KwaMashu Town Centre - Urban LandMark

they wanted in the town centre, theyavoided zoning specific parcels of land forspecific purposes. Where the zoning didnot permit a desirable land use, the zoningwas changed.Employ a holistic and facilitativeapproach: Project managers shouldtake a wide view of their responsibility,and be willing to deal with anything andeverything that they have an influenceover, even those things they did not planto do. They must be willing to go theextra mile to deal with the concerns ofresidents and investors, including historicalgrievances.Ensure and sustain political communitybuy-in and support: This implies havingdone vision-building and planning withstakeholders; securing political support;working to accommodate the needs andconcerns of stakeholders; and having thewillingness and authority to engage withstakeholders.Pay attention to good intergovernmentalrelations: The KMTC project was amunicipality-led intervention thatsought to mobilise investment within themunicipality (e.g. the Metro Police station),at the provincial level (e.g. the provincialDepartment of Health mega-clinic), andat the national level (e.g. the NationalTreasury Neighbourhood PartnershipDevelopment Grant).Devise strategic ways to package land:Technical proposals should be backed bystrategic packaging of land parcels, andmarket analysis to guide the packagingand release of land.Respond to private-sector investmentrequirements: This includes a flexible andresponsive approach to land assemblyconstraints; establishing a predictableland legal framework; responding to theproperty investment cycle; investing insafety and security; and providing roadand public environment improvements.Make a start, knowing that some mistakeswill be made: The KMTC team kick-startedthe project by upgrading roads becausethey knew those components of the planwould not change. Once people saw thatthe work on the ground had started, theyknew the project was real, not simply planson paper. This, and the fact that they couldsee the momentum being maintained bya dedicated project team, triggered theinterest of the shopping mall developerand the provincial Department of Health.20 21