2012 Annual Conference - PMBA | Public Media Business Association

No oNe dreamsof beiNg a dropout.The vast majority of young students believe they will earn a diploma, but in reality,over 1 million drop out of high school each year. They will be robbed of promise,opportunity and a successful future.The decision to leave school will also impact their communities, resulting in highercrime, unemployment and homelessness.But it doesn’t have to be that way. Local stations in more than 60 communitiesare part of American Graduate: Let’s Make It Happen, a public media initiative toaddress the high school dropout crisis, made possible by the Corporation for PublicBroadcasting (CPB). We can help students stay on the path to graduation andhelp our communities address the economic and social effects of this crisis. VisitAmericanGraduate.org to learn more about the initiative and how you can help.If every city does its part, the future will look brighter than ever.americangraduate.orgWelcome to the Conference!On behalf of the Board of Directors, Content Committee and headquartersstaff of the new Public Media Business Association (PMBA), welcome to our2012 Annual Conference in Las Vegas!This has been an exciting year of change for PMBA … a new name, centricityof focus, management team and content array, led by a completely reformattedweb presence (including strong social media functionality) that is helping fuelPMBA’s determination to enhance the efficiency, effectiveness and economics ofpublic media.You will see important differences in the overall quality of this year’s AnnualConference, from the scope of content to the abundance of networkingopportunities. The conference sessions are led by some of the industry’s mostexperienced and qualified professionals, with most sessions offering CPE creditsin addition to delivering truly great content. We have also enhanced our groupfunctions to help you and your organization develop the type of interpersonalconnections that deliver sustained value and build bridges to future contacts.We want to thank all our Annual Conference Underwriters, in particular ourTitle Underwriter, the Corporation for Public Broadcasting (CPB), with whichPMBA is continually fostering an invaluable partnership. We encourage you topersonally thank each of our Annual Conference Underwriters detailed in thisprogram by visiting their booths in the Roman Foyer and connecting with theirpeople.We also hope that for prior year participants, you also note quality differencesin all collateral materials, including this on-site program. As we contemporizePMBA, we want to ensure we put a high quality “face” on all we do, believingthat a strong design facilitates the conveyance of knowledge while reflectingwell on our profession. And if you are new to the PMBA experience, help us tohelp you connect with the best of what we have to offer … let us know the areasthat you would like to see elevated. We want and need your feedback!Take a moment at the Registration Desk to let us help you “Like” PMBA onFacebook, subscribe to our Twitter stream, sign up for one or more Hot Topicdiscussion threads and structure your active involvement moving forward. Asa trade association, PMBA’s focus is on your organization’s success and activeinvolvement across your organization creates the most direct path to deriveever-increasing value from PMBA membership.Please join me in thanking PMBA’s Content Committee and our headquartersteam at Coulter Nonprofit Management for assembling and executing a highqualityAnnual Conference. We know you will be thrilled with the lovely CaesarsPalace Hotel and all of the sights, sounds and “distractions” of Las Vegas. Butmostly, our chief objective is that you and your organization emerge from thecoming days invigorated by the excitement we all share about public media andthe essential role we as individuals, organizations and an industry play in helpingto advance societal progress.Enjoy your experience and take advantage of all PMBA has to offer!Tom LivingstonBoard ChairPresident, LivingstonAssociatesMadison HodgesContent CommitteeCo-ChairGeneral Manager,WQCS-FMpmbaonline.orgJun ReinaContent CommitteeCo-ChairCFO, Capital PublicRadioMap Schedule General Tuesday Wednesday Thursday Friday CPE BiosInformation3

MapScheduleGeneralInformationTuesdayWednesdayThursdayFridayBios CPENew to PMBA?Don’t miss the Newcomers’ Session on Wednesday, May 30, 2012 at12:30pm in Messina.PMBA PrizesAll registrants will be entered to win PMBA Prizes during the 2012 PMBAAnnual Conference. Be sure to listen for your name during these drawingsthroughout the conference for free prizes! You must be present to win.Refund PolicyNotification of cancellation must be submitted in writing to PMBAHeadquarters. Cancellations received by May 11, 2012 will receive fullrefund. Cancellations received by May 20, 2012 will be subject to a $100cancellation fee. Substitutions are allowed but must be submitted in writing.Registrants who fail to attend the conference are responsible for fullpayment.Registration Desk HoursThe Registration Desk is located in the Roman Foyer. The Registration Deskis open during the following times:Tuesday, May 29 12:00pm - 6:00pmWednesday, May 30 7:00am - 5:00pmThursday, May 31 7:30am - 5:00pmFriday, June 18:00am - 11:30amTravel• Recommended Shuttle:Bell Transportation Airport Shuttle(702) 739-7990 or (800) 274-7433belltransportation.com• The Las Vegas Monoraillvmonorail.com• Closest AirportMcCarran International Airport• TaxisTaxis are available to and from hotel.Thank you to the 2012PMBA Board of DirectorsTom Livingston, Chair, Livingston AssociatesRob Gordon, Vice Chair, Nashville Public RadioJocelyn Enriquez, Treasurer, WJCT-TV/FMMadison Hodges, Conference Chair, WQCS-FMRebecca Davis, Past Chair, KUED-TV/KUER-FMEsperanza Flury, WXPNNancy Geiger, KCTS 9Chuck Keefe, WGBHJun Reina, Capital Public RadioBrian Sickora, WSKG-TV/FMSherby Wilks, WHROJean Wong, WBUREx Officio Members:Susan Julbe, NPRDeborah Lein, DEIKevin Martin, CPBLiz Rosa-Piñero, PBSThank you to the PMBA Content CommitteeMadison Hodges, Co-ChairJun Reina, Co-ChairEsperanza FluryChuck KeefeLiz Rosa-PiñeroSherby WilksThank you to the PMBA StaffTom Gibson, Executive DirectorAbby Brdlik, Member Services AssociateJessica Conyers, Creative Services ManagerMichelle DelaRosa, Senior Manager of Member ServicesElizabeth Johnson, Development AssociateMary Katherine Saladino, Events ManagerAndy Schwarz, Director, Public Relations and Communications10 11Public Media Business Assocationpmbaonline.orgMap Schedule General Tuesday Wednesday Thursday Friday CPE BiosInformation

