Expo Review - Wisconsin Grocers Association

wisconsingrocers.com Fall 2012PRSRT STDU.S. POSTAGE PAIDMADISON, WIPERMIT NO. 549Krueger Wholesale Florist at the WGA Innovation ExpoCHANGE SERVICE REQUESTED33 East Main Street, Suite 701 • Madison, WI 53703Wisconsin Grocers AssociationWGA Expo Keynote Speaker Tim and Kevin Metcalfe, Grocers of the YearExpoGovernor WalkerReviewPhotos, Presentation SummariesUP CLOSE WITHPAGE 12Shopping CartsPAGE 26

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WGA OfficersChairman Dave SpiegelhoffSpiegelhoff’s Supermarkets, Burlington, WIVice Chairman Dave RymanCertco, Madison, WISecretary/Treasurer William DowlingRoundy’s Supermarkets, Inc., Milwaukee, WIPRESIDENT 7Live to Fight Another DayLEGISLATIVE UPDATE 9Looking Forward to the 2013-2014Legislative Season2012 Fall EditionMEMBER EVENTS 22UP CLOSE WITHSHOPPING CARTS 26Board of DirectorsNick BalistreriSendik’s, Whitefish Bay, WIBrad BrooksAffiliated Foods Midwest, Norfolk, NEKent BurnstadBurnstad’s, Tomah, WIGreg CrossNash Finch, St. Cloud, MNRuss CzaparSupervalu, Pleasant Prairie, WIMarlin GreenfieldSkogen’s Festival Foods, DePere, WIGreg HansenHansen’s IGA, Bangor, WIDave KotwitzPiggly Wiggly, Edgerton, WISteve LoehrKwik Trip, La Crosse, WIPaul LucasMillerCoors, Milwaukee, WIJeff MaurerFresh Madison Market, Madison, WIKevin P. MorrisCoca-Cola Refreshments, Niles, ILToby SpanglerDiageo, Madison, WIDon SymondsLipari Foods, Warren, MIJeff TateWatertown Piggly Wiggly, Watertown, WIJodi WautletDenny’s Supervalu, Algoma, WIWGA StaffPresident/CEOBrandon ScholzVice President-Government Affairs& CommunicationsMichelle KussowEvents DirectorCheryl LytleOperations DirectorSarah DecorahMembership RepresentativeJohn LeemkuilWGA AssociateTim SchiebelEXPO-NENTIAL 12SUCCESSInnovation Expo ReviewADVERTISERS2 . . . . . . . . . . . . . . . . . . . . . . . . Affiliated Foods31, 35. . . . Advanced Wireless Communications23, 31 . . . . . . . . . . . . . . . . . . . . . . . . . Berghoff31 . . . . . . . . . . . . . . . . . . . . . . . . Berres Bothers30, 31 . . . . . . . . . . . . . . . . . . . . . . BPI Big Color31 . . . . . . . . . . . . . . . . . . . . Carr Valley Cheese31 . . . . . . . . . . . Capital Wealth Advisory Group29 . . . . . . . . . . . . . . . . . . . . . . . . . . Certco, Inc.17, 31 . . . . . . . . . . . Commercial Waste Systems34 . . . . . . . . . . . . . . . . . . . . . . . . Dawn’s Foods31 . . . . . . . . . . . . . . . . . . . . . . . . . . Dean Foods31 . . . . . . . . . . . . . . . . . . . . . Dierks Waukesha31, 35 . . . . . . . . . . . . . . . . . . . . . . . Emil’s Pizza31 . . . . . . . . . . . . . . . . . . . . . . . . Four Elements22, 31. . . . . . . . . . . . . . Golden Guernsey Dairy31 . . . . . . . . . . . . . . . . . . . . . . . Heart Gourmet31 . . . . . . . . . . . . . . . . . . . . . . Hometown Bagel33. . . . . . . . . . . . . . . . . . . Pink Ribbon Naturals33 . . . . . . . . . . . . . . . . . . . . . . . . . Jim’s Cheese33 . . . . . . . . . . . . . . . . . . . . . . . . . . . Klement’s33 . . . . . . . . . . . . . . . . . . . . . . . LabelForce Inc.17, 33. . . . . . . . . . . . . . . . . . . Langlade Springs33 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Lashbro8 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Lipari33. . . . . . . . . . . . . . . . . . MacFarlane Pheasants21 . . . . . . . . . . . . . . . . . . . . . . . Nash Finch Co.33 . . . . . . . . . . . . . . . New Glarus Brewing, Co.33, 35 . . . . . . . . . . . . . . . . Norman Distribution35. . . . . . . . . . North Country Business Products33 . . . . . . . . . . . . . . . . . Omega Valley Farmers33 . . . . . . . . . . . . . . . . . . . . . . . . . . . . Orca Bay24, 37. . . . . . . . . . . . . . . . . . Professional CardsALICEIN DAIRYLAND 32Serve Something Special thisHoliday Season39 . . . . . . . . . . . . . . . . . . . Professional Supply17, 33 . . . . . . . . . . . . . . . . . PureChem Systems17, 33. . . . . . . . . . . . . . . . . . . R&V Imports, LLC27. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . RW27. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Reco33 . . . . . . . . . . . . . . . . . . . . . Renaissance Farm34 . . . . . . . . . . . . . . . . . Risk Management, LLC34 . . . . . . . . . . . . . . . . . . . . . . . . . Risk Planners38. . . . . . . . . . . . . . . . . Roundy’s Supermarkets3 . . . . . . . . . . . . . . . . . . . Russ Davis Wholesale34 . . . . . . . . . . . . . . . . . . . . Sanchez Specialties25 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Shazam18, 34. . . . . . . . . . . . . . . . Shullsburg Creamery40. . . . . . . . . . . . . . . . . . . . . . Society Insurance25 . . . . . . . . . . . . . . . . . . . . . . . Sparboe Farms34. . . . StoneRidge Meat & Country Market, Inc.6 . . . . . . . . . . . . . . . . . . . . . . . . . . . . Supervalu36. . . . . . . TCI Architects, Engineers, Contractor34 . . . The Newark Group Recovery & Recycling11, 34 . . . . . . . . . . . . . . . . . Trig’s Smokehouse30. . . . . . . . . . . . . . . . . . . . . . . . . Valley Bakers34 . . . . . . . . . . . . . . . Wagner’s Sugar Hill, Inc.11. . . . . . . . . . . . . . . . . . . . . . . . Western Union34 . . . . . . . . . . . Wisconsin Grassfed Beef Coop4 . . . . . . . . . . Wisconsin Milk Marketing Board30, 34 . . . . . . . . . . . . . . . . . Wisconsin SouvenirCollector Milkcap/Pulltab Promotions34 . . . . . . . . . . . . . . . . . . . . . . . Wisconsin WIC15 . . . . . . . . . . . . . . . . . . . . . . . Wisconsin Wins34 . . . Wisconsin Potato and Vegetable GrowersPlease help us conserve resources. If you are receiving multiple copies or wish to be removed from this mailing list, pleasecall the WGA office at 888/342-5942.Wisconsin Grocer is published five times a year by:Wisconsin Grocers Association, 33 East Main Street, Suite 701, Madison, WI 53703 • www.wisconsingrocers.com.Toll free 888/342-5942; fax 608/244-9030. Materials in this publication may not be reprinted in any form without permissionof the Wisconsin Grocers Association.EDITORIAL INFORMATION: Publication dates; March, May, July, October, January. Please submit all press releases andstories to Brandon Scholz, Publisher, at the Wisconsin Grocers Association; toll free 888/342-5942; fax 608/244-9030.Wisconsin Grocer magazine is designed by Lorraine Ortner-Blake, ortnerblake@gmail.com.ADVERTISING INFORMATION: Please submit all advertising material and questions to Cheryl Lytle, Wisconsin Grocers Association,33 E Main Street, Suite 701, Madison, WI 53703, call 608/244-7150; fax 608/244-9030; email cheryl@wisconsingrocers.com.2012 Fall WISCONSIN GROCER 5


