Graphic StandardS - Lake Erie College

G r a p h i c S ta n d a r d s

Color PalettePRIMARY COLORSACCENT COLORSPrimary ColorsPantone 560 C Green is the main colorassociated with the College and should beused most often. However, three additionalprimary colors are available to be usedwith the Lake Erie College identity system.PANTONE560 C GreenC:80 M:0 Y:63 K:75R:0 G:72 B:38PANTONE7497 C TanC:40 M:30 Y:70 K:25R:129 G:129 B:84Accent ColorsSeveral colors were selected to accent theprimary colors in the system and can beused along with any of the primary colors.Potential uses include color bars andlines, highlight text or bullets, as well asbackground colors.PANTONE448 C BrownC:65 M:58 Y:100 K:35R:82 G:79 B:38PANTONE5395 C NavyC:100 M:44 Y:0 K:76R:0 G:39 B:76PANTONE5803 C BuffC:2 M:0 Y:12 K:11R:223 G:225 B:206PANTONE7542 C Light BlueC:10 M:0 Y:3 K:16R:194 G:209 B:211Other Accepted ColorsAll tints or shades of black can be usedwithin the system. It is also acceptable toutilize tints of the primary and secondarycolors when needed. For specialpublications or events, the logos maybe produced in a gold foil stamp. Pleasecheck with the Office of Public Relationsand Marketing for approval.Reproducing the ColorsOTHER ACCEPTED COLORSPANTONEProcess BlackC:0 M:0 Y:0 K:100R:35 G:31 B:32PANTONE542 C Bright BlueC:62 M:22 Y:0 K:3R:86 G:159 B:211Offset PrintingWhen possible, use the PANTONE ® Solidcolors listed to the left for offset printing.When printing in four color process, usethe CMYK equivalents to reproduce thecolors as closely as possible.On-Screen RepresentationsRGB values have also been provided foruse in representing the Lake Erie Collegecolor palette on-screen (e.g., websites andemail communications).Shades of BlackApparel and Other MerchandiseVendors should match to the PANTONE ®solid coated colors listed to the left asclosely as possible.

Logo/Color UsageSTACKED LOGO IN PRIMARY COLORSWhile the main College color is green,the Lake Erie College logo may appearin any of the primary colors or reversedout of any of the primary colors. The logoshould not be reproduced in any othercolor format.The Lake Erie College logo is a one colormark. Do not attempt to incorporatemultiple colors within the logo.HORIZONTAL LOGO IN PRIMARY COLORS

The College SealCOLLEGE SEALThe Lake Erie College seal is restricted touse on official College materials such ascertificates, diplomas or other documentsof formal nature. The seal should notbe utilized routinely in print, electroniccommunication or merchandise. Contactthe Office of Public Relations andMarketing for permission to use the seal.Use with LogoThe seal may be used in conjunction withthe Lake Erie College logo, upon request,and only in the configuration shown.Do not use the seal with past versionsof the College logo. Do not attemptto re-create the logo with the seal onyour own. The logo with the seal shouldnot be skewed (proportions must bepreserved).COLLEGE SEAL WITH LOGOColorThe seal may be reproduced in the colorsdescribed in this manual. Preferred colorsfor the seal are black or PMS 560. Theseal should never appear smaller thanone inch across and should never beprinted as a screen of a color or placedin the background of text. It may alsobe produced in the specialty techniqueslisted below.Special Print TechniquesThe seal may be embossed, engravedor foil stamped on paper. It may also beetched in metal, glass or stone.

Athletics LogosSTORM LOGOD E P A R T M E N T O F AT H L E T I C S391 West Washington StreetPainesville, Ohio 44077T 440.375.7469T 800.533.4996f 440.375.7474Storm LogoThe Storm logo may be used for generalcampus purposes, especially for materialsproduced in conjunction with athleticteams. For example, the Storm logoappears on the Athletic Departmentletterhead.Preferred colors for the Storm logo areblack or PMS 560. The Storm logo shouldnever appear smaller than one inchacross. Do not attempt to “color in” thelogo. Any color to the Storm logo shouldbe contained in the outline of the logoonly.Department of Athletics Letterheadwww.lec.eduCursive LEC LettermarkThe cursive LEC lettermark may beused only for athletics-related materials,primarily associated with baseball. Onlyone athletic logo should be used at atime. Do not use the Storm logo andcursive LEC lettermark at the same timeon an item.CURSIVE LEC LETTERMARKPreferred colors for the cursive logoare black or PMS 560. The cursive logoshould never appear smaller than oneinch across.