MapScheduleGeneralInformationTuesdayWednesdayThursdayFridayBios CPEDETAILED CONFERENCE SCHEDULE12:00pm – 6:00pmRegistration OpenTUESDAY, MAY 29, 2012Roman Foyer12:30pm – 6:00pmPreconference WorkshopPompeian IVCompleting the CPB’s AFRContent LeaderS: Tim Appel, CPB & Robert Michel, CPBThis workshop is designed to discuss and illustrate the unique aspects offinancial reporting to CPB utilizing the Annual Financial Report (AFR). CPBstaff will define and discuss the application of non-federal financial support(NFFS) policies to station revenues. All AFR users are strongly encouraged toattend this training opportunity. Light snacks will be served.Learning Objectives:• How to identify and report non-federal financial support (NFFS)• Understanding compliance requirements of the Communications Act• Understanding special reporting requirements for various licensee typesCPE Credits: 6.5Course level: IntermediatePrerequisites: An understanding of public broadcasting accounting andfinancial reportingField of study: Specialized Knowledge and ApplicationsYOU TALK, WE’LL LISTEN!Making sure yourbusiness needs areheard........LOUD AND CLEARProviding Accounting, Business andComputer Consulting ServicesSince 19645931 NW 1st Place, Gainesville, FL 32607Phone: 352-378-1331 Fax: 352-372-54217:00am – 5:00pmRegistration OpenWEDNESDAY, MAY 30, 2012Roman Foyer7:30am – 12:00pmPreconference WorkshopPompeian IVCompleting the SAS and SABSContent LeaderS: Damon Frazier, BI Solutions & KevinThompson, BI SolutionsAll CPB-qualified public television grantees are required to complete theannual Station Activities Survey (SAS) and the Station Activity BenchmarkStudy (SABS). All CPB-qualified public radio grantees are required tocomplete the annual SAS.This is a practical how-to workshop on accurately completing the SAS andSABS surveys – both of which have recently undergone changes. Attendeeswill be led through each of the SAS and SABS sections and discuss the typesof financial and non-financial information to be reported.The workshop will begin by focusing on the SAS survey (approx. 1.5 hours)and then spend the duration discussing the SABS survey. The following areaswill be covered in support of both surveys: data collection, consolidation,error checking, available tools, available help desk support and reviewsubmitting your surveys.Attendees are encouraged to ask questions and bring station situations onhow to handle and report financial and non-financial survey information. Thesession will conclude by briefly explaining the types of reporting available tothe user community. Any personnel involved with collecting, entering, and/orreporting survey information are welcome. Light breakfast will be served.Learning Objectives:• How to gather and check information for the SAS and SABS surveys• How to use SAS and SABS help features• How to use SAS and SABS reporting tools to generate benchmarkingreportsCPE Credits: 5Course Level: IntermediatePrerequisites: An understanding of public broadcasting accounting methodsField of study: Specialized Knowledge and Applications8:00am – 12:00pmExhibitor Set-Up12:30pm – 1:00pmNewcomers’ SessionRoman FoyerMessina1:00pm – 2:00pmOpening General SessionRoman I/IIPBS and the Changing Media LandscapeContent Leader: Loren Mayor, VP, Strategy and Ventures, PBSIn a highly competitive and ever evolving media landscape, how does PBSsee its role? What is PBS doing to help stations thrive in an increasinglymulti-platform world? Mayor will provide an overview of major trends in themedia landscape and provide examples of how PBS is responding to them.Map Schedule General Tuesday Wednesday Thursday Friday CPE BiosInformation12Public Media Business Assocationpmbaonline.org13

MapScheduleGeneralInformationTuesdayWednesdayThursdayFridayBios CPE2:00pm – 2:15pmRefreshment Break with ExhibitoRSSponsored by: DEIRoman Foyer2:15pm – 3:30pmExecutive Strategy Track:Pompeian IThe Path to Self-SustainabilityContent Leader: Craig Beeby, University Station AllianceThis presentation offers several models for preserving public media astax-based support declines or possibly disappears. This includes loss ofFederal and State tax-based support. Each model has its strengths andweaknesses. The models reviewed include but are not limited to: Staying theCourse, Expansion, Consolidation, Sale of Station and License ManagementAgreements (LMA). The differing challenges that universities/colleges/schooldistricts and state agencies face will be addressed.Learning Objectives:• Replace tax-based support with alternative funding sources• Select and adapt the appropriate model for the station’s future basedupon an understanding of the strengths and weaknesses of various modelsCPE Credits: 1.5Course level: AdvancedPrerequisite: Management skills, general knowledge of public mediabusiness practicesField of Study: Business Management2:15pm – 3:30pmBusiness Operations & Compliance Track: Pompeian IICore CPB ComplianceContent Leaders: Bob Winteringham, CPB & Bill Richardson, CPBBob Winteringham, Deputy General Counsel, and Bill Richardson, DeputyInspector General, will provide an overview of station compliance to ensurestations maintain their eligibility as a CSG qualification. The presenters willalso provide examples of the most common non-compliant incidents andgive you tips on how to meet all the guidelines and regulations as a CSGrecipient.Learning Objectives:• Stations to maintain compliance to the Community Service Grant GeneralProvisions• Stations to maintain compliance to the Public Broadcasting ActCPE Credits: 1.5Course Level: IntermediatePrerequisite: A basic understanding of CSGField of Study: Specialized Knowledge and Applications2:15pm – 3:30pmPeople & Performance Track:Pompeian IIIThose Magnificent Millennials – Attracting & Cultivating Young LeadersContent Leader: J.C. Patrick, ConsultantThe oldest Millennials turn 30 this year. They are solidly in our workplaces,but we are still trying to figure the ins and outs of how they tick! The goodnews: this group is tailor-made for public broadcasting/media. We will reviewtheir common characteristics, then look at new research on the Millennials asemployees and donors, and explore ideas on hiring and retaining them. Asalways, there will be plenty of time for questions!Learning Objectives:• Examine the characteristics of the Millennial age group – how they think,react, things that motivate them and things that repel them• Explore research and surveys from this age group as to their workplacepreferences and look at ways employers may wish to consider adaptingthe work environment to fit this unique group• Discuss ideas for integrating this generation into a work environment thatmay offer little opportunity for changeCPE Credits: 1.5Course level: IntermediatePrerequisite: Basic understanding of managementField of Study: Personnel/Human Resources3:30pm – 3:45pmRefreshment Break WITH EXHIBITORSSponsored by: CurrentRoman Foyer3:45pm – 5:00pmExecutive Strategy Track:Pompeian IA Legal Overview on LicensingContent Leader: Larry Miller, Schwartz, Woods & MillerLicense renewal, the eight-year itch! Attorney Larry Miller will pump you upto make it through your renewal(s) unscathed. The session will review therenewal filing schedule, application form (including the critical public filecertification), renewal EEO Program Report, renewal Ownership Report,pre- and post-filing broadcast announcements and related requirements.This is a primer to get you ready to work with your station counsel on yourrenewal application, or just to better understand license requirements andthe renewal process.Learning Objectives:• Feel confident at FCC license renewal time• Avoid renewal pitfalls that can lead to headache and fines• Serve as a station resource for FCC complianceCPE Credits: 1.5Course level: IntermediatePrerequisite: General knowledge of FCC regulations and proceduresField of Study: Specialized knowledge and applications3:45pm – 5:00pmBusiness Operations & Compliance Track: Pompeian IIBudgeting and ForecastingContent Leaders: Dennis Hamilton, Public Radio Capital &Russ Otten, Public Radio CapitalUse financial modeling to plan for your station’s future, stay competitive, anddesign growth strategies. Public Radio Capital’s Dennis Hamilton and RussOtten will discuss how to use business modeling and service and financialforecasting to make reliable projections and informed business decisions.14 15Public Media Business Assocationpmbaonline.orgMap Schedule General Tuesday Wednesday Thursday Friday CPE BiosInformation

MapScheduleGeneralInformationTuesdayWednesdayThursdayFridayBios CPEHamilton and Otten will also address merger and partnership opportunities,cost efficiencies and other economies of scale.Learning Objectives:• Learn how to develop business modeling methodology• Commitment to creating financial models that project business trajectories• Modeling strategic plans, goals or other lines of businessCPE Credits: 1.5Course level: IntermediatePrerequisite: Basic understanding of business and finance modelsField of Study: Finance, Management Advisory Services3:45pm – 5:00pmPeople & Performance Track:Pompeian IIIReenergize & Reengage Your Talented StaffContent Leaders: Carol Sorber, PBS & Liz Rosa-Piñero, PBSYour talented staff members have taken on new roles; they have more workto do now than ever before; and they have less time to do it. Has the effortthey give to the job waned? Have you lost some great people as a result?When budgets get cut, professional development is often the first casualty. Ifyou manage people, join this interactive session and learn why professionaldevelopment matters. Walk away with confidence in your employeedevelopment role, tips to assess and address performance issues, andtried and true techniques to deliver honest feedback and maintain win-winoutcomes.Learning Objectives:• Assess performance issues accurately• Deliver performance-related feedback• Handle negative reactions to feedbackCPE Credits: 1.5Course level: IntermediatePrerequisite: Management skillsField of Study: Personnel/Human Resources, Personal Development,Management Advisory Services5:00pm – 6:00pmWelcome Reception with ExhibitorsSponsored by: Expense Reduction AnalystsRoman FoyerJoin your fellow attendees at this relaxed networking event. Welcome commentswill be provided by PMBA Board Chair, Tom Livingston, and PMBA ExecutiveDirector, Tom Gibson. Appetizers and drink tickets will be provided.readyfor moreMap Schedule General Tuesday Wednesday Thursday Friday CPE BiosInformationExpand your audience. Improve your bottom line. Get WBUR syndication.16Public Media Business AssocationCorey Lewis: 617.358.2339 | clewis@wbur.orgpmbaonline.org17

