10.07.2015 Views

MEDIA KIT - TRUFFLE Travel

MEDIA KIT - TRUFFLE Travel

MEDIA KIT - TRUFFLE Travel

SHOW MORE
SHOW LESS
  • No tags were found...

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

<strong>MEDIA</strong> <strong>KIT</strong>


Brand ChannelsWEBSITEIOS APP...EMAILBLOGPROMOTIONSSOCIAL <strong>MEDIA</strong>EVENTStruffletravel.com • <strong>TRUFFLE</strong> <strong>Travel</strong> • advertising@truffletravel.com


About UsIt’s not a single app, it’s a digital travel tool, gorgeously wrapped.Curated City Guides | <strong>Travel</strong> Tips | <strong>Travel</strong> Journal | Currency Converter | TippingCalculator | Local Weather | Local Resources & Embassies | Passport SafekeepingOUR VISION<strong>TRUFFLE</strong> <strong>Travel</strong> inspires women who have a romance with travel to “Create Serendipity” with the touch of a button.We’re what you really want when you travel: A smart, savvy girlfriend in every city whose irreverent take has youhitting the streets like a local, embracing adventure and making lasting memories.Perfectly crafted self-led walking tours | City-specific immersive experiences | Hundreds of spots to shop, dine & sip |Museums, galleries, parks & monumentsEach personally tested and approved by our wine-loving, chocolate-savoring <strong>TRUFFLE</strong> <strong>Travel</strong> team.GLOBAL NETWORKLANYCLONDONBERLINPARISBARCELONAROMETOKYORIOCAPE TOWNSYDNEYCurrent citiesComing soontruffletravel.com • <strong>TRUFFLE</strong> <strong>Travel</strong> • advertising@truffletravel.com


The best experiences are often behind closed doors.To open them, one must have connections…Welcome to <strong>TRUFFLE</strong> <strong>Travel</strong>Within the <strong>TRUFFLE</strong> <strong>Travel</strong> brand…<strong>TRUFFLE</strong> <strong>Travel</strong> partnerswith brands that share ourmission: to educate, engage,entertain & inspire…the <strong>TRUFFLE</strong> <strong>Travel</strong> website/iOS app is what every woman should have in the palm ofher hand while traveling – carefully curated access to local insights…The Suite, our blog, is a window to the world – a means for travelers to escape, plan,daydream and get their daily dose of travel…the e-newsletter is an opportunity to engage with our travelers, promote what’s on andshare postcards featuring <strong>TRUFFLE</strong>’s best of the bestContent...…CustomizedConnect…From rooftop cocktails to undergroundcatacombs, over 1400 of our faveexperiences and countingWhether she has a thirst for adventureor a dirty martini, our algorithm tailorscontent to each traveler’s preferences…to the audience most interested inwhat you have to offer, whether they areonline or in your neighborhoodtruffletravel.com • <strong>TRUFFLE</strong> <strong>Travel</strong> • advertising@truffletravel.com


AudienceShe doesn’t plan. She prepares. She knows the map. She knows the Metro. Andthough she may not know the language, her linga franca of gestures and phrasesallows her to fearlessly travel anywhere.She has Twitter and Instagram on standby, and where she goes, her phone goes too.The typical tour just won’t do. She aims to be a local, even if just for a day.Always the traveler, never the tourist, she fills her bucket list as quickly as she emptiesit. And with eyes that are bigger than her passport, she’s quickly running out of pages.{FemaleAge 18-59HHI $70,000+College EducatedEmployedtruffletravel.com • <strong>TRUFFLE</strong> <strong>Travel</strong> • advertising@truffletravel.com


Email CampaignsYour brand will feature in ad space adjacent to <strong>TRUFFLE</strong> <strong>Travel</strong> content in ourbi-monthly email newsletter.Leaderboard728 x 90Medium rectangle300 x 250ORHalf page300 x 600Rectangle180x150Leaderboard728 x 90truffletravel.com • <strong>TRUFFLE</strong> <strong>Travel</strong> • advertising@truffletravel.com


Email TakeoverYour brand is the sole advertiser adjacent to <strong>TRUFFLE</strong> <strong>Travel</strong> content in ourbi-monthly email newsletter.Leaderboard728 x 90Half page300 x 600ORMedium rectangle300 x 250Leaderboard728 x 90truffletravel.com • <strong>TRUFFLE</strong> <strong>Travel</strong> • advertising@truffletravel.com


