Alumni Reunion - The Wharton School of the University of ...

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Wharton NowMBA Class GiftsSet New Recordsel of participation achievedby this class is an inspirationto all Wharton Alumni.”TOP: MBA FOR EXECUTIVES - WESTMIDDLE: MBA FOR EXECUTIVES - EASTBOT TOM: MBA CLASS GIFT COMMITTEET O M M Y L E O N A R D I M A U R I C E R A M I R E ZAmid tough economictimes, the Wharton MBAclass of 2004 raised a totalclass gift of $776,690while setting new recordsfor class gift participation.Combined participationof the East and West coastMBA for Executives classesand the traditional MBAclass was 98.3 percent.The graduating Eastcoast and West coast MBAfor Executives classes had anunprecedented 100 percentparticipation in raising atotal of $327,772, includingchallenge gifts from Beth W.Nelson, WG’82. In honorof the participation record,Ms. Nelson offered an additionalgift to bring the combined(East and West coast)Wharton MBA for Executivesclass gift total to $350,000.Following a recordbreakingyear in 2003, theMBA class of 2004 set itsown record with the highest-evernumber of Whartonclass gift donors: 764.Class participation was 95percent, with 97 percentparticipation of internationalstudents. The totalgift raised was $426,690,including $50,000 from ananonymous challenge donor.Associate Dean forExternal Affairs StevenOliveira stated, “TheWharton MBA Class of2004 has made the largestgraduating class gift inthe history of any businessschool. We believe that thismay also be the largest graduatingclass gift in the historyof higher education. The lev-MBA ReunionWeekendLaunches NewAlumni ProgramsVeteran alumni now have anetwork of their own. TheWharton Emeritus Society,one of two new alumniprograms launched during2004 Alumni Weekend, willhelp create a formal networkand content-based programsof interest for graduatesof 50 or more years. Thesecond new program, MBAAlumni March (depictedon this issue’s cover), invitesreunion-year alumni to doncap and gown and processonto Franklin Field, usheringnew graduates into theworld of Wharton alumni.For more information onAlumni Weekend events,visit .Meeting theWorld: WhartonGlobal AlumniForumsMexico’s economic growthtoward globalization and thefuture of Latin Americanmarkets were among thedozens of panel discussionsand speeches by governmentand corporate luminaries,including FernandoCanales Clariond, Mexico’sEconomy Secretary, atWharton’s Global Alumni2. S U M M E R 2 0 0 4 . W H A R T O N N O W
Forum held on June 24-26in Mexico City. The event,the last of three WhartonGlobal Alumni Forumsheld this summer, offeredalumni the chance to networkand learn with topcorporate and governmentleaders who are impactingthe business climateof Latin America. Topicsincluded globalization strategy,the Hispanic market,energy, and pensions andgrowth. Juan Toro, the taxcommissioner of Chile,Eduardo Wanick, CEO ofDuPont Latin America andAlfredo Elias Ayub, CEOof the Federal ElectricityCommission were amongthe roster of speakers.The Wharton GlobalAlumni Forums are organizedby alumni with thehelp of the School. In lateKAHNP E T E R O L S O NMay, the Moscow GlobalAlumni Forum addressedissues including emergingconsumer markets and financinginvestment globallyat a sold-out gathering theMoscow Times called “thefirst example in Russia of aninternational school puttingon a large, publicized event...” Wharton’s presence waseverywhere at the ShanghaiGlobal Forum, held June3-6, where welcome signshung the airport wallsand on city buses while aWharton-emblazoned blimpflew over the city.The sold-out Shanghaievent brought together businessand government leadersincluding Philip Murtaugh,chairman and CEO of GMChina and Zhang Ruimin,chairman of the HaierGroup, to discuss China’sunique banking system andforeign direct investment,among other topics. Duringthe Shanghai event, theSchool also presented itshighest honor—the Dean’sMedal—to K.P. Chao,chairman of the board ofNovel Enterprises Ltd., forhis exceptional leadership inadvancing global business.For more informationon the GlobalAlumni Forums, visit.New Innovationsto UndergraduateCurriculumIn fall 2004, Wharton undergradswill have new opportunitiesto experience businessin practice. Three curricularinnovations are being added:a business simulation additionto the core marketingcourse, a research pilotprogram, and a firm-specificconsulting project. The newprograms are outcomes ofWharton’s recently completedcurriculum review.Widely recognized as thebest undergraduate businessprogram, Wharton’scurriculum blends liberalarts with core business concepts,a combination thatgives students a wider understandingof the socialand cultural issues today’sbusinesses face. The recentcurriculum review lookedat ways to improve thisundergraduate experience,bringing together two committees,an external onethat consisted of deans fromHarvard, Princeton, and theUniversity of Michigan, andan internal task force thatbrought together nine facultymembers from a varietyof Wharton departments, tomake recommendations.Barbara E. Kahn, vicedean and director of theUndergraduate Divisionand the Dorothy SilberbergProfessor of Marketing, saysthese curricular additionsstrengthen and enliven theSchool’s already ambitiousofferings. The businesssimulation component tothe core undergraduate marketingcourse, for instance,will bring undergraduatesinto teams that will managea firm, making key marketingstrategy decisions.“One of things we thinkdifferentiates the Whartonundergraduate learning experiencefrom other kinds oflearning would be this experientiallearning opportunity,that is, something outside ofthe traditional lecture/mediamode,” Kahn says.The new research pilotprogram pairs a studentone-on-one with a facultymember in a semester-longresearch program. The “fieldchallenge” program, to bepiloted this fall, will taketeams of undergraduatesout into the business world.Working with a faculty advisor,the teams will comeup with solutions for individualbusinesses.“Wharton undergradsare an incredibly brightand talented group. Theyare very eager and workvery hard,” says Kahn, whobecame the division’s vicedean in 2003 and teachesIntroduction to Marketingto between 400 and 500students each semester itis offered. “They are herefor a longer period of timethan the MBAs, so youcan have more of a personalrelationship with them.It’s a really nice opportunityto work with them.You feel like you can reallymake a difference.”Knowledge @Wharton toIntroduce ChineseLanguage EditionFew would deny thatChina is hot. Companieswithin China and aroundthe world are searchingfor credible answers abouthow to do business in thismust-play country, andKnowledge@Wharton willsoon provide the knowl-W H A R T O N N O W . W H A R T O N A L U M N I M A G A Z I N E .3
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