MapScheduleGeneralInformationTuesdayWednesdayThursdayFridayBios CPE7:30am – 5:00pmRegistration Open8:00am – 8:45amCONTINENTAL BREAKFASTSponsored by: NPRTHURSDAY, MAY 31, 2012Roman FoyerRoman I/IINPR Digital AddressContent Leader: Stephanie MillerInterest in and adoption of NPR Digital Services by stations is growingrapidly. As NPR Digital Services moves to providing services more broadly,Stephanie Miller provides a refresher on the business model and how thefee structure works.Hot Topic RoundtablesRead the topic signs at each table, select your topic, then sit with yourpublic media colleagues and discuss what is important to your job and yourstation.9:00am – 10:15amExecutive Strategy Track:Pompeian ICommunity Partnerships: It Takes Two to Make an ImpactContent Leader: Cristina Hanson, National Center for MediaEngagementFor public media stations, having the right community partner canmake a tremendous difference on how the station is perceived and theimpact it can have in the community. But how does a station build a trulysuccessful partnership? In this session we will highlight the different typesof partnerships, how a station can evaluate whether or not a partner willhelp you reach your goals, how stations and the partners connected andcombined resources to have an impact, and how partners can distributework and achieve success. Join us for this lively and practical discussion tolearn how to develop strong partnerships that can help your station make agreater impact in your community engagement efforts.Learning Objectives:• The benefit of partnerships and how to manage and leverage them for amore productive and efficient process• A broader understanding of the small steps it takes to make a change inbehavior as a public media station looking toward the futureCPE Credits: 1.5Course level: OverviewPrerequisite: NoneField of Study: Business Management & Operations9:00am – 10:15amBusiness Operations & Compliance Track: Pompeian IICSG 101: Understanding the TV & Radio Community Service Grant ProgramContent Leader: Kevin Martin, CPBThe TV and Radio Community Service Grant policies and calculations can bequite complex. This session will help demystify the process so that you canensure you maintain all your CSG eligibility requirements. The session alsoprovides you the tools to estimate your own CSG for forecasting purposes.Learning Objectives:• Understand all policies and calculations of CPB’s community service grant• Ensure proper use of stations’ CSGsCPE Credits: 1.5Course level: IntermediatePrerequisite: A basic understanding of CSGField of Study: Specialized Knowledge and Applications9:00am – 10:15amPeople & Performance Track:Pompeian IIIThe Top Ten Labor/Employment Cases from 2012 (So Far...)Content Leader: Shaun Haley, Ogletree, Deakins, Nash, Smoak& Stewart, PCIt has been a busy year for employers trying to keep abreast of the latestdevelopments in labor and employment law. From the EEOC to the NationalLabor Relations Board, from the ADA to the FMLA, this session will providean overview of what employers should take away from the year thus far, andassist them in making sure they are in compliance in an ever-changing legalcontext.Learning Objectives:• Identify trends and developments in labor and employment law• Highlight recent cases• Identify policy and procedure changes to ensure complianceCPE Credits: 1.5Course level: IntermediatePrerequisite: Interest in labor and employment lawField of Study: Personnel/Human Resources10:15am – 10:45amRefreshment Break with ExhibitoRSSponsored by: WXPNRoman Foyer10:45am – 12:00pmExecutive Strategy Track:Pompeian IMergers, Acquisitions & PartnershipsContent Leaders: Dennis Hamilton, Public Radio Capital &Russ Otten, Public Radio CapitalIn today’s challenging business climate, station executives often need todevelop innovative methods to remain profitable. For some stations, itmay be time to talk to your public media neighbors about collaboration,partnership or a merger. Public Radio Capital’s Dennis Hamilton and Russ18 19Public Media Business Assocationpmbaonline.orgMap Schedule General Tuesday Wednesday Thursday Friday CPE BiosInformation

MapScheduleGeneralInformationTuesdayWednesdayThursdayFridayBios CPE2:15-3:30pmBusiness Operations & Compliance Track: Pompeian IIUnderstanding the CloudContent Leader: Gary Cooper, Frontier NetworkingIn today’s business world, there is a lot of buzz around the cloud, but how doyou know if cloud-based services could improve your business operations?Find out what cloud computing is, how your station could use the cloud,what the benefits are, and what the expenses are. The session is here toinform people of the many cloud uses and how to get there if it fits into yourbusiness plan.Learning Objectives:• What the cloud is and how it can be used• The steps normally taken to get to the cloud• Advantages and disadvantages of the cloudCPE Credits: 1.5Course level: IntermediatePrerequisite: A basic understanding of ITField of Study: Computer Science2:15-3:30pmPeople & Performance Track:Pompeian IIIManaging Smart PeopleContent Leaders: Carol Sorber, PBS, Mary Beth Hartleb, PrismGlobal Management Group & Liz Rosa-Piñero, PBSYou manage smart, talented people. But not everyone has the same talents,strengths or weaknesses. Just as there are many types of people, there aremany ways to manage them. A manager who treats employees like cogs ina wheel is guaranteed to get the performance of a cog in a wheel. Join thisengaging session and learn how to better manage smart people. Returnto your team better able to determine and respect the talents of eachemployee, grow each into new strengths and abilities, and get more fromyour people than cog-minded managers get from theirs.Learning Objectives:• Recognize and respect the talents of each employee• Provide opportunities for your employees to develop new strengths andabilities• Remove obstacles and barriers for better employee performanceCPE Credits: 1.5Course level: IntermediatePrerequisite: Management skillsField of Study: Personnel/HR, Personal Development3:30pm - 4:00pmRefreshment Break with ExhibitorsSponsored by: Patrick CommunicationsRoman Foyer4:00pm – 5:15pmExecutive Strategy Track:Pompeian ICrisis CommunicationContent Leaders: Ken Tiratira, Employers Group & Ryan Seals,Employers GroupIn times of organizational challenge, whether it is fiscal, policy, naturaldisaster, or some other environmental influence, leaders need to beprepared to communicate to both their internal and external audience.In this session, participants will learn the definition of crisis, why crisiscommunication is important, discuss several case studies/real-life examplesof crisis communications, and collaborate on developing a best-practice crisiscommunication plan for their respective organizations.Learning Objectives:• Assess whether your organization is ready to communicate during a crisis• Develop and implement a crisis communication plan/process for yourorganizationCPE Credits: 1.5Course level: IntermediatePrerequisite: Management SkillsField of Study: Communications4:00pm – 5:15pmBusiness Operations & Compliance Track: Pompeian IIAccounting Hot Topics (Part I)Content Leader: Lee Klumpp, BDOThis session will discuss current trends affecting nonprofits, best practicesin nonprofit financial reporting, and new accounting and auditing standardspromulgated by the Financial Accounting Standards Board (FASB), AmericanInstitute of Certified Public Accountants (AICPA) and other standard settersrelated to the nonprofit organizations. This session will provide analysisfrom the facilitator’s perspective as a professional with unique access toand experience with those that promulgate the accounting and auditingstandards.Learning Objectives:• Fair Value Accounting• Lease Accounting• New accounting guidance issued by the FASB• New auditing guidance issued by the AICPA Auditing Standard BoardCPE Credits: 1.5Course level: IntermediatePrerequisite: Basic understanding of accounting and reporting for thenonprofit sectorField of Study: Accounting4:00pm – 5:15pmPeople & Performance Track:Pompeian IIIGet a Life (Coach)Content Leader: Betty Mahalik, Dynamic SolutionsCoaching is to your life and business what having a personal trainer is to yourbody…neither the trainer nor the coach does the work for you, but bothMap Schedule General Tuesday Wednesday Thursday Friday CPE BiosInformation22 23Public Media Business Assocationpmbaonline.org