PresidentLive to Fight Another DayFor many days and weeksafter the election, I receivedlots of calls and emails fromfolks upset over PresidentObama’s re-election. Manywere looking for a goodreason not to pull an AlecBaldwin and move toCanada.As we said the day after theelection, the outcome wasa mixture of success anddisappointment. Yes, youcould shut down the business,cash it in, pack up the pick-upand go, or you can do whatgrocers are known for: lift yourhead up, move forward andlive to fight another day.That’s not to say that thecourse the President has putus on is a good one. In fact,it’s not. Most grocers andsmall business owners werenot pleased with the electionknowing that they would soonbe faced with tax increasesand increased health carecosts and regulations.We will have another shotat turning this failing shiparound in four years, but inthe meantime we’ve got tomake some changes andfind some areas of commonground to make sure we don’tsummersault over the fiscalcliff and let our countrygo completely to hell in ahand basket.Unless we all find a way towork together, you’ll see moreand more of these headlines:• 48% Think New Tax MoneyWill Go to New Programs,Not Deficit Reduction• GOP Warns of Shutdownover Filibuster• Fiscal cliff: Will LiberalsJump?• CBO: Fiscal Cliff CouldTrigger Recession• Fiscal Cliff’ and Where toRaise TaxesAs we go to print, I’ve joinedthe Wisconsin SteeringCommittee for a groupcalled Fix the Debt(www.fixthedebt.org), anon-partisan movement toput America on a better fiscaland economic path knowingthat America’s growing federaldebt threatens our futureand that we must address it.The group comes out of theremnants of the Simpson-Bowles Commission andhas these lofty goals:• Develop a fiscal plan thatcan succeed both financiallyand politically, it must bebipartisan and reforms allareas of the budget.• Reform Medicare andMedicaid, improve efficiencyin the overall health caresystem, and limit futurecost growth.• Strengthen Social Security, sothat it is solvent and will bethere for future beneficiaries.• Include comprehensive andpro-growth tax reform, whichbroadens the base, lowersrates, raises revenues, andreduces the deficit.Will it work? I’m willing totry and be part of a solution.And I hope that as I reach outto you and other businessleaders, you’ll at least put yourname on the Citizen’s Petitionto Fix the Debt.Another ElectionYou might have thought thatyou reached the point where itwas safe to not think aboutpolitics, but not so fast.In April 2013, voters inWisconsin will vote to electa Justice to the State SupremeCourt as well as local officesand possibly a couple ofreferendums.Frankly, this election is justas important as the recallelections and the Novemberelections. Should the currentmajority of the court bechanged and Justice PatRoggensack not be re-elected,it is certain that most if notall of the reforms passed bythe state legislature will beoverturned in the courts andWisconsin will swimming ina regulatory mess and a taxcesspool.Don’t pass on theopportunity to make sure weavoid that quagmire becauseyou’re tired of elections.Remember, grocers live tofight another day.BrandonScholzWGAPresidentand CEO...this electionis just asimportantas the recallelections andthe Novemberelections.Welcome New Board MembersGreg Cross,DirectorGreg Cross is thenewly appointedSenior SalesManager for NashFinch located at the St Cloud, MNDivision. Prior to joining Nash-Finch, Greg spent five years inBermuda working for the island’slargest food retailer, MarketPlace,in store operations.WollersheimWinery welcomedthe WGA Board totheir facility for arecent boardmeeting.Toby Spangler,DirectorToby J. Spangleris Senior Director,Diageo StateGovernmentRelations. His duties includemanaging all state and localissues on behalf of Diageo inthe Midwest region. Spanglerserved on the WGA Board from2003 to 2008.2012 Fall WISCONSIN GROCER 7


Legislative UpdateLooking Forward to the2013-2014 Legislative SessionMichelleKussowWGA VicePresidentofCommunicationsandGovernmentAffairsIt all seems a littleanti-climactic.In the months, weeks, andthen days leading up to theelections, billions of dollarswere spent, and countlesshours were put in bycandidates, and even thepublic pushing the polls. Inthe end, it was status quo.At the federal level PresidentObama won re-election, andthe net results of the Senateand Congressional races acrossthe country left the majoritiesunchanged—Republicans stillcontrol the U.S. House andDemocrats maintain control ofthe U.S. Senate. Contributingto these results was Wisconsin’selection of Democrat TammyBaldwin to the Senate toreplace longtime DemocraticU.S. Senator Herb Kohl.Efforts to defeat two ofWisconsin’s freshmenRepublican congressmen—Reid Ribble from Green Bayand Sean Duffy fromAshland—were unsuccessfuland both were re-elected. Inthe 2nd Congressional Districtrace to replace TammyBaldwin, former DemocratState Representative andbusiness owner Mark Pocanhandily defeated theRepublican challenger.At the state level there werenot many surprises, includingthe fact that the Republicansin the State Senate wonenough seats to reclaimmajority control. TheDemocrats had control of theSenate since the last round ofrecalls in June, but because theLegislature was not in sessiontheir “control” was futile.Republicans now hold a twoseatmajority with the electionof Tom Tiffany in Minocquareplacing retired Senator JimHolperin, and the defeat ofDemocrat Jessica King in Fonddu Lac by Rick Gudex.The Republican StateAssembly came back with astrong majority of 60 seats to39 democrat seats. Overall,races went as expected andRepublicans took a few lumpslosing Evan Wynn fromWhitewater, Joe Knilans fromJanesville, and Roger Rivardfrom Rice Lake. For a look atthe new faces elected to theLegislature, please see page 10.With the elections behind us,we can now look forward tothe 2013-2014 LegislativeSession which will begin onJanuary 7, 2013.Looking AheadRepublican control of theAssembly and Senatecombined with RepublicanGovernor Scott Walker ensuresthe focus of the Legislature willbe continuing with theirmission of cutting regulations,lowering taxes and overallcreating a healthy businessenvironment.The WGA’s Legislative Agendafalls in line with the overallgoals of Governor Walker andthe Legislature:• Addressing numerous statemandates included inPresident Obama’s HealthCare Plan;• Working to make changes toWisconsin’s UnemploymentInsurance Program;• Continuing support forUnfair Sales Act;• Ensuring sales tax equitybetween online and brickand-mortarbusinesses; and• Monitoring nutrition andobesity issues for increasedregulations, mandates andtaxes.Grocery 101In the next few weeks prior tocommencement of thelegislative session, BrandonScholz and I will be travelingaround the state, meeting all ofthe newly elected officials. Thisis a great opportunity for us tomeet them and talk to themabout issues affecting thegrocery industry before thehustle-and-bustle begins. Wewould suggest that you do thesame.If you have a newly electedindividual in your area,whether you know them ornot, invite them to your storefor a tour. While they arethere, tell them your store’shistory, what you do for your“The relationshipswe are buildingnow areinvaluable andadd to our successin the Capitol.”community, and how manyemployees you have. Ask themabout themselves and theirbackground. Get to knowthem. If it’s appropriate andyou feel comfortable, talk tothem about legislative andregulatory concerns you mayhave.Or, tell them that you wouldserve as a resource to them ifissues affecting business comeup in the Legislature and theywould like feedback. Therelationships we are buildingnow are invaluable and addto our success in the Capitol.For detailed information onhow to invite a legislator to yourstore or business, please visitwww.wisconsingrocers.com andclick on the Grocery 101 link onthe right column.2012 Fall WISCONSIN GROCER 9

Legislative UpdateNew Faces in the LegislatureAD 37Rep. JohnJagler (R)HOMETOWN WatertownOCCUPATION WTMJRadio PersonalityAD 39Rep. MarkBorn (R)HOMETOWN Beaver DamOCCUPATION CorrectionsDivision Administrator,Dodge County Sheriff’s DepartmentAD 44Rep. DebraKolste (D)HOMETOWN JanesvilleOCCUPATION MedicalTechnologist forMercy Health SystemsAD 47Rep. RobbKahl (D)HOMETOWN MononaOCCUPATIONExecutive Directorfor a non-profitAD 48Rep. MelissaSargent (D)HOMETOWN MadisonOCCUPATION Owner ofOpacolor, LLCAD 79Rep. DianneHesselbein (D)HOMETOWN MiddletonOCCUPATION DaneCounty Board ofSupervisorsAD 7Rep. DanielRiemer (D)HOMETOWN MilwaukeeOCCUPATION UW LawSchool StudentAD 11Rep. MandelaBarnes (D)HOMETOWN MilwaukeeOCCUPATION Director,MICAHAD 13Rep. RobHutton (R)HOMETOWN BrookfieldOCCUPATION Owner,President & CEO,Rock Transfer & Storage, Inc.AD 15Rep. JoeSanfelippo(R)HOMETOWN West AllisOCCUPATION FormerOwner of Sanfelippo EnvironmentalLandscapingAD 17Rep.La TonyaJohnson (D)HOMETOWN MilwaukeeOCCUPATION ChildcareProvider and Union LeaderAD 18Rep. EvanGoyke (D)HOMETOWN MilwaukeeOCCUPATION Professor,Marquette LawSchoolAD 62Rep. TomWeatherston(R)HOMETOWN RacineOCCUPATION ProjectManager, Modine Manufacturing Co.AD 65Rep. TodOhnstad (D)HOMETOWN KenoshaOCCUPATION KenoshaCity Council MemberSD 6Sen. NikiyaHarris (D)HOMETOWN MilwaukeeOCCUPATION MilwaukeeCounty Board ofSupervisorsAD 34Rep. RobSwearingen(R)HOMETOWN RhinelanderOCCUPATION Owner, Al-Gen Dinner ClubAD 35Rep. MaryCzaja (R)HOMETOWN TomahawkOCCUPATION Owner, CISInsurance GroupAD 71Rep. KatrinaShankland (D)HOMETOWN StevensPointOCCUPATION Manager,MREAAD 85Rep. MandyWright (D)HOMETOWN WausauOCCUPATION EnglishTeacherAD 86Rep. JohnSpiros (R)HOMETOWN MarshfieldOCCUPATION MarshfieldCity Council MemberAD 25Rep. PaulTittl(R)HOMETOWN ManitowocOCCUPATION ViceChairman of Manitowoc CountyHuman Services Dept.AD 53Rep. MichaelSchraa (R)HOMETOWN OshkoshOCCUPATIONOwner, Leon’sFrozen CustardAD 56Rep. DaveMurphy (R)HOMETOWN AppletonOCCUPATION Owner ofDJM Health, LLCAD 90Rep. EricGenrich (D)HOMETOWN Green BayOCCUPATIONInformationTechnologyLibrarian at the Brown CountyLibrarySD 18Sen. RickGudex (R)HOMETOWN Fond duLacOCCUPATION ProductionManager, Brenner Tank LLCAD 91Rep. DanaWachs (D)HOMETOWN Eau ClaireOCCUPATION TrialAttorney, SmallBusiness OwnerAD 75Rep.StephenSmith(D)HOMETOWN Rice LakeOCCUPATION Owner, RainbowHome Center10 WISCONSIN GROCER www.wisconsingrocers.com

