Annual Report 2010 (4.1MB) - Nelson Mandela Foundation

ANNEXURE A: WEBSITE REPORTThe Nelson Mandela Foundation website enjoyedstrong growth in the past financial year. Visitornumbers to the site increased from 297 778 visitorsin the 2008/09 financial year (March 1, 2008 to February28, 2009) to 410 926 in the 2009/10 financial year (March1, 2009 to February 28, 2010); an increase of 38%.February 2010 was the site’s busiest month ever, with morethan 70 000 visitors to the site.In addition, the number of page views in the past financialyear increased to above the million mark, with 1 108 062page views in the 2009/10 financial year, as compared with924 026 during the 2008/09 financial year.In the 2008/09 financial year, the site’s best monthsin terms of traffic were June and July, with 34 651 and38 773 visitors respectively. The dramatic increase intraffic during this period can be attributed to the interestsurrounding Nelson Mandela’s 90 th birthday and theassociated celebrations.Visits during the 2008/09 year.The site’s worst month during this period was December2008, with 17 630 visitors to the site. The average numberof visitors to the site during the 2008/09 financial yearwas 24 814.During the 2009/10 financial year, the best month forvisits was February 2010, with 70 022 visitors to the site.This is the busiest month in the site’s history. The worstmonth was August 2009, with 21 025 visitors.The average number of visitors to the site during the2009/10 financial year was 34 241.In the 2008/09 and 2009/10 financial years themajority of visitors to the site came from the US,with 127 054 (30.92%) of visitors arriving at thesite in 2009/10, compared with 80 062 (26.89%)in 2008/09.South Africa accounted for the second-highest numberof users in both years, with 80 749 (19.65%) visitors in2008/09 and 51 520 (17.3%) in 2009/10.The UK accounts for the third-highest number of visitors,Visits during the 2009/10 year.with 43 141 (10.5%) visitors in 2009/10, compared with43 951 (14.76%) in 2008/09, visiting the website.Looking at visitors’ cities of origin, London accountedfor the majority of traffic in 2008/09 and 2009/10.Johannesburg accounted for the second-highest numberof visits, with New York accounting for the third-highest,Sydney the fourth-highest and Pretoria the fifth-highestnumber of visitors to the site.The majority of traffic, 73.18%, arrived at the websitevia search engines during the 2009/10 financial year.Referring sites (links from other sites to the Foundation)accounted for 14.62% of traffic during this period, while46 NELSON MANDELA FOUNDATION ANNUAL REPORT 2010