Guide for Training Consultants: e-Learning Quality and ROI ... - Cecoa

Contents1. Introduction .................................................................................................................. 51.1. What is e-learning? ................................................................................................. 51.2. Rationale ................................................................................................................. 72. What is ROI, why ROI and how do you calculate ROI?............................................ 72.1. What is ROI? ........................................................................................................... 72.2. Why ROI?................................................................................................................ 82.3. How do you calculate ROI?..................................................................................... 83. Economic chain ......................................................................................................... 103.1. Chain ..................................................................................................................... 103.2. Actors .................................................................................................................... 103.3. Cash flows within a chain ...................................................................................... 113.4. Cash flows outside a chain.................................................................................... 114. Method ........................................................................................................................ 124.1. Financial and economic chain............................................................................... 12An example................................................................................................................... 14Flour wholesaler ........................................................................................................... 14Baker (introduction) ...................................................................................................... 15Health care institution................................................................................................... 15Baker (cont.)................................................................................................................. 15The Baker’s income...................................................................................................... 16The Baker’s expenditure .............................................................................................. 16Business training provider ............................................................................................ 17Method:......................................................................................................................... 19Another example .......................................................................................................... 205. Conclusions................................................................................................................ 226. Partnership contacts ................................................................................................. 234E-Learning Quality for SME's: Guidance and Counselling