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<strong>Encourag<strong>in</strong>g</strong><strong>Creative</strong>,3 rd InternationalLearn<strong>in</strong>g <strong>and</strong> <strong>Th<strong>in</strong>k<strong>in</strong>g</strong>(ILAT) ConferenceInnovative <strong>and</strong><strong>Critical</strong><strong>Th<strong>in</strong>k<strong>in</strong>g</strong> Skills<strong>in</strong> Learn<strong>in</strong>gBy Dr. Michel GagneCEO Coach<strong>in</strong>g-Asia.com


LIFE IS A GREAT ADVENTURELIVE IT TO THE FULLEST


Workshop LeaderDr. Michel Gagne• Author, speaker, <strong>and</strong> facilitator• International Executive <strong>and</strong>Corporate Coach• Certified Coach Facilitator withCorporate Coach U. International• Certified Counselor with theInternational Society of Mental Tra<strong>in</strong><strong>in</strong>g<strong>and</strong> Excellence• Certified NLP Coach with Lambent of Brazil• Certified Master Course Conductorwith the Coach<strong>in</strong>g Association of Canada• Vice President Cambridge Association of Managers• Found<strong>in</strong>g Fellow of Harvard Medical SchoolInstitute of Coach<strong>in</strong>g Professional AssociationCopyright 2007© Coach<strong>in</strong>g & Tra<strong>in</strong><strong>in</strong>g Asia Sdn Bhd


What is Creativity? Left or Right?


Highly creative people are very goodat marshal<strong>in</strong>g their bra<strong>in</strong>s <strong>in</strong>tobilateral mode, <strong>and</strong> the more creativethey are, the more they dual-activate.Bilateral Tra<strong>in</strong><strong>in</strong>g of the Bra<strong>in</strong> is theName of the Game.THE PATH OF THE LEFT HAND


Contents1. About Learn<strong>in</strong>g2. Creativity <strong>and</strong> Types of Innovation3. Conceptual Blocks : Constancy, Compression <strong>and</strong>Complacency4. <strong>Three</strong> Components of Creativity5. The Paradoxical Characteristics of <strong>Creative</strong> Groups6. Tools for Def<strong>in</strong><strong>in</strong>g Problems <strong>and</strong> Creat<strong>in</strong>g New Ideas7. Creat<strong>in</strong>g a <strong>Creative</strong> Climate


ABOUT LEARNING


About Learn<strong>in</strong>g• Learn<strong>in</strong>g occurs ALL THE TIME.• Learn<strong>in</strong>g is ANY RELATIVELY PERMANENTCHANGE IN BEHAVIOR that occurs as a result ofexperience.• The Concept of Organization is an “ARTIFICIALNOTION”.• Organizations are just a BUNCH OF INDIVIDUALS!• Any observable CHANGE IN BEHAVIOR is primafacie evidence that learn<strong>in</strong>g has taken place.


VariableSchedule ofREINFORCEMENTlead toHIGHERPERFORMANCESthen do fixedschedule.


Division A Division B Division CDivision DTotal workforce: 1,408 Total workforce: 1,400 Total workforce: 2,200Total workforce: 11CoachIndexAssessment+2 daysCoachTra<strong>in</strong><strong>in</strong>gOntheJob4 -6weeks1 stCoach<strong>in</strong>g<strong>Session</strong>OntheJob4 -6weeks2 ndCoach<strong>in</strong>g<strong>Session</strong>OntheJob4 -6weeks3 rdCoach<strong>in</strong>g<strong>Session</strong>OntheJob4 -6weeksOngo<strong>in</strong>gCoach<strong>in</strong>g<strong>Session</strong>sOntheJob4 -6weeks


Alfred Mehrabian Phd (UCLA, 1968)The Impression you Make on Others is Comprised of55% Your VisualPresentation38 % Your VocalMessage7% Your VerbalMessageYou Never Get a Second ChancetoMake Copyright a 2007© First Coach<strong>in</strong>g Impression& Tra<strong>in</strong><strong>in</strong>g Asia Sdn Bhd


A recent IBM poll of1,500 CEOs identified creativityas the No.1 "leadershipcompetency" of the future.