LEGISLATIVELEADERSHIP2013-2014Legislative UpdateSenate Republicans• Majority Leader, Sen. Scott Fitzgerald• Senate President, Sen. Mike Ellis• Senate President Pro Tempore,Sen. Joe Leibham• Asst. Majority Leader, Sen. Glen Grothman• Caucus Chair, Sen. Frank Lasee• Caucus Vice Chair, Sen. Sheila HarsdorfSenate Democrats• Minority Leader, Sen. Chris Larson• Asst. Minority Leader, Sen. Dave Hansen• Caucus Chair, Sen. Julie Lassa• Caucus Vice Chair, Sen. Kathleen Vinehout• Caucus Sgt. At Arms, Sen. Nikiya HarrisAssembly Republicans• Speaker, Rep. Robin Vos• Majority Leader, Rep. Scott Suder• Speaker Pro Tempore, Rep. Bill Kramer• Asst. Majority Leader, Rep. Jim Steineke• Caucus Chair, Rep. Joan Ballweg• Caucus Vice Chair, Rep. John Murtha• Caucus Secretary, Rep. Mary Williams• Caucus Sgt. At Arms, Rep. Sam KerkmanAssembly Democrats• Minority Leader, Rep. Peter Barca• Asst. Minority Leader, Rep. Sandy Pasch• Caucus Chair, Rep. Andy Jorgenson• Caucus Vice Chair, Rep. JoCasta Zamarripa• Caucus Secretary, Rep. Janis Ringhand• Caucus Sgt. At Arms, Rep. Josh ZepnickThe WGA wants to stay in touch with you.Here are a few ways you can stay informed.WGA President’s LetterTo receive the WGA President’s e-newsletter, please visitour website and click on “Join our Mailing List.”WGA WebsiteThe WGA website contains valuable information for anyone with aninterest in the retail food industry in Wisconsin. We encourage youto visit us at www.wisconsingrocers.com.If you have comments, suggestions, questions, or just want to find outwhat’s going on statewide, call us toll-free at 888.342.5942.2012 Fall WISCONSIN GROCER 11

Expo Review-nentialSuccess2012 Grocer of the Year Award honorees Tim and Kevin Metcalfe, Metcalfe’s Market in Madison andWauwatosa. Please go to wisconsingrocers.com to see many more photos. Top photo, left to right: JeffNolting (West Towne Store Director), Jeff Greenheck (Operations Director), Tim Metcalfe (President-owner),Jim Meier (Hilldale Store Director), Kevin Metcalfe (Co-owner) and Rich Lewandowski (Wauwatosa StoreDirector. Photo to right, Tina and Kevin Metcalfe, Tim and Julie Metcalfe.By Tim SchiebelThe 2012 WisconsinGrocers Association’sInnovation Expo was ahuge success.People laughed and learnedduring the four great seminars.They cheered on their baggersin the Great Wisconsin Bag-Off competition and voted fortheir favorite entry in thePromotion Showcase. Grocersnetworked while enjoying thePiano Cabaret. Hundreds ofbooths provided grocers withnew and innovative things toincorporate into their stores at12 WISCONSIN GROCER www.wisconsingrocers.comthe Trade Show. And finally,winners of the Excellence inOperations, CommunityService, Vendor of the Year,and Grocer of the Year awardsreceived recognition at theChairman’s Banquet.We thank Mark Trapp, RobBell, Leslie Nolen, and DavidFikes for their seminarsdirected at helping grocers planfor the future and make theirstores better. (Please see moreabout seminars on page 13.)Wisconsin’s 65th Alice inDairyland, Rochelle Ripp,hosted enthusiastic participantsand the audience of the GreatWisconsin Bag-Off. KaelaKucera of Festival Foods, Fonddu Lac, took third place,Amber Jackson of Larry’sPiggly Wiggly, DePere, placedsecond, and Jared Siedel ofFestival Foods Marshfield, tookhome first place and a trip toLas Vegas to compete in theNational Grocers Association’sBag-Off competition. Just lastyear, Wisconsin’s StephanieTeteak, Larry’s Piggly Wiggly,Kaukauna, brought home thenational championship. Wesupport Jared in his quest tokeep the title in the dairy state.The Promotion Showcase hadmore than ten entries!Everyone in attendance wasable to vote for their favoritewith a poker chip. Burnstad’sMarket in Tomah won thethird place prize of $100.Quality Foods in Wausau tookhome second place and $150.But Trig’s was voted as the bestand won the grand prize of$200.Tuesday night, after a day fullof seminars, grocers were ableContinued on page 20.

Expo ReviewSeminar SummariesMark M. TrappObamaCare:How to PrepareMr. Trapp delivereda powerful and sobering seminaron the future of healthcare inAmerica and its impact on smallbusiness owners.Thanks to him, grocers inattendance are well aware of thecosts they may incur based on thenew regulations.The takeaway message from theseminar was that if your businessis anywhere close to 50 full-timeemployees, you better get youraffairs in order and crunch thosenumbers to decide what is yourbest course of action.WGA will be having seminars onObamaCare. Please watch foradditional information.Rob BellTeamworkMakes theDream WorkMr. Bell had the audience rollingwith laughter during his upliftingand educational seminar abouthow to make sure your workplaceis a place people want to be. Weall know the simple things wecan do to create a great workenvironment, but Mr. Bell drovehome the pointthat managersneed toconstantlypractice thosetechniques.With hisexperience in the grocery industry,Mr. Bell knows that grocers areon stage for their customers andmanagers are on stage for theiremployees. A positive attitude isessential to a great grocery store,and Rob’s positivity wasdownright infectious.Leslie NolenAll That and aBag of ChipsMs. Nolen concentrated on a keyaspect of the grocery industry,health, and wellness. She wentthrough several shopperarchetypes and their links towellness purchases and grocerypurchases, showing how grocerscan capitalize on different niches.Almosteveryone intheaudiencecould fitinto onecategory ofshopper oranother and realized that theytoo used grocery stores as asource for health and wellnessproducts. Ms. Nolen encouragedgrocery store owners tocooperate with other wellnessfacilities so that both can thrive.DavidFikesFourForcesFacingFoodRetailersMr. Fikeshelped uspeer into the future of the foodindustry, extrapolating trends instatistics and giving grocers aheads-up of what to look for andhow to adapt. He focused onhow technology, particularly theuse of the internet and onlineshopping, was changing thegame for grocery stores.Mr. Fikes explained that we arein a new beginning phase of agrowth cycle that began withsmall markets, growing intosupermarkets and ultra-markets,but now there is room for a newmom-and-pop beginning with atechnological twist. Things aregoing to get tougher, but if youcan adapt, you can not onlysurvive, but thrive.WGA Grocery Industry Trade ShowAce EquipmentAdvanced WirelessCommunicationsAdvantage Refrigeration Alpha Baking Company Anheuser- Busch Arctic Glacier Ice Badger Inventory Beechwood Sales &ServiceBerghoff Brewery Berres Brothers Coffee Big Systems Blue-Collar Jams BPI Inc. Broaster Chicken/Sumpter SalesBunzl DistributingCapital Wealth Advisory2012 Fall WISCONSIN GROCER 13

Expo ReviewBAA: 2012 Community Service honorees: Jodi Wautlet, Denny’s Supervalu, Algoma; Derek Burnstad, Burnstad’sMarket, Tomah; Linda Lippens, Kwik Trip, Watertown; Omro; Ted, Nick, Patrick Balistreri and Margaret Harris,Sendik’s Food Markets, White Fish Bay; Sherry Salfai, Red’s Piggly Wiggly.B: 2012 Excellence in Operations honorees: Jeff Maurer, Fresh Madison Market, Madison; Jim Albrecht, AlbrechtSentry, Cindy Puent, Burnstad’s Market, Tomah; Jason Betchkal, (on behalf of his father Frank) MarketplaceFoods, Menomonie; Kim Goodwin, Festival Foods, Mauston; Ripon Pick ‘n Save, Ripon; Rob Webster; Delafield.C: 2012 Vendor of the Year honoree: Tony Franchi, Tom Bingham.D: Piano Cabaret, E: Governor Walker with WGA’s Brandon Scholz, Diamond Sponsors F: Diamond SponsorsWayne Hall, Affiliated Foods Midwest; Don Symonds, Lipari Foods; Bill Chew, Supervalu; Roundy’sSupermarkets, Inc. (not shown).CD E FWGA Grocery Industry Trade ShowCedar Crest Ice Cream Chicago Baking Coca-Cola Refreshments Commercial WasteSystemsCrystal Farms Date Check Pro Dean Foods Dierks WaukeshaDutch Valley Foods Emil’s Frozen Pizza Feeding America Focus on Energy Four Elements Frito-Lay Garden-Fresh Foods Golden GuernseyH. Brooks Heart Gourmet Dips/Prairie Inn14 WISCONSIN GROCER www.wisconsingrocers.comHometown Bagel Inc. Howdy Company Hyer Standards LLC Indianapolis FruitCompanyJanKris & Ben HoganWinesJim’s Cheese


Expo ReviewWGA Grocery Industry Trade ShowJ-Mec Kemps Dairy Klements Krueger WholesaleFlorist, Inc.La Tortilla Factory LabelForce Inc. Langlade Springs Lipari FoodsMacFarlane Pheasants,Inc.Mad Dog/Midwest Grilling MillerCoors New Glarus BrewingCompanyNorman DistributionNorth Country BusinessProductsOld Dutch FoodsOmega Valley Farmers LLCOrca Bay Foods Pan O Gold Pepsi - Cola Prairie Farms Prizm Print & DesignServicesG. Piano Cabaret: Christina Teteak, Stephanie Teteak, Jane Schaefer, Judy Verhagen, Tom VerhagenGProfessional Supply Pure Cart Enterprises LLC Quaker BakeryH: Lipari representatives at the WGA Grocery Industry Trade Show; I: Michelle Kussow, WGA VP Government Affairs welcoming Governor Walker; J: WGA memberslistening to Governor Walker’s presentation; K: Lipari Reception and Buffet; L: A big thank you to our volunteers Mary Vos (left) and Ruth Epping (right); M: TheWGA Grocery Industry Trade Show.HIJK L M16 WISCONSIN GROCER www.wisconsingrocers.com