AVENIR 35 Lightabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz 1234567890The quick brown fox jumps over the lazy dog.AVENIR 55 Romanabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz 1234567890The quick brown fox jumps over the lazy dog.AVENIR 85 Heavyabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz1234567890The quick brown fox jumps over the lazy dog.Lake Erie College TypefacesSans-SerifAVENIRAvenir can be used for both headlinesand body copy for Lake Erie Collegepromotional materials, such as brochuresand direct mail pieces. It can also be usedfor highlight text and headlines in generalcorrespondence.AlternateIf Avenir is not available on the computer,it is acceptable to use the font Arial in itsplace.BODONI SIX Bookabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz 1234567890The quick brown fox jumps over the lazy dog.BODONI SIX Book Italicabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz 1234567890The quick brown fox jumps over the lazy dog.BASKERVILLE Regularabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz 1234567890The quick brown fox jumps over the lazy dog.BASKERVILLE Italicabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz 1234567890The quick brown fox jumps over the lazy dog.BASKERVILLE Semiboldabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz 1234567890The quick brown fox jumps over the lazy dog.BASKERVILLE Regularabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz 1234567890The quick brown fox jumps over the lazy dog.Lake Erie College TypefacesSerifBODONI SIXBodoni Six can be used for highlightingshort sections of text or headlines in LakeErie College promotional materials, such asbrochures and direct mail pieces. This fontfamily is not suitable for use as body copy.BASKERVILLEFor use as body copy in generalcorrespondence documents, such asletters, fax cover sheets and addresses onenvelopes.AlternateIf neither Bodoni Six or Baskerville areavailable on the computer, it is acceptableto use the font Garamond in its place.

Business CardsBUSINESS CARD TEMPLATE2 Color PrintingPantone 560 GreenPantone 448 BrownPermanentInformation391 West Washington StreetPainesville, Ohio 44077www.lec.eduFirstname LastnameJob TitleT 440.000.0000f 440.000.0000E email@lec.eduChangeable InformationThe business card shown to the left isthe designated business card for usein all campus offices and departments.Business cards should only be printedfrom approved templates. When workingwith these templates the position ofthe elements should not be moved orchanged except as noted to the left.Do not adjust sizing of any element onthe card.DetailsT = TelephoneC = CellF = FaxE = EmailPlease note that all phone numbers areseparated by periods (.), versus dashes (-)or forward slashes (/).SAMPLE CARDRequesting Business CardsBusiness cards are available through theBusiness Office. Please complete theappropriate request form to order newcards.Do not move orresize graphicelements on the cardJane DoeDirector of Public Relationsand Marketing391 West Washington StreetPainesville, Ohio 44077www.lec.eduT 440.296.1856T 800.533.4996C 216.123.4567f 440.375.7005E jdoe@lec.eduThe changeable area canaccommodate up to a 2-line job title (informationwill automatically shift up- do not move the colorbar) and up to 4 numbersand an email address

Standard LetterheadSTANDARD LETTERHEAD TEMPLATEOptional -imprint nameand titleOptional - imprintoffice/departmentinformationThe letterhead shown to the left isdesignated for use in all campus officesand departments, with the exception ofthe Athletics Department (see AthleticsLetterhead, page 11).Top Margin 2"Permanent(Standard)InformationLetters should only be created usingapproved templates and output ontopre-printed letterhead. When workingwith these templates be mindful to keepthe margin settings described to the left.These settings have been saved in theapproved templates, along with styles forbody and highlight text.Highlight textformatted as AvenirHeavy, all capsLetters may be personalized with a nameor office/department as described to theleft. Styles have been set up for theseadditions in selected templates.Body text formattedas Baskerville (orGaramond), flushleft, no indents atparagraph startLeft Margin1.25"Right Margin1"Requesting LetterheadContact the mailroom to requeststandard letterhead.Optional Imprint AreaThe imprint area can be personalizedas requested by heads of departments,but must be requested to the Officeof Public Relations and Marketing. Asthe letterhead will need to be speciallydesigned and printed, the individualdepartment will be liable for all costs.Bottom Margin .5"2 Color PrintingPantone 560 GreenPantone 448 Brown10

