth the
retaIlers’ cooperatIVes
electronIcpartner, eUronIcs
InternatIonal, expert, telerIng and
eK/serVIcegroUp BacK In force
expert
The well-established and
reliable partnership with
the worldwide retailers’
cooperative expert is also
being intensified. At IFA
2009, expert will have its
own stand, serving in the
traditional way as a focal
point and communications
base.
34 www.ifa-international.org IFA International • Friday, 4 th September 2009
Hall 23
Hall 1.2
telering Marketing GmbH
& CoKG
The third link in the chain
of cooperatives working
hand in hand with |FA is
telering Marketing GmbH
& CoKG, which will be
actively supporting IFA.
As in previous years,
during IFA 2009 telering
Marketing GmbH & CoKG
will be represented with
its own large stand at
the international retailers’
reception area.
Hall 2.2
ElectronicPartner
ElectronicPartner is putting a
great deal of effort into its
stand at IFA, where visitors
can see for themselves the
work that the organisation
carries out on behalf of
consumers in terms of
innovation, design and
lifestyle.
Hall 18
EK/servicegroup
A partner of IFA since
2008, EK/servicegroup
is a retailers’ cooperative
organisation concentrating
on home appliances. This is
yet another way in which IFA
emphasises and strengthens
its focus on international
specialist retailers.
Hall 3.1
Hall 1.2
Hall 2.2
Hall 18
Hall 3.1