•It's too early to determ<strong>in</strong>e conclusively why U.S.creativity scores are decl<strong>in</strong><strong>in</strong>g.•One likely culprit is the number of hours kids nowspend <strong>in</strong> front of the TV <strong>and</strong> play<strong>in</strong>g videogamesrather than engag<strong>in</strong>g <strong>in</strong> creative activities.•Another is the lack of creativity development <strong>in</strong> ourschools.•In effect, it's left to the luck of the draw whobecomes creative: there's no concerted effort tonurture the creativity of all children.


•Highly creative adults grow up <strong>in</strong> families embody<strong>in</strong>gopposites.•Parents encouraged uniqueness, yet provided stability.•Parents are highly responsive to kids' needs, yetchallenged kids to develop skills.•This result <strong>in</strong> a sort of adaptability: <strong>in</strong> times ofanxiousness, clear rules could reduce chaos—yet whenkids were bored, they could seek change, too.•In the space between anxiety <strong>and</strong> boredom is wherecreativity flourished.


• Highly creative adults frequentlygrew up with hardship.• Hardship by itself doesn't lead tocreativity, but it does force kids tobecome more flexible—<strong>and</strong> flexibilityhelps with creativity.


• In early childhood, dist<strong>in</strong>ct types of free play areassociated with high creativity.• Preschoolers who spend more time <strong>in</strong> role-play (act<strong>in</strong>gout characters) have higher measures of creativity: voic<strong>in</strong>gsomeone else's po<strong>in</strong>t of view helps develop their ability toanalyze situations from different perspectives.• When play<strong>in</strong>g alone, highly creative first graders mayact out strong negative emotions: they'll be angry, hostile,anguished.• The hypothesis is that play is a safe harbor to workthrough forbidden thoughts <strong>and</strong> emotions.


• In middle childhood, kids sometimes createparacosms—fantasies of entire alternative worlds.• Kids revisit their paracosms repeatedly, sometimesfor months, <strong>and</strong> even create languages spoken there.• This type of play peaks at age 9 or 10, <strong>and</strong> it's a verystrong sign of future creativity.• A Michigan State University study of MacArthur"genius award" w<strong>in</strong>ners found a remarkably high rateof paracosm creation <strong>in</strong> their childhoods.


• From fourth grade on, creativity no longer occurs <strong>in</strong> a vacuum;research<strong>in</strong>g <strong>and</strong> study<strong>in</strong>g become an <strong>in</strong>tegral part of com<strong>in</strong>g up withuseful solutions.• But this transition isn't easy. As school stuffs more complex<strong>in</strong>formation <strong>in</strong>to their heads, kids get overloaded, <strong>and</strong> creativitysuffers.• When creative children have a supportive teacher—someonetolerant of unconventional answers, occasional disruptions, ordetours of curiosity—they tend to excel.• When they don't, they tend to underperform <strong>and</strong> drop out of highschool or don't f<strong>in</strong>ish college at high rates.


• They're quitt<strong>in</strong>g because they're discouraged <strong>and</strong> bored,not because they're dark, depressed, anxious, or neurotic.• It's a myth that creative people have these traits. (Thosetraits actually shut down creativity; they make people lessopen to experience <strong>and</strong> less <strong>in</strong>terested <strong>in</strong> novelty.)• Rather, creative people, for the most part, exhibit activemoods <strong>and</strong> positive affect.• But they're engaged, motivated, <strong>and</strong> open to the world.• The new view is that creativity is part of normal bra<strong>in</strong>function. Some scholars go further,


critical th<strong>in</strong>k<strong>in</strong>gstrategic th<strong>in</strong>k<strong>in</strong>gWith Dr. Michel Gagne


Assess<strong>in</strong>g your<strong>Critical</strong> & Strategic <strong>Th<strong>in</strong>k<strong>in</strong>g</strong> Skills• CREDO Personality Profile• <strong>Critical</strong> <strong>Th<strong>in</strong>k<strong>in</strong>g</strong> Skills Test30 multiple-choice questions


What is <strong>Critical</strong> <strong>Th<strong>in</strong>k<strong>in</strong>g</strong>?


