Partial Least Square Model for Customer Re ... - Wbiaus.org
Partial Least Square Model for Customer Re ... - Wbiaus.org
Partial Least Square Model for Customer Re ... - Wbiaus.org
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Shaari, Nordin & Fongre-patronage intention. Empathy has a moderate relationship with re-patronage (r =0.455, p < 0.01) while Assurance (r = 0.347, p < 0.01), Attitude (r = 0.345, p < 0.01) and<strong>Re</strong>sponsiveness (r = 0.329, p < 0.01) have a slight most negligible relationship with repatronageintention.4.1 HypothesesFrom the correlation results, the authors hypothesized that:H1: There is positive influence of Attitude on guest <strong>Re</strong>-patronage intention.H2: There is positive influence of Empathy on guest <strong>Re</strong>-patronage intention.H3: There is positive influence of <strong>Re</strong>sponsiveness on guest <strong>Re</strong>-patronageintention.H4: There is positive influence of Assurance on guest <strong>Re</strong>-patronage intention.4.2 <strong>Partial</strong> <strong>Least</strong> <strong>Square</strong>s Analyses<strong>Partial</strong> <strong>Least</strong> <strong>Square</strong> is considered to be a better alternative to multiple linearregressions with cited advantages such as stronger predictions; able to model multipledependent as well as multiple independence variables, can handle multicollinearity inIVs; robust despite data noise and missing data; and could be applied to small sample(Falk & Miller 1992; Geladi & Kowalski 1986; D. Pirouz 2006). Figure 1 depicts theproposed structural model.Figure 1: PLS Structural <strong>Model</strong>68
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