WELCOMING INVESTORS: - Ministry of Tourism - Ontario.ca

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ACTION PLANACHIEVING OUR GOALSTo remain internationally competitive, Ontario needs to adopt a focussed and proactivetourism strategy to attract foreign investment in the tourism industry.Welcoming Investors: A Tourism Investment Attraction Strategy for Ontario was developedin response to comprehensive research findings and stakeholder consultations, andputs forward a plan that includes the following five objectives:1. Establish tourism as a priority sector in Ontario’s investment attractionapproach.2. Create a powerful value proposition to position Ontario as a destination ofchoice for tourism investment.3. Develop an investor outreach approach to promote Ontario’s valueproposition and generate investment.4. Support investment with an all-of-government approach.5. Continue to identify provincially owned assets as opportunities forinvestment attraction.Tourism is one of the pillars of the Ontario economy and contributes more toprovincial Gross Domestic Product than the entire primary sector, includingforestry and mining. 58 WELCOMING INVESTORS: A Tourism Investment Attraction Strategy for Ontario
OBJECTIVE 1Establish tourism as a priority sector in Ontario’sinvestment attraction approach.The tourism sector’s contribution to Ontario’s economy is significant yet often overlooked. TheGovernment of Ontario recognizes and supports tourism as an important economic driver, butmore can be done. Future industry growth requires a proactive targeted approach that encouragesprivate sector investment and is supported by all levels of government.To achieve this objective, internal resources have been dedicated to better measure and effectivelycommunicate tourism’s important economic contribution to both government and private sector audiences.Developing and implementing a comprehensive, forward-looking tourism investment attraction strategyis the first step in formalizing tourism as a key component of Ontario’s overall investment approach.To further raise the industry’s profile among senior managers across government and to address keyindustry issues and opportunities, a multi-ministry Assistant Deputy Ministers’ Committee on Tourism isbeing created and led by the Ministry of Tourism, Culture and Sport.The ministry will work with FedDev Ontario, the Ontario Jobs and Prosperity Council and other governmentorganizations to ensure future economic development programs and services include tourism intheir criteria.In addition, the ministry will continue to work with the Tourism Industry Association of Ontario, theRegional Tourism Organizations, provincial sector associations, municipalities, economic developmentofficials and other stakeholders to implement this strategy.Since 2000, over $9 billion has been invested in Ontario’s accommodationsector, including the addition of over 1,000 luxury hotel rooms from brandssuch as Trump, Ritz-Carleton, Four Seasons and Shangri-La. 6WELCOMING INVESTORS: A Tourism Investment Attraction Strategy for Ontario9
Page 1: WELCOMINGINVESTORS:A Tourism Invest
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Page 6 and 7: BackgroundIn February 2009, the Gov
Page 8 and 9: ONTARIO’S COMPETITIVE STRENGTHS
Page 13 and 14: OBJECTIVE 3Develop an investor outr
Page 15 and 16: OBJECTIVE 5Continue to identify pro
Page 17 and 18: ENDNOTES AND RESOURCESOntario’s t
Page 19: CONTACT USFor more information abou

WELCOMING INVESTORS: - Ministry of Tourism - Ontario.ca

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