killed Saab Automobile? - Business School - University of Edinburgh
killed Saab Automobile? - Business School - University of Edinburgh
killed Saab Automobile? - Business School - University of Edinburgh
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http://www.youtube.com/watch?v=Wxeb_Nah1yY&feature=related<br />
http://www.youtube.com/watch?v=NzMBrd_OEuQ&NR=1<br />
lxxvii Holweg and Pil (2009)<br />
lxxviii Muniz and O’Guinn (2001)<br />
lxxix Fisher (1985)<br />
lxxx Platform sharing did continue at VW under the successor platform, PQ35, until the concept was transformed into the<br />
'Modularer Querbaukasten' (MQB) idea, which is an even more flexible type <strong>of</strong> platform that allows for both<br />
width and length <strong>of</strong> the vehicle to be altered.<br />
lxxxi Oliver et al. (2007)<br />
lxxxii Mini produces c.240,000 units annually in its UK factory in Oxford, UK as well as under contract at Magna Steyr in<br />
Austria.<br />
lxxxiii For a detailed review see Oliver, N., Holweg, M. and Carver, M. (2008)<br />
lxxxiv A specific point <strong>of</strong> contention was access by Youngman to GM's Phoenix vehicle platform. GM declared it would not<br />
approve any plan that involve Youngman. Without GM's approval, producing the 9-3 and 9-5 models would not be<br />
possible ad GM holds the licensing rights.<br />
lxxxv Cover image shows <strong>Saab</strong> 9-X Concept; courtesy <strong>of</strong> topspeed.com. Final picture courtesy <strong>of</strong> saabhistory.com<br />
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