2011 Full Line - New Century BMW

joy is the heart and soul ofEVERY ultimate driving machine. ®At BMW, we don’t just make cars. We arethe creators of emotion, and the guardiansof one three-letter word: Joy. It’s independentof everyone, and accountable to no one butthe driver. And while others try to promiseeverything, we promise the most personal,cherished and human of all emotions.Joy does not live in a vacuum, but here onearth. If Joy is to thrive now and in the future,thrilling BMW performance must go hand inhand with greater efficiency and decreasedemissions. This is BMW’s EfficientDynamicsphilosophy, and it has resulted in the mostfuel-efficient luxury fleet in the automotiveindustry. 1Joy is at the center of the BMW ownershipexperience – with BMW Ultimate Service.Included with each new vehicle, BMWUltimate Service is a comprehensive suiteof owner services, including no-cost BMWMaintenance for four years or 50,000 miles. 2In this brochure you will find the full selectionof BMWs, with virtually every Series updatedfor 2011. We invite you to visit your authorizedBMW center or bmwusa.com to view yourchoice of these automotive marvels – anddiscover even greater joy for 2011.1Comparison based on a highway mileage analysis sourcedfrom fueleconomy.gov of 13 competitive brands.2Whichever comes first. Visit bmwusa.com/ultimateservicefor more details.2/3 bmwusa.com