Market intelligence and analysis on mobile content - Informa ...

the Android <strong>Market</strong> with a 17% share (see fig. 16). As with the Apple App Store, a minorityof the app categories account for the bulk of all store content: The top six ranking applicationcategories – games, books, business & productivity, entertainment, content & personalization<strong>and</strong> lifestyle – represent 82% of all Android <strong>Market</strong> apps.Fig. 16: Android <strong>Market</strong> content mix, 2Q11There is a less even distribution between the 14 categories identified by Informa Telecoms &Media in the Android <strong>Market</strong> than the Apple App Store. The apps fall into two distinct tiers:the top six that all have a share of between 17% <strong>and</strong> 12%, <strong>and</strong> the rest with shares of between5% <strong>and</strong> 1% share.The largest single change within the make-up of the Android <strong>Market</strong> has been theintroduction <strong>and</strong> growth of the books category. At the end of 4Q09, no books were reportedas being in the store, but, after the introduction of the category, it rose over the 18-monthperiod to become the second-largest with a 14% share (see fig. 17). There has also been amarked growth in the number of music <strong>and</strong> education apps, from nothing to a 2% <strong>and</strong> 3%share, respectively. In t<strong>and</strong>em with this, the size of the reference & information category hasdeclined greatly, from a 9% share at the end of 4Q09 to just 1% by the end of 2Q11, making itlikely that many of these apps have since been reclassified.Fig. 17: Android <strong>Market</strong> content mix over time, 4Q09-2Q11www.informatm.com © 2011 Informa Telecoms & Media 11