STANDARD ENVELOPEExcellence. Tradition. Service.391 West Washington StreetPainesville, Ohio 44077www.lec.eduStandard EnvelopeThe envelope shown to the left isdesignated for use in all campus officesand departments, with the exception ofthe Athletics Department (see below).Requesting the Standard EnvelopeContact the mailroom to requeststandard envelopes.1 Color PrintingPantone 560 GreenATHLETICS ENVELOPEAthletics EnvelopeG O S TOR M !The envelope shown to the left, featuringthe Storm logo, is designated for usein the Athletics Department only. TheAthletics Department should not use thestandard envelope.391 West Washington StreetPainesville, Ohio 44077www.lec.eduRequesting the Athletics EnvelopeContact the mailroom to request athleticsenvelopes.1 Color PrintingPantone 560 Green12

www.lec.edu/public relationsphone: 440.375.7253fax: 440.375.7204Location: Kilcawley HallOffice of Public Relations and MarketingThe mission of the Office of Public Relations and Marketing (OPRM) is to present the College toits external constituents in a positive light. The Office strives to take a pro-active approach usingall of the media resources at its disposal to create the best possible image for the College.The OPRM is responsible for allmarketing efforts in the promotionof Lake Erie College, its academicprograms, recruitment and fundraisinginitiatives, special eventsand community events, amongothers. The tools to convey thesemessages involve public relations,marketing, media relations, targetedpublications, community relations,direct mail pieces, radio and printadvertising, website developmentand photography.All marketing efforts intended for an externalaudience should be executed by the OPRM.These include but are not limited to:• Press releases – These must be distributed throughthe OPRM. Departments are encouraged to presentall materials up to two months in advance, but not lessthan three weeks prior to the event.• Media contacts – The OPRM has developed anextensive list of all media contacts in Northeast Ohio, thestate and across the country. As we strive to strengthen therelationship with media contacts and present the campus inthe most positive light, we request that all media requestsbe handled by the OPRM whenever possible.• Photography – This includes all “official” campusphotography conducted by paid photographers.• Publications & advertising – All publications,such as brochures posters, flyers, booklets, e-newsletters,templated e-mails, forms, catalogs, invitations, etc. andall College ads must be produced by the OPRM to ensureconsistency in look and message.• Printing by external vendors – All printedmaterials should be produced by or approved throughthe OPRM. All print work with external vendors should behandled exclusively by the OPRM.• Web pages – Design and restructuring of web pagesmust be approved through the OPRM. The College websiteis maintained under the auspices of the OPRM.• External listings – If a magazine, newspaper orwebsite is interested in listing information or a statementof who the College is, the information should be obtainedthough the OPRM.• Plaques, banners & other signage(including campus signage)• Business cards, letterhead & envelopes• College identity, trademarking & licensing• In addition, all media inquiries should bebrought to the attention of the OPRM.Trademark informationLake Erie College’s visual identity marks are currently inthe process of being registered with the U.S. Patent andTrademark Office. This means that:• The College marks cannot be used to identify anythingother than Lake Erie College.• The College maintains the right to receive revenuegenerated by the commercial use of its marks.• The College marks cannot be altered or used inappropriatelywithout jeopardizing its legal protective status.• Marks, when used on apparel, should be displayed withthe “TM” symbol, indicating trademark status.MerchandisingThe College presents a wide variety of merchandise tostudents and alumni. The main location for merchandise isthe College bookstore. Campus departments, offices andprogram areas may also order merchandise for their specificconstituents. When ordering items, vendors must alwaysreproduce our official identity marks as designed and matchPMS 560 (and sub colors) exactly for printed materials oras closely as possible for other merchandise where PMSmatching capabilities do not exist (such as Hunter Green).To protect the trademarks of the College, all items bearingLake Erie College's name or logos must be officiallyapproved. The Office of Public Relations and Marketingis responsible for coordinating the College’s licensing andtrademark program. This Office must approve all merchandisebearing the name and/or symbols of the College prior tomanufacturing or distribution. The College strongly suggeststhat when ordering items, (such as mugs, key chains, pens,etc.) that you do so through the Office of Public Relationsand Marketing. The Office has many vendor websites andcatalogs from which to review and can often save you moneyby taking bids from multiple vendors and developing camerareadyart to meet the needs of the vendor.13