2013 WGACalendarof EventsWGA’s GroceryIndustry Golf OutingJune 5, 2013at Trappers Turn Golf CourseWGA’sInnovation ExpoOctober 15 & 16, 2013Kalahari Resort in Wisconsin DellsLet us market yourcardboard bales!ii$$Whether an account is large or small,Commercial Waste Systems has the capacityand flexibility to handle your cardboardrecycling needs. We purchase less thantruckload and truckload quantities andtailor each type of service to fit ourcustomer’s needs. We buy cardboard balesfrom grocers, retailers, manufacturers, andother businesses.Moreover, we value relationshipsand believe that our service,integrity, and accountability arethe strongholds for long-lastingbusiness relationships.Contact Amy Wellman • cws@commercialwastesystems.com219.663.5678www.commercialwastesystems.com2012 Fall WISCONSIN GROCER 17


Expo ReviewN: Lipari’s Reception and Buffet, Judy VerhagenO: WGA Grocery Industry Trade ShowP: Congressman Duffy at the trade showQ: Trade showR: Great Wisconsin Bag-Off with host Rochelle Ripp (Alice inDairyland) with winners Kaela Kucera, Festival Foods, Fond duLac (Second Place); Amber Jackson, Larry's Piggly Wiggly,DePere (Third Place); Jared Siedel, Festival Foods, Marshfield(First Place).S: Bag-Off FansNOPQRSWGA Grocery Industry Trade ShowR & V Imports Renaissance Farm Retail Data Systems ofWisconsinRisk Management LLC Risk Planners Russ Davis Wholesale S & R Egg Farms Sanchez Specialties LLCSanimax Serv-Ice Shazam Shullsburg Creamery Society Insurance Soderholm Foods Soderholm Foods/Dawn’s Sparboe FarmsStark AgencyStone Ridge WholesaleDivisionTCI Architects EngineersThe NewarkGroup–Recycled FibersTowsleys Inc. Valley Bakers Cooperative Valley Popcorn Co. Vern’s Cheese2012 Fall WISCONSIN GROCER 19

Expo ReviewWGA Grocery Industry Trade ShowWagner’s Sugar Hill Inc Western Union Wisconsin Beef Council Wisconsin Potato &Vegetable Growers Assn.Wisconsin Souvenir MilkCapsWisconsin Wins /SmokeCheck.comWisconsin Milk MarketingBoardTrade show vendors not shown: Alsum Produce Inc., Baker Tilly Virchow, Krause LLC, Lashbro LLC, Midwest Best Water, Trig’s Smoke House, Wisconsin Lottery, Wisconsin Grassfed Beef Association.Wisconsin WIC ProgramContinued from page 12.to unwind at the Piano Cabaret. Peoplenetworked while enjoying a deliciousassortment of meats, salads, soups, horsd’eouvres, and desserts, courtesy of LipariTFoods. Piano Fondue was the entertainmentand the two grand pianos dueled each other,putting on quite the show.After, Keynote Speaker Governor Walkercapped off the seminars Wednesday morning,people spentT: Desserts at the Lipari BuffetU: Jeff and Nancy Maurer, winner ofthe WGA Wine Country RaffleV: More winnersW: Trig’s winning Promotion of theYear entryhourswalking theaisles of theenormousGroceryIndustry TradeShow. Grocersnetworkedwith over 100companieslearningabout newproducts andservices tomake theirbusinessesbetter andkeep theircustomerscoming back.When thecontests andseminars wereover and theboothspacked up, itwas time tohonor thewinners of2012. The Excellence in Operations Awardwinners were: Jeff Maurer of Fresh MadisonMarket in Madison; Jim Albrecht of Albrecht’sSentry Foods in Delafield; Cindy Puent ofBurnstad’s Market in Tomah; Jason Betchkalaccepting for his father, Frank Betchkal ofMarketplace Foods in Menomonie; KimGoodwin of Festival Foods in Mauston; andRob Webster of Ripon Pick ‘n Save in Ripon.The Community Service Award winners were:Jodi Wautlet of Denny’s Supervalu in Algoma;Derek Burnstad of Burnstad’s Markets inTomah; Linda Lippens of Kwik Trip inWatertown; Ted Balistreri of Sendik’s FoodMarkets in Whitefish Bay; and Sherry Salfai ofRed’s Piggly Wiggly in Omro.The 2012 Vendor of the Year award went toLipari Foods. Accepting on behalf of Thomand Jim Lipari were Tony Franchi and TomBingham.And the 2012 Grocers of the Year were Timand Kevin Metcalfe of Metcalfe’s Market inMadison and Wauwautosa. The honorees gavetouching thank you speeches to their coworkersand families.The 2012 Wisconsin GrocersAssociation’s Innovation Expo wentso well that we cannot wait for nextyear’s event! Mark your calendar forOctober 15 and 16, 2013 back atthe Kalahari in Wisconsin Dells.U V W20 WISCONSIN GROCER www.wisconsingrocers.com


Member EventsMember News spotlights notable Wisconsin grocers and industry leaders. To share your news with fellow grocers, emailmkussow@wisconsingrocers.com or call 888.342-5942. To see more member events, go to www.WisconsinGrocers.com and click on Member Events.Grand OpeningEvery person who walked intoHanke’s Sentry for the GrandOpening said “WOW!” The new20,000-square-foot store (more than tripled insize) in Wittenberg was a sight to see. Dale,Sherry, Sandy and Gary sported smiles as wideas the aisles. The store features a great colorscheme sporting the new Sentry banner as wellas a new deli,expanded meatdepartment, walk-inbeer cooler with a newwine and spiritssection, a bakery andmore. Breaking groundearlier this year, theproject was completedahead of schedule andjust in time for theholidays.The WGA’s CherylLytle and BrandonScholz attended thefestivities along withSupervalu Teamincluding JeffMcClure, Tom Branta,Rich Morris and more.Retailers Bruce and Mary Weber (Camp’sSupervalu), Charlie Harvey (Country Store),Terry Rank (Lakewood Supervalu), DaveBonnell (Dave’s County Market), TammyGilbert (Butch’s Supervalu) and others joinedlocal dignitaries, suppliers and many, manyfriends and customers. Russ Davis Wholesale(Mark Maloney and Jay Arndt) recruited thehigh school pumpkin carvers; Steve Mehmert(Mehmert Store Services), Steve Weinreich(Dean Foods) led the vendor visitors.Congratulations Hanke’s!Mega OpeningMega Holidayunveiled theirnewest store,built in Chippewa Falls. This site has beenserving the Chippewa Valley neighborhood as alocal gas station since the 1960s. Sue Goettl,Mega Holiday District Manager says, “MegaHoliday is very excited to offer the citizens ofChippewa Falls a modern new facility.” Theexpanded offerings will not only touch theinterior of the store but will also be externalwith the added offering of diesel fuel, new fuelpumps, as well as a brand-new state of the arttouch-less car wash.Mega Holiday is offering giveaways at the newChippewa Falls store to celebrate the grandopening. On Mega Member Monday, MegaMembers will also be able to get 5¢ off pergallon of gas at the new location only just byshowing the cashier their Mega Member card.The opening of this new location will also kickoffa new program for Mega Members at allMega Holiday stores.22 WISCONSIN GROCER www.wisconsingrocers.com

Best Wishes, Thank You, andCongratulationsPiggly Wiggly Midwest reportedthat Mark & Dianne Stellpflughave announced that their NewHolstein Piggly Wiggly store is being sold toJohn & Jean Blattner and son Jake, owners ofthe Piggly Wiggly in Sheboygan Falls. PWM’sGary Suokko said, “We would like to thankMark and Dianne for their many years withPiggly Wigglyand we wishthem the bestin theirretirement.”The WGA’sPresidentBrandon Scholznoted that theStellpflug’s havebeen a fixturein theWisconsin grocery industry and strongsupporting members of the WGA. “We want tothank Mark and Dianne for all they have donefor the WGA. Mark’s service on the WGA’sFoundation, his vision on energy conservationand his leadership among his fellow grocers wasimportant in the industry.”Mark was awarded the WGA’s Excellence inOperations Award in 2007. John & JeanBlattner have also been strong supporters ofthe WGA and attend many of theassociation’s events. iwantthenews.comreports the Stellpflug family has owned andoperated a grocery store in New Holsteinsince 1963. Mark and Dianne purchasedStell’s from John and Harriet Stellpflug in1989 when Mark’s parents retired. Prior tothat Mark and Dianne worked for Mark’sparents since 1975, shortly after they gotmarried. Virtually all of the existing staff willbe retained by the new owners, and nofundamental changes are planned in thestore, Mark said. “We sincerely thankeveryone in the New Holstein market areafor the support and trust you have placed inour family over the years, and for allowing usto be your grocery store,” Mark said. Thesale will occur on Saturday, December 1,2012 at the close of business.Happy 100!Rueben’s County Market inHartford celebrates their onehundreth year as a family-run business. RuebenPaulson opened a small corner store in 1912 andpassed it down three generations to his son, JimPaulson. Grandsons, Matt and Patrick, are nowthe fourth generation owners and running thestore. They have not lost touch with the past,running on the motto of “Olde Time Value.”The store has expanded over the past centuryinto a full-fledged grocery store, yet retaining theclose-knit community feel that keeps peoplecoming back.Happy AnniversaryRoundy’s announced thecelebration of its 140thanniversary servingcustomers since 1872thanking customers with events during themonth of October in stores throughoutWisconsin and Minnesota. The anniversaryactivities include weekly specials, coloring andtrivia contests and the recent “Week of GivingBack” with Roundy’s Foundation Focused onFeeding Families giving $267,000 in food andmoney to 60 food pantries in 13 communities;hosting brat fry events in seven communitiesbenefiting local charities; the Madison employeevolunteer group is hosting a tailgate dinner forpatients and families at American FamilyChildren’s Hospital.WorldRecord BratMember EventsThe Pioneer Press reports Pat Ptacek wanted tofind a way to mark his family store’s 100-yearanniversary. Something unique. Somethingamazing. “It startedas a meat market 100 years ago, so it made senseto incorporate meat into our celebration,”Ptacek said. “I decided, what is the world-recordbrat?”Now, he can say it’s his. Ptacek’s IGA, thePrescott, Wisc., grocery store the Ptacek familyhas owned and operated for a century, grilledand served up a 52-foot-2-inch bratwurstcomplete with a bun. “I’m relieved,” Ptacek saidafter the brat had been grilled and officiallymeasured.“That’s themost stressfulbrat I’ve evercooked. Usually, you’re just grilling with a beerin your hand.”The brat was made in-house by Ptacek IGA >staffers. In order to make his idea work, PatPtacek needed a bun. He called Jimmy Hansonwith Pan-O-Gold Baking Co., which makesbrands such as Country Hearth and VillageHearth, and told him what he’d like to do.2012 Fall WISCONSIN GROCER 23

