Curriculum Vitae: Petra Riefler, PhD - Chair of International Marketing

Curriculum Vitae: Petra Riefler, PhDDepartment of Business Administration, International MarketingUniversity of ViennaTel. +43(0)1 4277 38037Fax. +43(0)1 4277 38034e-mail: petra.riefler@univie.ac.atPostal Address: Bruennerstr. 72, 1210 Vienna, AustriaProfessional career2010 – present Post-doc, University of Vienna, Dep. of International Marketing2008 – 2009 Project Manager, marketmind GmbH, Vienna2004 – 2008 Pre-Doc, University of Vienna, Dep of International Marketing2002 –2008 Lecturer, University of Applied Sciences Burgenland2007 – 2007 Visiting Scholar, City University - Cass Business School, London2002 – 2004 Student Assistant, University of Vienna, Department for MarketingEducational Background03/2008 PhD Management (with distinction), University of Vienna02/2004 Master Degree in International Business Administration, University ofVienna02/2002 to 06/2002 Erasmus Scholarship, Université Sorbonne, ParisAwards & Best papers2012Listed in the Handelsblatt-Ranking among the Top-100 businessresearchers aged below 40 years.2012 Emerald Outstanding Author Contribution Award2011Highly commended winner of the 2010 Emerald/EFMD OutstandingDoctoral Research Awards (category: Marketing Research)2010 Best paper award, Global Brand Management Conference, Istanbul2008 Emerald Outstanding paper awardEditorial Review Board Membership2013 – present International Marketing ReviewAd-Hoc Reviewer forJournal of International Business Studies, Journal of International Marketing, Journal ofBusiness Research, European Journal of Marketing, International Business Review, Journalof Marketing Theory and Practice, AMA Conference, EMAC ConferenceCommunity Service2012 – present Vice-representative of all non-professorial faculty staff, Univ. of Vienna2010 – present Faculty representative of non-professorial BWL staff, Univ. of ViennaPetra Riefler, PhD January 2013

Riefler, P. and Diamantopoulos, A. (2007). Consumer animosity: a literature review and areconsideration of its measurement, International Marketing Review, 24(1), pp. 87-119.Winner of the Outstanding Paper Award 2008.Diamantopoulos, A. and Riefler, P. (2007). Formative Indikatoren: Einige Anmerkungen zuihrer Art, Validität und Multikollinearität, Zeitschrift für Betriebswirtschaft, 78(11), pp. 1182-1195.Contributions to edited volumesRiefler, P. Segmentation Strategies for Cosmopolitan Consumers. In: Prince, M. (ed.):Globalization and the Cosmopolitan Consumer, NY: Business Expert Press, 2012, pp. 143-162.Diamantopoulos, A., and Riefler, P. Using formative measures in international marketingmodels: A cautionary tale using consumer animosity as an example. In: Sarstedt, M.,Schwaiger, M. and Taylor, C.R. (eds): Advances in International Marketing, Vol. 22, 2011,pp. 11-30. Winner of the Outstanding Author Contribution Award 2012.Riefler, P. Bel Cheese – Käse im Visier, Fallstudienbuch, in: Wagner/Reisinger/Schwand(eds.), Fallstudien aus der österreichischen Marketingpraxis, 2009, facultas.wuv, pp. 83-94.Conference Presentations (sorted by date)Diamantopoulos, A., and Riefler, P. “Consumer Cosmopolitanism: Using the C-COSMOScale to Predict Product Ownership”, presented at the Special Session on Emerging Issuesin Global Marketing, AMA Winter Marketing Educators' Conference (Feb 15-17, 2013, LasVegas).Riefler, P. “Trying to be global and authentic: A promising strategy?”, 2 nd Brand Camp (Jan27-29, 2013, Obergurgl).Riefler, P. and Diamantopoulos, A. Globalization attitude, global consumption orientation andglobal brand perceptions: An empirical study", 1st EMAC Regional Conference (Sept 24-25,2010, Budapest).Diamantopoulos, A. and Riefler, P. “Using formative measures in theoretical models: Acautionary tale", 4th German-French-Austrian Conference on Quantitative Marketing (Sept16-18, 2010, Vienna).Riefler, P., “Globalization attitude, global consumption orientation and global brandpreferences”, Global Brand Management Conference (June 20-22, 2010, Istanbul), winner ofthe best paper award.Riefler, P. and Diamantopoulos, A. “Evaluations, attitudes, and purchase intentions of globalbrands with domestic or foreign origins: The impact of globalization attitude and globalPetra Riefler, PhD January 2013

consumption orientation”, Consortium of International Marketing Research (CIMar)Conference (May 26-28, 2010, Oslo).Riefler, P. and Diamantopoulos, A. “Consumer cosmopolitanism: Scale development andvalidation”, 36th European Marketing Academy Conference (May 22–25, 2007, Reykjavik).Riefler, P. and Diamantopoulos, A. “Consumer cosmopolitanism: An in-depth investigation ofthe CYMYC scale”, 35th European Marketing Academy Conference (May 23–26, 2006,Athens).Riefler, P. and Diamantopoulos, A. “Consumer animosity: A literature overview and areconsideration of its measurement”, 3rd Workshop on International Strategy and Cross-Cultural Management (September 29–30, 2005, Vienna).Riefler, P. “The impact of consumer cosmopolitanism and consumer affinity on foreignproduct judgment and intention to buy”, EMAC Doctoral Colloquium (May, 22-24, 2005,Milano).Petra Riefler, PhD January 2013