Bally Technologies Leads With the Most Awards in Casino Journal's ...
Bally Technologies Leads With the Most Awards in Casino Journal's ...
Bally Technologies Leads With the Most Awards in Casino Journal's ...
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Media Contact:Laura Olson-Reyes(702) 584-7742Lolson-reyes@ballytech.comInvestor Contact:Robert Caller(702) 584-7982rcaller@ballytech.com<strong>Bally</strong> <strong>Technologies</strong> <strong>Leads</strong> <strong>With</strong> <strong>the</strong> <strong>Most</strong> <strong>Awards</strong> <strong>in</strong>Cas<strong>in</strong>o Journal’s ‘Top 20 <strong>Most</strong> Innovative Gam<strong>in</strong>gTechnology Products’ CompetitionLAS VEGAS, April 16, 2008 – <strong>Bally</strong> <strong>Technologies</strong>, Inc. (NYSE: BYI), a leader <strong>in</strong> slots,video mach<strong>in</strong>es, cas<strong>in</strong>o management systems and networked solutions for <strong>the</strong> globalgam<strong>in</strong>g <strong>in</strong>dustry, announced today that it has won four awards – <strong>the</strong> most of anynom<strong>in</strong>ated company – <strong>in</strong> Cas<strong>in</strong>o Journal magaz<strong>in</strong>e’s annual Top 20 <strong>Most</strong> InnovativeGam<strong>in</strong>g Technology Products <strong>Awards</strong> competition.An <strong>in</strong>dependent panel of judges s<strong>in</strong>gled out <strong>Bally</strong>’s GameMaker HD multi-gameplatform, C<strong>in</strong>eReels seven-reel stepper platform, Bus<strong>in</strong>ess Intelligence solution, andTableView real-time table rat<strong>in</strong>g and player-track<strong>in</strong>g system for technological<strong>in</strong>novation and excellence.“These four awards are a testament to <strong>the</strong> culture of <strong>in</strong>novation at <strong>Bally</strong> and <strong>the</strong> spirit ofour employees,” said Richard M. Haddrill, President and Chief Executive Officer of<strong>Bally</strong> <strong>Technologies</strong>. “Go<strong>in</strong>g aga<strong>in</strong>st <strong>the</strong> ‘best of <strong>the</strong> best’ <strong>in</strong> this competition not onlyvalidates our leadership <strong>in</strong> <strong>the</strong> global gam<strong>in</strong>g technology market, it also demonstrates thatwhen it comes to creat<strong>in</strong>g some of <strong>the</strong> most excit<strong>in</strong>g and advanced new gam<strong>in</strong>g products<strong>in</strong> <strong>the</strong> <strong>in</strong>dustry, we’re at <strong>the</strong> top of our game.”<strong>Bally</strong>’s history of creativity is reflected by its success <strong>in</strong> this competition <strong>in</strong> recent years.Last year <strong>the</strong> Company won awards for its ALPHA Elite series of video and reelsp<strong>in</strong>n<strong>in</strong>gslots and its <strong>Bally</strong> Live Rewards second-way-to-w<strong>in</strong> bonus<strong>in</strong>g system. In2006, <strong>Bally</strong>’s C<strong>in</strong>eVision wide-screen video gam<strong>in</strong>g platform was among <strong>the</strong> w<strong>in</strong>ners.<strong>Bally</strong>’s four w<strong>in</strong>n<strong>in</strong>g products this year feature some of <strong>the</strong> Company’s most cutt<strong>in</strong>g-edgetechnology to date:
<strong>Bally</strong>’s GameMaker, <strong>the</strong> legendary name that once launched a revolution <strong>in</strong> multi-gameplatforms, is re-imag<strong>in</strong>ed <strong>in</strong> a new high-def<strong>in</strong>ition, widescreen format. As <strong>the</strong> onlywidescreen multi-game platform <strong>in</strong> <strong>the</strong> gam<strong>in</strong>g <strong>in</strong>dustry, GameMaker HD gives gam<strong>in</strong>goperators <strong>the</strong> unsurpassed flexibility of a technologically superior multi-game and multidenom<strong>in</strong>ationgam<strong>in</strong>g experience.<strong>With</strong> an eye toward <strong>the</strong> Networked Floor of <strong>the</strong> Future, GameMaker HD is designed withsuch downloadable-ready features as an upgraded processor, multi-purpose button panel,and <strong>in</strong>creased memory for improved storage capacity and lightn<strong>in</strong>g-fast responsiveness.Based on <strong>Bally</strong>’s award-w<strong>in</strong>n<strong>in</strong>g C<strong>in</strong>eVision widescreen gam<strong>in</strong>g platform, <strong>Bally</strong>’s newC<strong>in</strong>eReels stepper <strong>in</strong>troduces <strong>the</strong> world’s first seven-reel game configuration to <strong>the</strong>gam<strong>in</strong>g <strong>in</strong>dustry with three-, four-, and five-reel versions also available. C<strong>in</strong>eReels offers<strong>the</strong> stepper market <strong>the</strong> same player immersion and player comfort features as <strong>Bally</strong>’ssuccessful C<strong>in</strong>eVision video slot cab<strong>in</strong>et, <strong>in</strong>clud<strong>in</strong>g a dynamic surround-sound audiosystem, unique privacy zone, and a comfortable arm rest and well-positioned playertrack<strong>in</strong>g<strong>in</strong>terface.The platform’s unique “micro-stepp<strong>in</strong>g” technology provides a new level of rhythmicgame play, <strong>in</strong>clud<strong>in</strong>g ano<strong>the</strong>r <strong>in</strong>dustry first -- true Reel-Stop functionality forunsurpassed player control. After <strong>in</strong>itiat<strong>in</strong>g a sp<strong>in</strong>, a player can <strong>the</strong>n tap <strong>the</strong> “Sp<strong>in</strong>” buttonto <strong>in</strong>stantly stop all <strong>the</strong> reels, thus permitt<strong>in</strong>g <strong>the</strong>m to establish <strong>the</strong>ir own personal rhythmof game play.