Sponsored Blog PostYour brand sponsors an exclusive blog post, including images, in the <strong>TRUFFLE</strong>voice. Options for futher advertisements are available as well.Leaderboard728 x 90Sponsored postIncludes imagesand exclusive150-word postMedium rectangle300 x 250Half page300 x 600Leaderboard728 x 90truffletravel.com • <strong>TRUFFLE</strong> <strong>Travel</strong> • advertising@truffletravel.com


Don’t see what you’re looking for?Allow usto customize acampaign tailoredto your businessinitiativesWE KNOW YOUR AUDIENCEOur proprietary technology customizescontent based on each traveler’spreferences: <strong>TRUFFLE</strong> connects you withthe audience most interested in what youhave to offerNATIVE ADVERTISING SOLUTIONSAd space across all digital channels,including video and...truffletravel.com • <strong>TRUFFLE</strong> <strong>Travel</strong> • advertising@truffletravel.com


Digital SpecificationsJUST ASK:Andrea Bildman | advertising@truffletravel.com | +33 6 47 96 63 44ACCEPTABLE FILE FORMATS:ADS: 50KB max file size, PNG/JPG/GIF only. No Flash/SWF. No looping. Redirect URL.VIDEO: 1280x720, .mp4 only.SUBMIT CREATIVES VIA:advertising@truffletravel.comDEADLINE:For email, blog & website, all elements must be submitted for <strong>TRUFFLE</strong>’s approval ten business days before the advertisementgoes live. Final creatives must be submitted no less than five business days prior.For social media advertising, <strong>TRUFFLE</strong> will define deadlines and deliverables on a case-by-case basis.truffletravel.com • <strong>TRUFFLE</strong> <strong>Travel</strong> • advertising@truffletravel.com


Digital SpecificationsEmailCOMPONENTS PLACEMENT MAX FILE SIZE DELIVERY DEADLINEHalf page300 x 600Leaderboard/trailerboard728 x 90Medium rectangle300 x 250Right sidebar 50KB 10 business days before email publication dateAbove or below the fold 50KB 10 business days before email publication dateRight sidebar 50KB 10 business days before email publication dateRectangle180 x 150Right sidebar or belowthe fold50KB10 business days before email publication dateButton120 x 60Below the fold 50KB 10 business days before email publication dateTakeover All banners are options 10 business days before email publication dateBlogCOMPONENTS PLACEMENT MAX FILE SIZE DELIVERY DEADLINEHalf page300 x 600Leaderboard/trailerboard728 x 90Super leaderboard970 x 90Medium rectangle300 x 250Right sidebar 50KB 10 business days before publication dateAbove or below the fold 50KB 10 business days before publication dateAbove or below the fold 50KB 10 business days before publication dateRight sidebar 50KB 10 business days before publication dateSponsored contentIncludes customizedarticles and products10 business days before publication dateWebsiteCOMPONENTS PLACEMENT MAX FILE SIZE DELIVERY DEADLINEFeatured slider918 x 357Half page300 x 600Medium rectangle300 x 250Homepage 50KB 10 business days before publication dateHomepage, left sidebar 50KB 10 business days before publication dateHomepage, left sidebar 50KB 10 business days before publication dateVideo: pre/post-roll iOS app 10 business days before publication datetruffletravel.com • <strong>TRUFFLE</strong> <strong>Travel</strong> • advertising@truffletravel.com


We Believe . . .We believe the number of stamps in your passport matters less than the stories behindthem.We believe maps are meant to inspire.We believe the only things you really have to pack are an open mind and a killer shade ofred lipstick. Ok, maybe a pair of high heels, just in case.We believe in women.We believe in wandering, backtracking, going off course, striking up conversations,joining in celebrations, forgetting you don’t live here.We believe in saying yes. Unless our intuition tells us no.We believe in using the local language to ask for directions, even if what you actually askfor are three goats and a ticket to Andalucía.We believe in savoring the moment.We believe the best dish on the menu is the one you can’t pronounce.We believe wanderlust is contagious.We believe in booking a ticket and leaving the next day.We believe dancing into the morning is the best way to spend your nights.We believe in throwing caution to the wind and letting it tornado into the next adventure.We believe taking the big red bus is settling for the mediocre.We believe we’ve made all the mistakes so you don’t have to.We believe in not always knowing what you want to do, but knowing the kind of womanyou want to be.We believe in the human spirit.We believe in collaboration, not competition.We believe in seeing beauty where no one else does.We believe everyone should get to live her travel daydream.We believe in <strong>TRUFFLE</strong>.truffletravel.com • <strong>TRUFFLE</strong> <strong>Travel</strong> • advertising@truffletravel.com

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!