YOUMAY FINDYOURSELF defying definition - Denver

© 2006 United Air Lines, Inc. All Rights Reserved. 

More room to think. 

United Economy Plus. ® 

More legroom than any other U.S. airline. 

Presented by 

With 

O F F I C I A L 

GRAZING GUIDE 

Grazing Guide sponsored by 

WWW.COWPARADE.COM 

2006

YOU�MAY� 

FIND�YOURSELF defying 

definition 

Pigeonholes, stereotypes 

H O M E S � 

A P A R T M E NT S 

O F F I C E S 

S H O P S 

P A R K S 

S C H O O L S 

303 

872 

0035 

and labels don’t have a 

place here. But people do. 

STAPLETONDENVER.COM 

VISITOR CENTER: Quebec & 29th Ave. 

HOMES FROM THE LOW $100S 

TO OVER $1 MILLION. 

NORTHFIELD STAPLETON COMING SOON: 

Over 50 new shops, theatres, 

restaurants and more. 

Greetings, 

As Mayor of the City and County of Denver, it is my pleasure to 

welcome the world-renowned CowParade to the Mile High City. 

While CowParade has been produced in more than 25 cities around 

the world, Denver’s CowParade refl ects the energy and excitement 

of the Mile High City. From our landmarks to our hometown sports 

teams to our local “moovers” and shakers, each cow captures a 

different aspect of Denver’s history and culture. 

Not only do we have the opportunity to enjoy these colorful 

fi berglass bovines while they graze our streets as public art, the 

cows’ impact will be felt long after they leave. Through the public 

auction after the conclusion of the public display, CowParade has 

the potential to raise approximately $500,000 for dozens of local 

charitable organizations including Denver’s Road Home, our 10year 

plan to end homelessness, and CowParde nonprofi t partners 

such as The Children’s Museum of Denver, The Denver Zoo , the 

Cherry Creek Arts Festival and the Denver Foundation’s Eagle Fund. 

We hope you enjoy the “udderly” unique partnership among our 

local artists, nonprofi t organizations and business community. 

Sincerely, 

John W. Hickenlooper 

Mayor of the City and County of Denver 

3

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Welcome to the friendly cows of Denver. 

On behalf of all our employees in the Colorado region, United 

Airlines is proud to be the title sponsor of CowParade Denver 

2006. We encourage you to invite your friends and family to 

see this one-of-a-kind public art event. Artists from throughout 

our Front Range have let their spirits soar in the creation of 

world-class works of art. This is a must-see event! 

We believe that supporting culture and the arts enriches 

the lives of everyone in a community. That is why United is 

sponsoring 15 cows in the herd. We also are honored to 

support the local charitable organizations which are the direct 

benefi ciaries of CowParade. Our support of CowParade has a 

single goal: to make the world a better place for our customers 

and employees to live, work, travel and do business. 

Sincerely, 

Jim Kyte 

General Manager - Denver International Airport 

United Airlines 

TABLE OF CONTENTS 

Greetings from Mayor Hickenlooper ............................. 3 

Welcome from United Airlines ..................................... 4 

CowParade Herd Map ................................................ 5 

General Information .................................................... 6 

Cherry Creek Herd ..................................................... 8 

Stapleton Herd ........................................................... 10 

Stray Cows ................................................................ 11 

Downtown Denver Herd .............................................. 12 

Auction Information .................................................... 15 

Cows in Schools ........................................................ 16 

CowParade Sponsors ................................................. 20 

CowParade Wranglers ................................................ 23 

Share the Moos: View this “Grazing Guide” online from 

home page tile link at www.denverpost.com 

and www.rockymountainnews.com. 

US 6 

I-76 

35 COWS 

I-25 

Downtown Herd 

COW HERDS 

12 COWS 

Cherry Creek Herd 

I-70 

30 COWS Stapleton Herd 

Colfax 

5

HOLY HEIFER, 

IT’S A COWPARADE! 

What you need to know about 

CowParade Denver 2006 

Howdy pardners, cowboys and cowgirls. 

Welcome to CowParade Denver 2006! 

If you’re in the know, then you’re way ahead of the herd. Stash 

these quick facts in your hip pockets – or overalls – and hoof it 

on out to CowParade Denver 2006. It’s the world’s original and 

largest public art display of life-sized fi berglass cows transformed 

into colorful and whimsical works of art. You’ll be transfi xed by 

these moo-velous bovine beauties. 

What is CowParade Denver? 

The parade of cows features approximately 100 heifers painted 

by local artists and sponsored by local businesses. This public 

art event is free and this is the fi rst and only appearance in 

Denver. It will turn our streets into a forum for public art, creativity 

and innovation. You’ll discover a variety of artistic styles from 

brightly painted cows, to cows covered in mosaic tiles, to cows 

transformed into unusual and fun designs. 