<strong>Bally</strong>’s Bus<strong>in</strong>ess Intelligence solution is an advanced application that allows gam<strong>in</strong>goperators to analyze and visualize <strong>the</strong> extensive data ga<strong>the</strong>red throughout <strong>the</strong>ir bus<strong>in</strong>essenterprise. It consists of two dist<strong>in</strong>ct and <strong>in</strong>tegrated components – a Data AnalysisDashboard and Visual Analysis module – both work<strong>in</strong>g off one comb<strong>in</strong>ed Gam<strong>in</strong>g DataWarehouse that operates on both Teradata® and Microsoft® SQL Server databaseplatforms. The <strong>Bally</strong> Bus<strong>in</strong>ess Intelligence solution enables customers to maximize <strong>the</strong>irplayer-centric market<strong>in</strong>g efforts and enhances <strong>the</strong>ir ability to better target <strong>the</strong>ir mostvaluable customers.Provid<strong>in</strong>g table rat<strong>in</strong>g and player track<strong>in</strong>g <strong>in</strong> real time, <strong>Bally</strong>’s TableView allows gam<strong>in</strong>goperators to replace <strong>the</strong>ir exist<strong>in</strong>g manual rat<strong>in</strong>g process with <strong>the</strong> ease, speed andsimplicity of electronic automation. Developed on <strong>the</strong> powerful Microsoft.NETframework, this is a more effective and efficient way for cas<strong>in</strong>os to track table-game playand ensure that table-game players get <strong>the</strong> same recognition and rewards as slot players.TableView leverages exist<strong>in</strong>g software and technology <strong>in</strong>frastructure while provid<strong>in</strong>gcas<strong>in</strong>os with an easy-to-tra<strong>in</strong>, user-friendly tool. Some of TableView’s most excit<strong>in</strong>gfeatures <strong>in</strong>clude real-time player rat<strong>in</strong>g, multil<strong>in</strong>gual support, text-message alerts, compissuance, rat<strong>in</strong>g detail, year and trip history, and hot player notification based on <strong>the</strong>player’s card/rat<strong>in</strong>g level.
Attendees to <strong>the</strong> Gam<strong>in</strong>g Technology Summit May 20-22, 2008 at Green Valley RanchResort and Cas<strong>in</strong>o <strong>in</strong> Henderson, Nev. will vote for <strong>the</strong>ir favorite products and servicesfrom <strong>the</strong> Top 20. From that vot<strong>in</strong>g, plat<strong>in</strong>um, gold, and silver medals will be awarded to<strong>the</strong> top vote-getters. <strong>Bally</strong> <strong>Technologies</strong> will be featured <strong>in</strong> <strong>the</strong> June issue of Cas<strong>in</strong>oJournal along with <strong>the</strong> 16 o<strong>the</strong>r Top 20 <strong>Most</strong> Innovative Gam<strong>in</strong>g Technology Productsw<strong>in</strong>ners.About <strong>Bally</strong> <strong>Technologies</strong>, Inc.<strong>With</strong> a history dat<strong>in</strong>g back to 1932, Las Vegas-based <strong>Bally</strong> <strong>Technologies</strong> designs,manufactures, operates and distributes advanced gam<strong>in</strong>g devices, systems and technologysolutions worldwide. <strong>Bally</strong>’s product l<strong>in</strong>e <strong>in</strong>cludes reel-sp<strong>in</strong>n<strong>in</strong>g slot mach<strong>in</strong>es, videoslots, wide-area progressives, and Class II, lottery and central determ<strong>in</strong>ation games andplatforms. As <strong>the</strong> world’s No. 1 gam<strong>in</strong>g systems company, <strong>Bally</strong> also offers an array ofcas<strong>in</strong>o management, slot account<strong>in</strong>g, bonus<strong>in</strong>g, cashless and table management solutions.The Company also owns and operates Ra<strong>in</strong>bow Cas<strong>in</strong>o <strong>in</strong> Vicksburg, Miss. For more<strong>in</strong>formation, please contact Laura Olson-Reyes, Director of Corporate Communications,at 702-584-7742, or visit http://www.ballytech.com.This news release may conta<strong>in</strong> “forward-look<strong>in</strong>g” statements with<strong>in</strong> <strong>the</strong> mean<strong>in</strong>g of <strong>the</strong> SecuritiesAct of 1933, as amended, and is subject to <strong>the</strong> safe harbor created <strong>the</strong>reby. Such <strong>in</strong>formation<strong>in</strong>volves important risks and uncerta<strong>in</strong>ties that could significantly affect <strong>the</strong> results <strong>in</strong> <strong>the</strong> futureand, accord<strong>in</strong>gly, such results may differ from those expressed <strong>in</strong> any forward-look<strong>in</strong>gstatements. Future operat<strong>in</strong>g results may be adversely affected as a result of a number of risksthat are detailed from time to time <strong>in</strong> <strong>the</strong> Company’s fil<strong>in</strong>gs with <strong>the</strong> Securities and ExchangeCommission. The Company undertakes no obligation to update <strong>the</strong> <strong>in</strong>formation <strong>in</strong> this pressrelease and represents that <strong>the</strong> <strong>in</strong>formation is only valid as of today’s date.– BALLY TECHNOLOGIES, INC. –
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