Annual Report 2010 (4.1MB) - Nelson Mandela Foundation

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ANNEXURE A: WEBSITE REPORTThe Nelson Mandela Foundation website enjoyedstrong growth in the past financial year. Visitornumbers to the site increased from 297 778 visitorsin the 2008/09 financial year (March 1, 2008 to February28, 2009) to 410 926 in the 2009/10 financial year (March1, 2009 to February 28, 2010); an increase of 38%.February 2010 was the site’s busiest month ever, with morethan 70 000 visitors to the site.In addition, the number of page views in the past financialyear increased to above the million mark, with 1 108 062page views in the 2009/10 financial year, as compared with924 026 during the 2008/09 financial year.In the 2008/09 financial year, the site’s best monthsin terms of traffic were June and July, with 34 651 and38 773 visitors respectively. The dramatic increase intraffic during this period can be attributed to the interestsurrounding Nelson Mandela’s 90 th birthday and theassociated celebrations.Visits during the 2008/09 year.The site’s worst month during this period was December2008, with 17 630 visitors to the site. The average numberof visitors to the site during the 2008/09 financial yearwas 24 814.During the 2009/10 financial year, the best month forvisits was February 2010, with 70 022 visitors to the site.This is the busiest month in the site’s history. The worstmonth was August 2009, with 21 025 visitors.The average number of visitors to the site during the2009/10 financial year was 34 241.In the 2008/09 and 2009/10 financial years themajority of visitors to the site came from the US,with 127 054 (30.92%) of visitors arriving at thesite in 2009/10, compared with 80 062 (26.89%)in 2008/09.South Africa accounted for the second-highest numberof users in both years, with 80 749 (19.65%) visitors in2008/09 and 51 520 (17.3%) in 2009/10.The UK accounts for the third-highest number of visitors,Visits during the 2009/10 year.with 43 141 (10.5%) visitors in 2009/10, compared with43 951 (14.76%) in 2008/09, visiting the website.Looking at visitors’ cities of origin, London accountedfor the majority of traffic in 2008/09 and 2009/10.Johannesburg accounted for the second-highest numberof visits, with New York accounting for the third-highest,Sydney the fourth-highest and Pretoria the fifth-highestnumber of visitors to the site.The majority of traffic, 73.18%, arrived at the websitevia search engines during the 2009/10 financial year.Referring sites (links from other sites to the Foundation)accounted for 14.62% of traffic during this period, while46 NELSON MANDELA FOUNDATION ANNUAL REPORT 2010
The most popular news story during the 2009/10 financialyear was “Centre of Memory and Dialogue’s plans for2009”, recording 9 039 views during this period. This wasfollowed by the “‘Deepest fear’ quote not Mr Mandela’s”story, recording 5 605 views.Cities of origin, February 2008 to March 2009.In addition to traffic to the website, the Nelson MandelaFoundation has seen traffic to the mobile site increase sinceit was launched in December 2008. The initiative aimedto make the Foundation’s website accessible to those whodon’t have access to the internet via computers and/orto those on the go who wish to visit an easily accessibleversion of the Foundation’s website.In the 2009/10 financial year (March 1, 2009 to February28, 2010) the mobi site grew by more than 1 000%, from96 visitors in March 2009 – the mobi site’s worst month interms of site visits – to 1 156 visitors in February 2010, thesite’s best month.As with the website, the majority of users to the mobile sitecame from the US, with South Africa in second place. TheUK was third, with Norway fourth and Canada fifth.Cities of origin, February 2009 to March 2010.12.19% of traffic arrived at the site directly (i.e. someonetyping www.nelsonmandela.org into his/her web browser).The city from which most people accessed the NelsonMandela Foundation website via their mobile phones wasNew York, followed by Oslo, London, Los Angeles andCape Town.The top five keywords used to find the Nelson MandelaFoundation website, in order, were:1. Nelson Mandela2. Nelson Mandela Foundation3. Mandela4. Mandela Foundation5. Nelson Mandela timelineTraffic arriving at the site after someone used the searchterm “Nelson Mandela” accounted for 41.16% of alltraffic arriving at the site via a search engine, while“Nelson Mandela Foundation”, the next most popularsearch term, accounted for just 5.93% of traffic referred tothe site.Visits to the mobi site for the 2009/10 year.NELSON MANDELA FOUNDATION ANNUAL REPORT 2010 47
Page 3 and 4: CONTENTSA Tribute to our FounderMes
Page 5 and 6: MESSAGE FROM PROFESSORGJ GERWEL, CH
Page 8 and 9: THE YEAR AT A GLANCE• The inaugur
Page 12: MEMORY PROGRAMME• Hosting the ina
Page 20: DIALOGUE PROGRAMMEthe hyper-endemic
Page 24 and 25: MANDELA DAY REPORTThe Nelson Mandel
Page 26 and 27: Malibongwe Igama Lamakhosikazi/Prai
Page 28: RESOURCEMOBILISATION
Page 31 and 32: THE FOUNDER WITHTHE NELSON MANDELAF
Page 33: TRUSTEES OF THE NELSONMANDELA FOUND
Page 37: Sello HatangManager: Informationand
Page 41: Report of independentauditors To th
Page 44 and 45: Consolidated Statementof Change in
Page 46 and 47: DONORS OF THE NELSONMANDELA FOUNDAT
Page 50 and 51: NELSON MANDELA CHARITIESNELSON MAND
Page 52: Physical Address107 Central StreetH

Annual Report 2010 (4.1MB) - Nelson Mandela Foundation

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