Member EventsMember News spotlights notable Wisconsin grocers and industry leaders. To share your news with fellow grocers, emailmkussow@wisconsingrocers.com or call 888.342-5942. To see more member events, go to www.WisconsinGrocers.com and click on Member Events.Some Cool ChangesJerry Van De Laarschot, President of GreatLakes Foods in Menominee reports that sincethe first of the year under Tom Kuber’sownership, the company has completelyremodeled the old offices, and put a new 7,000-square-foot office complex. They are also addinga new 15,625-square-foot freezer along with an8,375-square-foot meat cooler and 13 newloading docks. They have also replaced the oldserver with 4 new state of the art servers alongwith 30 new computers for staff. In additionthey have completelychanged lighting in thewarehouse with newenergy saving lights, andadded to the dairy cooler.Golden & Grand!Mark Stinebrink served as the Grand Marshalfor the recent Lake Geneva Badgershomecoming parade on the same day hecelebrated his “Golden Anniversary Birthday,”the 30th year of being 30! His buddy drove his1929 Model A in the parade with Stiney andMary in the rumble seat followed by his son-inlaw’sfather driving two Clydesdales and a wagonwith his children and grandchildren. Thecaravan continued with Klement’s Mr. Pig, theItalian, the Polish, and the Hot Dog, and thestore delivery van. As Grand Marshal, he and themascots welcomed the fans to the game and hada sign-up to win a Klement’s Grill package. Butthat’s not all. Stiney was the honorary captainand did the coin toss for the game and betweenthe first and second quarters, held a mascot racebetween the “Badger”(high schooler), the“Italian”(son, Matt), the “Polish”(his son-in-law,Jason), the “Hot Dog”(son, David), and “Mr.Pig”(son-in-law to be, Chris). The “Hot Dog”was on fire and sizzled the competition by at225,000, #14, 200least a dozen buns.All in a day’s work fora Golden GrandMarshal!That’s the size of the new Woodman’s store inSun Prairie, the fourteenth store in theWoodman chain and 200 is the number ofemployees who will be working in the newlocation. The ribbon cutting featured Phil andClint Woodman, family members, associates andSun Prairie Mayor John Murray who gave ashout out to WGA President Brandon Scholzand the WGA.Phil Woodman told the crowd he first looked atthe site almost 15 years ago and had beenwaiting for the grand opening since then! ClintWoodman noted the store construction wascompleted in 12 months rather than the 14-month plan.New Store ComingPiggly Wiggly Midwestannounced its plan to open a newPiggly Wiggly Supermarket inBeloit in the former K-Martbuilding on Prairie Avenue. The approximately80,000-square-foot building will be subdividedand fully renovated to create a shopping centeranchored by a 50,000-square-foot Piggly Wiggly,and offering six to eight additional small shopstores and a junior anchor in the remainingapproximately 20,000 square feet. Over 100 jobswill be created in the supermarket and the costof the project will exceed 4 million dollars.Piggly Wiggly is expected to open by mid 2013.“We are excited to bring Piggly Wiggly toBeloit,” Paul Butera, owner of Piggly WigglyMidwest said.Buy Local UpdateYou’ll find “Burnstad’s Market GoesREAL LOCAL, supporting the localfarmer/business within 100 miles” isas real as it sounds. Pictured areDerek Burnstad and Travis Hasseintroducing Cow Pie Liqueur. Hasse’s Liqueur isflavored after Wisconsin’s own Baraboo CandyCompany’s Original Cow Pie Chocolates and isbottled at Death’s Door Distillery in Middletonand available to retailers around the state.Hasse says, “Burnstad’s Market has always been astrong supporter of Travis Hasse’s Pie Liqueurssince my first days in business. I am proud tohave my first batch of Hasse’s Cow Pie Liqueurrepresented in all fourBurnstad’s locations. Thanksagain Derek for the continuedsupport.”TopAwardFor thethird timein fouryears, KwikTrip Inc. has taken thenumber one rank in the CSP-Service Intelligence MysteryShop.Kwik Trip’s win was no smallfeat considering that about100 stores within each of thenine targeted chains servedthese stealth shoppers, who atany moment would have been assessing pumpislandcleanliness, clerk sincerity, and whatrestrooms looked (and smelled) like.After falling to number two last year, Kwik Tripmanagers tweaked their own quality controlcriteria to match those of the CSP-ServiceIntelligence study, and like a laser beam, zeroedin on out-of-stocks, customer service, andcleanliness, with a vengeance.Monthly MadnessIt’s been very busy for the SchaferFamily and the employees at Gordy’s CountyMarket winning Supervalu’s 2012 Grand MasterMarketer Award. The award is based on retailerapplications showcasing how they promoted andmarketed their stores and products resulting inan increase in sales and foot traffic. The Guru(Matt Selvig), the spokesman for Gordy’sCounty Market, won for best TV Commercialof the year, while the Gordy’s on HamiltonAvenue in Eau Claire won for their Frozen FoodMonth display which featured an igloo and apolar bear.Gordy’s acquired their ninth store in Chetek,Kirkwoods Market.Heidi BruningKEY ACCOUNT MANAGER(262) 654-4896(608) 347-7318www.afmidwest.comCELL 312-623-0792Heidi.bruning@anheuser-busch.com24 WISCONSIN GROCER www.wisconsingrocers.com

For 58 years, family owned Sparboe Farmshas been a reliable source of eggs to grocersthroughout Wisconsin.From all of us at Sparboe Farms, we thank our friends atthe Wisconsin Grocers Association for many years of partnershipand for the opportunity to supply high-quality, safe, and affordableeggs to feed Wisconsin’s families.Contact us for all your fresh shell egg needs.Best wishesto1.800.BEST EGG | www.sparboe.comallinthe New Year!2012 Fall WISCONSIN GROCER 25

UP CLOSE WITHShoppingWritten Exclusively forthe Wisconsin GrocerBy Sharyn AldenCartsDon’t takeshoppingcarts forgranted.That’s themessagebehindgivingcustomersthe bestshoppingexperienceat yourstore.In the not too far off future, your shoppingcarts may come with small computers thathelp shoppers keep track of their grocerylists and tally items as they shop.While the technology is being tested at some storesin the U.S., most grocers are content with cleanattractive carts in good working order that are easyto maintain.Shopping carts are “calling cards.” The way theyare stacked in a neat row or scattered throughout aparking lot, how they look and perform, if theyare in tip-top shape or have creaky wheels that pullto the left or right, all add up to a great ortarnished shopping experience.In the Midwest, keeping carts in good shape canbe challenging because of environmental factorslike ice, snow and salt on roads and parking lots.Stores that designate employees to bring in cartsfrom outdoor corrals are ahead of the game whenit comes to presenting a good shopping experiencefrom the moment shoppers enter the store.Positive shopping experiencesHow shopping carts have evolved and changedover the years! Hansen’s IGA, affiliated withSupervalu and Affiliated Foods Midwest, has sixlocations in Wisconsin, and has seen manychanges in shopping trends and carts over theyears. Greg Hansen, partner and director on theWGA board, is always on the lookout for lowmaintenance carts.Each of Hansen’sstores has about 50carts.“One of our newestcarts which orderedthrough RW RogersCompany is a low maintenance model with apermanent child seat that doesn’t collapse,” hesays. “It only has two moving parts—the wheelsand a lift gate that easily push into the next cart.Its low maintenance got my attention. It costsabout 10 percent more than standard carts withchild seats, but it will easily pay for itself over thelong term due to ease of maintenance.”26 WISCONSIN GROCER www.wisconsingrocers.com

