Brand Licensing Brochure - Franchise India

WHO SHOULD ATTEND?• Brand Owners: Licensors / companies that are potential licensors• Strategic Planners• Retailers from all industries• Product Sourcing Professionals/ Buyers/ Product Development Teams• Manufacturers from all industries• Marketing Professionals• Wholesalers/ Distributors• Agents / Consultants: Licensing Agents, Advertising or Marketing Agencies,Promotional Strategists• Management StudentsWhether you're new to licensing or an industryveteran, the Conference will create targetedinformation and knowledge to take yourbusiness to the next level with new strategies,innovative ideas and practical solutionscovering everything from retailing strategiesto the legal side of licensing to extending yourbrand globally.LEAD SPEAKERSAdam BergSr. Vice President | LIMA, USAAdam Berg is the Senior Vice President of Membership and New Business Development for theInternational Licensing Merchandisers’ Association. Although delighted to have joined LIMA justrecently in this capacity, he has been affiliated with, and active in, the organization throughout hisLicensing career and was elected to its Board of Directors where he served from 1997 to 2000.He is a Licensing Industry veteran with 25 years experience as a licensing agent working for leadingindustry firms Hamilton Projects and Equity Management Inc. As an agent, Mr. Berg worked onbehalf of many corporate and media brands including Coca-Cola, General Motors, Jack Daniels,Hanna-Barbera, and The United States Postal Service in categories as varied and diverse aselectronics, video games, housewares, and toys. During this tenure he was responsible forsubstantial licensing activities on an international basis, having established major licensingbusinesses in the European Union, Japan, Hong Kong and China.A native of New York City, Mr. Berg holds a Bachelor of Arts from McGill University in Montreal wherehe majored in History and a Masters of Business of Administration from Fordham University. He is anavid skier, fencer, golfer and model railroad enthusiast. He lives in Wayne, New Jersey with his wifeDiane and their three sons.