Burda Druck Gmbh

Burda Druck GmbH
Standard guidelines for the delivery of digital pages for the
production process of rotogravure cylinders
General Information
These guidelines create the basis for a successful adoption of data for the engraving process of
rotogravure cylinders. Deviations from these guidelines may lead to unpredictable errors in the
production process of corresponding orders.
The data and documentation provided by you should be reviewed and approved. Data with regard to
the content is binding as supplied by you. If subsequent corrections and changes should be necessary,
we recommend you to assign the respective prepress company with the necessary task. Hereby it has
to be ensured that you have the latest correction level of your order.
Subsequently provided correction pages always imply significant additional expenses (costs, time) and
an additional source of error, because they have to go once more through the entire production
process.
We reserve the factual and qualitative re-usability of the data provided to be verified by sampling and
comparing with the supplied proof.
Our production is carried out following the ISO 12647-4 standard process. Your data and proofs should
therefore be conform to this standard. For best results the the European gravure standard Version 2
(V2 PSR) should be used.
Responsibility
As a printing company, we can only ensure a flawless production process based on the supplied
digital data, when it is manufactured to our specifications. The customer is responsible for the quality
of the printed documents.
Generally, we recommend to verify test data and proofs at our place in the printing plant, to coordinate
the technical process of your product.
Other
Our contact persons in sales and customer service can advise you in all necessary issues. If needed,
we gladly offer you a qualified contact person for specific technical questions.

Content of the guidelines
1 Prepress notes
1.1 Technical conditions
1.2 Page structure
1.3 General conditions for the proff production
2 Delivery of data and printing documents
2.1 Data formats and data delivery
2.2 File naming / name convention
2.3 Control of documents
Contact
Rolf Arnold
Burda Druck GmbH
Analysis and assurance of production processes
Hauptstraße 130
D-77652 Offenburg
Phone +49 (7 81) / 84-28 65 - Fax +49 (7 81) 7 61 77
www.burda-druck.de
e-mail rolf.arnold@ burda.com

1 Prepress notes
Following specifications apply to the delivery of the final pages. We cannot ensure proper
implementation of your templates if our requirements are not met.
1.1 Technical Conditions
General
Your data must be created in CMYK color process.
Special colors and RGB / Lab defined data will not be processed. If RGB data is included in
your data, and we have to meet a schedule, we do not accept any liability for implementing the
color of your product.
Image Data
The maximum coverage is 340%. Color profiles have to be coordinated with the printing
company.
> An achromatic structure, e.g. UCR and GCR should be avoided. This would lead to
different printing results than indicated in the proof.
> The first printing tone values are about 5% tonal value. Printable elements should therefore
have 5% in each color channel. Technical tones and fonts should have at least 7% for each
color channel.
Text
> Black text should be created only in 100% black and overprint.
> With changing versions (such as language change in black) elements may only be changed
in the varying color.
> The selection of fonts must be adapted to the rotogravure process:
> Positive text at least 0.20 mm line width
> Negative texts at least 0.25 mm line width

1.2 Page Structure
> The data can be delivered as a single or a double page.
> All pages must have a all around square trim
> All pages of an order must have the same geometric dimensions.
> All pages must be centered in the document.
> Trim-Box = net format
> Bleed Box = trim (gross format) We recommend a consistant trim of at least 4 mm on
each side
> Crop box and media box should match the format, and ideally also the
gross format.
Crop marks are to be created in CMYK 2.5 mm outside of the cropped format
Please note that important visual elements (text, logo) are placed in a distance of at least 5
mm from the outer trim.
Text elements breaching the collar should be moved apart in the collar depending on the type
of subsequent processing type

1.3 General conditions for the proof production
The digital quality proof is the central means of control in the processing of print jobs. Only
by using calibrated proofers (Delta E File name
> Proofer type
> Proof parameters with checksum
> Date and time of production of proofs and last calibration
> Media wedge (FOGRA)
Proof assessment
The assessment of the proof is carried out under standard light
> Light type 5000 Kelvin
> Overview 2000 Lux
The proofs must be checked by the supplier by verification of the media wedge and
documented by means of a sticker or imprint. Tolerance requirements are those of the ISO
12647-7.
Object proof
The object proof is used for the verification of completeness and is not binding regarding color.