Hansen’s IGA, which was established by Greg’s parents in1968, has attracted customers of all ages and shopping needsover the years. Looking back, Hansen says the carts weresmaller years ago because customers’ buying habits weredifferent and packaging had fewer options than today. “Peoplewould buy four-roll packs of toilet paper, not the 12 o4 24-packs that are available today which is why larger carts are astaple of any store.”But Hansen says if there’s one thing he’s learned about carts inhis many years in business it is this: “You have to have threetypes of carts so you can accommodate your shoppers’ needs.”Besides the standard cart size, the second size—and about aquarter of Hansen’s inventory—is in the two-basket smallersize cart. The third size they make available to shoppers is thekiddy cart.“All three sizes are essential. You have to give your shopperschoices,” he said. “Sometimes we’ve seen elderly shoppers usingkiddy carts when the two-basket size carts are not available. Ifyou’ve ever seen an adult pushing a kiddy cart because that sizeis more comfortable than the standard size and all two-basketcarts are in use, you know you have to accommodate the needsof your shoppers,” he says.What to look forSo what can grocers do to streamline the shoppingexperience from the moment the shopper pushes thecart into the store?Alex Poulos is a sales representative with RW Rogers Companywhich sells a wide variety of shopping carts in nine states in theUpper Midwest. The company is the manufacturingrepresentative for Precision Wire Products, Commerce,California.“Strong comfortable, quality-built carts add to what customersfeel about shopping at your store,” Poulos says. “If your cartsare dirty and broken down, what does that tell the customer?”He points out carts are a big investment, typically costing $100each. An average size grocery may have 100 to 300 carts whilea big box store may have 500 to 1,000 carts at each location.“The expense of buying new carts adds up especially if you’repurchasing many at a time,” says Poulos. “One hundred carts,for example, is a $10,000 investment. You can get more ‘life’out of all your carts by simply taking care of them.”RW Rogers sells several types of carts but Poulos says about 75percent of carts in stores are the conventional style. “We’refinding the most popular style now is the two-level, one-basketon-top-of-the-othermodel. This is not as wide or as long as theconventional style but it allows some customers to maneuver itmore easily throughout the store.”Other popular styles are kiddy carts aimed at the very young“Customer in Training.” “These are great tools for keepingcustomers happy,” says Poulos. “When parents know theirchildren are enjoying the store experience, they’re happier, too.”What should you look for when purchasing carts? Poulossays, “Seek quality-built frames that have maintenance features.On the base of our carts you’llsee an oval tubing. Thisengineering concept is one and ahalf times stronger than roundtubing. When you start with astrongly built cart, you’re aheadof the game. Some of our cartslast 20 years.”Low cost, lowmaintenanceProtecting shopping cartsfrom long-term wear andtear is essential, so whatshould grocers do get themost mileage out of theircarts?One new initiative through RWRogers is the maintenance of awell-managed cart environmentat Aldi stores. RW Rogers is theU.S. distributor for the Systeccoin locks made in Germany. Ifyou’ve seen this signage, “How aQuarter Saves you Money”>Shopping CartTipsCOURTESY R.W. ROGERSFOR A STRONGER BASKET, everyfourth wire on the basket should be athicker gauge wire.OVAL TUBE BASE is one-and-a-halftimes stronger than round tubing.BASKET AND LOWER TRAYS shouldbe welded to the frame. This is stronger,quieter, less likely to damage, andallows caster lifts.HAVE CASTER LIFTS to extend thelifetime of wheels and for lessmaintenance.A DOUBLE-WIRE TRUSS DESIGN atthe top of the basket makes for astronger, lighter cart.DROP-DOWN GRAVITY-ASSISTBABY SEATS are free moving and lesslikely to bend.A 10-POINT GATE SYSTEM providesless chance of damaged gates or gatedrops.2012 Fall WISCONSIN GROCER 27

you’ve come across this innovationoperation.Poulos explains, “Customers put a quarterin the cart before they take the cartinto the store, but when theyreturn the cart to the cart corral,they get their quarter back. Thebenefits are many, includingcleanliness of grounds, reduction of corralpace, lower maintenance costs and acleaner environment.He says grocers can promote savings withinthe store with this program. “The moremoney the store owner can save, the moreit can be passed on to the consumer,” saysPoulos.If you hadn’t thought about it this way,you should. The quality of your customers’shopping experiences starts as soon as theyselect a cart at the entrance to your store.Poulos says keeping your carts in goodoperational form is a great way for youto increase customer loyalty.Every grocer has many types ofcustomers of all ages and backgrounds,family sizes and shopping needs. “Andnew customers come in the store all thetime,” says Poulos. “Dependable, qualityshopping carts give your customers thegood experience you’d expect if you werea customer at your store. Keeping qualitycarts in your store is a good way to attractand retain business.”Innovations lead the wayReco Store Equipment, a division ofRecovery Systems, Inc., represents a widevariety of shopping carts, many lines whichcome equipped with innovations. Grocerscan order double carts, with a top andbottom basket. Oneof the benefits forgrocers is this modeltakes up only a thirdof the space takenup by average sizedcarts.One of theconveniences thatare featured onmany Recorepresented carts arecup holders soshoppers can head to the grocery’s coffeebar, continue shopping and have aconvenient place to park their coffee cup.A highly useful innovation, especially inMidwestern harsh winters and hotsummers, is the corrosion-dipped cartmanufactured by Technibilt, Ltd, afabricated wire manufacturing company inNorth Carolina. The corrosion resistantfinish, developed in the last two years, isavailable on all of Reco Store Equipment’sstandard carts.Charlie Webster, lead sales representativefor Reco, explains, “The corrosiondipping process allows shopping carts,depending on how they are used andmaintained, to last from 10 to 15 years.”Webster represents Reco Store Equipmentin Minnesota, Wisconsin, South andNorth Dakota, and Iowa.Webster points out thatTechnibilt’s corrosiondippedcart requires littleor no maintenance butretailers still need to maintain the cart’scastors in order to get long-lasting benefitsout of the cart.If you’re not greasing the castors of yourcarts on a regular maintenance program,you can destroy the bearings and then youmight have to replace the wheels. That’sthe message from Webster about theimportance of keeping your carts in goodshape. “Generally, the castors are greasedonce or twice a year by the retailer or youcan also hire companies to come in and dothat for you.”Other pluses of the dipped cart are its lowmaintenance, natural insulation against theweather, and ease in helping your store staycleaner. Here’s how that works: “On manycarts the bottom ledge carries in snow andice into the store, but our dipped cart has alip on the bottom edge that prevents thisfrom happening.”Putting the cartbefore the horseHave you ever thought of havingyour logo, tagline or an advertiser’smessage imprinted on some or all ofyour cart’s handles, front seat orbumpers?Webster says it’s easy to do and can bedone when you purchase the carts. There’sa one-time charge of $150 to create alifetime template. “On additional orders,the personalization adds about $8 to thecost of each cart,” he says. “It makes a nicepresentation.”Grocery carts come in many colors withgray, black, chrome, green and orangearguably being the most popular. Butbeyond being colorful and attractive, whatevery grocery customer wants is a cart sizethat fits their shopping needs.“Most shoppers will stop shopping if theircart is too full,” says Webster. “It’s crucialyou have a variety of cart sizes in yourstore for the variety of shoppers who cometo your location. It gives you anopportunity to build customer loyaltywhen you have standard-sized carts forparents, kiddy carts, and also the twobasketcart or express cart. This is17 inches deep compared to 39 inches ofthe standard cart so it’s much easier forsome customers to wheel around the store.”Customers who come to your storerepresent all ages and abilities forpushing around grocery carts.When you provide them with avariety of cart sizes, they benefitand you do too.28 WISCONSIN GROCER www.wisconsingrocers.com


WISCONSIN SOUVENIR COLLECTORMilkcap/Pulltab PromotionsLEGALThe ONLY COURTAPPROVED“PRIVATE SECTOR”PULLTAB PROMOTIONNEWMilkcap/PulltabsavailableCall to find out how 2 squarefeet of your floor space can beone of your highest profit areasin your location.414-217-1731Posters by BPI - Next Day Delivery!Ask about theWGA MemberSpecial!Wholesale distribution of high-quality products for the baking andfoodservice industries; including ingredients, thaw-and-bake items,packaging, equipment and other supplies to retail, wholesale, in-storesupermarket bakeries, donut shops, pizza restaurants andmanufacturers, candy stores and institutional foodservice operatorslocated in Wisconsin and Michigan’s Upper Peninsula.Additional offerings include:• Warehousing for dry, cold or frozen storage• Temperature controlled transportation solutions• Full truckload or LTL transportation of frozen, refrigerated and dry goodsthroughout Wisconsin, Illinois, Minnesota, Michigan, Iowa and Indiana• Nationwide freight forwardingValley Bakers Cooperative AssociationW6470 Quality Drive • Greenville, WI 54942PHONE 920-560-3200 FAX 920-560-3199mail@valleybakers.com • www.valleybakers.com30 WISCONSIN GROCER www.wisconsingrocers.comBPI is yourPrinter!• Posters• Banners• Specialty GraphicsTo get started call Clint or Matt(608) 242-7200BPI at WGA’s 2012 Expo