MapScheduleGeneralInformationTuesdayWednesdayThursdayFridayBios CPEhelp you get out of your own way, stay motivated and keep focused on yourgoals to help you achieve the results you want! Professionals from all walksare using coaching to help them improve productivity, reduce stress, meethigher sales goals, improve leadership skills, and develop greater social andemotional intelligence.Learning Objectives:• To recognize self-sabotaging patterns (fear, procrastination, negativethought “loops”)• Identify three ways to immediately improve your results in life and business• Create an action plan to get moving on your most important goalsCPE Credits: 1.5Course level: BasicPrerequisite: NoneField of Study: Personal Development4:00pmExhibitor Tear-Down5:30pm – 6:15pmMembership MeetingRoman FoyerRoman I/IIWe strongly encourage you to attend the 2012 PMBA Membership Meeting.Learn about the business of the association, including the past year’saccomplishments and initiatives planned for the upcoming year. PMBAleadership will be recognized, you will have the opportunity to ask questionsabout PMBA, and there will be drawings for PMBA prizes.Helping stations maximizerevenue potential inmembership, corporatesupport, major giving, andfoundation grantseeking.• Revenue benchmarking• Extensive fundraising toolsand templates• Training and networking• Direct servicesVisit us online atwww.deiworksite.org8:00am – 11:30amRegistration OpenFRIDAY, JUNE 1, 2012Roman Foyer8:15am – 8:45amContinental BreakfastPompeian I/II/IIISponsored by: PBS8:45am – 10:00amExecutive Strategy Track:Pompeian IState of the SystemContent Leader: Moustapha Abdul, CPBThe session will review public radio and television trends utilizing the wealthof data found in SABS and the AFR. The session will also examine recenteconomic trends and station financial health metrics. The session will provideinsights into public television and radio revenue and expense trends to helpstation managers understand how they should position their station for thefuture.Learning Objectives:• Understand trends in public media• Use public media trends to make decisions about station activitiesCPE Credits: 1.5Course level: IntermediatePrerequisite: An understanding of public media, SABS and AFRField of Study: Specialized Knowledge and Applications8:45am – 10:00amBusiness Operations & Compliance Track Pompeian IIAccounting Hot Topics (Part II): FASB/GASB UpdateContent Leader: Robert F. Watson, CPA, James Moore & Co., P.L.This session will cover recently-issued FASB and GASB pronouncementsas well as selected exposure drafts. Emphasis will be placed on thosepronouncements with a significant impact on public broadcasting entities.Examples of new accounting and disclosure requirements will be discussed.Learning Objectives:• Learn what FASB/GASB pronouncements become effective this year or inthe near future• Learn how they will impact public broadcast entitiesCPE Credits: 1.5Course level: IntermediatePrerequisite: Basic understanding of accountingField of Study: Accounting, Accounting (Governmental), Finance8:45am – 10:00amPeople & Performance Track:Pompeian IIIMotivating Your Sales ForceContent Leaders: Jim Taszarek Jr., Market Enginuity& Kirk Nelson, Market EnginuityPlanned activity for your underwriting department that can reengage yourMap Schedule General Tuesday Wednesday Thursday Friday CPE BiosInformation24Public Media Business Assocationpmbaonline.org25

MapScheduleGeneralInformationTuesdayWednesdayThursdayFridayBios CPEstaff, increase station revenues, and improve staff morale. Market Enginuitywill present a case study from ideastream in Cleveland where revenueshave increased 36.3% since October in a market that’s only increased 3.1%.The activity described in this case study has not only impacted revenuesignificantly, but has also increased morale 100%. The case study will presenta blueprint for jumpstarting your underwriting department over the next12 months. Additionally, Market Enginuity will conduct a “manageable”download of other market activities, all designed to increase revenues andstaff morale.Learning Objectives:• Motivate your sales team with planned activity and revenue increases• Change the sales teams’ beliefs and revenue with planned sales activityCPE Credits: 1.5Course level: IntermediatePrerequisite: Management skillsField of Study: Personnel/HR, Personal Development10:00am – 10:15amRefreshment BreakRoman Foyer10:15am – 11:30amExecutive Strategy TRACKPompeian IBoard Reporting/Board EngagementContent Leaders: Brian Sickora, WSKG & Bert Schmidt, WHROYour Board of Directors can be one of your most valuable assets. Join thisdiscussion of effective strategies for Board reporting and how to trulyengage your Board. From fundraising to securing volunteers to input frominfluential audience members, your Board can provide unique insight andaccess to your community. During this session, station managers will discusshow they worked with their Boards to make their stations more successful.Learning Objectives:• Effectively communicate with Board• Engage Board to benefit station’s activities and reputationCPE Credits: 1.5Course level: IntermediatePrerequisite: An understanding of public broadcasting Board of DirectorspoliciesField of Study: Management Advisory Services10:15am – 11:30amBusiness Operations & Compliance Track: Pompeian IICPB New Policy ReviewContent Leader: Kevin Martin, CPBStarting in FY12, CPB has begun implementing several new TV CSG grantprograms and policies. This session will review the guidelines and fundingopportunities of two new grant programs – Mergers and Consolidation andCollaborative Bandwidth Optimization. In addition, the session will reviewwhat stations need to do to meet several new policies (such as Transparency,Diversity, Local Content and Service Report) by September 30, 2012.Learning Objectives:• Understand all the new TV CSG policies to maintain their CSG complianceCPE Credits: 1.5Course level: IntermediatePrerequisite: An understanding of public broadcasting accounting methodsField of Study: Specialized Knowledge and Applications10:15am – 11:30amPeople & Performance Track:Pompeian IIIRegulating Employee Conduct On and Off the JobContent Leader: Christina M. Mallatt, Ogletree, Deakins, Nash,Smoak & Stewart, P.C.Blogging, office romances, drug testing, political advocacy, union organizing,clothing and makeup, alcohol use, workplace bullies . . . an employer canfeel as though it is the parent of unruly teenagers. Learn what employers can,and should, do to regulate their employees’ conduct and how to satisfy theoften conflicting demands of the law.Learning Objectives:• Address areas where employers may see problematic employee conduct• Identify legal issues associated with such conduct, and employers’responses thereto• Propose policies to address such conductCPE Credits: 1.5Course level: IntermediatePrerequisite: General understanding of human resource practices, and, to alesser extent, employment lawField of Study: Personnel/HR11:30amConference ConcludesEmeritussoundsolutionsfinance.com If your finance projects arepiling up, we can help.● Budgeting● Applications● Project Management● Reporting● Analysis & Review● Special Projects● Daily Operations26 206.371.009027Public Media Business Assocationpmbaonline.orgMap Schedule General Tuesday Wednesday Thursday Friday CPE BiosInformation