2 Delivery of data and printing documents
The client provides imprimated (print free) final pages to the printing plant. For reasons of
data security no open data formats (such as QuarkXPress, Illustrator, InDesign, etc.) are
processed.
Please note:
Subsequently provided page correction proofs create additional work. These pages have to
run again through the whole process, including test routines.
The labelling of the printing documents and file names must be clearly and well defined.
Data is delivered via FTP servers. Login data is provided by the customer service center.
Digital bill of delivery
A “readme file” has to be attached to each delivery as a digital bill of delivery with the
following specifications:
> Sender
> Contact person (with contact information such as phone, e-mail)
> Order and sheet specification
> Color space / process standards with which the data were created

2.1 Data formats und Data delivery
■ Data format Tiff/s all in PDF/X-4 2007-2010
in Version 1.4-1.5
PDF/X-1a2003 in
Version 1.4
Tiff IT P1 CT+LW
Job components 1 job component 1 job component 1 job component 2 job components
CT+ LW
Comment All page elements
calculated to one
final page as picture
anti-aliasing
Reference PDF * Adobe Distiller,
Adjustment Burda Druck.
Version PDF 1.4-1.5, all fonts
have to be embedded. Black
fonts have to be overprinting.
Embedded IC profiles will not
be processed
Resolution
Picture
Color
Text
300 DPI 120L/cm 300 DPI 120L/cm
900 DPI 360L/cm
900 DPI 360L/cm
Other One PDF per page (no piled PDFs)
Data Carrier According to agreement
Adobe Distiller, Adjustment
Burda Druck. Verion PDF 1.4-
1.5, all fonts have to be
embedded. Black fonts have to
be overprinting. Embedded IC
profiles will not be processed
300 DPI 120L/cm
900 DPI 360L/cm
900 DPI 360L/cm
Directories Data is to be sorted logically into subdirectories (e.g. Language switch).
Jobname
according to
glossary
CT and LW have
to show the same
geometric
measures
300 DPI 120L/cm
900 DPI 360L/cm
900 DPI 360L/cm
Compression Only compression
processes without any data
loss are allowed (e.g.
ZIP,LZW)
Data security For reasons of process and data security no deliveries via email or downloading from internet servers are possible. In
case of impossibility for a FTP transfer an exceptional transfer service is possible. The hereby occurred expenses
(cost/time), are depending on the transfer speed und the additional data handling.

2.2 File Naming / Name Convention
Below mentioned are examples of a possible regulation of the nomenclature between the
customer and Burda Druck GmbH. The examples represent the ideal solution for efficient and
automated data processing. Please note that once agreed name conventions between the
customer and Burda Druck GmbH must be strictly observed.
Examples for All-in Data:
Customer | Issue | page number | Language variant | Revision
Klingel KLKN12_002003DE_A.pdf
KLKN12_002003DE_B.pdf (Correction page)
KLKN12_002003NL_A.pdf (Language switch)
Standard for the country code is the international standard for country codes
ISO 3166
Outiror OR155_0012A1_A.pdf
OR155_0012A1_B.pdf (Correction page)
Example of the separate delivery of text and image components:
Revision
Text / Bild (Picture) | Customer | Issue |page number | language variant |
Klingel Bild_KLKN12_002003DE_A.pdf
Text_KLKN12_002003DE_A.pdf
2.3 Control of Documents
Correction and language switch, see the example above.
To each page and version release a correction-free color proof of the page, respectively in the
case of changes, a binding object proof has to be delivered.
Proofs must be created from the data supplied to the printing plant.
In case of missing documentation at the state of approval for engraving, only the delivered data
will be taken as reference.
In case of differences between data and proof the delivered data is binding.