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Fostering cooperation on the Internet: social exchange processes in ...

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significance of what <strong>in</strong>dividuals have ‘ga<strong>in</strong>ed’ from <strong>the</strong> community. Thus, whe<strong>the</strong>r <strong>in</strong>dividualsfeel obligated to return depends <strong>on</strong> <strong>the</strong> amount of pers<strong>on</strong>al ga<strong>in</strong>.“I got <strong>in</strong>volved with hack<strong>in</strong>g <strong>on</strong> perl and with document<strong>in</strong>g perl because I feel an enormousdebt of gratitude to <strong>the</strong> open source community. I th<strong>in</strong>k that it is <strong>on</strong>ly fair to give someth<strong>in</strong>gback to <strong>the</strong> community that has given so much to me.” (c<strong>on</strong>tributor).“I use free software almost exclusively and feel obligated to return what I can.” (c<strong>on</strong>tributor)The vast majority of answers referred to <strong>the</strong> equity pr<strong>in</strong>ciple of reciprocati<strong>on</strong> as well as to<strong>the</strong> wish to help o<strong>the</strong>rs. Although seem<strong>in</strong>gly different c<strong>on</strong>structs, resp<strong>on</strong>dents very oftenmenti<strong>on</strong> both, <strong>the</strong> wish to give back and help o<strong>the</strong>rs. In people's m<strong>in</strong>ds <strong>the</strong>re exists no<strong>in</strong>c<strong>on</strong>gruence between help<strong>in</strong>g behavior and <strong>the</strong> rule of equity. In general, pure gift giv<strong>in</strong>gis excepti<strong>on</strong>al. However, community members give and help because <strong>the</strong>y have beenhelped or because <strong>the</strong>y know that <strong>the</strong>re will be some return <strong>in</strong> <strong>the</strong> future. Return<strong>in</strong>g <strong>the</strong>favor to <strong>the</strong> community is <strong>the</strong> str<strong>on</strong>gest <strong>social</strong> norm especially with<strong>in</strong> <strong>the</strong> big group ofc<strong>on</strong>tributors, and keeps <strong>the</strong> generalized <strong>exchange</strong> system <strong>in</strong> balance. Answers reflect anattitude of fairness, ‘balanc<strong>in</strong>g <strong>the</strong> sheet’ and apply<strong>in</strong>g <strong>the</strong> <strong>social</strong> norms observed, ra<strong>the</strong>rthan <strong>in</strong>junctive norms of what <strong>the</strong>y should do <strong>in</strong> <strong>the</strong> sense of moral obligati<strong>on</strong>.“I felt it <strong>on</strong>ly fair to give back to <strong>the</strong> community.” (c<strong>on</strong>tributor)“After all, o<strong>the</strong>rs have d<strong>on</strong>e that for me before, so return<strong>in</strong>g <strong>the</strong> favor is <strong>the</strong> geek th<strong>in</strong>g to do!”(c<strong>on</strong>tributor)Even more resp<strong>on</strong>dents, especially <strong>in</strong> <strong>the</strong> ma<strong>in</strong> c<strong>on</strong>tributors group state that <strong>the</strong>y want or like tohelp o<strong>the</strong>rs. The culture of <strong>the</strong> core developers group seems to be slightly different from <strong>the</strong> restof <strong>the</strong> community. Despite of <strong>the</strong> fact that <strong>the</strong>y c<strong>on</strong>stitute <strong>the</strong> expert group and, thus, are <strong>the</strong> ma<strong>in</strong>'givers' by def<strong>in</strong>iti<strong>on</strong>, <strong>the</strong>y never<strong>the</strong>less refra<strong>in</strong> from exert<strong>in</strong>g <strong>the</strong>ir expert power. Instead, <strong>the</strong>irideological background and attitude is more altruistic, <strong>the</strong>y like giv<strong>in</strong>g gifts.“First, I like to help people. When some<strong>on</strong>e would be better off with an applicati<strong>on</strong> thatdoesn’t exist yet, or a new feature added to an exist<strong>in</strong>g applicati<strong>on</strong>, it is my pleasure to22

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