<strong>Critical</strong> <strong>Th<strong>in</strong>k<strong>in</strong>g</strong>Def<strong>in</strong>e critical th<strong>in</strong>k<strong>in</strong>g <strong>and</strong> discuss whyit is an important topic to be addressedby today's managers.How is critical th<strong>in</strong>k<strong>in</strong>g similar to <strong>and</strong>different from creativity?


CRITICAL THINKING INVOLVES BOTHPROBLEM SOLVING AND REASONING.<strong>Critical</strong> th<strong>in</strong>k<strong>in</strong>g skills <strong>in</strong>cludes the ability to:■ make observations■ be curious, ask<strong>in</strong>g relevant questions <strong>and</strong> f<strong>in</strong>d<strong>in</strong>gthe resources you need■ challenge <strong>and</strong> exam<strong>in</strong>e beliefs, assumptions,<strong>and</strong> op<strong>in</strong>ions aga<strong>in</strong>st facts■ recognize <strong>and</strong> def<strong>in</strong>e problems■ assess the validity of statements <strong>and</strong> arguments■ make wise decisions <strong>and</strong> f<strong>in</strong>d valid solutions■ underst<strong>and</strong> logic <strong>and</strong> logical argument


What is <strong>Creative</strong> <strong>Th<strong>in</strong>k<strong>in</strong>g</strong>?CreativityBr<strong>in</strong>g<strong>in</strong>g <strong>in</strong>to existence an idea that isnew to youThe practical application of creativeideasInnovation<strong>Creative</strong><strong>Th<strong>in</strong>k<strong>in</strong>g</strong>An <strong>in</strong>nate talent that you were born with<strong>and</strong> a set of skills that can be learned,developed, <strong>and</strong> utilized <strong>in</strong> daily solutionfocus approach


Compar<strong>in</strong>g Bloom’s Taxonomyto <strong>Critical</strong> <strong>Th<strong>in</strong>k<strong>in</strong>g</strong>Bloom’s taxonomy of the cognitive doma<strong>in</strong>:• Knowledge• Comprehension/underst<strong>and</strong><strong>in</strong>g• Application• Analysis• Synthesis• EvaluationBloom, B., Englehart, M., Furst, E., Hill, W., & Krathwohl, D.(1956). Taxonomy of educational objectives: Theclassification of educational goals. H<strong>and</strong>book I: CognitiveDoma<strong>in</strong>. New York: Longmans Green.


What Is Bloom’s Taxonomy?Bloom's Taxonomy isa hierarchial ormulti-tiered modelof classify<strong>in</strong>gth<strong>in</strong>k<strong>in</strong>g accord<strong>in</strong>gto six cognitivelevels of complexity.


Compar<strong>in</strong>g Bloom’s Taxonomyto <strong>Critical</strong> <strong>Th<strong>in</strong>k<strong>in</strong>g</strong><strong>Creative</strong> <strong>Th<strong>in</strong>k<strong>in</strong>g</strong>Synthesis<strong>Critical</strong> <strong>Th<strong>in</strong>k<strong>in</strong>g</strong>EvaluationAnalysisApplicationComprehensionKnowledge


Compar<strong>in</strong>g Bloom’s Taxonomyto <strong>Critical</strong> <strong>Th<strong>in</strong>k<strong>in</strong>g</strong>Huitt’s (1992) classification of problem-solv<strong>in</strong>g techniques:• <strong>Critical</strong> th<strong>in</strong>k<strong>in</strong>g--l<strong>in</strong>ear <strong>and</strong> serial, morestructured, more rational <strong>and</strong> analytical, <strong>and</strong> moregoal-oriented• <strong>Creative</strong> th<strong>in</strong>k<strong>in</strong>g--holistic <strong>and</strong> parallel, moreemotional <strong>and</strong> <strong>in</strong>tuitive, more creative, morevisual, <strong>and</strong> more tactual/ k<strong>in</strong>estheticHuitt, W. (1992). Problem solv<strong>in</strong>g <strong>and</strong> decision mak<strong>in</strong>g:Consideration of <strong>in</strong>dividual differences us<strong>in</strong>g the Myers-Briggs Type Indicator. Journal of Psychological Type, 24, 33-44.


