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Governance Knowledge CentrePromoted by Department of Administrative Reforms and Public GrievancesMinistry of Personnel, Public Grievances and Pensions, Government of IndiaTransparency and AccountabilityCase StudyE-Governancee-MamtaMarch 2012the basic premise against which efforts to address the challenge of maternal and infant deathswere to be mobilized. NHRM prescribed several measures to forward these goals. Thestrategies included enhancing demand for health care (Janani Suraksha Yojana, a cash transferscheme, based on the condition of delivering in an institution), improving public sectorservices( pregnancy detection kits, skill attendants at birth, obstetric care, health facilities, safeabortion services and such), engaging private partners( Chiranjeevi Yojna, Gujarat) and newinitiatives like Maternal Death Review and name based tracking systems for pregnant mothersand children.The state of Gujarat has initiated ‘e-Mamta’, a ‘mother and child name-based informationmanagement system. It has played a significant role in promoting institutional delivery. ‘e-Mamta’, is innovative as it is designed to harness the benefits of ICT to improve effective andefficient delivery of health care services available. The programme has been designed to coverthe entire state of Gujarat and specifically caters to rural and urban slum communities. Theinitiative was conceived by the State Rural Health Mission of the Health and Family WelfareDepartment, Gujarat, in January 2010 and was developed through the National InformaticsCentre (NIC). It is funded by NRHM.Objective‘e-Mamta’ can be viewed as an offshoot of the state’s commitment to the goals of safemotherhood and child survival. The initiative aims at facilitating ating this goal by developing acase-based tracking software that integrates all pregnant mothers and children as recipients ofprimary maternal and child health care services. The primary objective of the software is tomonitor the delivery of different health services and at the individual level. This will be basedon:i. Generating a valid and reliable database of the recipients and non recipients ofhealth services at the grass root level.ii.Enabling service providers (health workers and doctors) to effectively identifyand assist potential recipients of health services based on this auto generated listof beneficiaries.The main beneficiaries of the scheme include pregnant women, children (0-6 years) andadolescents (10-19 years).5Researched and documented byOneWorld Foundation India
Governance Knowledge CentrePromoted by Department of Administrative Reforms and Public GrievancesMinistry of Personnel, Public Grievances and Pensions, Government of IndiaTransparency and AccountabilityCase StudyE-Governancee-MamtaMarch 2012The name-based tracking system identifies the beneficiaries and aims at securing the services ofante natal care (ANC), child birth, post natal care (PNC), immunization, nutrition, adolescentand family planning services to them.Programme DesignKey StakeholdersSERVICEPROVIDERS•STATE LEVELHealth and Family WelfareDepartment.National Informatics centre•INTERMEDIATE LEVELDistrict and Block officials•LOCAL LEVELDoctorsHealthWorkers(ANM/ASHA/FHW)SERVICERECIPIENTS•All eligible pregnant women(15-45 years)•Children(0-6 years)•Adolescents (10-19 years)Work FlowThe working of ‘e-Mamta’ can be classified into four important phases;• Family Health SurveyThe family health survey facilitated the compilation of individual health records of 480million beneficiaries. The survey covered components like identification details(location, name, date of birth, caste, ration card, BPL card, RSBY card), health providerdetails (ANM, ASHA, Chiranjeevi yojna, private hospitals), ANC, pregnancy and PNCdetails for pregnant mother, child, adolescent and family planning.6Researched and documented byOneWorld Foundation India
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