MapScheduleGeneralInformationTuesdayWednesdayThursdayFridayBios CPESPEAKER BIOSMoustapha AbdulMoustapha joined the System Development and Media Strategy departmentof CPB as a Financial Analyst on November 2011. He has an MBA and aBA in Finance, both from the University of Arkansas. He was also awardedthe Wall Street Journal Award for outstanding achievement in 2008. Beforejoining CPB, Moustapha worked as a Financial Analyst at Corporate FinancialOutsourcing, LLC in Little Rock, Arkansas, where he effectively served as theCFO for a number of small companies and non-profits.Tim AppelTim is a Senior Financial Review Specialist at the Corporation for PublicBroadcasting. He joined CPB’s Financial Review Team in March 2008,after working for several years as a financial analyst at a large Marylandbasedcredit union. He has also worked as a master control operator fora commercial television station, and served as a volunteer announcer at aRadio CSG Grantee and NPR affiliate.Craig BeebyCraig has four decades of broadcast management experience. Whenindustry leaders look for someone to train managers and future leaders forthe system, they turn to Craig. In the past five years, he has conducted over1,500 station consultations and regional and national training initiatives.Craig has worked with stations in every size market and has been a resourcefor all the networks serving the Public Media system from TV to Radio. Hehas also trained and consulted on the international level.Gary CooperGary is Managing Partner and Lead Consultant for Frontier Networkingbased in the San Francisco Bay Area. With over 20 years of IT consultingexperience, Gary’s firm provides small and medium sized businesses a fullarray of network infrastructure consulting services. Gary holds a BS degreein Information Systems from the University of San Francisco as well asnumerous professional certifications and memberships.Constance CrawfordConstance is a marketing professional with several years of experiencebuilding strategic marketing plans for nonprofits. After receiving her MA inCommunications from Sacramento State in 2009, she joined Capital PublicRadio and has been leading their efforts to grow audience and move theirtop quality programming toward the digital era.Mark ErstlingMark is the Senior Vice President, System Development & Media Strategy atthe Corporation for Public Broadcasting. Prior to joining CPB, Mark was theExecutive Vice President and Chief Operating Officer for the Association ofPublic Television Stations (APTS) where he oversaw the day-to-day activitiesand business functions of the association. Among his activities on behalf ofAPTS, Mark managed the deployment of the Digital Emergency Alert Systemfor the Department of Homeland Security. He also led APTS’s work relatingto consumer education for the DTV transition, and was the lead on thedevelopment of the American Archive for APTS. Mark currently sits on theboard of the Open Mobile Video Coalition which was formed to acceleratethe development and rollout of mobile DTV products and services. He isa member of the Communications Sector Coordinating Council for theDepartment of Homeland Security.Damon FrazierDamon is a senior consultant with the Business Intelligence Solutions Group(BI Solutions) and has over twelve years of experience in performance andcost management consulting services. Prior to joining the BI Solutions Group,he worked in a similar capacity with PricewaterhouseCoopers ManagementConsulting Services and IBM Business Consulting Services. He has been theprimary point of contact for the CPB SAS/SABS initiatives during the lastseven years. Mr. Frazier has a B.A. from Ohio University.Al GibesAl is the Director of Digital Content, responsible for keeping CapitalPublic Radio on the leading-edge of meeting members’ desire for news,information and music on all digital platforms and creating new ways toengage listeners and supporters. Al joined Capital Public Radio in January2012 and has been involved with digital and interactive media for more thana dozen years. Prior to joining the staff, Al directed the team that developedand maintained the original LasVegas.com and Hawaii.com sites, alongwith dozens more for Stephens Media LLC. He authored more than 650columns and hundreds of blog posts about technology trends and the role oftechnology in our lives as The Online Guy for the Las Vegas Review-Journaland Reviewjournal.com. Before turning his attention to the Internet, Al wasan award-winning photojournalist, working at newspapers in New Mexicoand Colorado before joining the Las Vegas Review-Journal as news photoeditor.Shaun HaleyShaun Haley, Ogletree, Deakins, Nash, Smoak & Stewart, P.C., has beenrepresenting private- and public-sector employers in Nevada for a decade,with a primary focus on traditional labor and wage and hour matters. Heregularly represents clients before administrative agencies such as theNational Labor Relations Board, the U.S. Equal Employment OpportunityCommission, the U.S. Department of Labor, the Nevada Equal RightsCommission, and the Nevada State Labor Commissioner. Shaun also advisesemployers on a wide array of personnel matters, including policies andprocedures, disciplines, discharges, and drafting and enforcement of noncompeteagreements. As part of his labor practice, Shaun has representedemployers in numerous grievance and interest arbitrations and in collectivebargaining.Dennis HamiltonDennis joined Public Radio Capital in 2005. As Director of Consulting,Dennis works with public radio station managers and boards to strengthenoperations, design growth strategies, and develop station acquisitionbusiness models. Dennis has over 30 years of experience in public radioand serves on various public radio national boards and policy review panels.Dennis spent 25 years in executive positions at Minnesota Public Radiofocusing on station management, radio technology, business innovationMap Schedule General Tuesday Wednesday Thursday Friday CPE BiosInformation28 29Public Media Business Assocationpmbaonline.org

MapScheduleGeneralInformationTuesdayWednesdayThursdayFridayBios CPEand modeling, as well as program production and distribution. Awarded theBush Foundation Leadership Fellowship, Dennis earned a master’s degree inpublic administration from Harvard University in 2000.Cristina HansonCristina is the deputy director for the National Center for MediaEngagement (NCME). She supports NCME’s strategic programming andassists the Executive Director in NCME operations, including training, grantmaking, and development of key initiatives. Cristina oversees NCME’sprofessional development resources on all platforms and provides leadershipin collaborating with system organizations. Cristina has been with theNCME for ten years and was the architect behind their Engagement Guidefor Producers, NCME’s resource to connect producers with public mediacommunity engagement. Prior to the NCME, Cristina was the DevelopmentProject Manager at Wisconsin Public Television and managed their on-airfundraising campaigns and was an associate producer for local and nationalcontent. She received a BA in Communications from the University ofWisconsin-Madison.Mary Beth Hartleb, JD, SPHR-CA, CPCMary Beth’s career spans over 25 years in the human resources field workingfor Fortune 500 companies while developing human resource departmentsfor smaller, entrepreneurial ventures. She is also a licensed insurance brokerand certified professional coach. She founded her company, PRISM GlobalManagement Group, LLC in 2003. She works in the areas of insurancebrokering in life, health, property and casualty insurance, recruiting andstaffing, training, compensation, benefits design and administration, policyand procedure development, mergers and acquisitions, employee andlabor relations. She is experienced in various industries including gaming,restaurant, telecommunications, broadcasting, and non-profit organizations.Mary Beth holds a juris doctorate degree from the William S. Boyd Schoolof Law, a master’s degree in Human Resource Management and a bachelor’sdegree in Marketing and Business Administration. Her credentials include theSenior Human Resource Professional (SPHR-CA) designation from the Societyfor Human Resource Management and Certified Professional Coach (CPC).Lee KlumppLee is a Director with BDO and has been with the firm for over five years.Prior to joining BDO, Lee worked in the audit practices of Ernst and Young,LLP and KPMG. Currently, Lee consults BDO engagement teams andtheir alliance firms around the country on various financial, accounting,auditing, and reporting issues related to nonprofit organizations. He hassignificant expertise in compliance auditing of organizations receiving federalfinancial funding in accordance with OMB A-133. He is a Certified PublicAccountant in Maryland and is a National Instructor for various Nonprofit andgovernmental accounting and auditing topics for the American Institute ofCertified Public Accountants.Betty MahalikBetty is a life and business coach, corporate trainer and facilitator, who hasbeen teaching people how to communicate effectively, set goals, managestress and deal with change for over 25 years. She founded her firm, DynamicSolutions Coaching & Training, in 1987. Her first book, Living a Five Star Life,was released in January of 2009. Betty also writes Monday Morning Coach, aweekly motivational e-newsletter distributed to nearly 2,000 subscribers. Shehas a BS in Mass Communications from the University of Utah, is a graduateof CoachU, one of the country’s oldest coach-training organizations, andrecently completed her certification as a social and emotional intelligencecoach from the Institute for Social and Emotional Intelligence.Christina MallattChristina Mallatt of Ogletree, Deakins, Nash, Smoak & Stewart, P.C.,represents management in a variety of labor and employment matters,including claims of discrimination, sexual harassment, and wrongfultermination, as well as claims involving restrictive covenants, the Americanswith Disabilities Act, the Age Discrimination in Employment Act, theFamily Medical Leave Act, Title VII, the Worker Adjustment and RetainingNotification Act, Nevada state laws, and various common law tort claims.She also handles investigations of charges of discrimination filed with theEqual Employment Opportunity Commission and the Nevada Equal RightsCommission, and advises clients with respect to employee handbooks andworkplace policies and procedures.Kevin MartinKevin oversees the management of $280 million in “formula” grants to publictelevision and radio stations – more than 70 percent of the Corporation’stotal federal appropriation – and is responsible for several other, competitivegrant programs for public television stations. He joined CPB’s staff in May2007. Previously, Kevin had worked at the Independent Television Service(ITVS), where he began his career in 1990 as its first Director of Finance andAdministration, establishing the infrastructure and core business systems forthe then-new public media entity. After five years with ITVS, Kevin movedon to work as Senior Vice President and CFO of Twin Cities Public Television(KTCA), where he was instrumental in developing their first for-profitsubsidiary. In 1998 Kevin joined North Texas Public Broadcasting (KERA),serving as Executive Vice President and COO and Interim President andCEO leading the effort to turn around KERA’s financial performance afterfive consecutive years of deficits. Kevin has served on numerous boardsof directors, including the International Public Television’s (INPUT), theDevelopment Exchange Inc. (DEI), and the Public Media Business Association(PMBA).Loren MayorLoren is the Vice President, Strategy and Ventures at PBS. Since joiningPBS in 2008, Loren’s responsibilities have included managing corporatemonetization activities, including online sponsorship sales, on-airsponsorship, and partnership development, as well as supporting corporatestrategic planning efforts and managing the implementation of keyinitiatives. Before joining PBS, Loren worked at CPB where she oversawtargeted grant programs, provided strategic planning support, and managedpolicy reviews for the public television and radio system. Prior to her workat CPB, she also worked as a management consultant for McKinsey andCompany and as a professor of theater history at Northwestern University.Map Schedule General Tuesday Wednesday Thursday Friday CPE BiosInformation30 31Public Media Business Assocationpmbaonline.org