Compar<strong>in</strong>g Bloom’s Taxonomyto <strong>Critical</strong> <strong>Th<strong>in</strong>k<strong>in</strong>g</strong>Spr<strong>in</strong>ger & Deutsch’s (1993) classification of bra<strong>in</strong>lateralizationdom<strong>in</strong>ance:• Left bra<strong>in</strong> th<strong>in</strong>k<strong>in</strong>g--analytic, serial, logical,objective• Right bra<strong>in</strong> th<strong>in</strong>k<strong>in</strong>g--global, parallel,emotional, subjectiveSpr<strong>in</strong>ger, S., & Deutsch, G. (1993). Left bra<strong>in</strong>, right bra<strong>in</strong> (4thed.). New York: W. H. Freeman <strong>and</strong> Co.


Creativity <strong>and</strong> Types of Innovation


What is Creativity?CreativityBr<strong>in</strong>g<strong>in</strong>g <strong>in</strong>to existence an idea that isnew to youThe practical application of creativeideasInnovation<strong>Creative</strong><strong>Th<strong>in</strong>k<strong>in</strong>g</strong>An <strong>in</strong>nate talent that you were born with<strong>and</strong> a set of skills that can be learned,developed, <strong>and</strong> utilized <strong>in</strong> daily solutionfocused approach


What is Creativity?<strong>Creative</strong> solutions are more than ideas - theymust work <strong>in</strong> the real world. A creative solutionhas three attributes:1. It is new (otherwise it would not be creative).2. It is useful, <strong>in</strong> that it solves the problem(otherwise it would not be a solution).3. It is feasible, given the messy real worldconstra<strong>in</strong>ts like money <strong>and</strong> time.


Types of Innovation• Bus<strong>in</strong>ess Model Innovation <strong>in</strong>volveschang<strong>in</strong>g the way bus<strong>in</strong>ess is done <strong>in</strong> termsof captur<strong>in</strong>g value e.g. HP vs. Dell, hub <strong>and</strong>spoke airl<strong>in</strong>es vs. Southwest• Process Innovation <strong>in</strong>volves theimplementation of a new or significantlyimproved production or delivery method.


Types of Innovation• Product Innovation, <strong>in</strong>volves the <strong>in</strong>troduction ofa new good or service that is new orsubstantially improved. This might <strong>in</strong>cludeimprovements <strong>in</strong> functional characteristics,technical abilities, ease of use…• Service Innovation, is similar to product<strong>in</strong>novation except that the <strong>in</strong>novation relates toservices rather than to products


Don’t Believe the Experts !“That’s an amaz<strong>in</strong>g <strong>in</strong>vention, but whowould ever want to use one of them?”(US President Rutherford B. Hayes, after participat<strong>in</strong>g <strong>in</strong> a trial telephoneconversation between Wash<strong>in</strong>gton <strong>and</strong> Philadelphia <strong>in</strong> 1876).“Television won’t be able to hold onto anymarket it captures after the first six months.People will soon get tired of star<strong>in</strong>g <strong>in</strong>to abox every night (Darryl F. Zanuck, Head of 20 th Century Fox, 1946)


Don’t Believe the Experts !“The horse is here to stay, but theautomobile is only a novelty, a fad” (President ofMichigan Sav<strong>in</strong>gs Bank, 1903, advis<strong>in</strong>g Henry Ford’s lawyer not to <strong>in</strong>vest <strong>in</strong> theFord Motor Company – disregard<strong>in</strong>g the advice, he <strong>in</strong>vested $ 5,000 <strong>in</strong> stock,which he sold several years later for $ 12,5 million).“I th<strong>in</strong>k there is a world market for aboutfive computers (Thomas J. Watson Sr., Chairman of IBM, 1943)


Conceptual Blocks to Creativity


Blocks <strong>and</strong> Blockbusters to CreativityMak<strong>in</strong>g assumptionsCheck<strong>in</strong>g assumptionsFollow<strong>in</strong>g the rulesBreak<strong>in</strong>g the rules


Blocks <strong>and</strong> Blockbusters to CreativityOver-reliance on logicUse imag<strong>in</strong>ation <strong>and</strong><strong>in</strong>tuitionFear of failureRisk-tak<strong>in</strong>g culture


