ASMI - Alaska Seafood Marketing Institute

ResultsIncreased ex-vessel value of salmonThe price paid to fishermen doubled in three years to more than$300 millionBoosted volume and value of pink salmonIncreased sales volume and value reflect promotional effort;market data show increased sales in six of the seven U.S. marketswhere the Hispanic canned salmon campaign was conductedIncreased ex-vessel value of key commercial speciesThere was volume sales growth of cod, halibut, and salmon in theU.S. with frozen salmon sales up 18.7% in 2004 over same periodin 2003, through a Cook it Frozen consumer campaign.13