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The Company DATASYM (UK) LTD KTP PUTS innovATion on ThE ...

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171<str<strong>on</strong>g>DATASYM</str<strong>on</strong>g> (<str<strong>on</strong>g>UK</str<strong>on</strong>g>) <str<strong>on</strong>g>LTD</str<strong>on</strong>g><str<strong>on</strong>g>KTP</str<strong>on</strong>g> Puts innovati<strong>on</strong> <strong>on</strong> the menu<str<strong>on</strong>g>KTP</str<strong>on</strong>g> BENEFITSKnowledge TransferPartnerships are designed tobenefit every<strong>on</strong>e involvedBusinesses will acquire newknowledge and expertise<str<strong>on</strong>g>KTP</str<strong>on</strong>g> Associates will gainbusiness-based experienceand pers<strong>on</strong>al and professi<strong>on</strong>aldevelopment opportunitiesUniversities, colleges orresearch organisati<strong>on</strong>s willbring their experience toenhance the businessrelevance of their researchand teachingKnowledge Transfer PartnershipsAccelerating business innovati<strong>on</strong>;a Technology Strategy Board programmehttp://www.ktp<strong>on</strong>line.org.ukABOUT THIS CASE STUDYPortsmouth-based Datasym (<str<strong>on</strong>g>UK</str<strong>on</strong>g>) Ltd worked with Bournemouth University’s School of Design,Engineering, and Computing to deliver this Knowledge Transfer Partnership (<str<strong>on</strong>g>KTP</str<strong>on</strong>g>). <str<strong>on</strong>g>The</str<strong>on</strong>g> collaborati<strong>on</strong>was initiated to research and utilise wireless communicati<strong>on</strong>s, producing hospital ward-basedmenu ordering and patient informati<strong>on</strong> systems, whilst ensuring compliance withemerging legislati<strong>on</strong>.ABOUT THE SPONSOR<str<strong>on</strong>g>The</str<strong>on</strong>g> South East England Development Agency (SEEDA) is the Government-funded agencyresp<strong>on</strong>sible for the sustainable ec<strong>on</strong>omic development and regenerati<strong>on</strong> of the South East ofEngland, covering Berkshire, Buckinghamshire, Hampshire, the Isle of Wight, Kent, Oxfordshire,Surrey, and East and West Sussex.FAST FACTSInnovative patient menu ordering system designed, developed and successfully trialledIn-house skills and expertise to support business development and growthStrengthened market positi<strong>on</strong> and positi<strong>on</strong>ed the <str<strong>on</strong>g>Company</str<strong>on</strong>g> to exploit new market areas£400,000 increase in sales turnover predictedKnowledge base Partner gained valuable expertise in applicati<strong>on</strong> of computer networking andcommunicati<strong>on</strong> technologiesAssociate enhanced technical and project management skills, and was employed by the <str<strong>on</strong>g>Company</str<strong>on</strong>g><str<strong>on</strong>g>The</str<strong>on</strong>g> <str<strong>on</strong>g>Company</str<strong>on</strong>g>“<str<strong>on</strong>g>The</str<strong>on</strong>g> <str<strong>on</strong>g>KTP</str<strong>on</strong>g> with Bournemouth University provided us with usefulexpertise and resources that we could not otherwise have accessed.<str<strong>on</strong>g>KTP</str<strong>on</strong>g> truly is a partnership providing clear and substantial benefits forboth our business, and also for the University.”Matthew Thorne, Development Manager, Datasym <str<strong>on</strong>g>UK</str<strong>on</strong>g> LtdInnovative patient menu orderingsystem in useDatasym (<str<strong>on</strong>g>UK</str<strong>on</strong>g>) Ltd supplies managementinformati<strong>on</strong> software systems to cateringand retail outlets, including systemssoluti<strong>on</strong>s for patient food orderingwithin Nati<strong>on</strong>al Health Service(NHS) hospitals.ABOUT THE PROJECTThrough its existing product range,Datasym was aware of the challengesfacing those involved with healthcarecatering, and the drive to improve foodstandards and patient care while reducingwaste. <str<strong>on</strong>g>The</str<strong>on</strong>g> <str<strong>on</strong>g>Company</str<strong>on</strong>g> recognised anopportunity to develop a hospital wardbasedpatient menu ordering system thatwould satisfy emerging initiatives from theAudit Commissi<strong>on</strong>, Better Hospital Foodand the Patient’s Charter. This opportunitywould increase sales in its core marketareas and enable diversificati<strong>on</strong> int<strong>on</strong>ew sectors.