MapScheduleGeneralInformationTuesdayWednesdayThursdayFridayBios CPERobert MichelBob joined the Corporation for Public Broadcasting 14 years ago and servesas a Senior Financial Review Specialist in CPB’s office of Station GrantsAdministration. In this capacity, Bob performs reviews of the financialreports that station grantees submit as a condition of compliance with theCommunity Service Grant program. For nearly three decades prior to hisCPB tenure Bob worked in various financial and administrative positions inthe greater Washington, DC nonprofit community.Larry MillerLarry is a partner in Schwartz, Woods & Miller, a Washington, DC law firmwith a national public broadcasting practice. Originally from Philadelphia,PA, Larry graduated from the George Washington University Law School.He advises public broadcasting clients in areas such as FCC licensing andregulatory compliance, program production and distribution, copyright,trademark protection, and station transactions. Larry has assisted publicbroadcast licensees with countless license renewal applications.Stephanie MillerPrior to joining NPR Digital Services as the Director of Station Relationsand Communications, Stephanie was the Director of Digital Media forBoston’s CBS Local Media digital property cbsboston.com. As Director ofDigital Media, Stephanie was responsible for implementing the CBS Localdigital strategy; developing multi-media promotional and brand strategiesfor cbsboston.com; and integrating those strategies with the broadcastproperties WBZ-TV, WSBK-TV (TV38), WBZ NewsRadio 1030, and 98.5The Sports Hub. Stephanie oversaw the creation and implementation ofprograms to transform the company with education, social media, integratedmedia experiences, and operational procedures. She was part of the WBZTV.com digital team who took top honors in 2007, 2008 and 2009 with aregional Associated Press Award and who won the 2006 regional Edward R.Murrow Award for Best Website/Large Market.Kirk NelsonKirk is Director, Outsourcing for Market Enginuity (formerly PublicRadio Partners/PRP). He created PRP with Jim Taszarek, Jr. in 1999 toprovide outsourced corporate underwriting sales to public radio andtelevision stations. In early 2010, the company became Market Enginuityand expanded underwriting services, creating two branches: EnginuityOutsourcing and Enginuity Workshop. Enginuity Outsourcing employs morethan 65 people responsible for selling $26 million in underwriting for publicradio and television stations in 10 markets. Enginuity Workshop orchestratescollaboration to develop, fund and manage new revenue initiatives. Prior toMarket Enginuity, Kirk managed sales at Phoenix’s major heritage AM news/talk/sports station, KTAR and was a professional musician.Russ OttenRuss joined Public Radio Capital in 2010. He has primary responsibility forpreparing financial analyses, business models, and station appraisals forclients. Russ also tracks industry trends, station prices and emerging radiotechnologies. Prior to joining PRC, Russ interned in operations at UBSInvestment Bank in London. Russ earned a bachelor’s degree in finance,with a minor in economics and a certificate in international business fromthe University of Colorado. While at CU-Boulder, Russ served as a ResearchAssistant at the Leeds School of Business and as an academic tutor.J.C. PatrickSince 1992, J.C. has focused on increasing the bottom line at public radiostations. She works with stations in all market sizes, filling in with interimunderwriting and membership staffing needs, performing developmentand underwriting program assessments, leading sales training workshopsand board retreats, acclimating commercial sales staff to public radio, anddesigning marketing plans. Nationally, J.C. spent ten years as the StationDevelopment Manager for NPR, where she worked with 800+ memberstations in all areas of corporate fundraising, with a special focus in onlinesponsorship and generational marketing. J.C. is a frequent presenter atindustry conferences, and is the recipient of several national developmentawards.Bill RichardsonBill Richardson joined the Corporation for Public Broadcasting (CPB)as Deputy Inspector General in July 2004. He brought a wide range ofmanagement and auditing experience to the Corporation that spans 30years and includes audits of grants to states and local governments, contractaudits, financial statement audits, and performance audits.Bill spent ten years with the Federal Deposit Insurance Corporation (FDIC)and Resolution Trust Corporation (RTC), where he served as the Directorof Corporate Evaluation and as the Deputy Assistant Inspector General forQuality Assurance at both the FDIC and RTC. Prior to working at the FDIC hespent 19 years with the U.S. Department of Labor as Director of PerformanceAudits and as the New York Regional Inspector General for Audit.Bill has a BA in economics and a MS in organizational development. Heis also a Certified Government Financial Manager, Certified InspectorGeneral, and certified facilitator. He has provided training on grant auditing,conducting risk assessments, and evaluating internal controls. He led achange management initiative to create a learning organization in the FDIC,Office of Inspector General. He facilitated numerous internal discussions onthe results of an employee survey conducted by the Gallup Organization toimprove employee engagement.Liz Rosa-PiñeroLiz is the senior director of human resources for PBS where herresponsibilities include managing recruitment, handling employee relations,enhancing training and development programs and overseeing diversity andoutreach efforts. Liz has over 20 years of compensation and general humanresources management experience with expertise in employee relations,performance management and compensation programs. Prior to joiningPBS she was a member of the human resources management team at MCITelecommunications for five years and was responsible for directing theircompensation function at the headquarters location in Virginia. Previouslyshe spent several years as a human resources consultant with Towers PerrinManagement Consulting firm in New York.32 33Public Media Business Assocationpmbaonline.orgMap Schedule General Tuesday Wednesday Thursday Friday CPE BiosInformation

