( Figure 2 )<strong>2008</strong> support & revenue by sourcetotal income: $26,210,290( Figure 4 )<strong>2008</strong> capital expenditurestotal expenses: $3,200,727Other 3.4 %Education 3.4 %Special Events 4.6 %Asian TropicsBird Propagation Center Animal Acquisitions3% 4% Lorikeet Adventure6%24%Fundraising8%City & County of <strong>Denver</strong> Funds 6.9 %Concessions 7.0 %Memberships 14.1 %Gate Admissions 19.1 %Donations & Grants 19.5 %SCFD Support 22.3 %( Figure 3 )<strong>2008</strong> operating expenses by zoo departmenttotal expenses: $23,295,676<strong>Zoo</strong> Improvements19%14%Other12%on-grounds attendance by regiontotal = 1,839,642Colorado Outside <strong>Denver</strong>312,739Outside Colorado239,15413%17%10%Planning & DesignCapital Equipment50Human Resources 1.0 %Information Services 1.6 %Certificates of Participation 2.8 %Animal Health 3.0 %Development 3.1 %Grounds/Horticulture 4.0 %Conservation Research 4.2 %Membership Services 4.3 %Administration & Accounting 4.4 %Guest Services 7.6 %Marketing & Events 7.7 %Facilities Maintenance 9.3 %<strong>Zoo</strong> Operations 9.9 %Education & Volunteer Services 13.1 %Animal Care 24.0 %OtherEducationSpecial EventsCity and County of <strong>Denver</strong> 5% Funds 10% 15% 20% 25%ConcessionsFree Admission401,405Bird Propagation Center 3.19%22%Animal Acquisitions 4.25%Lorikeet Adventure 5.87%37%Fundraising 8.23% Members686,186Capital Equipment 10.00%Planning & Design 11.85%70%on-grounds attendance by feestotal = 1,839,64241%Metro <strong>Denver</strong> (within SCFD)1,287,749Paid (Full & Discounted)752,051
Neighborhoods (WIN-WIN). More than 7,000 students in 19 urban schoolsreceive free instruction to help students foster an appreciation of wildlife andtheir habitats. Over $354,000 was spent in <strong>2008</strong> to provide this valuableprogramming. The Colorado Division of Wildlife provided $287,000 for theprogram. An additional $35,000 from the Wolf Education Endowment Fund wastransferred from the Colorado <strong>Zoo</strong>logical Trust to the zoo to support this program.One of the smaller programs is the Information Services Department whichrepresents 1.6 percent of total operating expense and has three employees. Thisdepartment expended a significant amount of effort in <strong>2008</strong> to launch the zoo’sproprietary animal recordkeeping software, TRACKS, as a commercially availableproduct. This program was developed over the last ten years in partnership withthe National Aquarium in Baltimore with programming services provided by ZierNiemann Consulting. The computer department worked with the Zier Niemannteam to develop web-based videos for both training and demonstrating theprogram and with legal counsel to create the necessary licensing agreements. Thezoo is poised to license TRACKS to other zoos and aquariums in need of advancedanimal management software.Figure 4 shows <strong>2008</strong> capital expenditures. Smaller capital expenditures aregenerally associated with exhibit enhancements, equipment such as computersand lawn mowers, and general zoo improvements such as new graphics. Thesecapital expenditures totaled $783,190 in <strong>2008</strong>. Larger capital expendituresare associated with the major design and construction initiatives included inthe zoo’s Millennium Master Plan. These projects represented $2,358,026 in<strong>2008</strong>, an amount significantly lower than in previous years because there wereno new major exhibits completed during the year. The zoo is ramping up to beginconstruction on Asian Tropics which has been in the design phase for several yearsand is currently in the permit phase. Approximately one half of the funding toconstruct Asian Tropics will come from the future sale of $26.5 million of GeneralObligation bonds remaining from the $62.5M bond initiative approved by <strong>Denver</strong>voters in 1999 to support the first two phases of the four-phase master plan.The zoo’s net income for all funds was $3,673,910 of which $1,225,976represents unrestricted assets and $2,447,934 represents restricted funds.The majority of the restricted funds, $2,192,984, supports future construction.The zoo raises funds over several years in order to release funding during aconstruction phase. Since <strong>2008</strong> was a light year for construction, almost halfof the net income raised during the year is invested and held for the imminentconstruction of Asian Tropics.The staff of the <strong>Denver</strong> <strong>Zoo</strong> would like to thank all of its sponsors, donors,members, the citizens of the Scientific and Cultural Facilities District (SCFD)and the City and County of <strong>Denver</strong> for their support in making the zoo a thrivingconservation organization treasured by the community.total people served 1999-<strong>2008</strong>average = 1,774,971(includes on-grounds attendance & offsite outreach programs)on-zoo-grounds attendance 1999-<strong>2008</strong>average = 1,609,9602,000,0001,800,0001,600,0001,400,0001,864,8181,692,7121,723,2341,710,4261,563,8841,784,8171,897,8241,794,7761,775,4331,941,7891,714,8781,484,6001,497,4901,537,5251,398,3231,609,4891,711,5931,633,8871,672,0171,839,6421,200,000199920002001200220032004200520062007<strong>2008</strong>199920002001200220032004200520062007<strong>2008</strong>51