national monthly refereed journal of research in arts & education

ABHINAVNATIONAL MONTHLY REFEREED JOURNAL OF RESEARCH IN ARTS & EDUCATIONwww.abhinavjournal.comKamal Hasan – CensusAamirkhan – Nutritious Food, Good behavior towards touristsAmithabh bachan – Polio, UnicefRajinikanth – Polio (80’s)Sneha – Women EmpowermentRevathy – Don’t kill girl childPSA’s Influence Public Because of CelebritiesPublic have agreed that if celebrities appears in the PSA it is influencing people and itreaching them which is exhibited in the below figure. And they have mentioned the influenceon the presence of celebrities in such PSAs81.00%19.00%YesNoDrawbacks In Government Made PSASFigure 8: People watching AdvertisementsThe below point are mentioned by the public that these are some of the drawbacks theyobserved in government PSAs.The main drawback as said by public is dubbing and the quality visuals done in the video.The message is lengthy and not very catchy messages are delivered. Less creativityproduction is done. The content is dull, boring and colorless presentation in the Governmentmade visuals. The output is poor. It is not much attractive. Voice sync, effectiveness andinteresting story content are missing.PSA’S are dubbed from other languages to tamilThe below figure shows public service announcements that are dubbed from nationallanguage to regional language is bad in output and in reach.VOLUME NO.2, ISSUE NO.6 ISSN 2277-118234

ABHINAVNATIONAL MONTHLY REFEREED JOURNAL OF RESEARCH IN ARTS & EDUCATIONwww.abhinavjournal.com72.00%18.00%10.00%Is bad in outputand reachHas more reachand qualityOther viewsPSA of Actor Karthi on Dengue FeverFigure 9: Other languages in TamilThe recent public service announcement on dengue fever where Actor Karthik has endorsedand presented it was easily understandable by general public.Figure 10: Actor Karthi dengue awarenessAn Idea That Makes PSA’s Can Be More SuccessfulThe below points has suggested ideas by the public that makes PSA’s as successful forGovernment making PSA’s.Good message with inspiring music and good celebrity who has good name amongpublic can use for more effectiveness. Quality and Visuals can better and it shouldnot have irritating visuals. The video can concentrate on all media channels in primetimings. Voice sync can be better. Different formats would make them moreeffective, in various media like radio and television would improve the reach.In a creative and attractive and in an emotional way, it can be in the format ofanimation so child also gets attracted towards PSA’s. The visuals can be reality thandrama. Can make production in the regional language where it can easily beunderstandable. Avoid dubbed versions.VOLUME NO.2, ISSUE NO.6 ISSN 2277-118235

ABHINAVNATIONAL MONTHLY REFEREED JOURNAL OF RESEARCH IN ARTS & EDUCATIONwww.abhinavjournal.comCreativity visuals, more colorful to attract people can make better production.Bringing celebrities also may be influence it.The message can spread through youngsters than non-professional artists used invisuals. Internet ads and mobile apps would be referable for this generation.Easily understandable, in creative way message has to be delivered. Concept shouldbe simple and attractive. Short and creative message can be a successful for theupcoming by the government making public service announcements.CONCLUSIONToday the mass media plays a major role in India. Most of the public depends upon in massmedia and with the help of media public can come across happening around them. However,in this mass media Television plays major role. It is the responsible for the television tocreate awareness among public. Most of the awareness announcement, messages are noteffectively reaching the intended target group and public. PSA can be created in creative wayso that it stays on the public mind so that the PSAs can be effective and benefits of thatawareness will reach the public more.REFERENCE1. Mehta, S. (n.d.). Retrieved from Exchange 4 Media.com:http://www.exchange4media.com/41896_creativity-for-society-taking-social-awarenessmainline.html-2. Moriarty, M. W. (2009). Advertising - Principles and Practices. Pearson Prentice Hall.3. Muellu, K. T. (2010). Advertising and societies - Global issues (Second Edition ed.).Peter Lang.4. Ogilvy. (1985). Ogilvy on Advertising. Vintage Books.5. Pant, H. (2007). Advertising & Media. ABD Publisher.6. Suggett, P. (n.d.). Retrieved from About.com:http://advertising.about.com/od/advertisingglossary/g/Public-Service-Advertising-A-Complete-Definition-Of-Public-Service-Advertising.htm7. White, R. (2000). Advertising (Fourth Edition ed). McGraw Hill Publishing Company.8. William Leiss, S. K. (2005). Social communication in advertising consumption in themediated marketplace. Routledge Taylor and Franchis.9. Wise Geek. (n.d.). Retrieved from Wise Geek: http://www.wisegeek.com/what-ispublic-service-advertising.htm10. (n.d.). Retrieved from The American Council on Excercise:http://www.acefitness.org/pressroom/psa.aspx11. K.Bhatia, T. (2009). Advertising and Marketing in Rural India. Macmillan Publishers,India Limited.VOLUME NO.2, ISSUE NO.6 ISSN 2277-118236