MapScheduleGeneralInformationTuesdayWednesdayThursdayFridayBios CPEBert SchmidtBert joined WHRO as its President and Chief Executive Officer in May of2007. He previously served for five years as the President and GeneralManager of WVPT in Harrisonburg, VA and for ten years as the Executive VPand Chief Financial Officer of WCNY in Syracuse, NY. He serves on the boardof the National Educational Telecommunications Association and is a pastchair of the Public Media Business Association. He is also the past chairmanof the Virginia Association of Public Television Stations. A strong proponentof local programming that serves the community, Bert developed and servedas executive producer of 11 local television productions during his tenure atWVPT. Bert has been honored by the Virginia Association of Broadcasters;he has a Telly Award, the Public Media Business Association’s Award ofExcellence and the Virginia Farm Bureau’s Journalism Awards to his credit.Ryan SealsRyan is responsible for directing and managing channel partners forEmployers Group. His responsibilities include channel management andgrowth, client retention, customer service and development of sales andmarketing material. In addition to his channel responsibilities, Ryan managesthe San Francisco regional office for Employers Group and is responsiblefor 300 members and their interaction with Employers Group, includingmembership utilization and education on additional services. He has ademonstrated history as an innovative and action-oriented leader and hasheld numerous positions within Employers Group since joining the companyin 2007. Prior to joining EG, Ryan worked in the marketing department atthe University of Southern California’s Marshall School of Business, where healso received his BS in Management Consulting and Entrepreneurship. Ryanearned his Professional in Human Resources (PHR) certification in 2008.Brian SickoraBrian is the President and CEO of WSKG Public Broadcasting in Binghamton,New York. WSKG serves one million people in the Southern Tier of NewYork via its television and radio stations. Before joining WSKG in 2007, Brianserved four years as the Vice President of System Development and StationGrants Administration at the Corporation for Public Broadcasting (CPB)in Washington, DC. There, he oversaw Radio and Television CommunityService and Digital Infrastructure grant programs. Prior to CPB, Brian wasthe Executive Vice President of Administration and Operation at OregonPublic Broadcasting (OPB) in Portland, Oregon, for three years. He began hiscareer in public broadcasting at his alma mater, Penn State University PublicBroadcasting in University Park, Pennsylvania. Prior to his public broadcastingcareer, Brian worked in finance and strategic planning roles in the defenseindustry at HRB Systems, a division of Raytheon Corporation, for ten years.Jim Taszarek, Jr.Jim is Managing Director of Market Enginuity (formerly Public RadioPartners/PRP). He created PRP with Kirk Nelson in 1999 to provideoutsourced corporate underwriting sales to public radio and televisionstations. In early 2010 the company became Market Enginuity and expandedunderwriting services, creating two branches: Enginuity Outsourcingand Enginuity Workshop. Enginuity Outsourcing employs more than 65people responsible for selling $26 million in underwriting for public radioand television stations in 10 markets. Enginuity Workshop orchestratescollaboration to develop, fund and manage new revenue initiatives. Priorto Market Enginuity, Jim worked in commercial television, publishing andearned an MBA from the University of Southern California.Kevin ThompsonKevin is a co-founder and partner of the Business Intelligence SolutionsGroup (BI Solutions) and has over fifteen years of experience in performanceand cost management consulting services. He has designed andimplemented performance and cost management solutions for dozensof clients and has worked within a number of different industries. He hassupported the Public Television industry, the SABS and SAS surveys andthe Station Performance Reporting initiatives for the past eight years. Priorto forming the BI Solutions Group, he spent six years working in a similarcapacity with Price Waterhouse and PricewaterhouseCoopers ManagementConsulting Services, most recently as a Senior Manager. He has an M.B.A.from the Kelley School of Business at Indiana University and a B.S. fromRutgers University.Ken TiratiraAs Executive Vice President of Client Services, Ken oversees all clientfacing services for Employers Group. Ken’s responsibilities include reviewand analysis of federal human resources and employment legislation andregulations, California state budget, and judicial analyses and communicationfor California appellate and U.S. Supreme Court decisions regarding laborand employment law. Ken also leads the marketing and public relationsefforts for Employers Group. Prior to joining Employers Group, Ken led andmanaged the Woodland Hills Office of Gartner Consulting. He was directlyresponsible for managing the sales pipeline for both the commercial andthe state and local government sectors and providing quality assurancefor consulting delivery. Prior to Gartner, Ken was responsible for managingand leading the Western Region for Northrop Grumman’s State and LocalGovernment Practice, an $18 million consulting practice.Bob WatsonBob is a certified public accountant licensed in both Florida and GeorgiaCarol Sorberand has more than 30 years of experience in the accounting profession.As the director of professional development for PBS, Carol designs, delivers,He works with public broadcasting stations, nonprofit organizations,and evaluates custom training programs for stations and staff. A skilledhealthcare organizations and governmental entities. His experience withfacilitator, she encourages learners to actively participate and contribute inpublic broadcasting stations includes auditing and taxation matters asboth face-to-face and virtual classrooms. Carol speaks to audiences on staffwell as reporting matters related to CPB Annual Reports. Bob has beendevelopment, e-learning, change management, and social media. Using thea presenter at conferences associated with multiple industries, includingMyers-Briggs Type Indicator®, she guest lectures at The George Washingtonpast conferences for Public Media Business Association. He is a memberUniversity on communication styles and working in teams. Carol co-authoredof the American Institute of CPAs and the Florida Institute of CPAs whereThe Art and Science of Strategic Talent Management in Law Firms, ahe currently serves as Chair of the Peer Review Acceptance Committee.compendium of best practices in legal talent management.34 35Public Media Business Assocationpmbaonline.orgMap Schedule General Tuesday Wednesday Thursday Friday CPE BiosInformation

MapScheduleGeneralInformationTuesdayWednesdayThursdayFridayBios CPEHe is also a board member of Santa Fe College Foundation. Bob received hisBachelors degree in accounting from the University of South Florida.Bob WinteringhamBob is CPB’s Deputy General Counsel. He joined CPB in 1997. Prior to CPB,Bob was senior associate at the communications law firm of McFadden, Evans& Sill. He also worked as an intern at the advertising agency Young & Rubicam.Currently, Bob serves as a Vice President and the Chair of the Legal Committeefor the North American Broadcasters Association. Bob is a cum laude graduateof the Indiana University School of Law – Bloomington, where he served on theeditorial board of the Federal Communications Law Journal. He received hisundergraduate degree with high honors from the University of Michigan.Keith WoodsKeith is NPR’s Vice President for Diversity in News and Operations. He leadsthe development of NPR’s vision and strategy for diversity. He is a part ofNPR’s Executive Leadership Team and plays a central role in implementing thestrategy across the NPR newsroom and throughout the organization. He alsoworks with public radio stations to create and carry out strategies for diversity.Keith moved into his position full-time in February 2010. He joined NPR after15 years at the Poynter Institute, where he was Dean of Faculty for the nation’sleading school for professional journalists. He taught ethics and diversity,consulted with the country’s top news organizations and universities, and twiceserved as chair of Pulitzer Prize juries. He is co-author of The Authentic Voice:The Best Reporting on Race and Ethnicity published by Columbia UniversityPress in 2006. Before joining Poynter, Keith spent 16 years at The Times-Picayune as a sportswriter, news reporter, city editor, editorial writer, andcolumnist. He lives in Tampa with his wife and family and commutes each weekto Washington, DC.Software for Public BroadcastersTraffic & Corporate SupportAuction • FundraisingVolunteer Management800.858.7654allegiancesoftware.comCelebrating 20 Yearsof Music Discoverywith WORLD CAFE ®Join World Cafe ® host David Dyefor live performances and interviewswith celebrated and emerging artistsincluding Bon Iver • Death Cab ForCutie • Mumford & Sons • REM •The Decemberists • Joni Mitchell• Black Keys • Elvis Costello •Feist • Robert Plant • Arcade Fire• LCD Soundsystem • Fleet Foxes• Talking Heads, among thousandsof others.Produced by WXPNin Philadelphia andavailable on NPRstations nationwideand online.Don’t forget to “Like”PMBA on Facebook!Scan to keep Current.If you are working in public media, youneed to keep Current. With our newflexible discounted group subscriptionsyou can give more of your key staffersaccess to the most important publicmedia news in print and online.Use the QR Code to receive additionalsavings off your single or groupsubscription or stop by our booth andtalk to Laura Rogers for more details.Now, more than ever it pays to36Public Media Business Assocationwww.worldcafe.npr.org

