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Best of British Textiles in Twist magazine - UKFT

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SOURCING<strong>Best</strong> <strong>of</strong> <strong>British</strong>Why source textiles from the UK? Well for starters there is the manufactur<strong>in</strong>gheritage feed<strong>in</strong>g a strong skills base, result<strong>in</strong>g <strong>in</strong> high quality productionus<strong>in</strong>g natural raw materials, all complemented by the spirit <strong>of</strong> <strong>in</strong>novation.Oh yes, and a certa<strong>in</strong> quirky charm only found <strong>in</strong> the <strong>British</strong> Isles. CharlotteRogers f<strong>in</strong>ds out more.There are numerous qualities that set Brita<strong>in</strong> apart as thedest<strong>in</strong>ation for luxury, <strong>in</strong>novative textiles, start<strong>in</strong>g with thepeople beh<strong>in</strong>d the designs. “UK textiles and the people beh<strong>in</strong>dthem have that totally <strong>British</strong> mix <strong>of</strong> humour, formality, themanners and irreverence that is sought after by many <strong>in</strong>ternationalbuyers,” states Beryl Gibson, textile trend consultant tothe <strong>UKFT</strong> (UK fashion and textile association).“UK art school education is the best <strong>in</strong> the world and the millsemploy well tra<strong>in</strong>ed, experienced and creative designers. Withthe latest technology <strong>in</strong> digital pr<strong>in</strong>t<strong>in</strong>g, young <strong>British</strong> designersare lead<strong>in</strong>g the world.”‘The UK also has a veryspecial approach to colour andpattern that is both traditional andavant-garde’Add to this creative power a beloved textile design tradition<strong>of</strong> p<strong>in</strong>stripes, tartans, glen checks, Pr<strong>in</strong>ce <strong>of</strong> Wales checks andw<strong>in</strong>dow panes, treated with respect for each seasonal update.The heritage alive <strong>in</strong> the UK textile manufactur<strong>in</strong>g <strong>in</strong>dustry isan <strong>in</strong>valuable resource, with most mills boast<strong>in</strong>g rich archives,centuries old, to draw on for reference and research.There is also a strong preference for high quality natural fibresand yarns, primarily wool <strong>of</strong>ten blended with cashmere, silk,l<strong>in</strong>en and cotton. “Attention to detail, care and quality – theUK textile <strong>in</strong>dustry <strong>of</strong>fers unrivalled customer service and abrilliant product. The UK also has a very special approach tocolour and pattern that is both traditional and avant-garde, yetalways stylish,” says Gibson.The ability to <strong>of</strong>fer a susta<strong>in</strong>able product is anotherdraw. With wool the fibre <strong>of</strong> choice, UK textiles enjoy thebenefits <strong>of</strong> be<strong>in</strong>g made from a biodegradable and naturallyoccurr<strong>in</strong>g raw material. Many mills also opt for local spunyarns and fabric f<strong>in</strong>ishers, thereby reduc<strong>in</strong>g the carbonfootpr<strong>in</strong>t <strong>of</strong> the manufactur<strong>in</strong>g process. These sp<strong>in</strong>ners anddyers <strong>of</strong>ten utilise the latest technology designed to have alow environmental impact.By choos<strong>in</strong>g the best yarns made from hard wear<strong>in</strong>g fibres, thedesigns achieve what Gibson describes as a natural longevity.“Subtle yet highly creative and thoughtful designs <strong>of</strong>ten meanthat fabric patterns will endure the fashion cycle for manyThe <strong>UKFT</strong> stand at Première Vision.seasons,” she notes.UK manufacturers are also keen to improve the performancequalities <strong>of</strong> their textiles, which they work on <strong>in</strong> conjunctionwith their ma<strong>in</strong> collections. Some companies <strong>of</strong>fer specialperformance f<strong>in</strong>ishes for a variety <strong>of</strong> cloth bases tailoredto suit the customer’s <strong>in</strong>dividual needs. These performancequalities <strong>in</strong>clude easy care f<strong>in</strong>ishes washable at 30 o C, ra<strong>in</strong>pro<strong>of</strong>or shower pro<strong>of</strong> f<strong>in</strong>ishes, sta<strong>in</strong> resistance, additional thermalproperties, Cool Wool, bi- stretch, natural stretch, reflectiveand double face textures.Gibson sees the grow<strong>in</strong>g technical abilities <strong>of</strong> UK textiles as adist<strong>in</strong>ct advantage: “Through manipulat<strong>in</strong>g the idea <strong>of</strong> casualand formal fabrics, textiles have pushed the boundaries <strong>of</strong> whatperformance apparel textiles can be <strong>in</strong> terms <strong>of</strong> <strong>in</strong>ventiveness,fun and sophistication.”It is the mix <strong>of</strong> tradition and <strong>in</strong>novation that means UK textilescont<strong>in</strong>ue to be relevant <strong>in</strong> the modern design climate, whilst the<strong>in</strong>dustry is also versatile enough to meet demand by <strong>of</strong>fer<strong>in</strong>gquick lead times. The ma<strong>in</strong> markets for <strong>British</strong> textiles are theUS, Japan, Italy and France, with Ch<strong>in</strong>a fast ga<strong>in</strong><strong>in</strong>g ground.A large part <strong>of</strong> the appeal is the provenance <strong>of</strong> textilesmanufactured <strong>in</strong> the UK and all this represents. Transparencythroughout the whole manufactur<strong>in</strong>g cha<strong>in</strong> gives the consumerconfidence, whilst the unique back story is a real draw to<strong>in</strong>ternational retail markets.“Traceability and manufactur<strong>in</strong>g with superb heritage andexpert time honoured skills is seen as a quality as importantas the actual fabric,” Gibson expla<strong>in</strong>s. “Today discern<strong>in</strong>gconsumers want to know exactly what they are buy<strong>in</strong>g with<strong>Twist</strong> February/March 2013 21P21 - 22 <strong>UKFT</strong>.<strong>in</strong>dd 21 15/01/2013 09:25