BRONZE SPONSORS SPOTLIGHTSAdvanced Wireless is a leading provider of wirelesscommunications systems for retail stores. Our products willimprove customer service, increase sales and employeeproductivity, reduce overhead paging by 90 percent, acceleratethe checkout process, and heighten safety and security.Contact us today.TOLL FREE (800) 475-5852www.advancedwireless.comCreated by Nature. Delivered by Dean’s.We provide the freshest dairy productsfrom the farm to the fridge in no time flatfor your full enjoyment.(800) 236-MILKWe are a Full Line Food Distributor with aSpecial Focus on One Stop ShopFamily owned, headquartered in Wisconsinberghoffbrewery@gmail.com414.328.3309As featured on theFood NetworkProviding Wisconsin Grocers with qualityproducts and service. Our DSD program,direct from our factory, ensures product freshness. Currently we import androast over 70 varieties of 100% Arabica specialty coffee beans.Posters by BPI - Next Day Delivery!• Delivering fresh, frozen, and dry goods to Grocers throughout the state of Wisconsin.• Quality products and a great assortment of products for your Meat, Seafood, Grocery, Bakery, Deli,Produce and Pet Departments.• Featuring State-of-the-Art tray-wrapped Restaurant Quality frozen seafood and a full line of shrimp,crab, lobsters, bulk, and prepackaged seafood for Service and Self-Service Seafood cases.Dierks Waukesha | 888-283-7788 | charliesuss@waukeshafoods.comEMIL’S PIZZA, celebrating almost 50 years ofbringing Wisconsin one of the most sought-after frozenpizzas, attributes its success to their use of FRESH ingredients.Fresh meat, cheese, and vegetables, purchased locally,create an authentic pizzeria flavor that is second to none.Check out our extensive line of specialty pizzas.Emil’s Pizza salutes Wisconsin suppliers!1020 S 12th St. PO Box 168 Watertown WI 53094 920.262.9756BPI is yourPrinter!• Posters • Banners • Specialty GraphicsTo get started call Clint or Matt (608) 242-7200Carr Valley Cheese, a fourth generationcompany, is owned and operated by mastercheesemaker Sid Cook, the country’s mostawarded cheesemaker.• Specialty and American artisan blends of cow’s, sheep’s and goat’s milk• Traditional cheeses including Cheddar, Fontina, Gouda, Monterey Jack and Blue cheese• More than 400 top awards internationally and in the United States.• Winners in world competitions include Airco, Cocoa Cardona, Mobay, and Caso Bolo Mellage,and Cave Aged Marisawww.artisancheesesource.com • www.carrvalleycheese.comRetail locations at LaValle, Mauston, Wisconsin Dells, Sauk City, Middleton, Mazomanie and FennimoreOur team helps active, forward-thinking peoplecreate a compelling future for themselves, theirfamilies, and their community.We shape financial solutionsfor a lifetime. ©Madison, WI • Richland Center, WI • Rockton, IL877.839.7788 • www.capitalwealthadvisorygroup.comLet us market yourcardboard bales!Whether an account is large or small,Commercial Waste Systems has the capacity and flexibility to handle yourcardboard recycling needs.Contact Amy Wellman • cws@commercialwastesystems.com • 219.663.5678www.commercialwastesystems.comWhat started then as home delivery of fine,hand-crafted dairy products for just 85 customers grewto home delivery to 20,000 customers by 1936.Today, even though you won’t find a Golden GuernseyDairy deliveryman at your door each morning,you'll find the same commitment to quality.And we still treat each and every customer as a friend and neighbor.800-290-7787 • 2101 Delafield Road, Waukesha Wisconsin 53188Specialty Seafood & Cheese Gourmet Dips madewith Wisconsin’s finest cheese.We’re Beyond Just Dippin’. So Versatile: Cookin’, Stuffin’,Spreadin’, and of course Dippin’. Top Your Favorite Meat:Steak, Burger, Wisconsin Brat, Ribs or Chops. Stuff a Tenderloinor Your Favorite Seafood. Spread on Fresh Breads & Dinner Rolls,Croissants, Wraps, Crackers or Breadsticks.Dip Your Favorite Veggie!A family-owned Wisconsin Business and a Member in Something Special From Wisconsin!heartgourmetdips.com | 608-635-7266-Chicago Stlye-All NaturalBagelChipswww.hometownbagel.com2012 Fall WISCONSIN GROCER 31

Alice in DairylandServeSomethingSpecial thisHolidaySeasonRochelle Ripp65th Alice in DairylandRochelle Ripp is serving as the 65th Alicein Dairyland. As Wisconsin’s agricultureambassador, she is striving to educateaudiences across Wisconsin about the $59billion economic impact and importanceof our state’s diverse agriculture industry inour daily lives. Rochelle grew up near Lodion her family’s dairy and cash crop farmand was involved in 4-H. She graduatedfrom the University of Wisconsin-Platteville in 2009 with an agribusinessdegree in communications.Prior to being selected as the 65th Alice inDairyland, Rochelle worked as an associatemarketing executive at FilamentMarketing where she utilized strategicmarketing and innovativecommunications to promote agriculturalproducts, services and initiatives, such asthe WhyAg campaign to build awarenessof careers in agriculture. Rochelle looksforward to a lifelong career of promotingher agriculture roots.Rochelle is also involved as chair of DaneCounty Farm Bureau’s Ag PromotionsCommittee, planning events to educateurban and rural consumers aboutWisconsin agriculture. She also volunteerswith Cows on the Concourse, the LodiAgricultural Fair and coaches volleyball.Alice in Dairyland is a one-year, full-timepublic relations professional employed bythe Wisconsin Department of Agriculture,Trade, and Consumer Protection (WIDATCP). Each year, Alice in Dairylandtravels more than 40,000 milesthroughout the state, promoting Wisconsinagriculture to various audiences. Duringher year, Rochelle will conduct hundreds ofmedia interviews and speeches and willalso present at over one hundred schools.Alice Travel Blog: www.wisconsinagconnection.com/aliceFacebook: Alice DairylandLinkedIn: Alice in DairylandTwitter: Alice_DairylandAlice in Dairyland Finals:www.aliceindairyland.comYou can schedule Alice for an upcomingevent by contacting the Alice in DairylandProgram at 608.224.5080 or by e-mail atDATCPAlice@wisconsin.gov.If you’re having a tough timedeciding how to impress yourfamily at the next holidaygathering, let me suggestSomething Special fromWisconsin .During my travels of our greatstate, I’ve made a few stops andlearned about many awesomeagribusinesses that we haveright in our own backyard.When you’re shopping forfoods that will dazzle yourfamily’s taste buds, look for thered Something Special fromWisconsin logo, whichguarantees that at least half ofa product’s ingredients,production or processingactivities are from or take placein Wisconsin. Find everythingfrom jams, salsas and sauces tomeats, cheeses, wines and dairyproducts for your holidayrecipes. By doing so, you’re notonly supporting our state’sfarmers, food processors andagribusinesses, but you’re alsokeeping that money in ourcommunities and economy.If you plan on serving aThanksgiving turkey orChristmas ham, look forNeuske’s Applewood SmokedMeats in-store or on-line. In1882, the Neuske familyancestors came to Wisconsin,bringing with them Europeanskills of Applewood smokingand dozens of recipes forspicing and curing meat.Family-owned and operatedsince 1933, Nueske’sApplewood Smoked Meatsfeature nationally-acclaimedbacon, honey glazed ham andan assortment of other fineWisconsin meats.Dress up that meat of choicebefore putting it on the grill orin the oven. Grillologists, MadDog and Merrill entertain andeducate thousands of backyardenthusiasts every year with thefiner points of grilling cuisine.They want nothing more thanto make everyone a bettergriller and have a ton of fun inthe process. To help us out,they have crafted severaldelicious grilling sauces,marinades and spice blends forus to spice up any holiday.A get-together is not completewithout potato salad. Dawn’sFoods, based in Portage, hasbeen producing quality, greattasting foods for over 45 yearsand includes a full line ofpotato salads, pasta salads, dipsand desserts. All Dawn’s Foodsproducts are made fresh, usingthe highest quality rawingredients in the foodindustry.Toast to your loved ones with aglass of egg nog or TrueMoo ®chocolate milk! Dean Foodsoperates two fresh dairyproducing plants in Wisconsin,Verifine Dairy in Sheboyganand Morning Glory Dairy inDePere. The two plantscombined have over 150 yearsof experience producingquality, delicious andnutritious dairy products.There is always a fruit cakeserved at the Ripp familyChristmas. For your holidaytreat try Gramma Ramsey’sGourmet Brandy-SoakedFruitcake, made in SturgeonBay from a 100-year old familyrecipe. Once cooled, the cakesare hand-wrapped in brandysoakedcheesecloth to preservefreshness. Gramma Ramsey’s ischanging the reputation offruitcake “one bite at a time.”You can also give the gift ofWisconsin with wonderfulchocolates, coffees and teas.Something Special fromWisconsin isn’t just food.You’ll also find books, soapsand even alpaca socks that areperfect gifts to give every dayand for the holidays. You aresure to find the perfectSomething Special fromWisconsin item for everyoccasion at www.somethingspecialfromwisconsin.com.Wishing all Wisconsinites avery happy and safeholiday season!32 WISCONSIN GROCER www.wisconsingrocers.com