Conceptual BlocksConceptualblocksMental obstacles thatconstra<strong>in</strong> the way theproblem is def<strong>in</strong>ed <strong>and</strong>limit the number ofalternative solutionsthought to be relevant


Conceptual BlocksThe more formaleducation<strong>in</strong>dividuals haveThe moreexperience theyhave <strong>in</strong> a jobThe less able theyare to solve problem<strong>in</strong> creative ways…


Conceptual BlocksFormal educationoften produces…Experience <strong>in</strong> jobteaches…..“right answers”,analytical rules, orth<strong>in</strong>k<strong>in</strong>g boundariesproper ways ofdo<strong>in</strong>g th<strong>in</strong>gs,specializedknowledge, <strong>and</strong>rigid expectation ofappropriate actionsIndividualslose theability toexperiment,improvise,<strong>and</strong> takementaldetours


Types of Conceptual BlocksConstancyVertical th<strong>in</strong>k<strong>in</strong>gOne th<strong>in</strong>k<strong>in</strong>g languageCompressionDist<strong>in</strong>guish<strong>in</strong>g figurefrom groundArtificial constra<strong>in</strong>t


Types of Conceptual BlocksComplacencyNon-<strong>in</strong>quisitivenessNon-th<strong>in</strong>k<strong>in</strong>g


ConstancyVerticalth<strong>in</strong>k<strong>in</strong>g• Def<strong>in</strong><strong>in</strong>g problem <strong>in</strong> only one way withoutconsider<strong>in</strong>g alternative views• Lateral th<strong>in</strong>kers, on the other h<strong>and</strong>, generatealternative ways of view<strong>in</strong>g a problem <strong>and</strong>produce multiple def<strong>in</strong>itionsOneth<strong>in</strong>k<strong>in</strong>glanguage• Us<strong>in</strong>g only one language (e.g., words) to def<strong>in</strong>e<strong>and</strong> assess the problem• Disregard<strong>in</strong>g other language such as nonverbal orsymbolic languages (e.g., mathematics), sensoryimagery (smell<strong>in</strong>g), feel<strong>in</strong>gs <strong>and</strong> emotions (fear,happ<strong>in</strong>ess) <strong>and</strong> visual imagery (mental pictures).


CompressionDist<strong>in</strong>guish<strong>in</strong>gfigure fromground• Not filter<strong>in</strong>g out irrelevant <strong>in</strong>formation orf<strong>in</strong>d<strong>in</strong>g needed <strong>in</strong>formation• The <strong>in</strong>ability to separate the importantfrom the unimportant, <strong>and</strong> toappropriately compress problems.Artificialconstra<strong>in</strong>ts• Def<strong>in</strong><strong>in</strong>g the boundaries of a problem orsolution too narrowly• People assume that some problemdef<strong>in</strong>itions or alternative solutions are offlimits,so they ignore them.


Complacency• Not ask<strong>in</strong>g questions• Sometimes the <strong>in</strong>ability to solveproblems results from a reticence toask questions, to obta<strong>in</strong> <strong>in</strong>formation,or to search for data.Non<strong>in</strong>quisitivenessNonth<strong>in</strong>k<strong>in</strong>g• An <strong>in</strong>cl<strong>in</strong>ation to avoid do<strong>in</strong>gmental work.


<strong>Three</strong> Components of Creativity


<strong>Three</strong> Components of CreativityCreativityExpertise<strong>Creative</strong><strong>Th<strong>in</strong>k<strong>in</strong>g</strong>SkillsMotivation


<strong>Three</strong> Components of CreativityExpertiseExpertise is, <strong>in</strong> a word,knowledge – technical,procedural, <strong>and</strong> <strong>in</strong>tellectualMotivationNot all motivation is created equal.An <strong>in</strong>ner passion to solve theproblem at h<strong>and</strong> leads to solutionsfar more creative than do externalrewards, such as money.


Everyday <strong>in</strong> Every way,I am gett<strong>in</strong>g Better <strong>and</strong> Better(Tous les jours à tous po<strong>in</strong>ts devue je vais de mieux en mieux)Émile Coué de Châtaigneraie (1857-1926)French psychologist, pharmacist <strong>and</strong> founderof the New Nancy School, broke away fromhypnotism to develop his own method of"conscious autosuggestion."