This <str<strong>on</strong>g>KTP</str<strong>on</strong>g> was set up to develop aninnovative product that could capturepatient meal orders at the hospitalbedside, and then transmit the ordersto the hospital’s catering departmentwithout interfering with existinghospital equipment.BENEFITS<str<strong>on</strong>g>The</str<strong>on</strong>g> collaborati<strong>on</strong> with the School ofDesign, Engineering, and Computing atBournemouth University provedextremely successful, leading to thedesign and development of a new<strong>on</strong>-ward meal ordering system, whichshould lead to increased turnover andprofits. This innovative product, knownas ‘MenuMate’, works with a number ofhand-held computing devices, enablingdata to be entered at the patient’sbedside. In hospital trials, the systemproved effective, reducing waste fromunwanted food and enabling dietarym<strong>on</strong>itoring through central data collecti<strong>on</strong>.Through the <str<strong>on</strong>g>KTP</str<strong>on</strong>g>, Datasym has increasedits knowledge of communicati<strong>on</strong>sengineering and optimisati<strong>on</strong> methodsfor real-time functi<strong>on</strong>s, and has thein-house capabilities to utilise the latestapplicati<strong>on</strong> development software andprogramming languages to expand andenhance its product range. Applying itsnewly acquired expertise will enable thecompany to update and modify itsnew product, thereby maintaining itsperformance and retaining itscompetitive edge.RESULTSInnovative product developed andlaunched, securing market positi<strong>on</strong><str<strong>on</strong>g>Company</str<strong>on</strong>g> positi<strong>on</strong>ed to exploit newmarket areas, predicted to generate£400,000 increase in sales turnoverEnhanced reputati<strong>on</strong> within thecatering, hospitality and retail sectorIn-house knowledge and capabilitiesacquired, enabling <strong>on</strong>-going productenhancement, maintaining performanceand competitive positi<strong>on</strong><str<strong>on</strong>g>The</str<strong>on</strong>g> Associate<str<strong>on</strong>g>The</str<strong>on</strong>g> Academic Partner“<str<strong>on</strong>g>The</str<strong>on</strong>g> project has enhanced the reputati<strong>on</strong> of thecompany within the catering, hospitality and retailsector. Many hospitals have enquired about theavailability of the soluti<strong>on</strong> with the intenti<strong>on</strong> of triallingit when it becomes available. I am very proud to havebeen the <strong>on</strong>e to introduce such a soluti<strong>on</strong> tothe NHS.”Chamal Rangajeewa, <str<strong>on</strong>g>KTP</str<strong>on</strong>g> AssociateAn MSc in Informati<strong>on</strong> Engineering made ChamalRangajeewa the ideal candidate for Associate <strong>on</strong> this <str<strong>on</strong>g>KTP</str<strong>on</strong>g>,with his excepti<strong>on</strong>al ability and commitment provinginstrumental in its success.BENEFITS<str<strong>on</strong>g>The</str<strong>on</strong>g> demanding targets and timescales set for the projectoffered Chamal the chance to enhance his business,project management, technical and communicati<strong>on</strong> skills.He successfully researched and defined requirements forDatasym’s proposed new product, applying and buildinghis interpers<strong>on</strong>al skills through meetings with peopleinvolved in hospital catering. Chamal rose to the challengeof developing a prototype soluti<strong>on</strong> for the Better HospitalFood (BHF) ‘Flexi-menu’ initiative within a very short time.Despite this additi<strong>on</strong> to the original <str<strong>on</strong>g>KTP</str<strong>on</strong>g> project, hedelivered the final <strong>on</strong>-ward order system <strong>on</strong> time, whileapplying his experiences to improve the quality of thefinished product.RESULTSImproved technical, project management andinter-pers<strong>on</strong>al skillsOffered and accepted a job with Datasym asProject Manager“<str<strong>on</strong>g>The</str<strong>on</strong>g> University academic teamgained a great deal from seeingtheir knowledge put into practicein a commercial envir<strong>on</strong>ment.”Dr Frank Ball, School of Design, Engineeringand Computing, Bournemouth UniversityBournemouth University’s School of Design, Engineeringand Computing worked with Datasym (<str<strong>on</strong>g>UK</str<strong>on</strong>g>) to develop aninnovative <strong>on</strong>-ward ordering system, with Dr Frank Ballacting as Academic Supervisor.BENEFITSMany benefits have accrued from this partnership. Working<strong>on</strong> the development of a new product enabled theAcademic Supervisor to gain valuable expertise in anumber of key areas, including the applicati<strong>on</strong> of computernetworking and communicati<strong>on</strong> technologies, which hasinfluenced teaching and research. Case studies areplanned to dem<strong>on</strong>strate the commercial applicati<strong>on</strong> oftheoretical knowledge, and the curricula of severalundergraduate and postgraduate courses havebeen updated.This <str<strong>on</strong>g>KTP</str<strong>on</strong>g> has proved to be a good less<strong>on</strong> in how to realiseand maximise benefits for all partners, and has resultedin more effective processes for the development ofnew partnerships.RESULTSClose relati<strong>on</strong>ship established with the <str<strong>on</strong>g>Company</str<strong>on</strong>g>Valuable less<strong>on</strong>s learnt in how to maximise benefits forall partnersUseful course work developed

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