Autumn Newsletter 2008 - Redwings

14REDWINGS ADOPTION CLUBWELCOME TO THEREDWINGSAdoption ClubA BRAVE NEW WORLD!With our 25th anniversary fast approaching, plus increasing pressure tobecome more sustainable, we decided it was high time that we took afresh look at our Adoption Scheme….We were aware when we started that this would be a tricky task. Afterall, the Redwings’ adoption scheme is one of the longest-running in thecountry, and we are still constantly inundated with people telling us thatthey have adopted a horse or pony from Redwings at some point in theirlives…the most common name being lovely Caldecott resident Rusty pictured below!We are proud to say that the project was carried out by our own in-house team, which meant it cost usnothing (apart from a lot of hard work and creativity!), and the most important thing was to make sure thatthe new Adoption Club remains rewarding for our existing loyal adopters whilst also appealing to thosewho are new to the scheme.Hence, the new Adoption ‘Nosebag’ was designed to be moreenvironmentally friendly, making it more sustainable and lessexpensive to print, so that even more of every donation could gostraight towards the care of the horses and ponies that thescheme supports. Plus, with yet more content and a new A5photo (following comments from supporters that the previousversion would not fit in a standard frame!), the new pack is evenbetter value for money.Meanwhile the Online version replaces the need for paper altogether,instead giving access to a web page featuring blogs and updates fromthe horse or pony and even an interactive feature enabling adopters to feel they are really caring for theiradopted friend. This too has been inspired by comments from those supporters who prefer to supportus in a ‘paperless’ fashion and with its many unique and very exciting elements we believe it is thefirst of its kind!We have not increased the price of our Scheme for many years despite a great deal ofinflation, and after all these changes we did feel that a small price increase was necessary.It now costs £12.50 a year to take out either a Standard or an Online Adoption, which is notmuch more than £1 a month and still represents incredible value for money. If you are anexisting adopter you can even continue to adopt your friend for the same price asbefore.