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DESMA Shoe MachineryNEWS MAGAZINEtoday10/2011DESMA CUSTOMERS DESMA CUSTOMERS DESMA WORLDSAFETLINEIN BRAZILDevelopingpeople andproductsALPHA BOOTS –YOUR FEETIN ACTIONPU bootsproduced inPortugalMARTIN VOLLMER:DESMA’S FACEIN BRAZILA strong partnershipthe customercan rely onpage 6 page 5 page 7The finest in PU bootproduction engineering

EDITORIALA+A 2011Hall 10, Booth 10C15SIMAC 2011Booth B11-C20CONTENTSDear Reader,Welcome to our latest edition ofDESMA today. We hope you willtake the opportunity to gainsome insight into our DESMAworld; situated as we are inAchim, surrounded at this timeof year by golden fields, it wouldbe easy to sit back and let theworld go by. But as many of youknow, we are in the teeming portcity of Bremen with its busy internationalairport within 20minutes – and anyway, you, ourcustomers and partners are ourwindows on the world. And youhave continued to keep us verybusy this year, for which we againwould like to express our heartfeltthanks. We know that yourinvestment in our machinery, indeedin us, is the result of trustwhich we never take for granted.Our order books continue fulland we are already looking optimisticallytowards 2012.Our parent company SalzgitterAG took the chance earlier thisyear to take an opinion poll ofstaff members. Questions werewide-ranging and employee participationhigher than expected.Company management valuesthe insights gained.We said goodbye to some very familiarfaces this year, includingLothar Oster. Lothar was a valuedmember of staff for many years,a popular colleague and goodfriend and partner to many customers.It’s a hard act to follow,but we are sure we have found theright person in Thomas Schwenteck,who already has years ofDESMA experience under hisbelt. New to the company are ourlatest trainees – read more aboutthem on the back page. Thereyou can also see our new – old –member of the Sales Team. I’mvery glad to report that we havemanaged to regain the servicesof Marco Schaefer. Marco needsno introduction to many of ourcustomers – find out what he islooking forward to on his returnon page 8.What we all are looking forwardto is meeting as many of you aspossible, both at SIMAC, Bologna,Italy, 18 – 20 October 2011 andthe A+A, from 18 – 21 October inDüsseldorf, Germany. Pleasedrop by and pay us a visit.With very best wishes,DESMA CUSTOMERSCEMENTRall about adventure:aero club in indiaDreams come true with hi-techDESMA machineryDESMA R&Dpu boots – anunstoppable trendThese boots are made forcomfortDESMA CUSTOMERSalpha boots:your feet in actionBeautiful PU boots producedin PortugalDESMA CUSTOMERS345safetline – developingpeople and productsBusiness is booming in BrazilDESMA WORLD6martin vollmer:desma’s face in brazilA strong partnership thecustomer can rely onDESMA WORLDgood to be home againMarco Schaefer returns toDESMA Sales forceDESMA WORLDtaking care of thefutureDESMA’s latest trainees at thestart of their careers7882DESMA today | 10/2011

DESMA CUSTOMERSAll about adventure:Aero Club in IndiaDreams come true with hi-tech DESMA machineryIt was Mr Avtar Singh’s lifedream – that at some time inhis life he would be the owner ofa DESMA machine. When, finally,the great moment arrived he wasnot disappointed by his ‘DESMA’.Within eight months two moremachines were in planning. Furtherexpansion of the companymachine park was planned with afurther six machines in two halls.WOODLAND, the Aero brand,is ‘all about adventure’ pointsout Managing Director HarkiratSingh, son of company founderAvtar Singh.It’s adventure based on Aero Clubprinciples, one of which is totalinsistence on highest quality. Sophisticated,high-end technologyfrom DESMA Germany is an intrinsicpart of the process: notonly providing machines – D 622TPU/PU – but also roughing robots,vital in achieving AeroClub’s demanding aims. Co-operationbetween DESMA in Achim,Germany and Aero Club is easedon both sides thanks to the excellentcontacts built by DESMArepresentative Mr Raja Sekhar.THE COMPANY t a r getsyounger customers, who wantnot only comfortable and stylishfootwear but also to be surethat their fashion choices are notruining the planet. Woodland,with its green tree logo, bases itsranges and colours on the huesof nature. Re-use and recycle isthe core of the company’s philosophy;for example the chemicalsnecessary for production are retrievedand re-used. DESMA,with vast experience of environmentally-friendlyproduction,shares this conviction.Over 300 company-run and company-ownedstores throughoutIndia are evidence of the ‘selectiveand slow’ expansion strategyAero Club pursues.“WE BELIEVE growth shouldbe consistent,” confirms HarkiratSingh. “And,” he continues, “Wehave always thought that youngpeople in India should be ableto buy top-quality, fashionablefootwear which has been maderight here in India.” It’s a credowhich has proved a hit with theIndian market.DESMA today | 10/2011 3