CowParade has made historic stops in such “rural” communities 

as Paris, London, Florence, Barcelona, Zurich, Prague, Tokyo, 

Sydney, Moscow (no pun intended), Mexico City, New York, 

Chicago and Houston – all “cow towns,” to be sure. 

Where can you view these beautiful bovines? 

The cows can be seen grazing in various “pastures” throughout 

metro Denver. Stroll the streets at your leisure to stop, admire, 

contemplate and giggle at these great creations. 

“Pasture hosts” include Downtown Denver with special “watering 

holes” on 16th Street Mall, Larimer Square, Tabor Center, Writer 

Square and Denver Pavilions. Other herds can be seen throughout 

the Cherry Creek North Shopping District, Cherry Creek Shopping 

Center and in the Stapleton community. Please refer to the 

enclosed map for de-”tails.” 

When can you see these cows? 

Cows can be seen grazing throughout Denver from 

July 21 through October 18. More than one million 

“cow-afi cionados,” as well as real and urban cowboys 

and cowgirls, are expected to see these eclectic 

works of art. 

But, wait...there is moo-re! 

At the conclusion of CowParade Denver 2006, live and online 

auctions are held to sell the cows. You, too, can own a cow! The 

auctions benefi t such local charities as The Children’s Museum of 

Denver, Cherry Creek Arts Festival, The Denver Zoo, and the 

Eagle Fund of the Denver Foundation. Please see related story 

for more details. 

What’s moo-re, each cow sponsor will designate a nonprofi t of its 

choice to receive a portion of the auction proceeds. 

A primary purpose of CowParade Denver 2006 is to raise moo-la, 

and lots of it, for well-deserving charities. The goal is $500,000. 

All proceeds will go to support the charities. 

What is the history of this herd hoopla? 

The fi rst CowParade was held in Zurich in 1998 and it attracted 

more than one million visitors from throughout Europe. The 

exhibit moo-ved to Chicago in 1999, where 300 cows grazed the 

pastures of the Windy City. That parade attracted more than two 

million visitors, contributed $250 million to the city’s economy, and 

raised more than $3 million for local nonprofi ts. More than 400 

cows were herded to New York in 2000 with similar results. In the 

last fi ve years, CowParade has appeared in more than 25 cities 

worldwide. 

CowParade Denver 2006 is organized and managed by 

CowParade Holdings, LLC and produced locally by Creative 

Strategies Group, the region’s leading sponsorship and event 

marketing agency specializing in festivals and special events. 

CowParade Denver 2006 is presented by United Airlines, 

sponsored by Forest City Stapleton in association with the 

Colorado Beef Council and supported by Macy’s. 

Where can you get more de-”tails?” 

Go to your nearest cow-puter and visit: www.cowparade.com 

or call the head wranglers at 303-469-7500. 

Cow Memoo-rabilia on sale 

In case you can’t squeeze a life-sized cow into your living room, 

you can still take home a piece of CowParade Denver history. 

CowParade memoo-rabilia is on sale at the Cherry Creek 

Shopping Center Concierge Desk and is presented by Macy’s. 

CowParade Denver offers hats, T-shirts, cloisonné pins, mugs, 

fi gurines and “paint-your-own” cow kits. 

Limited merchandise is also available in select locations 

throughout Denver including, The Denver Zoo, The Children’s 

Museum of Denver and the Downtown Denver Partnership. 

