FHRAI Magazine - Federation of Hotel and Restaurant Associations ...

[ News Updates ]Aamod Resorts opens GoldenTurtle FarmAfter establishing resorts with distinctive themes in Shimla and Dalhousie, Aamod Resorts launchedGolden Turtle Farm (near Manesar) on the outskirts of Delhi-NCR on January 22, 2012. According toGaurav Jain, MD of the company, family getaway places are becoming an interesting option for holidayduring weekends. “Therefore, we have taken this property as a management partner on long term. Ourfocus is to offer exclusive properties with high end options for weekend holidays,” he added.The resort has 10 villas and is a 45-minute drive from Gurgaon’s IIFCO Chowk. It has swimming pool, golfcourse and various activity opportunities for in-house guests like foosball and other indoor games apartfrom the proposition of soft adventure that is being devised for the guests. The company is targetingfamily and corporate groups. “The resort would primarily target families to come in groups. We arealso targeting corporate travellers holding designation in senior management. The resort will also be aproposition for hosting events, parties, etc. The idea is to offer Delhi a nearby option for secluded holidayGaurav Jainthan in off places like Neermrana or Pataudi.” The company is marketing the property to reach out totravel agents and tour operators and essentially, event managers.With this new property, Aamod Resorts also enters into management domain to grow faster. “Our approach would be to growboth in organic and inorganic forms and in the next five years, we wish to have 3-4 properties on the outskirts of Delhi-NCRgiving a unique proposition for weekend getaways. We have also shortlisted two locations in Himachal Pradesh and have a plotof land in MP, which we wish to develop into resort later,” informed Jain.Keys Hotel signs a management contractwith Shraddha ResortsShraddha Resorts and Keys Hotel, mid-market brand of Berggruen Hotels, have jointly announced the signing of a managementcontract, to operate ‘Keys Hotel Shirdi’ consisting of 80 well furnished rooms. The hotel will have a restaurant, lounge, boardrooms, business centre, activity zone and gymnasium. It is scheduled to open by December 2012. The Hotel will cater todevotees visiting the pilgrim place, giving guests an opportunity to stay in a state-of-the-art facility at affordable rates. It isestimated that on any given day around 25,000 devotees visit Shirdi on pilgrim. The number reaches to about half a millionpeople on holidays. Shani-Shingnapur of Lord Shani & hill station Bhandardara are other popular destinations around Shirdi.The hotel is located close to the proposed airport at Shirdi. Sangram Deshmukh, CMD, Shraddha Resorts said, “We aredelighted to be associated with ‘Keys Hotel’ management, a national chain, with hotels operational across the country, and lookforward to a long-standing association.” Sanjay Sethi, Managing Director and CEO, Berggruen Hotels added, “This is our firstventure in the pilgrim market and we are glad to be associated with Shraddha Resorts, hospitality arm of Sangram Realty, one ofthe leading property developers from Pune. We are positive that through our services, our esteemed guests will not only have arewarding spiritual experience but a truly pleasing hospitality experience as well.”Modern and stylish yet in budget makes Keys hotel a trend-setter in the hospitality industry particularly due to consumerdemand for value for money and quality accommodation in the country. Apart from Shirdi, Keys Hotels is also looking foropportunities in other pilgrim markets like, Tirupati, Puri, Haridwar, Ajmer, Bodh Gaya, Katra, Rameshwaram, etc.22 FHRAI Magazine february 2012 Visit FHRAI Website: www.fhrai.com