DESMA R&DPU Boots: an unstoppable trendThese boots are made for comfortIt’s DESMA’s latest success storyand one which improvesthe lives of millions of people,worldwide.We all remember the Wellingtonboots of our childhood – theywere heavy, freezing in winterand boiling hot in summer. Andwere they ever fashionable? Notreally.TODAY’S PU boots are themodern relative of the historicalboot. Worn by workers in everyimaginable industry from foodto chemicals to fishing, the modernPU boot has even become acolourful, comfortable designstatement.Take a PU boot in your hand andyou will notice the differenceimmediately. It’s light. It doesn’thave an unpleasant odour. Itfeels warm to the touch and thecolours glow. Thanks to DESMAColour Modulation technology,it’s possible to use colours creatively,creating dramatic swirlsof colour – whether for camouflagepurposes or as a fashionstatement.The advantages are clear andproven. Polyurethane boots are40 % lighter than their rubber orPVC counterparts. They retaintheir flexibility even in extremetemperatures. And, thanks tothe millions of tiny bubbles enclosedwithin the polyurethane,they possess excellent insulationqualities, keeping the wearer’sfeet cool in summer and cosy inwinter, whilst providing amplecushioning – vital when worn allday, day in, day out – for the foot.Moreover PU boots fulfil all requirementsand demands onsafety footwear including oiland grease resistance, anti-staticproperties, are water- and microbe-resistant.DESMA was first to conquerthe market with PU boot machineryand continues to buildon this success.That’s the DESMA way: first tomarket backed by years of experience.Helping the customerfind exactly the solution needed.It’s always been the backbone ofDESMA’s success.4DESMA today | 10/2011

DESMA CUSTOMERSAlpha Boots: Your feet in actionBeautiful PU boots produced in PortugalThe Portuguese companybased in Pombal, betweenLisbon and Porto, has beenproducing PVC Boots for Agriculture,Gardening, Hunting andFishing since 1996, increasingthe product range in 2004 withsafety boots with steel toecapand midsole, designed for use inconstruction, food industry andother sectors that require safetyfootwear. The company is rightlyproud of its products, which aremanufactured with virgin rawmaterials from certified suppliers,providing comfort, highquality and durability.DIKAMAR also has a strongcommitment to the environmentand abides by theEuropean Directives of EnvironmentProtection.Such high demands on productionand product can only beproduced using very special machinery.That’s where DESMAcomes into the picture.At the world-renowned A+A fairin 2009 contact was establishedbetween Dikamar and DESMAAchim. Dikamar quickly realizedthat DESMA machinerywould be ideal for the productionof sophisticated, highquality PU boots, and so negotiationsbegan. It was an intensiveexchange of information, queries,advice and requirementswhich, looking back, was up andrunning in an amazingly shorttime.“Dikamar were really impressedby the project competence,”René Muschalle of the DESMASales Team is keen to share thepraise given to colleague LotharOster, whose enthusiasm andexpertise helped the wheels runso smoothly.“We bought a DESMAmachine to be a playerin the future.”THE MACHINERY was installedin Portugal at the end of2010, with Alpha Boots one ofonly a relatively few factoriesproducing Polyurethane bootsin Europe. And, as Dikamar’sTilso Maza firmly states, thecompany sees the future in PUboots. “We bought a DESMAmachine to be a player in the future!”And the boots themselves?“They’re beautiful!”Alpha: Brandname of DikamarDESMA today | 10/2011 5

DESMA CUSTOMERSJorge Smilgys, owner of Safetline, at his office in HortolândiaHugo Smilgys, son of Jorge, with DESMA machine in productionSafetline – developingpeople and productsBusiness is booming in BrazilHighest priority for theBrazilian company? Noquestion about that: “Customersatisfaction!” is the first commandmentfor each of the 300highly trained and qualified employeesin Hortolândia, some100 km distant from São Paulo.FOR ALMOST 40 years Safetlinehas been producing footwearwhich fulfills the most demandingindustrial requirement, notonly in technical specificationsbut also in comfort for the finaluser. The footwear might beused in hazardous working environmentssuch as oil rigs, indeedany situation where the workeris confronted with chemicalsand/or hydrocarbon products.Safetline products guaranteethe wearer absolute safety, combinedwith comfort.This is achieved by pouring investmentinto personnel trainingand development, product developmentin close co-operationwith the customer and of courseinvestment in top-range DESMAmachinery. That’s Safetline’smethod of achieving modernand effective production.They have an impressive arrayof DESMA machinery, startingin in the 1990s with a PU/PU24 station machine. Since thenfurther significant investmenthas been made witha second DESMA in 2006 andthird in 2010, both 24 stationPU/PU machinery.“THAT’S HOW we can producetop safety footwear. Butwe go further. We consider it ourpersonal responsibility to manufactureour products usingsustainable, environmentallyfriendlymethods. We know toothat we are part of a larger societyand there we want to do ourbest too.”That’s Safetline’s strategy and,with 5,000 – 6,000 pairs per daybeing produced, it’s a strategywhich is paying dividends!6DESMA today | 10/2011