6 7

CHERRY CREEK HERD 

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Cherry Creek North 

Americow 

Maureen Scott 

CowParade Denver 

Assigned Bovine 

Jay Paonessa/Tim Smith 

United 

Beauvineyard 

Lisa Matlock 

Souders Studios/Square Pixels 

Cow Flower Power 

Lisa Huff 


Bold: Artist/Italic: Sponsor 

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Cowlorado Aspens 

Sally Ann Wilson 


CowTown 

Valerie Granere 

OppenheimerFunds 

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Get Along Little Doggy 

Jennifer Griggs Sebastian 


Happy Cow 


Horizon Organic 

John Lynch BronCow 

Joanne Orce 

Rainbow Rewards 

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Mod Cow 

Chuck Poppe, David W. Thayer 

Crate and Barrel 

Mooprint 

Nancy Sedar Sherman 

The Weitz Company 

Optical Cowlusion 

Andrean Andrus, Davis Berlind 

Colorado Beef Council 

Room to Moove 

Jay Paonessa/Luis Felipe 

Mosqueira 

United 

Stegobovus 

Ren Burke 

9News 

To Be the Purple Cow 

Valerie & Jonathan Nicklow 


Cherry Creek 

Shopping Center 

Classic Cowvertible 


Creative Strategies Group 

COLORado Cow 

Juli Schrader 

The Children’s Hospital 

Cowsino 


United 

Cupcake 

Diane Findley 


Evening Star 

Kit Salway 


Front Range 

Barbara Hudson, Thomas 

McKay, Leroy McKay, Liz Abbott 

The Denver Post 

Gilda the Gilded Cow 

Stacy Robinson 


Jo-Veal 

Malcolm Farley 

Willie 92.5 FM 

Macy’s Thanksgiving 

Day Parade 

Sean Griffi n 

Macy’s 

Moocho Fiesta 

Alex Knuckles 

United 

Moo-Supial 


Mosqueira 

United 

Mootercycle 

Joseph McCullough 

Left Hand Brewing Co. 

Moozart 

Kim Polomka 


Netstructures Cow 

Netstructures 

Post-News Com-moo-nity 

Kim Sharp-Leyba 

Post-News Community 

Rhinestone Rosie 

Joanne Orce 


Rocky Mootain High 

Jordan Mestas 


Sedimental Moo’d 

Cecilia Sherry 


Splatter Cow 

Terry Womble 


The Sunny Side 

of Vance Cowkland 

Kym Bloom 


8 9

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STAPLETON HERD 

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Abstract Cow 

Deb Rosenbaum 

Denver School of the Arts 

Stapleton 

Climbing Cow 

Susan Daily 

Stapleton 

Cowabunga, Dude! 

Elizabeth Craig 

Stapleton 

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It’s Time to Moo 


Mosqueira 

United 

Jacques MOOsteau 

Tanya Haynes 

Stapleton 

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Madame “Butter” Flies 

Kristel Deckx 

Stapleton 

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Moooocoticultural Cow 

Starr T. & Merrill/Daydreamz 

Project 

Stapleton 

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MooRine Life 

Joanne Orce 

Stapleton 

Moo-tanical Gardens 

David Westman 

Stapleton 

Moo-veau Organic 

Marcy Kerchal 

Stapleton 

Udderly Green 

Ann Marie Auricchio with 

Mandil Inc. 

McStain Neighborhoods 

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STRAY COWS 

Denver 

International Airport 

Graze the World 


United 

Moolage Plus 


United 

Rhapsody in Moos 


United 

The Children’s 

Museum of Denver 

Paint by Udder 

Andrean Andrus 

United 

Wynkoop Brewery 

Cross Country Cow 

Pam Sirko 


Webb Building 

Abstract Glazed Red 

Cow Rising 

Steven Altman, Diane Findley 

Mayor John Hickenlooper 

Bold: Artist/Italic: Sponsors 

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DOWNTOWN HERD 

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16th Street Mall 

Alpine Explosion 

Sabine Baeckmann-Elge 


Breaking Moos 

Brent Dilworth 

Rocky Mountain News 

Cattalyst of the West 

Irene Gallagher 


Colorado Stamp(ede) 

Douglas Rouse 


The Cow-Boys 

Monte Moore 

Wyoming Travel and Tourism 

Cow In a Candy Store 

Pam Sirko 

Capital Pacifi c Homes 

Cowversity 

Amelia Caruso 

Stortz Design, Inc. 

Denver, Moo Mean 

the World To Us 

Sean Griffi n 

United 

Fifty-Moo-Eighty 

Jen Thario 

Denver Metro Convention 

& Visitors Bureau 

14,000 ft. Cow 

Douglas Rouse 

Smooth Jazz 104.3 

It’s Your Moove 

Barry Gore 

Mortenson 

Moo-La 

Cheryl Cusick 


The Next Stage 

Lisa Huff 

Wells Fargo 

Udderly Tranquil 

Irene Watts 

United 

Wired Cow 

Kim Harrell 


YourHub.cow 

Laura Herrera 

YourHub.com 

Larimer Square 

Bo-Fhind 

David John Drew 


Bucky Broncow 


Mosqueira 

United 

Fear No Art 

Michael Rieger 

Larimer Square 

Hula Cow 


Mosqueira 

United 

Identity Crisis 

Danielle Smedra 


Talavera Cow 

Michel Reeverts 


Village Cow 

William Marlow 


12 13

DOWNTOWN HERD 

Denver Pavilions 

Bovine Beauty 

Kathy Poppen 

Orange Glo International, Inc. 

