Conceptual Methodology of Developing the User Interface

Agerbæk points out what kind of information should be present in the descriptionof six orientation points. Each description is divided into two parts. The firstone is a description from host’s and the other one is from guest’s point of view[1]:• Tradition:the host — “It is important to know the host’s tradition in forming messagesso that the new message will be in keeping to such a degree that thedesign can be recognised as coming from a definite host. It is relevant hereto be able to follow a line of design or a less organised visual identity andto be able to make the layout within the visual identity.”;the guest — “The important thing is to be aware of which visual expectationsthe guests have. The visual expectations often relate to how thebranch generally presents itself. One should pay close attention to fieldsbeyond the digital media.”.• Situation:the host — “A piece of visual design always has a situation. That means aspecific point in space and time where the conversation between host andthe guests actually happens.”;the guest — ”[...] relevant to look at what physical situations the guestsare in when they actually click into the site”.• Motive: this point is not divided, because both for guest and host, it isvery important to have knowledge about the newest visual solutions forpresenting data and interactive tools for guest and host.• Aim: the aim is the concrete results which both host and the guests expectby taking part in the communication on the site;the host — “The host may have a specific aim for starting the dialogue - itmay be that he wants to write a book together with the users of the site.”;the guest — “The aim of the guest in looking up the web site can be verydifferent from the host’s. It can be to find a new identity via the productsthat can be bought on the site.”.• Resources:the host — “It is of great importance how many resources the host investsin the project in the form of money or time.”;