SOURCINGsupported byperceived value both real and emotional.”This appreciation for the qualities <strong>of</strong> <strong>British</strong> textiles hasseen a shift amongst domestic retailers away from the FarEast <strong>in</strong> favour <strong>of</strong> near shor<strong>in</strong>g. This means a greater amount<strong>of</strong> control, flexibility and shorter lead times, together withthe option to re-order and add new fabrics mid-season <strong>in</strong>response to bestsell<strong>in</strong>g l<strong>in</strong>es. Gibson notes a def<strong>in</strong>ite moveamongst fashion designers and buyers to source textiles andgarment manufactur<strong>in</strong>g closer to home.‘<strong>British</strong> textiles havepushed the boundaries <strong>of</strong> whatperformance apparel textiles canbe <strong>in</strong> terms <strong>of</strong> <strong>in</strong>ventiveness, funand sophistication’“All levels <strong>of</strong> UK retail<strong>in</strong>g are look<strong>in</strong>g at br<strong>in</strong>g<strong>in</strong>g some orall garment manufactur<strong>in</strong>g back home, which is great newsand many mills will adapt some <strong>of</strong> their fabric collectionsand price po<strong>in</strong>ts to assist this ‘Made <strong>in</strong> the UK’ total story <strong>of</strong>yarn-fabric-garments,” she states.Despite this shift towards near shor<strong>in</strong>g, UK textileproduction will cont<strong>in</strong>ue to occupy the niche market forhigh quality, and at times limited production runs, ratherthan cater for the mass, high street market. This is a strengthargues Gibson, who states that retail luxury brands havea preference for limited edition products that are bespokeor rare. This <strong>of</strong>fers additional opportunities for mills,she believes, such as the supply <strong>of</strong> rare wool from specialflocks, limited edition luxury fibres, unique colour<strong>in</strong>g andhandcrafted effects.The <strong>UKFT</strong> works with designers, manufacturers andretailers across the country - represent<strong>in</strong>g their views toGovernment, promot<strong>in</strong>g their talents at <strong>in</strong>ternational tradeshows and assist<strong>in</strong>g with tra<strong>in</strong><strong>in</strong>g and skills. Members<strong>in</strong>clude textile mills, technical and performance textilescompanies and textile designers, as well as <strong>in</strong>dividuals work<strong>in</strong>g<strong>in</strong> fashion, accessories and other areas <strong>of</strong> apparel.Essentially, the <strong>UKFT</strong> champions <strong>British</strong> textile manufactur<strong>in</strong>g.“There is an enormous synergy and opportunity <strong>in</strong>connect<strong>in</strong>g the whole design-textile-fashion process <strong>of</strong> the UK<strong>in</strong>dustry and <strong>UKFT</strong>’s ‘Let’s make it here!’ <strong>in</strong>itiative has been aresound<strong>in</strong>g success,” Gibson reports.The <strong>UKFT</strong> also delivers the UK Trade and Investment (UKTI)Tradeshow Access Programme on behalf <strong>of</strong> the textile andfashion <strong>in</strong>dustry, tak<strong>in</strong>g 600 companies to over 70 <strong>in</strong>ternationalshows <strong>in</strong>clud<strong>in</strong>g Première Vision and Indigo <strong>in</strong> Paris,Techtextil and Heimtextil <strong>in</strong> Frankfurt and IntertextileShanghai Apparel Fabrics.Support<strong>in</strong>g the next generation, <strong>UKFT</strong> Rise has recentlylaunched as a new network for emerg<strong>in</strong>g textile andfashion designers. Gibson expla<strong>in</strong>s the idea beh<strong>in</strong>dthe scheme. “The network is a platform for those withambition and drive work<strong>in</strong>g <strong>in</strong> the fashion and textile<strong>in</strong>dustry where they can regularly meet and ga<strong>in</strong>knowledge from key experts <strong>in</strong> the sector.“This is also part <strong>of</strong> <strong>UKFT</strong>’s commitment to support the future<strong>of</strong> the <strong>in</strong>dustry by advis<strong>in</strong>g and br<strong>in</strong>g<strong>in</strong>g together people whohave started bus<strong>in</strong>esses or want to know how to grow a careerwith<strong>in</strong> the <strong>in</strong>dustry and stand out from the crowd.”Other creative <strong>in</strong>itiatives from the <strong>UKFT</strong> <strong>in</strong>clude the <strong>British</strong>Colour Card trend <strong>in</strong>formation, soon available as an accessibleonl<strong>in</strong>e tool, multi-l<strong>in</strong>gual press <strong>in</strong>formation and spotlightpromotions at textile shows to draw attention to performancetextiles, as well as particular fabric weights and f<strong>in</strong>ishes.Now appears to be the right time for UK textiles t<strong>of</strong>lourish. The attributes <strong>of</strong> the fabrics are appreciated asnever before, chim<strong>in</strong>g <strong>in</strong> with consumers desire to knowmore about the provenance <strong>of</strong> their garments, <strong>in</strong> a search forquality and longevity. ●For further <strong>in</strong>formation on <strong>British</strong> textiles please contact:<strong>UKFT</strong>, 3 Queen Square, London, WC1N 3ARTel: +44 (0)20 7843 9460Email: textiles@ukft.org22 <strong>Twist</strong> February/March 2013P21 - 22 <strong>UKFT</strong>.<strong>in</strong>dd 22 15/01/2013 09:26

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