Cloisonné Cowlumbine 

Jane Paul Angelhart 

KS107.5 

Cow Town USA 

Monte Moore 


Cowstellation 

Robbin Merta 

Denver Pavilions 

Mt. Bovine, Cowlorado 

Joanne Orce 

Today’s Country 98.5 KYGO 

Yellow SubMOOrine 

Tanya Haynes 


Tabor Center 

Connla of the Golden Hair 

Sandie Doherty 


Cow Chips 

Amelia Caruso 


Cownterfeit 

Robbin Merta 


Cowsmonaut/Beach Bovine 

Leann Harding 


CrOWchet 

Marcy Kerchal 


Bold: Artist/Italic: Sponsors 

Jumper’s Night Off 

Valerie Granere 


Majesty 

Kara Norred 


ReMOOse and Recycow 

Scott Lyon 


Splendid Belle 

Michel Reeverts 


Zippo 

Kim Polomka 

Gay & Lesbian Fund for Colorado 

Writer Square 

Aspen Eyes 

Timothea Biermann 

Wink Optometry at Aspen Eyewear 

Cowlorado the Beautiful 

Andrean Andrus 

Sill-TerHar Motors 

Glazed Black and Blue Moo 

Steven Altman 


Malvi’s Muse 

Jennifer Mosquera 


Rhythm and Moos 

Jenifer Thario 

Starbucks 

San Luis Valley Cow 

Kym Allison 


Ted is Cooler 

Jay Paonessa, Tim Smith 

United 

BUY YOUR VERY OWN COW! 

BENEFIT AUCTIONS SUPPORT 

DESERVING CHARITIES 

Stampede to help local charities 

Cowboys and cowgirls of all ages will be stampeding to the 

National Western Stock Show Stadium to bid on and buy their very 

own moos-terpiece cow from CowParade Denver 2006. 

Open to the public, this live benefi t auction and shindig, held 

November 10, aims to sell off the life-sized whimsical and 

eclectically themed cows designed by artists from throughout 

Colorado’s Front Range. This high falutin’ event is bound to attract 

the “Who’s Moo” of the region. 

All cows sold at the live auction on November 10, 2006 and 

the online auction beginning November 11, 2006 will benefi t The 

Children’s Museum of Denver, Cherry Creek Arts Festival, The 

Denver Zoo, and the Eagle Fund of the Denver Foundation, plus 

dozens of other area charities. 

Make a bid on “Bessie” 

If you’re a cow-art afi cionado, this is your chance, pardner, to 

graze pastures of cows in one location. Meet the artists, enjoy 

lavish hors d’oeuvres, kick up your heels to live music, and most 

important of all – bid to win your own cow for charity! You “herd” it 

here fi rst. It’s sure to be a hoot! 

You won’t want to miss this one-time “moo-velous” event in 

Denver history. Bring your favorite cowhide billfold or purse so you 

can bid on the beautiful bovine of your choice. 

Dress for Success 

Attire is “haute cow-ture.” That means you can 

dress in your coolest cowboy costume, don urban 

cowboy chic, or wear your best right-off-the-ranch 

duds. It promises to be a most fashion-a-bull event. 

You may want to check your spurs at the door, 

however. Boots and hats on ladies and gents are 

most welcome. 

SAVE THE 

DATE! 

LIVE 

AUCTION 

NOV. 10 2006 

For Moo-re Information 

For ticket information and reservations to this one-of-a-kind, onetime-only 

event, please call Julie Gore at 303-469-7500, ext. 103. 

For more details, hoof it over to www.cowparade.com. 

14 15

COWPARADE 

GRAZING GUIDE 

Larimer Arts Association for 

the Cows in Schools program 

Larimer Arts Association (LAA) was selected to conduct this year’s 

“Cows in Schools” program as part of its fourth installation of the 

internationally award-winning Project LEAD (LARIMER presents 

EMERGING ARTISTS of DENVER). More than 400 middle school 

students in Denver Public Schools (DPS) collaborated on the creation 

cows to be showcased in an unprecedented way – suspended from 

the wire system over Larimer Square. This is the fi rst “fl ying cow” 

display ever undertaken in the history of CowParade. 

What is Project LEAD? 

Project LEAD gives young artists the experience of showing their 

art in downtown public venues and to be recognized for their 

emerging talents. The 

Larimer Arts Association, 

in conjunction with Denver 

Public Schools, annually 

commissions art projects 

for public display, and 

provides arts programs 

with art supplies and 

expertise for curricula to 

augment funding shortfalls 

and provide direction in 

new mediums. 