MapScheduleGeneralInformationTuesdayWednesdayThursdayFridayBios CPECPE PROCESSAttendees have the opportunity to select from 47.5 CPE credit hours (11.5at Preconference workshops and 36 at Concurrent Sessions) of CPE credit toearn up to 23.5 CPE credit hours (11.5 at Preconferece workshops and 12 atConcurrent Sessions) during the 2012 PMBA Annual Conference. Sessionsthat carry CPE credits are included in this program and contain course level,number of credits to be earned, and field of study to help attendees makeappropriate selections.To receive CPE credit for participation in credit-bearing sessions, you must:• Sign the attendee sign-in/out sheet at every session to indicate that youhave attended the entire session.• Calculate and sign the PMBA Certificate of Completion included on thefollowing page of this program and return to the registration desk or mailto PMBA Headquarters.Once approved by PMBA Headquarters, a copy will be mailed to you withinsix weeks.PMBA is registered with the National Association of State Boards ofAccountancy (NASBA) as a sponsor of continuing professional educationon the National Registry of CPE Sponsors. State Boards of accountancyhave final authority on the acceptance of individual courses of CPE credit.Complaints regarding registered sponsors may be addressed to the NationalRegistry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville,TN 37219-2417.Please note that the certificate must be completed and signed to receive anycredit.Please mark sessions attended with an “X” in the “Attended” Column, likeexample below:Time Track Attended Session12:30pm-6pm7:30am-12pmPre-Conference2:15pm-3:30pmPre-ConferenceTuesday. May 29, 2012CPB Workshop: Completing theXCPB’s AFRWednesday, May 30, 2012CPB Workshop: Completing theSAS and SABSNASBA Field ofStudySKA (6.5 CPE)SKA (5 CPE)Executive A Path to Sustainability BMO (1.5 CPE)Business Core CPB Compliance SKA (1.5 CPE)PeopleXThose Magnificent Millenials -Attracting & Cultivating Young LeadersP/HR (1.5) CPE)NameAddressCPE Certificate of CompletionContinuing Professional Education (CPE) Certificate of Completion2012 PMBA Annual ConferenceMay 29 – June 1, 2012 • Las Vegas, NVCity State Zip CodeThis certificate is presented for successfully completing the following courses during the 2012PMBA Annual Conference, May 29 – June 1, 2012, in Las Vegas, NV. In accordance with thestandards of the National Registry of CPE Sponsors, CPE credits have been granted based on a50-minute hour. PMBA’s National Registry sponsor number is: 103686.Time Track Attended Session12:30pm-6pm7:30am-12pmPre-Conference2:15pm-3:30pm3:45pm-5pm9am-10:15am10:45am-12pmPre-ConferenceTuesday. May 29, 2012CPB Workshop: Completing theCPB’s AFRWednesday, May 30, 2012CPB Workshop: Completing theSAS and SABSNASBA Field ofStudySKA (6.5 CPE)SKA (5 CPE)Executive The Path to Sustainability BMO (1.5 CPE)Business Core CPB Compliance SKA (1.5 CPE)PeopleThose Magnificent Millenials -Attracting & Cultivating Young LeadersP/HR (1.5) CPE)Executive A Legal Overview on Licensing SKA (1.5 CPE)BusinessPeopleExecutiveBusinessPeopleExecutiveBusinessPeopleBudgeting and ForecastingReenergize and Reengage YourTalented StaffThursday, May 31, 2012Community Partnerships: It TakesTwo to Make an ImpactCSG 101: Understanding the TVand Radio Community Service GrantProgramThe Top Ten Labor EmploymentCases from 2012Mergers, Acquisitions & PartnershipsGrant Accounting, Compliance &the Annual Financial Report (AFR)Marketing & Social Media -Policies and ProceduresFinance or MAS(1.5 CPE)P/HR, PD orMAS (1.5 CPE)BMO (1.5 CPE)SKA (1.5 CPE)P/HR (1.5 CPE)Finance orMAS (1.5 CPE)SKA (1.5 CPE)Marketing (1.5CPE)Map Schedule General Tuesday Wednesday Thursday Friday CPE BiosInformation38 39Public Media Business Assocationpmbaonline.org

Map2:15pm-3:30pmExecutive Compliance for a Station Manager SKA (1.5 CPE)BusinessUnderstanding the CloudComputerScience (1.5CPE)ScheduleGeneralInformationTuesday4:00pm-5:15pm8:45am-10:00amPeopleExecutiveManaging Smart PeopleCrisis CommunicationBusiness Accounting Hot Topics (Part I)P/HR or PD(1.5 CPE)Communication(1.5 CPE)Accounting(1.5 CPE)People Get a Life (Coach) PD (1.5 CPE)Friday, June 1, 2012Executive State of the System SKA (1.5 CPE)BusinessPeopleAccounting Hot Topics (Part II):FASB/GASB UpdateMotivating Your Sales ForceAccounting, Accounting(Govt) orFinance (1.5 CPE)P/HR or PD(1.5 CPE)Executive Board Reporting/Board Engagement MAS (1.5 CPE)What ifall the worldreally was a stage?pbs.orgCelebratingPMBA and publicmedia’s commitmentto inviting everyone toexperience the arts in waysthat might not otherwise be possible.Wednesday10:15am-11:30amBusiness CPB New Policy Review SKA (1.5 CPE)PeopleRegulating Employee Conduct Onand Off the JobP/HR (1.5 CPE)** All session Instructional Delivery Method is “Group/Live”Please tally sessions attended in each NASBA field of study. The maximum number of CPEcredit available for each field of study is listed below:PMBA_PBS half pg_fnl_4C.indd 14/30/12 11:29 AMThursdayAccounting &Accounting (Govt)Business Management& Organization(BMO)CommunicationsComputerScienceFinance/1.5 CPE /3 CPE /1.5 CPE /1.5 CPE /4.5 CPEFridayMarketingManagementAdvisory Services(MAS)PersonalDevelopment(PD)Personnel/HR(P/HR)SpecializedKnowledge &Skills (SKA)/1.5 CPE /6 CPE /6 CPE /9 CPE /22 CPETotal CPE Credit Hours attended ____________ (maximum 23.5 CPE Credit Hours).Bios CPE40I certify that the sessions checked above were attended.Signature of AttendeeThomas C. Gibson, PMBA Executive DirectorPlease return this certificate to the Registration Desk before leaving the conference.A copy will be signed and mailed to you in 4-6 weeks.Public Media Business Association1760 Old Meadow Road, Suite 500 | McLean, VA 22102Public Media Business Assocation

Join the Public Media Business Associationin the Nation’s Capital in 2013!The 2013 PMBA Annual ConferenceThe Washington Court HotelWashington, DCMay 28-31, 2013www.pmbaonline.org