What's Next
What's Next
What's Next
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
What’s <strong>Next</strong>MARKETING COMMUNICATIONS AS ACompetitiveAdvantageWhat’sHEADLINEWorkingbodyWhat’sNEXTPrepared for:Proprietary/confidentialCustomer/Market Intelligence Group
What’s <strong>Next</strong>is DeadHEADLINEbodyRun of SiteAdvertisingObjective• Flow is a hot topic in thechemical community• 57% Spend more than fourhours researching on-line• Strengthen your brandrecognition as thedominant player forflow measurementsChallengeX• How to connect with buyers/specifies with a targeted message• How to position and sustainBadger Meter as thought leader• Generate ROIProprietary/confidentialCustomer/Market Intelligence Group
What’s <strong>Next</strong>TargetedAdvertisingHEADLINEbodyFlow AdFlow Article• Ads serve withrelevant content• Higher CPM,Fewer Impressions,Better Results• Same BudgetLike Ads withLike EditorialProprietary/confidentialCustomer/Market Intelligence Group
What’s <strong>Next</strong>Advertisingin ContextHEADLINEbodyFlow Ad• Search ResultsAccompaniedby RelevantAction-OrientedAd• Key Terms arelike the 4th Coveron a MagazineProprietary/confidentialCustomer/Market Intelligence Group
What’s <strong>Next</strong>Advertisingin ContextHEADLINEbodyFlow Ad• Relevant Ads Referto Resources AvailableProprietary/confidentialCustomer/Market Intelligence Group
What’s WorkingPermission BasedMarketingHEADLINEbody• Offer Premium Content• In Exchange for Free,Immediate download,Readers Offer Name,Email, Company• Not Limited to Whitepapers– Video, Webinar, FreshPresentation, ToolsProprietary/confidentialCustomer/Market Intelligence Group
What’s WorkingKeywordsHEADLINEbody66% of all internet users wouldclick on more online ads ifthey were better targeted. (Deloitte)FlowFlow MeasurementFlow ControlImpressions: 16,000Cost: $3,000 netProprietary/confidentialCustomer/Market Intelligence Group
Change language