Participation 

Fifteen art classes from 12 Denver Public Schools and one DPS 

“superintendent team” headed by Michael Bennett transformed the 

cows, known as “mini-moos” – as each one is one-third the size of 

the cows in CowParade, weighing in at 30 pounds and measuring 

four feet long by three feet high – into incredible works of art. Work 

on the mini-moo collection began in February with students from 

across all quadrants of the DPS district: 

• Lake Middle School 

• Skinner Middle School 

• Centennial K-8 

• Greenlee K-8 

• Kaiser K-6 

• Denver School 

of the Arts (3 cows) 

• Bruce Randolph Middle 

School 

• Kunsmiller Middle School 

• Kepner Middle School 

• Place Middle School 

• Slavens K-8 

• Grant Middle School 

• Superintendent team headed 

by Michael Bennett 

Educational Outcomes 

Under the guidance of Michael Rieger, art director for LAA, owner of 

Lapis Gallery and recipient of numerous awards for arts education, 

each participating team carefully created each mini-moo’s identity 

– giving each a name, identity and personal story. Each class was 

required to articulate 

its theme and provide 

written accounts of 

why they selected it, 

what they learned from 

the project, and other 

accounts to enhance the 

educational landscape of 

the program. 

16 17

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Issue and 

Community Impact 

Many middle and high 

schools’ arts programs 

and materials have been 

drastically reduced to 

address DPS budget 

shortfalls. Through 

other programming such 

as Project LEAD, LAA 

is poised to offer arts 

options to those schools 

that lack such resources. 

It is the core belief of LAA that exposure to the arts aids in many 

other areas of education and a child’s growth. Its initiatives were 

developed with the knowledge that a well-rounded education is the 

cornerstone for success and will improve the quality of life for those 

in the community. 

Project LEAD is produced by the Larimer Arts Association, a 

501(c)(3) nonprofi t organization committed to arts education 

and awareness in downtown Denver. Its mission is to promote, 

stimulate and encourage 

the cultural welfare 

of Denver through 

interactive cultural 

events and cooperative 

arts programming for 

emerging artists. Other 

programming includes 

the award-winning La 

Piazza dell’Arte. LAA is 

a Denver SCFD Tier III 

organization. 

Get Involved! 

As an artist, educator, student, volunteer, sponsor or donor of 

Project LEAD, visit www.larimerarts.org. 

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THANK YOU TO OUR 

MOO-VELOUS SPONSORS: 

TITLE SPONSOR 

PRESENTING SPONSOR ASSOCIATE SPONSOR 

MEDIA PARDNERS 

OFFICIAL SUPPLIERS 

Netstructures - Offi cial Barn (warehouse) 

The Weitz Company - Offi cial base provider 

Mortenson - Offi cial moo-ver 

SUPPORTING SPONSOR 

PASTURE HOSTS 

20 21

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COWPARADE DENVER 

2006 WRANGLERS 

Management Team 

Bruce Erley, Creative Strategies Group (CSG) - Managing Director 

Ron Fox, CowParade Holdings - Director 

Julie Gore, CSG - Project Manager 

Jill Lentz, CSG - Sponsorship Sales Manager 

Brooke Amidei, CSG - Sponsorship Sales Associate 

Pam Erickson, Conifer Link – Cow Patron Sales 

Jeannie McFarland Johnson, CSG - Marketing Director 

Kelli Turner, CSG - Client Services Director 

Carol Hiller, Carol Hiller Events - Operations Director 

Tara Brickell, Cherry Creek Arts Festival - Artist Manager 

M. Marta Sipeki,The InterPro Group - Public Relations Manager 

Z.J. Czupor, The InterPro Group - Public Relations Manager 

Michael Rieger, Lapis Gallery - Cows in Schools 

Pasture Organizers 

John Kerns, Kate Haher - Downtown Denver Partnership 

Margaret Ebeling - Larimer Square 

Monica Barrientos - Writer Square 

Nina Thomas - Shops at Tabor Center 

Bethany Garner - Denver Pavilions 

Lisa Herzlich - Cherry Creek Shopping Center 

Christina Brickley, Lori Cowan - Cherry Creek North 

JuliAnne Murphy - Forest City Stapleton 

John Cochran, The Weitz Company (Cow Bases) 

Zach Wilson, Fred McCoy - Netstructures (Warehouse) 

Kerry O’Connell, M.A. Mortenson Company (Mover) 

Nonprofi t Partners 

Terry Adams - Cherry Creek Arts Festival 

Tom Downey, Gretchen Kerr - The Children’s Museum of Denver 

Ben Duke, Tim Schuetz - The Denver Zoo 

Ryan O’Shaughnessy, Brian Mankwitz, Brian Abrams - Eagle Fund 

Betsy Mangone- Denver Foundation 

23

YOUMAY FINDYOURSELF defying definition - Denver

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