<strong>Three</strong> Components of Creativity<strong>Creative</strong><strong>Th<strong>in</strong>k<strong>in</strong>g</strong>Skills<strong>Creative</strong> th<strong>in</strong>k<strong>in</strong>g skillsdeterm<strong>in</strong>e how flexible<strong>and</strong> imag<strong>in</strong>atively peopleapproach problems <strong>and</strong>solutions.


The Paradoxical Characteristics of <strong>Creative</strong> GroupsBeg<strong>in</strong>ner’s M<strong>in</strong>dExperienceFreedomDiscipl<strong>in</strong>ePlayProfessionalismImprovisationPlann<strong>in</strong>g


Myths about Creativity1. The smarter you are, the more creative you are2. The young are more creative than the old3. Creativity is reserved for the few – the flamboyantrisk takers4. Creativity is a solitary act5. You can’t manage creativity


Tools for Def<strong>in</strong><strong>in</strong>g Problems


Tools for Def<strong>in</strong><strong>in</strong>g ProblemsTools forDef<strong>in</strong><strong>in</strong>gProblemsKipl<strong>in</strong>g MethodProblem StatementChallenge Method


Kipl<strong>in</strong>g MethodKipl<strong>in</strong>gMethod• Rudyard Kipl<strong>in</strong>g used a set of questions(5W + 1H) to help trigger ideas <strong>and</strong> solveproblems• One approach with this is to use the questions<strong>in</strong> a particular order to help guide you through asequence of thought towards a completeanswer, such as: What is the problem? Where is ithappen<strong>in</strong>g? When is it happen<strong>in</strong>g? Why is it happen<strong>in</strong>g?How can you overcome this problem? Who do you needto get <strong>in</strong>volved? When will you know you have solved theproblem?


Why, Why, Why?• Preschool children, on average, ask theirparents about 100 questions a day.Why, why, why—sometimes parents justwish it'd stop. Tragically, it does stop.• By middle school they've pretty muchstopped ask<strong>in</strong>g.


Kipl<strong>in</strong>g MethodKipl<strong>in</strong>gMethod• Any questions work because we areconditioned to answer questions that we areasked. They challenge us <strong>and</strong> social rules sayit is impolite not to reply.• The Kipl<strong>in</strong>g questions work because they areshort <strong>and</strong> direct. They are also largely general,<strong>and</strong> 'What' can be applied to many differentsituations, mak<strong>in</strong>g them a flexible resource.


Problem StatementProblemStatement• When start<strong>in</strong>g to solve a creativeproblem it is a good idea to def<strong>in</strong>e theproblem you are try<strong>in</strong>g to solve.• Start by discuss<strong>in</strong>g the overall context<strong>and</strong> situation <strong>in</strong> which the creativeactivity is aimed.


Problem StatementProblemStatement• Write down more than one draft of theproblem statement. Remember that def<strong>in</strong><strong>in</strong>gthe problem is almost a complete project <strong>in</strong>itself <strong>and</strong> you may benefit from go<strong>in</strong>g throughiterative stages of convergence <strong>and</strong>divergence.• Listen <strong>and</strong> write down everybody's op<strong>in</strong>ion ofwhat the problem really is. F<strong>in</strong>d the po<strong>in</strong>ts ofagreement <strong>and</strong> then discuss the differences.


Problem StatementProblemStatement• Stat<strong>in</strong>g the problem may seem obvious, yetmany creative efforts fail because the problemis either unclear or it is focused <strong>in</strong> the wrongplace.• The way you state a problem is half theproblem <strong>and</strong> half the solution. Once you haveidentified a good problem statement,sometimes the solution is so obvious that youneed little, if any, creative thought afterwards.


Challenge MethodChallengeMethod• Use it to force yourself or other people out ofa th<strong>in</strong>k<strong>in</strong>g rut.• Use it to test out ideas for validity.• Use it to challenge the problem or situationyou are consider<strong>in</strong>g when <strong>in</strong>itially def<strong>in</strong><strong>in</strong>g theproblem.


