Alumni Reunion - The Wharton School of the University of ...

Recent Alumni BooksThrow Me the BottomLine . . . I’m Drowningin E-mail! Bob’s Rulesfor Managing theE-mail CrisisBy John S. Fieldon,W’45, PhD, Jean D.Gibbons, PhD andRonald E. Dulek, PhDPioneer River Press(2003)“I highly recommendthis little book to anyoneaspiring to advance theircareer. The authors offermany practical ideas forinfluencing others usingcertain simple communicationprinciples.”- Arthur C. Neilson, Jr.,Chairman Emeritus,A.C. Nielson Co.Marketing to theCampus CrowdBy David A. Morrison,WG’99Dearborn TradePublishing (2004)“David Morrison hasdiscovered the Fountainof Youth. Marketing tothe Campus Crowd is anall-encompassing-brilliantreviewof what to do and,always more importantly,what never to do.”- Rich Appel, Director ofMarket Research, SonyMusic EntertainmentA Soldier and IBMMachines in WorldWar IIBy John J. DiMino,WEV’53The Historical Societyof Montgomery County(2001)“DiMino’s book . . .provides an excellentintroduction to the specializedwartime mobilerecord units.”- Keith Phucas,The Times HeraldOrganizing for Profitin China: A CaseStudy ApproachBy David S. Wu, WG’82iUniverse (2003)“David S. Wu has written aterrific book on doing businessin China. Don’t missthis guide into the land ofthe world’s first capitalists.”- Dr. Bob Rosen, CEOof Healthy CompaniesInternational, authorof Global LiteraciesW H A R T O N N O W . W H A R T O N A L U M N I M A G A Z I N E .7