BRONZE SPONSORS SPOTLIGHTSNaturalsOur Mission: Educate. Inspire. Support.Breast Cancer Awareness.Body Wash • Hand Lotion • Body CreamHand Soap • Body ButterPamper your skin with Pink Ribbon Naturals Naturals are donated toBreast Cancer Research.www.pinkribbonnaturals.com• Extensive selection of Specialty, Artisan & Farmstead Cheeses • Aged Cheese• Cut & Wrap Facility • Direct Store Delivery • Over 500 different cheese cut outsJim’s Cheese strives to provide customers with the highest qualityWisconsin Cheese products available.www.jimscheese.com • 800-345-3571Gift Shop & Free Self Guided ToursOpen Daily 10 am – 4 pmHard Hat Tours Every Friday at 1 pmOnline reservations required!2400 State Hwy. 69 | New Glarus, Wisconsin 53574608.527.5850www.newglarusbrewing.comOnly in Wisconsin!Norman Distribution, Inc. is a full servicedistributor and brand developer. Foundedin 2009, our mission has always been toprovide premier service to our retailcustomers and vendor partners. Our abilities have produced positive results forthe brands and retailers we partner with. Norman’s execution has allowed eachbrand to experience awareness and growth within the Midwest marketplace.Our goal will always be to ‘Deliver the Difference.’Integrity of the producer…Ensures quality products tothe consumer!Omega Valley Farmers LLC is your sourcefor premium Omega 3 food products.Located in the heart of Wisconsin’sDairyland, Dorchester, Wisconsin.1-800-521-2021 • www.omegavalleyfarmers.comPleasecall or emailLabelForcefor a quotetoday!Power Prices with the Best Quality and ServiceAvailable Since 1991Supplier of weigh-scale and hand-appliedlabels for the Supermarket Industry.1904 Devonshire Ct. • Oswego, IL 60543800-925-0992FREE SHIPPINGFax 630-554-7551on all orders!Orders@labelforceinc.comWe provide both custom andstock labels for all models of scales:Hobart, Toledo, Berkel, Tec, Ishida,Digi, Kubota, Cas, and Bizerba.Langlade Springs, located in Wisconsin’s pristinenorthwoods, is a producer of America’s highest-qualitybottled water. We can make this bold statementbecause our water has the hightest natural pH factorof 7.8. As a light mineral spring water, our products offernot only great health benefits, but also the best taste of any bottled water in the market. Wealso offer our bottled water in a biodegradeable bottle.Enhance your health and protect the environment!715-623-9170 • 920-915-4813 (cell) • langladesprings.comOrca Bay Seafoodsprides itself on premium qualityand all-natural frozen seafoodproducts and exceptionalcustomer service.Facebook.com/orcabayseafoodsinchttp://orcabayseafoods.comContact Terry DeBey, Midwest Regional Manager, 763-315-5018 ortdebey@orcabayfoods.com to discuss your seafood category.Is a Wisconsin based company dedicated toimproving community health and safety byproviding safe, affordable products and servicesthat reduce exposure to harmful bacteria, viruses,and molds. PureChem keeping treated areasantimicrobial for several days, when applied toany hard or soft surfaces by one of our uniqueapplication methods, MobileMist or PureCart ® .www.PureChemSystems.comRenaissance Farm• Pesto - seven flavorful varieties• Zalta ® Fresh Herb Infused Sea Salts - refillable glass grinder• Sweet Basil Herb Base - Genovese Basil & olive oil, 100%usable, cost competitive with fresh Basil, always available• CinnaCrisps and Mark’s Cinnamon Rolls• Fresh BasilSpring Green,WisconsinFarm to Table since 1984 Retail and Foodservice productswww.renfarm.com • 608-588-2230 • Mark Olson, President/Farmer2012 Fall WISCONSIN GROCER 33

BRONZE SPONSORS SPOTLIGHTS16655 W. Bluemounds Road, Ste. 390 • Brookfield, WI 53005Phone 262-785-8930 • Fax 262-785-9058Toll free: 888-857-5144As independent agents and a total of 50+ years of grocery store experiences, we have access tovarious insurance carriers and can provide you with a competitive proposal to compare againstyour current coverage. By knowing your business, we can make sure that your business isproperly covered and protected. Let us focus on your grocery store insuranceneeds so that you can focus on your business.Property & Casualty / Workers Comp / Life & Health / Personal Lines InsuranceSPECIALTIESReducing Risk. Raising Expectations.William (Bill) Bohrer, CIC SR. ACCOUNT EXECUTIVE100 W. Lawrence Street • Appleton Center, Suite 416 • Appleton, WI 54911800.328.7475 x7573 • 920.606.3045 • Fax 952.358.7565bill_bohrer@Riskplanners.com • www.ajgrms.comSanchez SpecialtiesSweet SalsaExperience a journey your taste buds will thankyou for. Available in Mild, Medium, and Hot.First you taste the sweet, then you feel the heat!Get some today.www.sanchezspecialties.com | Sales@sanchezspecialties.compremiumqualityAward-winningTrig’s Smokehousebrings a taste of Wisconsin’s Northwoods to yourtable. The new, state-of-the-art facility produces82 varieties of fresh and smoked sausages, hams,bacon and other meats, including the2011 and 2010 World’s Best Brat.Contact Gary Husnick at (715)493-0385about carrying this brand or private label options.Wagner’s Sugar Hill, Inc.The Wagner family has been making pure maple syrup since the 1940s.Charlie and Tracey Wagner tap trees and process the sap in Tilledaand Peshtigo, Wisconsin. We can produce 75 gallons ofPure Maple Syrup per hour.WagnersSugarHill@hotmail.com(715) 927-4022Charlie and Tracey Wagner • W6756 Aspen Lane • Crivitz, WI 54114Green grass, blue sky and the crystal clear waters of Wisconsinare the ingredients that go into Wisconsin Meadows TM Grass-fedBeef. Our cooperative of small family farms believes thatrotationally grazing cattle is the best way to raise lean, tastybeef. Our well-managed pastures protect soil and waterresources and provide wildlife habitat. We care about that because we live here, too!Our beef are born and raised in Wisconsin,without anti-biotics or growth hormones! Healthy, natural AND local!!Call Rod at 608-451-2861 for more information. • www.wisconsingrassfed.coop1-800-533-9594 www.shullsburgcreamery.comNEWMilkcap/PulltabsWISCONSIN SOUVENIRCOLLECTORMilkcap/Pulltab PromotionsDawn’s FoodsOffers a wide variety ofHomemade Potato Salads, Pasta Salads,Protein Salads, Dips & Spreads, andnew Homemade Pies & Quiche forRetail Grocer’s and Foodservice Companies.Contact Jeff Pearcy at jpearcy@dawnsfoods.comwww.dawnsfoodsinc.comWisconsin© • Cheese• Sausage• VenisonProcessing715-228-5444 • CELL 920-379-2544Duane Detjens, President, StoneRidge Wholesale Division, LLCWholesale Division, LLC • 271 Industrial Drive, Coloma WI 54930Call to find out how 2 square feet of yourfloor space can be one of your highest profitareas in your location.414-217-1731The WIC Programwould like tothank our partnersfor providing$83.6 million innutritious foodsto our WIC familiesin the past year.http://www.dhs.wisconsin.gov/wicEstablished in 1948, the Wisconsin Potato &Vegetable Growers Association proudlyrepresents over 140 Wisconsin potato growers.When it comes to potatoes, no other state offersthe range and quality that Wisconsin does.Wisconsin’s centralized location can also help yourorganization save on transportation costs.Buy Local • www.wisconsinpotatoes.comProviding Wisconsin grocers and supplierswith recycling solutions since 1912.We collect and process over 1.5 million tons annually.Leader in product innovation of 100% recycled paperboard.We cover 17 states, as well as Canada and Europe.Contact Dan Silva at 920-883-9335 | dsilva@tngus.com34 WISCONSIN GROCER www.wisconsingrocers.com

Norman Distribution, Inc.is a full service distributor andbrand developer.Founded in 2009, our mission has always beento provide premier service to our retailcustomers and vendor partners. Our abilitieshave produced positive results for the brandsand retailers we partner with. Norman’sexecution has allowed each brand toexperience awareness and growth within theMidwest marketplace.Our goal will always be to‘Deliver the Difference.’2012 Fall WISCONSIN GROCER 35


P R O F E S S I O N A L C A R D S1-800-359-1032badger@badgerinventory.com • www.badgerinventory.comMadison Office 608-839-5441 Brookfield Office 262.786.3446PO Box 8456 Madison, WI 53708-8456Serving the Real Independents!Certco, Inc.Dave Ryman, Director of Sales5321 Verona RoadMadison, WI 53711-6050(608) 271-4500dryman@certcoinc.com • www.certcoinc.com875 E. Wisconsin Avenue • Milwaukee, WI 53202www.roundys.comPhone 414-231-5000CRYSTAL FARMSDistributor of fine refrigerated products tosupermarkets in over 40 states, including:• Crystal Farms Cheese • Better ’n Eggs• Simply Potatoes • All Whites• David’s Deli BagelsContact Steve.Fish@michaelfoods.com(920) 648-3466Tom BinghamLipari Foods Inc.26661 Bunert RoadWarren, MI 48089414.297.7697tom_bingham@liparifoods.comwww.LipariFoods.comYour association-endorsed insurance provider for workers compensation.WGAENDORSEDVENDORWe also offer GRO-SURE, an outstandingproperty/casualty program availablespecifically for food retailers. So whether youown a neighborhood convenience store orare part of a supermarket chain, it’s worthchecking out what Society has to offer!150 Camelot Drive, PO Box 1029, Fond du Lac, WI 54936-1029888-5-SOCIETY (888-576-2438) societyinsurance.comThe Right Partner Makes All the DifferenceDavid HerveyChain Account Manager – Wisconsin3939 W. Highland Blvd., Building 35, Milwaukee, WI 53201414.931.4952 C: 414.732.4815 F: 414.342.1437Hervey.David@millercoors.comThomas Branta, Market Development Manager 262-308-7548Brad Miller, Vice-President Market Development 630-743-9226Jeff McClure, Area Sales Director 920-436-1509Russ Czapar, Area Sales Director 262-359-0087Green Bay Distribution Center451 Joannes Ave., Green Bay WI 54304Pleasant Prairie Distribution Center7400 95th St., Pleasant Prairie, WI 53158PAN-O-GOLD Baking Co.1000 Wilburn Road • Sun Prairie WI 53590 • (608)834-1816(877)457-7860 Watts Line(715)558-4300 Cell Northern Zone • (608)347-7103 Cell Southern ZoneVisit us online atWiLottery.com2012 Fall WISCONSIN GROCER 37

Expo Review - Wisconsin Grocers Association

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