Challenge MethodChallengeMethod• Select all or part of the problem doma<strong>in</strong> thatyou are go<strong>in</strong>g to challenge. Perhaps it issometh<strong>in</strong>g that has been particularly difficult tobe creative around.• F<strong>in</strong>d someth<strong>in</strong>g to challenge <strong>and</strong> question itdeeply. You can challenge many th<strong>in</strong>gs,<strong>in</strong>clud<strong>in</strong>g:• Concepts - <strong>and</strong> broad ideas• Assumptions - <strong>and</strong> beliefs that are notquestioned


Challenge MethodChallengeMethod• Boundaries - across which you do not yetcross• 'Impossible' - th<strong>in</strong>gs that are assumedcannot happen• 'Can't be done' - th<strong>in</strong>gs that are assumedcannot be done• 'Essentials' - th<strong>in</strong>gs that you assume cannotbe disposed of• Sacred cows - that cannot be challenged


Challenge MethodChallengeMethod• One way <strong>in</strong> which we deal with the complexityof the world is to make assumptions aboutmany th<strong>in</strong>gs. Our pattern-match<strong>in</strong>g ability is agreat help <strong>in</strong> allow<strong>in</strong>g us to take short-cuts butit often ends up <strong>in</strong> us not notic<strong>in</strong>g many th<strong>in</strong>gs.• If we do not take deliberate <strong>and</strong> consciousaction, our subconscious will let manyassumptions pass by unnoticed.


Tools for Creat<strong>in</strong>g New Ideas


Tools for Creat<strong>in</strong>g New IdeasTools forCreat<strong>in</strong>gNew IdeasAttribute List<strong>in</strong>gBra<strong>in</strong>storm<strong>in</strong>gVision<strong>in</strong>g


Attribute List<strong>in</strong>gAttributeList<strong>in</strong>g• Use Attribute List<strong>in</strong>g when you have asituation that can be decomposed <strong>in</strong>toattributes - which itself can be a usefullycreative activity.• Particularly useful with physical objects.You can use it elsewhere, too.• Highly rational style. Suitable for peoplewho prefer analytic approaches. Good foreng<strong>in</strong>eer<strong>in</strong>g-type situations.


Attribute List<strong>in</strong>gAttributeList<strong>in</strong>g• For the object or th<strong>in</strong>g <strong>in</strong> question, list asmany attributes as you can.• It can also be useful to first break the objectdown <strong>in</strong>to constituent parts <strong>and</strong> look at theattributes of each part <strong>in</strong> question.


Attribute List<strong>in</strong>gAttributeList<strong>in</strong>g• For each attribute, ask 'what does this give'?Seek the real value of each attribute. It isalso possible that attributes have 'negativevalue' -- i.e.. they detract from the overallvalue of the object.• F<strong>in</strong>ally look for ways <strong>in</strong> which you canmodify the attributes <strong>in</strong> some way. Thus youcan <strong>in</strong>crease value, decrease negative valueor create new value.


Attribute List<strong>in</strong>gAttributeList<strong>in</strong>g• Attribute List<strong>in</strong>g works as a decompositionalapproach, break<strong>in</strong>g the problem down <strong>in</strong>tosmaller parts that can be exam<strong>in</strong>ed<strong>in</strong>dividually.• All th<strong>in</strong>gs have attributes which aresometimes overlooked. By deliberatelyfocus<strong>in</strong>g on these, you can f<strong>in</strong>d new ways tobe creative.


Bra<strong>in</strong>storm<strong>in</strong>gBra<strong>in</strong>storm<strong>in</strong>g• Bra<strong>in</strong>storm<strong>in</strong>g is probably the best-knowncreative tool.• It can be used <strong>in</strong> most groups, althoughyou will probably have to rem<strong>in</strong>d them ofthe rules.• It is best done us<strong>in</strong>g an <strong>in</strong>dependentfacilitator who manages the process (so thegroup can focus on the creative task).• Typically takes around 30 m<strong>in</strong>utes to anhour.


