2013 Corporate Sponsorship Opportunities Align with a Proven ...
2013 Corporate Sponsorship Opportunities Align with a Proven ...
2013 Corporate Sponsorship Opportunities Align with a Proven ...
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<strong>Sponsorship</strong> <strong>Opportunities</strong>:The Academy of General DentistryThe Academy of General Dentistry (AGD) has transitioned from ayearlong sponsorship opportunity that offered a package of benefitsat varying fees to a yearlong opportunity <strong>with</strong> an all-inclusive packageof benefits offered at a set fee. This new program provides anintegrated marketing opportunity for AGD <strong>Corporate</strong> Sponsors whowill chose their sponsorship exposure based on the package thatoffers the benefits that best align <strong>with</strong> the company’s marketingstrategies as well as its available financial resources.The following <strong>Corporate</strong> <strong>Sponsorship</strong> packages and fees will beoffered in <strong>2013</strong>:• <strong>Corporate</strong> <strong>Sponsorship</strong>—$80,000• Lead <strong>Corporate</strong> <strong>Sponsorship</strong>—$125,000• Premier <strong>Corporate</strong> <strong>Sponsorship</strong>—$275,000All three <strong>Corporate</strong> <strong>Sponsorship</strong> packages will include:• Annual Meeting event opportunities• Constituent dental education opportunities• Advertising opportunities• Recognition opportunities• Hospitality opportunitiesThe Lead and Premier <strong>Corporate</strong> <strong>Sponsorship</strong> packages also willoffer market research opportunities, additional constituent continuingeducation, and advertising opportunities, and enhanced recognitionand access <strong>with</strong> the AGD brand through proprietary and customizedevents.The fees for the new <strong>Corporate</strong> <strong>Sponsorship</strong> packages are based onthe tangible value of the benefits as well as the intangible value of anassociation <strong>with</strong> the AGD and our brand.The <strong>2013</strong> Annual Meeting and Practice Management Symposiumsponsorship opportunities will not be sold separately. Rather, theywill be integrated into the appropriate package level. AnnualMeeting speaker sponsorships and advertising, although included inthe packages, will continue to be sold to non-<strong>Corporate</strong> Sponsors.The sales process for the new program will closely align <strong>with</strong> corporatebudgetary cycles.The AGD limits the number of sponsorships available in order tomaximize the benefits that each <strong>Corporate</strong> Sponsor receives.Contact InformationJill BeckmanManager, <strong>Corporate</strong> Relations888.243.3368, ext. 4112jill.beckman@agd.orgAGD <strong>Corporate</strong> <strong>Sponsorship</strong> <strong>Opportunities</strong> 3
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