Bra<strong>in</strong>storm<strong>in</strong>gBra<strong>in</strong>storm<strong>in</strong>g• Bra<strong>in</strong>storm<strong>in</strong>g Rules :• No criticism or debate• Quantity over quality• Freewheel• Comb<strong>in</strong>e <strong>and</strong> improve


Bra<strong>in</strong>storm<strong>in</strong>gBra<strong>in</strong>storm<strong>in</strong>g• Bra<strong>in</strong>storm<strong>in</strong>g works when people useeach other's ideas to trigger their ownth<strong>in</strong>k<strong>in</strong>g. Our m<strong>in</strong>ds are highlyassociative, <strong>and</strong> one thought easilytriggers another.• If we use the thoughts of others, thenthese will stop us gett<strong>in</strong>g trapped by ourown th<strong>in</strong>k<strong>in</strong>g structures.


Vision<strong>in</strong>gVision<strong>in</strong>g• A vision is a 'motivat<strong>in</strong>g view of thefuture'. It creates pull. It gives direction.• Imag<strong>in</strong>e brilliant <strong>and</strong> <strong>in</strong>novative future.Th<strong>in</strong>k about what you are try<strong>in</strong>g toachieve.• Go out <strong>in</strong>to the future. Look around <strong>and</strong>see what is there.


Vision<strong>in</strong>gVision<strong>in</strong>g• Use dynamic <strong>and</strong> emotive words to pa<strong>in</strong>tmotivat<strong>in</strong>g pictures. Use words like 'sharp','now' <strong>and</strong> 'value'.• Phrase it <strong>in</strong> the present tense to make itmore immediate. Use 'is' rather than 'will'.• Use active verbs that talk about what ishappen<strong>in</strong>g.• Test it with others to ensure it works forthem too.


Vision<strong>in</strong>gVision<strong>in</strong>g• Vision<strong>in</strong>g works because we are animag<strong>in</strong>ative species <strong>and</strong> are motivated bywhat we perceive as a possible or desiredfuture.


Creat<strong>in</strong>g a <strong>Creative</strong> Climate


Organizational Characteristics thatSupport Creativity <strong>and</strong> InnovationRisk tak<strong>in</strong>g isacceptable tomanagementNew ideas <strong>and</strong>new ways ofdo<strong>in</strong>g th<strong>in</strong>gsare welcomedEmployeeshave access toknowledgesourcesInformation isfree flow<strong>in</strong>gCreators <strong>and</strong>Innovatorsare rewardedGood ideas aresupported byEXECUTIVEpatrons


Creat<strong>in</strong>g a <strong>Creative</strong> ClimateMotivationChallengeFunEmpowermentFreedomTimeSupport


Creat<strong>in</strong>g a <strong>Creative</strong> ClimateDynamismEnergyDebate <strong>and</strong>DialogOpennessExperimentationTrustRisk


Recommended Further Read<strong>in</strong>gs:1. David A. Whetten <strong>and</strong> Kim S. Cameron, Develop<strong>in</strong>gManagement Skills, Harpers Coll<strong>in</strong>s Publisher2. Floyd Hurt, Rous<strong>in</strong>g Creativity, Crisp Publication3. Carol K. Goman, Creativity <strong>in</strong> Bus<strong>in</strong>ess, CrispPublication4. www.creat<strong>in</strong>gm<strong>in</strong>ds.org


ANY QUESTIONS?© Copyright 2010. Coach<strong>in</strong>g & Tra<strong>in</strong><strong>in</strong>g Asia Sdn Bhd


TERIMAKASIHTHANK YOUFOR YOURATTENTION


Company No. 5961114-M)Dr. Michel Gagne, CEOCoach<strong>in</strong>g & Tra<strong>in</strong><strong>in</strong>g Asia Sdn Bhd8th Floor, West W<strong>in</strong>g, Menara Rohas PerkasaJalan P Ramlee, 50450 Kuala Lumpur, MalaysiaTel: 6-03-2719 5668 / Fax: 6-03-2719 5588H/P: 6-019-230-3518michel@coach<strong>in</strong>g-asia.comwww.coach<strong>in</strong>g-asia.comYour Partner <strong>in</strong>Mak<strong>in</strong>g this World a Better Place to Be© Copyright 2010, Coach<strong>in</strong>g & Tra<strong>in</strong><strong>in</strong>g Asia Sdn Bhd

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